Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency.
There’s No Such Thing As Digital Marketing, Brad Jakeman, EVP, Chief Marketin...Ad:tech
With new media being invented seemingly every day, the fragmentation of audiences and eyeballs; and new devices on which to experience brands the irony is that it’s never been harder to connect with consumers. Is there a marketing secret sauce reserved only for those in the digital world, or do the same principles of marketing apply? Brad gives us a point of view on his experiences in launching the world’s biggest digital entertainment experience, Call of Duty:Black Ops.
Buying a car isn't just about price -- a dealer's brand and reputation matter. Cars.com shares insights into consumer behavior when it comes to shopping for new vehicles.
Dude, where's my car? The "complicated" relationship between the automotive i...Good Rebels
We surveyed over 32,000 millennials, drilling deeply into the wider macro trends, to understand the current and future attitudes and behaviours of young people to mobility.
Do they want to own a car? Would they prefer to share through a car club? Do they want to learn to drive? Or does Uber and a future of driverless cars mean millennials can now spend their driving lessons fund on something else? Find out here.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive.
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency.
There’s No Such Thing As Digital Marketing, Brad Jakeman, EVP, Chief Marketin...Ad:tech
With new media being invented seemingly every day, the fragmentation of audiences and eyeballs; and new devices on which to experience brands the irony is that it’s never been harder to connect with consumers. Is there a marketing secret sauce reserved only for those in the digital world, or do the same principles of marketing apply? Brad gives us a point of view on his experiences in launching the world’s biggest digital entertainment experience, Call of Duty:Black Ops.
Buying a car isn't just about price -- a dealer's brand and reputation matter. Cars.com shares insights into consumer behavior when it comes to shopping for new vehicles.
Dude, where's my car? The "complicated" relationship between the automotive i...Good Rebels
We surveyed over 32,000 millennials, drilling deeply into the wider macro trends, to understand the current and future attitudes and behaviours of young people to mobility.
Do they want to own a car? Would they prefer to share through a car club? Do they want to learn to drive? Or does Uber and a future of driverless cars mean millennials can now spend their driving lessons fund on something else? Find out here.
In today’s connected world consumer experience IS your brand. Your brand is defined, not by a marketing team or agency, but by how people experience it. Our study shows unequivocally what we think the industry has known instinctively for some time; women are disenfranchised by the automotive industry.
In this ground-breaking research project, we surveyed over 48,000 women to establish the "state of the nation" of the female experience of automotive.
Tnooz-Datalex webinar - BIG ideas for travel retailKevin May
The 60-minute session focussed on ideas on how to differentiate, inspire, optimize and personalize the travel retail experience across channels and throughout the customer journey. Panel: Helen Piper (head of Nordics, Expedia Affiliate Network), Bobby Healy (CTO, Cartrawler), Marc Rosenberg (airline distribution strategist and advisor), Ornagh Hoban (VP strategy, Datalex).
If you are interested in not just sharing or getting rides, then there is another very interesting option for you. You can get your hands on a carpooling clone copy of a car ride website and launch it as your own.
Last year, we shared insights into the top 20% of wineries who’ve mastered the art of selling wine online. Since then, some newcomers have joined the ranks. We’ll check in with wineries that are winning at DTC by digging into WineDirect/Vin65 proprietary data representing over $1B in wine transactions across 1,200 wineries. And….we’ll expose the secrets of wineries that have made the biggest gains year-over-year.
What was once considered a niche market has grown in recent years to become an increasingly lucrative space for tourism brands. We're talking, of course, of LGBT travel.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
For Millennials, it is clear that a perception of innovation is directly linked with long-term success in automotive. Here we explore 5 innovative brands shaking up automotive.
Latinas on the Lot: The Essentials of Engaging Latina Car Buyers
As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases. With their spending power continuing to grow, Latinas also are catching up with or exceeding Hispanic males and non-Hispanic females in big ticket purchases, including homes and vehicles. This workshop will highlight new findings from Kelley Blue Book’s 2016 Latinas on Wheels Survey, detailing Latinas’ automotive preferences, and will explain how the industry can better serve this important segment.
Tnooz-Datalex webinar - BIG ideas for travel retailKevin May
The 60-minute session focussed on ideas on how to differentiate, inspire, optimize and personalize the travel retail experience across channels and throughout the customer journey. Panel: Helen Piper (head of Nordics, Expedia Affiliate Network), Bobby Healy (CTO, Cartrawler), Marc Rosenberg (airline distribution strategist and advisor), Ornagh Hoban (VP strategy, Datalex).
If you are interested in not just sharing or getting rides, then there is another very interesting option for you. You can get your hands on a carpooling clone copy of a car ride website and launch it as your own.
Last year, we shared insights into the top 20% of wineries who’ve mastered the art of selling wine online. Since then, some newcomers have joined the ranks. We’ll check in with wineries that are winning at DTC by digging into WineDirect/Vin65 proprietary data representing over $1B in wine transactions across 1,200 wineries. And….we’ll expose the secrets of wineries that have made the biggest gains year-over-year.
What was once considered a niche market has grown in recent years to become an increasingly lucrative space for tourism brands. We're talking, of course, of LGBT travel.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
For Millennials, it is clear that a perception of innovation is directly linked with long-term success in automotive. Here we explore 5 innovative brands shaking up automotive.
Latinas on the Lot: The Essentials of Engaging Latina Car Buyers
As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases. With their spending power continuing to grow, Latinas also are catching up with or exceeding Hispanic males and non-Hispanic females in big ticket purchases, including homes and vehicles. This workshop will highlight new findings from Kelley Blue Book’s 2016 Latinas on Wheels Survey, detailing Latinas’ automotive preferences, and will explain how the industry can better serve this important segment.
46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
Car Buying & Retail Innovation Deep Dive ReportGood Rebels
This report is not about merely making the dealership experience more engaging (although that’s an important stepping stone). It is about revolutionising the entire car buying experience.
We’ll explore the findings of our research in the context of the wider market trends and challenge you to innovate as service providers as well as product sellers.
The overwhelming findings from our report show that Millennials WILL buy cars, but just not as we know it.
Disruptive changes in the automotive industry are currently occurring on several fronts. Besides the development of electric vehicles, connected car technologies, mobility services, and autonomous driving, new business models around selling cars online are on the agenda of automotive companies. This report looks at the opportunity ecommerce presents for the automotive industry, the challenges to adoption, and recommendations on what to do next.
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Automotive Product & Marketing Innovation For MillennialsGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Customer management in used car businessThomas Dmoch
User generated content receives a special meaning in used car forums, blogs and social media platforms. Used car customers award a higher credibility to this sources than to advertising, brochures or sales talk. Sales expert Thomas Dmoch presents market research, best practices examples and factors for successful contact with used car customers whose purchase decision is mainly influenced by the judgment of other customers, i.e. eers from social media platforms.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
The Drugs Don't Work: How to Kick the Habit of the War of AttentionJordanDervish
Magnum & Co's Carl Ratcliff and Carl Moggridge presented 'The Drugs Don't Work: How to Kick the Habit of the War of Attention' at Mumbrella CommsCon 2021
Work Life Through a Screen - How Comms can Foster Collaboration and Innovatio...JordanDervish
PwC's Sonia Clarke and Ben Hamer presented 'Work Life Through a Screen - How Comms can Foster Collaboration and Innovation Virtually' at CommsCon 2021.
Brent Hill's presentation at Mumbrella's Travel Marketing SummitJordanDervish
Brent Hill, Executive Director of Marketing, South Australian Tourism Commission presented 'Think Quick: The Inside Story on SATC’s Reaction to the Bushfire Crisis'.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
9. Unity of Humanity
Equality of Women
Equality of Women and Men
Elimination of the Extremes of Wealth and Poverty
Elimination of Prejudices of All Kinds
Harmony of Science and Religion
16. The Internet can be a great platform for direct response/
performance-based marketing—if you know how to use it!
The ugly truth about the internet car buyer: they know more!
Focus on the leads and the cost per lead, and then scale it!
one.
two.
three.
23. data
shows
60%
RECEIVED PRICE QUOTES
ONLINE OR ON THE PHONE
DONE RESEARCH AND
NEGOTIATIONS
DECIDE WHERE THEY WILL BUY
A CAR BEFORE THEY EVER WALK
INTO A DEALERSHIP.
VISITED THIRD PARTY
WEBSITES
ADVICE FROM TRUSTED
INFLUENCERS
VISITED OEM
WEBSITES
24. incremental
sales
dealer websites
auto makers to dealers
not in control of volume
low volume high cost per lead but high close rate
scalable, lower cost per sale
third party services
25. SAME BRAND SAME
MONTH CLOSE RATE
SAME BRAND 90
DAYS CLOSE RATE
USED CAR – ON TOP
OF NEW CAR SALES
ANY BRAND 90
DAY CLOSE RATE
ANY BRAND SAME
MONTH CLOSE RATE
3.45
% % % % %
6.9 6.9 13.8 3.45
29. The Internet as a marketing medium allows car makers and
dealers to gain an unfair share of the market.
Now is the time for car makers and dealers to invest aggressively
in the dealerships of tomorrow.
The majority of online customers are in their initial stages of
search and shopping.
one.
two.
three.