Taking Positives from a Pandemic: How a Lean Comms Team got on the Front Foot

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The COVID-19 pandemic presented challenges for comms teams with reduced resources, but also opportunities. By streamlining processes and prioritizing stakeholders, a small comms team was able to stay agile and responsive to changing needs. Focusing outward on serving others through clear messaging helped build trust at a critical time.

Taking positives from a pandemic:
How a lean comms team got on the front foot
Annette Williams

Taking Positives from a Pandemic: How a Lean Comms Team got on the Front Foot

Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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