The document contains charts and graphs analyzing media consumption trends in India from 2007-2015. It shows: - TV remains the dominant medium, accounting for 32-43% of total media consumption, though its share has declined in recent years. - Print media such as newspapers and magazines have seen the largest declines, falling from 27% to 18% of total media consumption. - Online media such as the internet, online videos and digital downloads has grown significantly from 4% to 9% of total media spending and is poised to continue growing. - Within the TV segment, general entertainment channels remain the largest category but have lost share to other categories like movies and sports. - HD penetration of TV households has grown steadily

1. –

2. 2% 4%
9%
(11) Radio
(7) 9%
(7) Service providers
(10) (5) 43%
(7) Content providers
(4) (4) (7)
Online
(14)
(5)
Others
TV channels/ broadcasters
15% Print
(7)
(5)
(21)
(4)
(3) 18%
(4)
1

3. -
– • •
• 140•
• •
• •
•
-
•
•
•
•
•
•
•
•
•
•
-
– •
•
•
•
–
•
•
2

4. –
6.7%
-12.1%
5,954 7.1% 6,000
-10.3% 29.8%
5,488 3.5% 5,611
5,154 5,281
4,908 4,933 5,000
4,741
4,322
4,000
3,000
2,000
1,000
0
2015 2014 2013 2012 2011 2010 2009 2008 2007
3

5. 100%= 4,933 5,282 4,741 4,908 5,154 5,488 5,954
32.3% 100%
9% 8% 8% 8% 8% 8% 8%
5% 5% 6% 6% 6% 6%
27.2% 1% 2%
6%
4% 6% 8% 9% 10%
23.3%
21.4% 40% 41%
40%
40%
41% 41%
21.1% 40%
18.0% 6% 5% 5%
5%
5% 5% 4%
16.8%
4.0% 39% 38% 37% 35% 33% 32% 31%
2.8%
0%
2009 2010 2011 2012 2013 2014 2015
4

6. –
•
•
•
•
•
•
•
HD •
•
•
•
•
•
•
•
5
Source: Deloitte analysis

7. rint
- -
61% 70.8%
53% 68.6%
51% 30.8%
34% 14.5%
11% 8.4%
11% 7.9%
6% 6.1%
5%
5.1%
4%
4.9%
3%
4.0%
- -
42.0% 48.0%
39.3% 39.3%
33.3% 31.6%
23.2% 27.7%
21.0% 26.6%
17.2% 23.5%
9.2%
16.6%
8.7%
15.5%
8.2%
14.8%
7.7% 7
7.2%
6 Source: Ipsos, Deloitte analysis

8. rint
-ITP
45.3%
Total = 25.7%
29
29.1% 8 3.7
14.4% 108 3.0
10.3% 37
1.0% 289 9.8
29
326 16.7
20
1200 28.2
41.0% 43
0 500 1000 1500
21.0%
17.0%
14.0% ITP" 
Time Out" 
4.0% 3.0%
0.2%
ITP 
( )
*Ipsos market research in Egypt, Morocco, Saudi Arabia and UAE, Deloitte analysis **Company websites
7

9. –
10
#16 • #16 •
#17 •
20
#24 •
#26 •
•
30
#30
#38 •
#39 •
40
•
(shorouknews.com)
•
-
50
- # 90 • #52 •
# 151 •
• # 157 •
# 160 •
# 178 •
# 234 •
Source: Alexa, Company website, Deloitte analysis
8

10. rint
- -
36.4 28.7% Hespress
32.8 16.2%
8.7
7.3%
5
6.3%
1.9
5.4%
1.7
4.0%
1.5
3.2%
1.1
3.0% 2M
1.1
2.9% Panet.co.it
1
2.5%
- -
21.6% 19%
20.7% 12%
10%
3.6%
7%
3.5%
7% news.google.com
2.8%
6%
2.5%
6%
2.4%
5%
2.0%
5%
1.5%
4% /
1.2%
–
Source: Ipsos, Deloitte analysis

11. #1
#2
#3
#4
#5
#6
#7
#8
#9
#10
Source: Ipsos, Deloitte analysis
10

12. - -
1 1
2 2
3 3
4 4
5 5
6 6
7 Les infos 7
8 8
9 9
10 10
- -
1 1
2 2
3 3
4 4
5
5
6
6
7
7
8
8
9
9
CID 10
10
11 Source: Ipsos, Deloitte analysis

13. 44.6% 63%
59%
25.6%
21.5%
91%
9%
3.3% 27%
2.5%
0.8% 3%
1.7%
57% 82%
19%
12%
80% 20% 40%
6%
22%
5%
1% 1% 2%
1%
Source: Ipsos, Deloitte analysis
12

14. 2012 •
•
•
•
•
•
•
" " " " 2011 •
1 " " •
SPT Arabia •
13 Source: Company websites, AME Info 2011/2012, Deloitte analysis

15. (%)
- -
9.0% 33%
3.0% 5.8%
/ 12.0% 24% 24% 23%
18.3%
15% 28%
11% 20% 11%
11%
46.0% 29.6% 3% 4% 72%
16%
/
3% 3%
2-3
31.7%
24.0%
2012 2009
2009 2012
(%)
- -
1.0% 3.1%
7.0% 4.7%
5.4%
29.3%
12.0% 8.2%
8.0% 9.4% 19.6% 15.9%
7.0% 12.8% 4.7%
7.0% 24.1% 21.8%
9.2% 17.9% 23.1% 6.1% 83%
2.4% 17%
7.7% 9.0% 6.4%
6.4% 7.7%
52.0% 4-5 2-3
/ 42.8%
2009 2012
14
Source: Ipsos market research in Egypt, Morocco, Saudi Arabia and UAE, Deloitte analysis

16. * ** ***
?
33% 22
20%
7%
58
17%
23% Mean= 19 - 80%
77% 3 9% 32
11% 24
23%
33
****
31%
12%
4%
11%
25% $1-$4
27% 3 Mean =
73% 13% USD 25
18% $5-$9
13%
88%
28% 57% 9$
* Ipsos market research UAE (sample size =315) and KSA (sample size =395)
** Based on a survey of 2,950 respondents -Apps Arabia- Apps Arabia Mobile Report MENA
*** Ipsos market research in Egypt, Morocco, UAE and KSA
15 **** Itunes store (UAE) - Top 200 free apps in terms of downloads (March 2012)

17. Souq.com — -
Souq.com
Boundless Drop
• •
•
•
•
Run2Sport
:
•
twofour54 •
• •
•
Source: Deloitte interviews, analysis, company websites, Arab Advisors Group
16

18. –
•
•
•
•
•
•
•
•
•
•
•
•
17

19. –
The evolution of Turkish soaps
2007 2008-11 2012
17% • • •
•
•
11%
Arab Got Talent • •
24% 76%
Celebrity Duets • •
6% Star Academy • •
Top Chef • •
•
•
•
•
… •
xx % of total outputs
18

20. 127
96%
42% 87
15%
4% 1%
58 60
45
39
24 26
89%
8 12 17
2 5 6 6
46%
15% 7% 6%
72%
57%
32%
19% 57%
3% 1%
38%
29%
62% 22%
54%
39% 5% 4%
9% 6% DVD
3%
19

21. 94%
71%
200
56
180 50%
160 33% 34%
38% 31%
29%
140 22%
10%
120
x 8.2
100
80
60 77%
63%
40 93 54% 94
39%
20 34% 35%
28% 30%
18% 19%
0
EPL 3
20

22. 1
71%
53% 52%
32%
2
50%
( )
43%
14% 13% 13%
11%
5% 3% 3
( )
.
21

23. –
80%
100%
60%
40%
65% 80%
20% 35%
0%
60%
–
40% 79%
100% 71% 71%
80%
45%
20%
60%
92%
40% 82% 80%
72%
20% 0%
0%
Source: Interviews with industry professionals (sample = 91)
22

24. 66% 61%
53%
50% 51%
39%
34% 34%
19% 29%
11%
5%
16%
2009 2012
13%
0.10
11% 0.08
0.06
8.3%
0.04
0.02
2.3%
0
2012 2011
Source: Ipsos, Company website, Alexa, Deloitte analysis
23

25. 8%
6% 25% 26%
-
News, 3
- 12% 3%
-
58%
11%
16% 19%
19%
14% 9%
8%
- 31%
31-45 41%
16-30
19% 14%
17%
19% 28%
Source: Ipsos
24

26. • -
47%
2010 2011
• 30% 29%
20%
• 18% 15% 17%
12% 10%
6%
3.4%
3.4%
1.5%
1,400,000
1.1%
… 0.5%
0.5%
25 1,200,000 0.3%
0.2%
995,000 0.1% •
0.1%
0.1%
640,000 0.1% •
0.1%
620,000 0.0%
0.0%
Source: Arab Social Media Report, Deloitte research & analysis
25

27. •
80%
•
60%
•
40%
65%
•
" "
20%
• 17% 19%
0%
•
*Industry interviews,Deloitte analysis
26