SlideShare a Scribd company logo
 
Elizabeth Davies Louis Ackerley Katherine Hesselby Steph Holloway Adam  Burns
Pragmatic Pro-Active Energy Enthusiastic Creative Flair Experience Fun
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Method: Questionnaire  Conducted: Thursday 15 th  October Successful “green” campaigns and their affect.   Communicating “green” messages. Market test our ideas. What were we hoping to find out?
 
 
 
 
 
 
8 points 6 points 6 points 4 points 2 points
Children up to age of 16 Mothers and Fathers  Extended family and friends
 
 
 
 
 
http://www.wix.com/create/my-account
[object Object],[object Object],[object Object]
 
 
 
 
 
 
May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements  Market test our ideas Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools  Approach major supermarkets
Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists April-  Launch advert Announce winner Bus road show in full swing  Evaluation of results
 
Website Local/National coverage Social Networking Tour Bus

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Paws Communications Final Very

  • 1.  
  • 2. Elizabeth Davies Louis Ackerley Katherine Hesselby Steph Holloway Adam Burns
  • 3. Pragmatic Pro-Active Energy Enthusiastic Creative Flair Experience Fun
  • 4.  
  • 5.
  • 6.
  • 7.  
  • 8. Method: Questionnaire Conducted: Thursday 15 th October Successful “green” campaigns and their affect. Communicating “green” messages. Market test our ideas. What were we hoping to find out?
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. 8 points 6 points 6 points 4 points 2 points
  • 16. Children up to age of 16 Mothers and Fathers Extended family and friends
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 23.
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements Market test our ideas Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools Approach major supermarkets
  • 31. Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists April- Launch advert Announce winner Bus road show in full swing Evaluation of results
  • 32.  
  • 33. Website Local/National coverage Social Networking Tour Bus