1. VISION
To bring people together, create new friendships and discover new
places during the pub crawl
OBJECTIVES
To attract a diverse group of participants
To run a successful event
To provide a safe drinking environment
To provide a venue for cross-cultural experiences
To create a lively pub crawl
M ISSION
To create a safe environment which people can socialize while
enjoying affordable drinks in Singapore
Customer Relations
"There are no strangers at Singapore Pub Crawl"
Ensuring everyone have a good time
Interacting with people
No one is left out or left behind
Keeping in touch with customers & partners
Recommendations
-To boost the company's image
by developing marketing system
-To have more interactions
with crawlers
-To be more organized when planning
-To enhance their working relationships
-To be more careful with crisis management
-To show more concern for CSR
Event M ark eting
Target market
Locals, Tourist, Students
Promotion M ix
Advertising
Using posters & flyers, social media
Direct Marketing
Promoting the event to hostels
Promoting the event to students
Sending messages by using social media
Crisis M anagement
- To avoid the case of having under-aged participants, we check
crawlers ID
- We assure the crawlers' safety by not allowing them to carry any
glasses or bottles on bus.
- In case of people get into a fight or sexual harassment happen, we
report to our manager and get police involved if necessary.
- There was not enough space on bus, we prepared back up vans
and interacted with crawlers to prevent them from getting mad.
Corporate Social Responsibility
CSRisan initiative by a corporation to accessand take responsibility for a company'seffect on either the
environment, economy or social welfare
- Donating every 3 dollars per ticket to charities
- Raising awareness during special months regarding cancer
- Raising awareness through Facebook page
- Promoting responsible drinking with their sponsor Nakd Water
Financial A nalysis
Balanced Scorecard
M ARDI GRAS PUB CRAWL
REFERENCES
Cartwright, R. (2000). Mastering Customer Relation. Basingstoke: Macmillan.
Investopedia, (2007). Corporate Social Responsibility Definition | Investopedia. [online] Available at:
http://www.investopedia.com/terms/c/corp-social-responsibility.asp [Accessed 23 Apr. 2015].
Harvard Business School Press, (2013). Crisis Management: Master the Skills to Prevent Disasters. 1st ed. U.S.A: Harvard Business School Press.
Hillman, B. (2014). Mission, vision, and values. Journal of the American College of Radiology, 11(1), p.3
McCarthy, S. (2015). Balanced Scorecards explanation, examples, aims, implementation and teaching aid diagram for the concept. [online]
Available at: http://www.businessballs.com/balanced_scorecard.htm [Accessed 23 Apr. 2015].
Miller, M., (2013). B2BDigital Marketing: Using the Web to Market Directly to Businesses. 1st ed. U.S.A: Pearson Education, Inc.
Recommendations
-To have one or two additional crew members help with payment.
-To have at least one crew member make a tally, to note how many packages
were being sold.
- To have more crew members have access to the Peatix/Singapore Pub Crawl
Event Planning Process
Event Gantt Chart
The Gantt Chart was created for this event and it illustrated the tasks
and the length of time that they took.
Some of the main stages and tasks:
-First time meeting with Singapore Pub Crawl
-Team contract endorsement
-Event planning
-Event promoting
-Pre-event & post-event meeting