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HOW TO BUILD
CONTENT
TO MAKE SALES
ROBERT KATAI
ROBERT KATAI
work featured on
Content Marketing
Manager, Bannersnack
www.robertkatai.com
@katairobi
Biggest fear
of a content
marketer?
Can Content
Marketing
Drive Sales?
YES
?HOW
RESEARCH
RESEARCH
INDUSTRY
AUDIENCE
PLATFORM
COMPETITION
RESEARCH EXPERIMENT
INDUSTRY
AUDIENCE
PLATFORM
COMPETITION
INDUSTRY
AUDIENCE
PLATFORM
COMPETITION
CONTENT
MARKETING
RESEARCH EXPERIMENT
EXPERIMENT
WITH CONTENT
MARKETING
A. Get Noticed
B. Get Mentions/Link (press)
C. Build brand position
D. Get Leads
NOTICED
MENTIONS/LINKS
POSITIONS
LEADS
B2B PERSONAL
NOTICED
MENTIONS/LINKS
B2B
B2B
GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/
GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/
GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/
GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/
GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/
TIPS
GET NOTICED
1. GUEST POSTING
robertkatai.com/guest-posting-strategy/
2. NETWORKING
3. PROVIDE INDUSTRY
VALUE
robertkatai.com/how-to-promote-new-original-research/
GET MENTIONS/LINKS
https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
GET MENTIONS/LINKS
https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
GET MENTIONS/LINKS
https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
COMPETITION
COMPETITION
THOUGHT LEADER
INDUSTRY LEADER
CLIENT
TIPS
GET MENTIONS
1. EVERGREEN CONTENT
kinsta.com/blog/evergreen-content/
robertkatai.com/keyword-research-b2b-blog-post/
robertkatai.com/quality-backlinks/
2. KEYWORD RESEARCH
3. LONG FORM CONTENT
4. LINK BUILDING
www.drift.com/blog/longform-content-marketing-formats-proven-to-drive-results/
BRAND POSITIONS
LEADS
PERSONAL
B2B
BUILD BRAND POSITION
katai.ro/ebook/
BUILD BRAND POSITION
katai.ro/ebook/
TIPS
BUILD BRAND POSITION
1. CREATE CONTENT
PHOTO, VIDEO, AUDIO, TEXT
SO-MEETUPS, EVENTS, GROUPS
2. EVANGELIZE A NICHE
3. PROVIDE VALUE
4. CREATE A PLATFORM
GET LEADS
SPEAKING GIGS
CLIENTS
PARTNERSHIPS
INTERVIEWS
SUBSCRIBERS
LET’S WRAP
IT UP
We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales
We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales
We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales
We build content to get noticed
We get noticed to get mentions
We get mentions to get positions
We get positions to get leads
We get leads to get sales
We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales
that’s all
for today...
More on robertkatai.com

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How to Build Content to Make Sales