The document discusses inbound marketing strategies for startups. It recommends building high-quality content like blogs, videos, graphics and then promoting it through various free channels like social media, forums, bookmarks and Q&A sites. Specific tactics mentioned include involving a sharing community, designing appealing content, investigating competitors' top content, and following a four step inbound marketing process of discover, test, measure and repeat. Examples are given of startups that have succeeded with inbound marketing.

1. Inbound Marketing for Startups in 2011:Earning great traffic w/o spending a fortune dime Rand Fishkin, CEO & Co-founder, SEOmoz February 2011

2. Our only marketing expense? Flights + hotels for conferences/events More at http://www.seomoz.org/blog/the-history-of-seomoz

3. How’d You Do That?

4. News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(AKA “free” traffic sources) Forums Webinars Word of Mouth Social Bookmarking Podcasting Direct/Referring Links Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

5. It all starts withContent Marketing

6. A Blog We Update Every Day

7. “Viral” Targeted Content http://www.seomoz.org/article/search-ranking-factors

8. “Viral” Targeted Content http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

9. “Viral” Targeted Content http://www.seomoz.org/seo-industry-survey

10. Graphics + Illustrations

11. A Weekly Video Series http://www.seomoz.org/blog/category/33

12. Build it and they’ll come?Nope. Build it, then market it.

13. Comments + Conversations

14. Social Networks Data and charts of our Facebook and Twitter account performance via http://export.ly

15. Social News / Bookmarking http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results

16. Q+A Sites / Forums

17. Conferences + Events

18. SEO

19. Email Marketing We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)

20. Let’s get specific with someAdvanced Tactics

21. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC

22. Design Like an “Award Winner” Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration

23. “Skip” the Competitive SERPs

24. Leverage the QDF Algorithm Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562

25. Investigate the Competition’s Top Content Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this 

26. Examples of more startups thatRock Inbound Marketing

27. OKCupid http://blog.okcupid.com/index.php/your-looks-and-online-dating/

28. EngineYard Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com

29. Mint.com http://blog.okcupid.com/index.php/your-looks-and-online-dating/

30. Adioso Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com

31. Visual Website Optimizer http://visualwebsiteoptimizer.com/split-testing-blog/

32. The Inbound Marketing processIn 4 Simple Steps

33. Step #1: Discover Find inbound marketing paths that look promising and make a list. Step #2:Test Invest a few days/hours building authentic value in that niche/sector. Step #3: Measure Use your web analytics to track primary + second-order impact Step #4: Repeat Throw out low ROI projects; repeat high ROI ones.