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Three Game Changing Ideas
Social Travelling
What if an airline, or a 3rd party company, could tell you whether a friend is
also travelling to the same destination on the same flight? Or able to find out
who else would be at the airport at the same time

•    If no friends, fill out a simple psychographic profile of and enable system to match interests with
     someone compatible
      –    Choose whether to sit together with that person during the flight...has to be a mutual consenting process, of
           course.


•    Personal profile is pulled up that after checking in at airport that shows what books I like, what
     shows I watch, how influential I am (Klout), how frequent I travel, how I like my meals, etc

•    A message is sent to me to physically check in at a customer service counter, not check in the
     flight, but to receive a welcome gift/beverage while at the same time relevant retail and F&B
     promotions are sent to me based on my interest.




                                                                                                                           2
Social Brand Loyalty Programs
Two words: mobility and crowd-sourcing

•    We don't need to swipe loyalty cards to earn points. We simply need to check in

•    We don't need a list of unattractive, repetitive and over-valued items. We redeem for the things we
     like and consume like a pint of beer, get upgraded to first class, a free movie ticket, etc.

•    In fact, if a bunch of friends check in together and spend a good time buying stuff, we'd get extra
     benefits/points.
      –    We can share part of the benefits with other friends and poof - instant customer referral.


•    New customer visits from friends as a result of our recommendation will give us referral points for
     being a good customer friend.

•    For thrifty consumers who would rather save, continue to offer big ticket items as redemption for
     larger cumulated points.




                                                                                                           3
M-Commerce – Selling an experience
Tailored and private mobile shopping

•    Create an avatar of myself that allows me to 'try on' clothing before I buy.

•    While browsing goods, I'm able to see if my friends are shopping as well - I'd have in-shopping
     chat with a friend while contemplating on purchase.

•    If privacy allows, I'd also be able to see what other friends have bought and recommendations of
     relevant items. Upon purchase, I get to share a RM20 coupon with a friend for the same clothing
     line.

•    Most importantly, while all the shopping happens, I've total control over whether anyone has view
     of my purchase.

•    Retailers should do it the Zappos way: purchase returns at full refund within a 365 day grace
     period.




                                                                                                         4

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Three Game Changing Ideas for Social Travel, Loyalty and Mobile Commerce

  • 2. Social Travelling What if an airline, or a 3rd party company, could tell you whether a friend is also travelling to the same destination on the same flight? Or able to find out who else would be at the airport at the same time •  If no friends, fill out a simple psychographic profile of and enable system to match interests with someone compatible –  Choose whether to sit together with that person during the flight...has to be a mutual consenting process, of course. •  Personal profile is pulled up that after checking in at airport that shows what books I like, what shows I watch, how influential I am (Klout), how frequent I travel, how I like my meals, etc •  A message is sent to me to physically check in at a customer service counter, not check in the flight, but to receive a welcome gift/beverage while at the same time relevant retail and F&B promotions are sent to me based on my interest. 2
  • 3. Social Brand Loyalty Programs Two words: mobility and crowd-sourcing •  We don't need to swipe loyalty cards to earn points. We simply need to check in •  We don't need a list of unattractive, repetitive and over-valued items. We redeem for the things we like and consume like a pint of beer, get upgraded to first class, a free movie ticket, etc. •  In fact, if a bunch of friends check in together and spend a good time buying stuff, we'd get extra benefits/points. –  We can share part of the benefits with other friends and poof - instant customer referral. •  New customer visits from friends as a result of our recommendation will give us referral points for being a good customer friend. •  For thrifty consumers who would rather save, continue to offer big ticket items as redemption for larger cumulated points. 3
  • 4. M-Commerce – Selling an experience Tailored and private mobile shopping •  Create an avatar of myself that allows me to 'try on' clothing before I buy. •  While browsing goods, I'm able to see if my friends are shopping as well - I'd have in-shopping chat with a friend while contemplating on purchase. •  If privacy allows, I'd also be able to see what other friends have bought and recommendations of relevant items. Upon purchase, I get to share a RM20 coupon with a friend for the same clothing line. •  Most importantly, while all the shopping happens, I've total control over whether anyone has view of my purchase. •  Retailers should do it the Zappos way: purchase returns at full refund within a 365 day grace period. 4