This document discusses the difference between the quantity of views a viral video receives versus the quality of attention and impact on viewers' behaviors. While some top YouTube videos may gain hundreds of thousands of views, the real question is how effectively the message convinces people to change behaviors, not just how many people see or hear the message in passing.

1. Is Viral effective enough? Quality of attention vs Quantity of attention

2. My 1st Viral

3. 257,687 views

4. Enough people has certainly seen it.

5. But how many was actually affected by it?

7. Top 10 videos with the most views on youtube?

8. Which of the top 10 videos actually motivated a realistic change in behavior?

9. Shouldn’t it be a question of how many people being convinced by your message as opposed to how many hearing your message?