1. S. C. O.
3 Secret Letters That Transformed Viral Marketing into
a 6 Figure Biz for Me
Wednesday, March 23, 2011

2. The Foundation...
Wednesday, March 23, 2011

3. Channel Infancy
Wednesday, March 23, 2011

4. Whenever there's a
new marketing channel,
there's a lot of
unbridled excitement
Wednesday, March 23, 2011

5. A lot of bandwagon-
hopping but not enough
quality info
Wednesday, March 23, 2011

6. The result is a lot of
noise but not enough
signal
Wednesday, March 23, 2011

7. Email Marketing
Search
Social Media
Wednesday, March 23, 2011

8. Viral Marketing was
once an infant
Wednesday, March 23, 2011

9. A sign of maturity is
science
Wednesday, March 23, 2011

10. Measurements, analytics
and best practices
Wednesday, March 23, 2011

11. Email has CRM.
Search has SEO.
Social Media has SMO.
Wednesday, March 23, 2011

12. Viral Marketing Has
SCO...
Wednesday, March 23, 2011

13. Social Content
Optimization
Wednesday, March 23, 2011

14. The science of
manufacturing content
with the maximum
chance of going viral.
Wednesday, March 23, 2011

15. It created a 6 figure biz
for me
Wednesday, March 23, 2011

16. 3 Keys to Lucrative
SCO
Wednesday, March 23, 2011

17. 1) Piggyback on trends
through Creation and
Curation
Wednesday, March 23, 2011

18. 2) Study what works
and give your target
audience more of it
Wednesday, March 23, 2011

19. 3) Master the art of
the Incongruent Story
Wednesday, March 23, 2011

20. How are you going to
use SCO today?
Wednesday, March 23, 2011