UNCONVENTIONAL THINKING LEADS TO GREAT PATIENT ATTRACTION STRATEGIES

1. PAT I E N T AT T R A C T I O N
S T R AT E G I E S Y O U N E E D
T O B E AWA R E O F I N
T O D AY ’ S D I G I TA L D R I V E N
A G E
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

2. Regardless of the type of medicine
that you practice, patient attraction
strategies always need to be the very
cornerstone of your marketing
campaigns moving forward.
This is especially true when you're
talking about digital marketing, where
sites like WebMD® see an estimated
average of 191 million unique users
over the course of a SINGLE MONTH.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

3. People are turning to the
Internet to find the
healthcare information they
need. Your patient
attraction strategies will
help guarantee this
information comes from the
best possible source: YOU!
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

4. B U I L D I N G A S T R O N G E R
R E L AT I O N S H I P T H R O U G H PAT I E N T
AT T R A C T I O N S T R AT E G I E S
An important perspective to take as you develop
your healthcare marketing strategy stems from
the idea that you're NOT trying to sell a product
or service – instead, you're trying to build a
relationship between you and your patients.
Ramping up your online exposure and offering a
better user experience via targeted marketing
campaigns is a great way to do this, but it does
require you keep a few key things in mind.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

5. The best way to help strengthen your
patient attraction strategies comes by
reinforcing your own social media
presence!
If you're planning on going “all-in” on
your social media presence, however,
you need to make sure that you're
getting your content out to the world in
the right way. You can't JUST focus on
text-based content or blog posts. Video
will also be something that is worth
exploring.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

6. PAT I E N T AT T R A C T I O N S T R AT E G I E S
A N D T H E S U P E R I O R U S E R
E X P E R I E N C E
Focusing on the user experience is also one of
the keys to remember when working on your
patient attraction strategies.
The key takeaway from this is that all of your efforts
NEED to offer a great user experience on a
mobile platform. Failure to do so risks attracting
the wrong type of attention – the kind that quickly
sends your patients into the arms of a competitor.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

7. U N C O N V E N T I O N A L T H I N K I N G L E A D S
T O G R E AT PAT I E N T AT T R A C T I O N
S T R AT E G I E S
One of the most important steps to take when
taking advantage of the digital uprising in your
patient attraction strategies involves not just
creating AN experience, but THE most immersive
experience possible.
This often requires you to think outside the box in a
number of ways. For example, did you know that
adding “Live Chat” functionality to your website is a
great way to increase customer service satisfaction?
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

8. “Live Chat” saw the highest satisfaction
levels out of ANY customer service
channel at a whopping 73%. Email, on the
other hand, had only a 61% satisfaction
level while telephone customer service
came in at just 44%.
Think about it this way: a study conducted
by LinkedIn® revealed that 77% of people
who go online seeking healthcare
information began their journey at a search
engine like Google®, Yahoo® or Bing®.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

9. U N PA R A L L E L E D PAT I E N T AT T R A C T I O N
S T R AT E G I E S , U N PA R A L L E L E D R E S U LT S
Some of the other ways that you can focus on
creating a strong, positive relationship between
yourself and your patients involves embracing
online reviews.
Encourage your existing patients to leave reviews
or testimonials on not just your own website, but on
sites like Yelp® Google®, RateMDs®, Vitals®,
healthgrades®, UCompareHealthCare® to name a
few. A little positivity will definitely go a long way!
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

10. You can also send out informative email
blasts that aren't actually trying to sell
anything or get a patient to book an
appointment at all, but are instead just
educational tools to keep your patients or
leads up-to-date on current events in the
healthcare space.
Every time a particular topic becomes a news
item, write up a quick piece with your own
insight and send it out into the world. You'd
be surprised at exactly what you'll receive in
return.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702

11. H E A LT H C A R E M A R K E T I N G G R O U P :
T H E PA RT N E R Y O U ' V E B E E N WA I T I N G
F O R
At HealthCare Marketing Group, we want to help
you just like you help so many patients lead happier
and healthier lives on a daily basis.
If you'd like to find out more information about
elevating your marketing to the next level, or if you'd
like to find out more about these or other patient
attraction strategies, don't delay – contact us
today at 800-258-0702 or visit our brand new
website at healthcaremarketinggroup.com.
HEALTHCAREMARKETINGGROUP.COM
800-258-0702