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5 steps chambers slideshare

Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

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5 steps chambers slideshare

  1. 1. Presented by the Arkansas Small Business and Technology Development Center 1/2010<br />5 Steps to Social MEDIA for Community & Economic Developers<br />
  2. 2.<br />
  3. 3. 5 Steps to Internet marketing<br />ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING <br />“UNIVERSE”<br />Determine Channels Your Customers Use<br />Setting up Listening Posts to Monitor<br />Determine Appropriate Channels for Your Organization<br />Phase in as Appropriate for Your Organization<br />Determine Appropriate Content by Channel to ENGAGE<br />Set up Analytics and Feedback Mechanisms<br />Develop “Management” tools to streamline and Develop Good Time Management<br />
  4. 4. Getting our HEADS Around Internet Marketing<br />
  5. 5.
  6. 6. Fundamentals of Effective Marketing Have NOT Changed<br />Effective Marketing<br />Market Segmentation<br />Target Markets<br />Information Channels<br />Target Needs/Wants<br />Crafting Compelling Msg<br />Analyzing Results<br />Time Management<br />Population of Users<br />Target Group(s)<br />
  8. 8. Where Do I Start:Set up Listening Posts<br />Search by:<br />Keywords<br />Brands<br />Organizations<br />Addictomatic<br />Social Mention<br />Google Alerts<br />Twitter Search<br />BlogPulse<br />HowSociable?<br />Folowen<br />
  9. 9. Monitor<br />Management Tool: Google Reader<br />
  10. 10. Monitor<br />
  11. 11. Monitor<br />
  12. 12. Monitor<br />
  13. 13. Monitor<br />
  14. 14. Monitor<br />
  15. 15. Fast Facts<br />Facebook<br />More than 400 million users<br />More than 700,000 small (local) businesses have Pages<br />Fastest Growing Demographic – Women 35 to 49 (<br /><ul><li>Twitter
  16. 16. Top Twitter Users – 45 to 54 year olds (
  17. 17. Allows for real time moderation</li></li></ul><li>Helpful Hints<br /><br />Statistics regarding the digital media audience<br /><br />Market research and trend analysis provider<br /><br />All things Inbound Marketing<br />
  18. 18. What are Your Customers Looking For?<br />Information on your product/service?<br />A place to voice their concerns?<br /><br />Knowledge about your growth and advancements ?<br />
  19. 19. Are you local?<br />Gain an initial presence on the Local Business Listings of a number of search engines with just one click!<br /><br /><br /><br /><br />
  20. 20. Social Media ROI<br /><br />
  21. 21. Tools To Help ManageYour Social Media<br /><br />Hootsuite<br />Facebook Analytics<br />
  22. 22. Tools To Help ManageYour Social Media <br />TweetDeck<br />Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace<br />Manage what people are saying about you through searches and alerts<br />Flock powered by Mozilla<br />A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management<br />
  23. 23. Tools To Help ManageYour Social Media<br />Seesmic<br />Content aggregate site that allows for posting to a number of sites<br />Recently acquired to allow access to users to over 50 social networks<br /><br />
  24. 24. My Information<br />Herb Lawrence<br /><br /><br /><br /><br />