5 steps chambers slideshare


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Links for chamber and economic development agenices who attended Thursday, July 8th social media marketing seminar held by the ASU Delta Center

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5 steps chambers slideshare

  1. 1. Presented by the Arkansas Small Business and Technology Development Center 1/2010<br />5 Steps to Social MEDIA for Community & Economic Developers<br />
  2. 2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  3. 3. 5 Steps to Internet marketing<br />ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING <br />“UNIVERSE”<br />Determine Channels Your Customers Use<br />Setting up Listening Posts to Monitor<br />Determine Appropriate Channels for Your Organization<br />Phase in as Appropriate for Your Organization<br />Determine Appropriate Content by Channel to ENGAGE<br />Set up Analytics and Feedback Mechanisms<br />Develop “Management” tools to streamline and Develop Good Time Management<br />
  4. 4. Getting our HEADS Around Internet Marketing<br />
  5. 5.
  6. 6. Fundamentals of Effective Marketing Have NOT Changed<br />Effective Marketing<br />Market Segmentation<br />Target Markets<br />Information Channels<br />Target Needs/Wants<br />Crafting Compelling Msg<br />Analyzing Results<br />Time Management<br />Population of Users<br />Target Group(s)<br />
  7. 7. NEW CONSUMER INTERNET USERS<br />http://www.pewinternet.org/Trend-Data/Whos-Online.aspx<br />
  8. 8. Where Do I Start:Set up Listening Posts<br />Search by:<br />Keywords<br />Brands<br />Organizations<br />Addictomatichttp://addictomatic.com/<br />Social Mention http://www.socialmention.com/<br />Google Alerts http://www.google.com/alerts<br />Twitter Search http://search.twitter.com/advanced<br />BlogPulsehttp://www.blogpulse.com/<br />HowSociable? http://www.howsociable.com/<br />Folowenhttp://folowen.com/search<br />
  9. 9. Monitor<br />Management Tool: Google Reader http://www.google.com/reader/<br />
  10. 10. Monitor<br />
  11. 11. Monitor<br />
  12. 12. Monitor<br />
  13. 13. Monitor<br />
  14. 14. Monitor<br />
  15. 15. Fast Facts<br />Facebook http://www.checkfacebook.com<br />More than 400 million users<br />More than 700,000 small (local) businesses have Pages<br />Fastest Growing Demographic – Women 35 to 49 (QuantCast.com)<br /><ul><li>Twitter http://Popacular.com/gigatweet
  16. 16. Top Twitter Users – 45 to 54 year olds (eMarketer.com)
  17. 17. Allows for real time moderation</li></li></ul><li>Helpful Hints<br />www.QuantCast.com<br />Statistics regarding the digital media audience<br />www.eMarketer.com<br />Market research and trend analysis provider<br />http://www.hubspot.com/inbound-marketing-blog/<br />All things Inbound Marketing<br />
  18. 18. What are Your Customers Looking For?<br />Information on your product/service?<br />A place to voice their concerns?<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />Knowledge about your growth and advancements ?<br />
  19. 19. Are you local?<br />Gain an initial presence on the Local Business Listings of a number of search engines with just one click!<br />www.getlisted.org<br />http://listings.yellowpages.com<br />http://listings.local.yahoo.com/csubmit/index.php<br />http://www.urbanspoon.com/c/75/Arkansas-restaurants.html<br />
  20. 20. Social Media ROI<br />http://www.youtube.com/watch?v=ypmfs3z8esI<br />
  21. 21. Tools To Help ManageYour Social Media<br />Ping.fm http://ping.fm/<br />Hootsuitehttp://hootsuite.com/dashboard<br />Facebook Analytics www.facebook.com/asu.sbtdc<br />
  22. 22. Tools To Help ManageYour Social Media <br />TweetDeck<br />Browser that allows for instant updates for Twitter, Facebook, LinkedIn, and MySpace<br />Manage what people are saying about you through searches and alerts<br />Flock powered by Mozilla<br />A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management<br />
  23. 23. Tools To Help ManageYour Social Media<br />Seesmic<br />Content aggregate site that allows for posting to a number of sites<br />Recently acquired Ping.fm to allow access to users to over 50 social networks<br />http://seesmic.com/<br />
  24. 24. My Information<br />Herb Lawrence<br />hlawrenc@astate.edu<br />www.Facebook.com/asu.sbtdc<br />www.Twitter.com/asbtdc_asu<br />www.asbtdc-asu.com<br />