1) The document provides 10 practical marketing tips for growing a business, including reconsidering traditional marketing budgets, creating evergreen content, collecting customer contact information, optimizing online listings, using social media, identifying influencers, leveraging social proof, borrowing ideas from others, focusing on visual and short-form content, and analyzing marketing ROI with analytics. 2) Some key tips include creating long-lasting content that retains value, collecting customer details through newsletters and in-store forms, ensuring proper online listings boost visibility, identifying influencers to amplify reach, and using analytics to measure campaign performance. 3) Traditional marketing methods like TV, print and direct mail often have low engagement rates, so the tips suggest

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10 Practical Marketing Tips to
Grow Your Business

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1) Reconsider your marketing budget
Face it, traditional marketing is broken. you're
magazine, radio/TV and pay-per-click marketing
reps might tell you different, but numbers don't lie.

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Pharmaceutical Project Manager
 Analyzes investments,
 Review market data, and
 Comes up with new promotions for
new drugs and devices
• 86% of people skip through television commercials.
• 70%-80% of online users ignore the paid ads, focusing
on the organic results.
• 44% of direct mail is never opened. That's a waste of
time, postage and paper.
• Only 13% of those who read print publications say they
pay attention to the ads.

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But it's not all bad news!
According to research gathered by Hubspot:
61% of global internet users research products online
and 44% of online shoppers begin by using a search
engine.
You don't find customers anymore, they find you!

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2) Create "evergreen" value for your
prospects and customers
If you want to attract people you need to give
them something they'll love!

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Best way to give them something they will love is
to focuses on solving their problems and/or
helping them accomplish their goals.
Ideally, you should create content that is
"evergreen", meaning it retains its value for year to
come.

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3) Collect prospect and customer
contact information anyway you
can.
Purchase pattern are different for every business. If
you sell food, it's much easier to convert high
volumes of customers. if you sell expensive art, you
might only make a sale every other day.

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The point is....
you need to be on the top of your prospects and
customers minds when they become ready to make a
purchase.

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The easiest way to accomplish this is to collect their
contact information so that you can follow up with
them on a regular basis.
If you have a website, make sure your have a clear
place for visitors to join your newsletter. In store you
should have a list where people can leave their name
and other contact information.

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Pharmaceutical Project Manager
 Analyzes investments,
 Review market data, and
 Comes up with new promotions for
new drugs and devices
4) Make sure you're listed in
search engines and local
directories.
You might be surprised how many
people are searching for your business
online.

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Here's an example: I helped a local patio furniture
store optimize their yeil profile with keywords,
Images etc. From the results below, you can see
that user views increased over 400% immediately.

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Simply making sure your business in properly listed
online can have significant results.
This is why it's so important to make sure your
business is properly listed online in place like yelp,
google, Bing, Yahoo, Merchant Circle,
Yellowpages.com, citysearch etc.

13. 13
Pharmaceutical Project Manager
 Analyzes investments,
 Review market data, and
 Comes up with new promotions for
new drugs and devices
5) Social growth is key to staying
competitive today and in the
future.
Social media has unboubtably gone through an
incredible transformation in the past few years.

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From awkward, goofy Myspace pages to mobile apps
like snapChat where messages are deleted after a few
seconds, It's hard to predict which platform everyone
will flock to next.
You need to strategically choose which social network
that you can successfully find, engage and convert your
target audience.

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6) Identify and connect with
influencers to expand your
reach.
Put simply, influencers are people online with a large
number of followers. Because of this, they have
"influence" over the content people, the
products/services they purchases.

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Influencers are important because when you identify
influencers that already have the audience you're going
after, you can significantly amplify your reach with a
their help.In most cases you're not going to get any links or
shares for your content if you just ask for them.
It's important to approach influencers with a shared
value proposition.

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7) Use social proof to your advantage.
Think of social proof like social currency. the
more currency you have, the more "proof" you
have that can be used to attract and convert
new prospects.

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People will be more willing to interact with you if they
see others already have.
Customers case studies, celebrity endorsements,
expert reviews and even number of social media
followers are other great forms of social proof.
This kind transparency helps people identify
trustworthy, qualified businesses to purchase from.

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8) Borrow ideas from the people
who are doing right.
Plagiarism is obviously a big no no, but that
doesn't mean you can't find inspiration from
those who are doing marketing right.

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Pharmaceutical Project Manager
 Analyzes investments,
 Review market data, and
 Comes up with new promotions for
new drugs and devices
The best thing to do is find multiple resources you can
turn to for inspiration and keep a place where you can
save idea to refer back to later.
Making this part of your marketing routine/process is
essential to keeping the creative juices flowing.

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9) Focus on visual and short-for marketing.
It's true that people can process visuals 60,000x
faster than reading text. That's why it's not
surprising that when they say something has gone
"viral" online, it's usually a video or photo.

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Which is why it's important to create more "bite-
sized" marketing that people can understanding
quickly.
This is good thing for marketers, because it
allows us to create more content at a faster rate.

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10) Get more insight on marketing
ROI than ever before using analytics.
Simply put, analytic reporting is a decision
making tool for your business. for the first time
in marketing history, businesses can truly
measure and analyze the ROI of marketing
campaigns.

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If you have a website and/or blog it's imperative
that you not only have analytic software installed,
but that you are regularly checking the numbers.

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Thank
You!