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In what ways does your media product use, develop or challenge forms and conventions
of real media products?
Genre conventions:
• The genre conventions we have used
include a narrative structure, young
actors and a relatable story to our
target audience.
• We have also used actors who have
good chemistry and have made the
narrative flow with a beginning,
middle and end overall allowing the
story to have a suitable resolution.
• We have used an idea taken from
more modern music videos in that we
have actors telling the story of the
song and not the artist themselves.
• We’ve taken inspiration from artists
such as Passing Through A Screen
Door by The Wonder Years and Justin
Bieber Love Yourself.
Conformed forms and conventions:
• In the filming stages we have met
the conventions of a music video
in the sense that we wanted to
find locations that look
professional onscreen but also
are identifiable to our target
audience.
• This meant we did filming at city
centres and local parks.
• Therefore, in the final product it
shows that the story is being told
in the real world which contrasts
some concept videos that have
locations in space or an alternate
universe for example. E.g. Ariana
Grande’s Break Free.
• We have also used a common
convention used in contemporary
videos which is that the story is
told in the form of a flashback.
Conformed conventions in editing:
• In the editing stage we have also
conformed to conventions used in
real music videos such as match
on action, over the shoulder shots
and other various camera
movements.
• We have also synced up the
movements on screen with the
beats of the music at different
stages.
• We have mostly used straight cuts
and jump cuts to show passage of
time to link with the flashback
and nostalgic theme of the music
video.
• We have also however used fade
transition in order to show
passage of time and in popular
music videos such as Taylor Swift’s
‘Mine’.

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Question 1

  • 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Genre conventions: • The genre conventions we have used include a narrative structure, young actors and a relatable story to our target audience. • We have also used actors who have good chemistry and have made the narrative flow with a beginning, middle and end overall allowing the story to have a suitable resolution. • We have used an idea taken from more modern music videos in that we have actors telling the story of the song and not the artist themselves. • We’ve taken inspiration from artists such as Passing Through A Screen Door by The Wonder Years and Justin Bieber Love Yourself.
  • 2. Conformed forms and conventions: • In the filming stages we have met the conventions of a music video in the sense that we wanted to find locations that look professional onscreen but also are identifiable to our target audience. • This meant we did filming at city centres and local parks. • Therefore, in the final product it shows that the story is being told in the real world which contrasts some concept videos that have locations in space or an alternate universe for example. E.g. Ariana Grande’s Break Free. • We have also used a common convention used in contemporary videos which is that the story is told in the form of a flashback.
  • 3. Conformed conventions in editing: • In the editing stage we have also conformed to conventions used in real music videos such as match on action, over the shoulder shots and other various camera movements. • We have also synced up the movements on screen with the beats of the music at different stages. • We have mostly used straight cuts and jump cuts to show passage of time to link with the flashback and nostalgic theme of the music video. • We have also however used fade transition in order to show passage of time and in popular music videos such as Taylor Swift’s ‘Mine’.