SlideShare a Scribd company logo
The Marketing Department  of Me, Myself, and I:  Small Firm Marketing  Amy Smith-Pike  [email_address] Jennifer Yeager [email_address]
Who Dare Go There? ,[object Object],[object Object],[object Object],[object Object]
Job Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“How to Look Smart” Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Reasons to Hire a Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object]
How To Hire a Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to Ask Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consider This….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Consultant’s Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
“Deer in the Headlights” ,[object Object],[object Object],[object Object],[object Object]
“ No.”  ,[object Object],[object Object],[object Object],[object Object]
Help for you?   ,[object Object],[object Object]
No silver bullet for success….  ,[object Object],[object Object]
Create Relationships and Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part of your job is to educate  ,[object Object],[object Object],[object Object],[object Object]
Pearls of Wisdom ,[object Object],[object Object],[object Object],[object Object]
Marketing is NOT taught in law school   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Pearls… ,[object Object],[object Object],[object Object],[object Object],(from  Kelly A. Blazek, former Director of Client Relations, at Hahn, Loeser + Parks in Cleveland   )
Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Firm Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Random Acts of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow Up ,[object Object],[object Object],[object Object],[object Object]
SWOT to SWAT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be the Change Agent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Go the Distance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tangible Steps for Success ,[object Object],[object Object],[object Object],[object Object]
The Marketing Department  of Me, Myself, and I:  Small Firm Marketing   Amy Smith-Pike  [email_address] Jennifer Yeager [email_address]

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The Marketing Department of Me, Myself and I

  • 1. The Marketing Department of Me, Myself, and I: Small Firm Marketing Amy Smith-Pike [email_address] Jennifer Yeager [email_address]
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  • 29. The Marketing Department of Me, Myself, and I: Small Firm Marketing Amy Smith-Pike [email_address] Jennifer Yeager [email_address]

Editor's Notes

  1. Mention Next Client as a way I found to update my web site
  2. Where you obtain interesting observations and crucial information. Each year brings interesting observations as crucial information to the table that could lead the group in another direction. primarily the same attorneys previously doing insurance defense. information gleaned from individual plans.