Your business data contains critical information about customer behaviors, operational decisions, and many factors that have financial impact on your organisation. Increasingly though, this data is too big, too fast, and too complex for existing systems to handle. AWS Data and Analytics services are designed to ingest, store, analyse, and consume information at record-breaking scale. In this session you will learn how these services work together to deliver business automation, enhance customer engagement and intelligence. Speaker: Craig Stires, APAC Business Development - Big Data & Analytics, Amazon Web Services