Kalyanaraman Prasad, VP of AWS Edge Services, discusses the evolution of cloud computing and AWS. He notes that in 2014 control was shifting to customers, while in 2015 customers had control over their own destiny. AWS provides customers with "superpowers" through its robust and fully-featured technology infrastructure platform that innovates at a rapid pace with new capabilities added daily. AWS offers a broad spectrum of compute capabilities across many different service types to meet various needs. Customers in many industries have found success using AWS to transform their businesses through unprecedented scale, speed, and other benefits.

1. Kalyanaraman Prasad
VP, AWS Edge Services
Amazon Web Services

2. Where Are We In The Cloud’s Evolution?
New Normal
In 2014

3. Where Are We In The Cloud’s Evolution?
New Normal
In 2014
Control Over
Your Own Destiny
In 2015

4. With AWS, It Can Feel Like You Have Been Given
S U P E R P O W E R S

5. S U P E R S O N I C
S P E E D

6. Most Robust, Fully - Featur ed Technology Infr astr uctur e Platfor m

7. Pace Of Innovation:
New Capabilities Daily

8. Compute
Burstable (T2)
General Purpose (M4)
Dense Storage (D2)
Memory Intensive (R4)
Large Memory (X1)
High I/O (I3)
Compute Intensive (C5)
Graphics Intensive (G2)
General Purpose GPU (P2)
FPGAs (F1)
Simple VPS (Lightsail)
RDS For MySQL
RDS For PostgreSQL
RDS For MariaDB
RDS For Oracle
RDS For SQL Server
RDS For Aurora
Heterogeneous migrations
with no downtime
Broad Services With Deep Functionality
Databases Network AvailabilitySecurity & Access
Fully-managed DDoS Protection
WAF with instant threat mitigation
Dedicated HSMs
Graphic Policy Simulator
Identify, Location, and Time Policies
Individual API Call Policies
Key Usage Auditing
Availability Zone architecture for
high operational resiliency
Synchronous data replication
between AZs within a region
Visibility into real-time network
performance
Broad IPv6 support
Multiple NICs per VM

9. Elastic GPUs On EC2
P2M4 D2 X1 G2T2 R4 I3 C5
General Purpose
GPU
General Purpose
Dense storage Large memory
Graphics intensiveMemory intensive High I/O
Compute intensiveBurstable
Lightsail
Simple VPS
F1
FPGAs
A B r o a d S p e c t r u m O f C o m p u t e C a p a b i l i t i e s I n T h e A W S C l o u d

10. Secure financial
services
On-demand,
customized
entertainment
3.2 million
online razor
subscribers
Transforming
oil and gas
Migrated 300
servers to AWS
in 6 months
Unprecedented
scale and speed
Cut development
cycles by >50%
Finding patterns in
vast amounts of
data
Reduce analysis
from four months
to four hours
Financial trading with
strong built-in
security and
compliance
Achieving Supersonic Speed
Migrated 300
servers to AWS
in 6 months
Directly upload
high bit rate video

11. Supersonic Speed In Action

12. The Transformation Journey
Lawrence Fong, General Manager, IT, Cathay Pacific Airways
21st June 2017

13. One year ago

14. One year ago

15. Our vision

16. Our Journey – Technology
Auto-Scaling &
Auto-Recovery
Knowledge
Management
Application
Performance
Monitoring
Cloud Platform
Operation
Blue-Green
Deployment
Continuous Integration &
Continuous Deployment
Cloud &
Containerized
Platform

17. Our Journey – Cloud & Toolset Evaluation

18. Our Journey – AWS and DevOps Implementation
Security
Compute Virtual machines
Database
Storage
Application Services
Networking Virtual private network
Mgmt. Tools
Config
Monitoring
BlockObject
DNS
Analytics
Hadoop/Spark
Data Pipeline
Load balancing
NoSQL In-memory RDMS
Email Message Queue
Managed servicesCore services

19. Briefings
and video
demo
‘Build your
Cloud app’
classroom
and online
training
‘Ask the
expert’
sessions
Experience
sharing and
feedback
Our Journey – People
Show case
via pilot
application
implementation

20. Our Journey – cathaypacific.com application migration

21. Benefits – B2C with Dynamic Workload
Pre-provision Infra Resources
Before
Demand
On premise
Dynamic Infra Resources
Auto-scaled
Infrastructure
Today
AWS
Demand
Increases
Revenue
50% Resource Savings Meeting Business
Demand

22. Benefits – Faster Delivery and Higher Availability
Manual Provision
Before
L3 vendors took hours
to resolve issues
Before
Today
• Automated Provision
• >60 times Time Savings
Faster Infrastructure Provision
Today
• Cloud service provider commits
>99.95% infrastructure availability
• No public cloud infrastructure
issues in the past 6 months
Reduced Time To Resolve (TTR)
for Level 3 Infrastructure Issues

23. Simplified
and
Automated
Application
Delivery
Business
Value
Creation
Improved
Developer
Satisfaction
Benefits – Our People

24. Next Step

25. Thank you

26. I N V I S I B I L I T Y

28. What Do Serverless Applications Look Like?
No provisioning or
management
Scales with usage Never pay for idle Fault tolerance
built in

29. Run code without
thinking about
servers
Pay only for the
compute time you
consume
Integrated with
12 services
Run your code based
on API calls or
triggers from AWS
services
AWS Lambda
Serverless compute

30. Customer Success With AWS Lambda

31. F L I G H T

32. Old World Databases
You’ve got
mail!
AUDIT
Very expensive Proprietary Lock-in Punitive
licensing

33. It’s Why Customers Are Moving To Open Database Engines

34. Migrating Databases To AWS
25,000+
databases migrated
Migrate between
on-prem and AWS
Migrate between
databases
Automated schema
conversion
Data replication for
zero downtime migrations

35. Amazon Aurora
Up to 5x
performance
of high-end
MySQL
Highly
available
and durable
MySQL
compatible
1/10th the cost of
commercial grade
databases
Fastest
growing
AWS service,
ever
Speed and availability of commercial databases with cost-effectiveness of open source

36. 1/10th the cost of
commercial grade
databases
Fully PostgreSQL
compatible
Several times
better performance
than typical
PostgreSQL
database
Scalable,
durable and
secure
Migrate from
RDS for
PostgreSQL
Now available in open preview
Amazon Aurora PostgreSQL-Compatible Edition

37. Examples Of Customer Success Using Aurora
Lodging inventory
system
Scale for large
events
Billions of financial
transactions
Petabytes of streams
and playback artifacts
>2 billion rows
Millions of
transactions per day
Reduced
operational burden

38. Amazon Redshift
Highly structured Complex queries
across very large
databases
Pull together data
from different sources
20x faster than
ad-hoc query
services
Petabyte-scale data warehousing for complex queries and super-fast performance

39. Redshift Spectrum
Run queries directly on exabytes of data in Amazon S3
Introducing

40. Redshift Spectrum: Extend Redshift Queries To Data In
Amazon S3
Amazon Redshift
Query S3 directly or join data
across Redshift and S3
Support for CSV, JSON, ORC,
and Parquet data formats
Scale Redshift compute and
storage separately
Redshift Query
Engine
Redshift Data
Data Lake
Amazon S3

41. Growth Without Limits

42. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
HK01 Growth On AWS Without Limits
Alex Wang, CTO, HK01

43. What is HK01?

44. - A growing HK Internet company
- Started from online media
- Connect users between offline to online
- Build infrastructure on open source
- Running a startup methodology

45. 01
空間

46. HK01’s Challenge

47. 500% Growth YOY

48. System Scalability &
Stability
Upgrade Tech
Stack Seamlessly
Understand Users
By Big Data
Cost Optimization

49. HK01 on AWS

50. System Scalability & Stability
- Single system to multiple microservices
- Open source instead of enterprise software
- Hot auto failover
- Proactive real time monitoring
- Traffic spike handling

51. Upgrade Tech Stack Seamlessly
- With limited time and limited resources, you will ask:
• If someone can build it for you
• If someone can maintain it for you
• If someone has more professional knowledge
• If the price is reasonable
- Hosted service is your friend

52. Understand Users By Big Data

53. Cost Optimization
- Measure bottleneck and find suitable solution
• Cpu / Ram / HD / Network IO / IPOS ..
- Dig into the AWS price model:
• EC2: on demand / reserved / spot instance
• EDP plan and others
• ECS / Lambda is the new choice

54. HK01 on AWS

55. Save this QR code
Scan it in early July .. you will see a new HK01

56. Thank You
Join Us : hk01.com/job

57. P R E C O G N I T I O N

58. Machine Learning at Amazon.com
Retail
Demand Forecasting
Vendor Lead Time
Prediction
Pricing
Packaging
Substitute Prediction
Customers
Recommendation
Product Search
Product Ads
Shopping Advice
Customer Problem
Detection
Catalogue
Browse-Node
Classification
Meta-data Validation
Review Analysis
Product Matching
Text
In-Book Search
Named-entity Extraction
Summarization/Xray
Plagiarism Detection
Seller
Fraud Detection
Predicitve Help
Seller Search &
Crawling
Images
Visual Search
Product Image
Enhancement
Brand Tracking

59. Building Smarter Applications
See Speak UnderstandHearPredict
Amazon
ML
Deep
learning AMI

60. P2Investment in
MXNet
Deep Learning AMI
and Template
Amazon Machine
Learning
Advances in Software & Hardware drive AI Acceleration

61. Real Machine Learning Happening On AWS
Computer Vision APIs
Detect Online
Payment Fraud
Computer Vision For
Crowd Sourced Maps
Computer Vision For
Autonomous Driving
ML At Large Scale
Luxury Real Estate
Purchase Predictions
Recommendation Engine Forecast Customer Traffic
Predictive Analytics
On Sports Plays
Image Recognition Search Zestimate (using Apache Spark)
Insurance

62. Amazon
Rekognition
Building Smarter Applications
Amazon
ML
Deep
learning AMI
SeePredict Speak UnderstandHear

63. “See” Objects, Scenes, And Faces With Amazon Rekognition
City 91.4%
Downtown 91.4%
Metropolis 91.4%
Urban 91.4%
Building 56.2%
High Rise 56.2%
Dock 55.6%
Dawn 52.4%

64. “See” Faces And Emotions With Amazon Rekognition
Looks like a face 99.9%
Appears to be male 99.9%
Age range 27 - 44 years old
Smiling 99.2%
Appears to be happy 99.5%
Not wearing eyeglasses 99.9%

65. Amazon
Polly
Building Smarter Applications
Amazon
Rekognition
Amazon
ML
Deep
learning AMI
See SpeakPredict UnderstandHear

66. Generate Lifelike Speech With Amazon Polly
47 voices 24 languages
“The temperature in
Washington is 75 degrees
Fahrenheit”
“The temperature
in WA is 75˚F ”
Amazon
Polly

67. Generate Lifelike Speech With Amazon Polly
Whispering
voices
Customize what
is said
Customize how
it’s said
Speech
marks

68. Natural language
understanding
Automatic
speech recognition
Amazon
Lex
Amazon
Lex
Amazon
Polly
Amazon
Rekognition
Amazon
ML
Deep
learning AMI
See SpeakPredict
Building Smarter Applications

69. Amazon Lex
Speech recognition and natural language understanding
“It will be
sunny
and 75F”
Automatic speech recognition
Natural language understanding
“What’s the weather
forecast?”
Weather
forecast
Amazon Lex

70. Some Of The Customers Using Amazon AI In Production Today

71. F O R C E F I E L D

72. Access A Deep Set Of Cloud Security Tools
Shield Virtual Private
Cloud
Web
Application
Firewall
Key
Management
Service
CloudHSM Server-side
Encryption
IAM SAML Federation Active Directory
Integration
Service
Catalog
CloudTrail &
Inspector
Config
Networking Encryption
Identity Compliance

73. Web Application Firewall
CI/CD PipelineApplications
Automation Is Key To Protect Your:
Inspector
Security By Design
IAM KMSCloudHSM CloudTrail Config
Protecting Your Customers And
Your Business Is Priority #1

74. Distributed
Denial of
Service
One Particular Threat Customers Worry About:

75. Volumetric
State Exhaustion
Application Layer
Source: Arbor Networks
18%
18% 64%
DDoS Attack Trends

76. Web applications running on AWS are already protected
by Shield Standard - no action is required
Protection from volumetric and state exhaustion attacks
AWS Shield For Everyone

77. AWS Shield Advanced
For additional protection against very large
and sophisticated attacks

78. Advanced notifications
via CloudWatch
Cost protection on ELB,
CloudFront, Route 53
24/7 DDoS response
team and support
WAF included at no
additional cost
AWS Shield Advanced

79. In conclusion…

80. I M M O R T A L I T Y

81. Accommodation
Payments CommunicationTradingVisual search
Healthcare
Teams
CPG Education Customer relations
Startups Are Breathing New Life Into Virtually Every Industry

82. Digital Transformation Is Key To Survival For Enterprises

83. AWS Pace Of Innovation: New Capabilities Daily
There has never been a better time to build

84. Go build!

85. THANK YOU
@awscloud