Presentation about participatory video held at the ICA Ukraine webinar, on the 25th February, 2015

2.  Introduction to PV – What is it?
 The process and for what is it used?
 Case study Moldova
 Case study Ethiopia
 Question and answer
 Is PV something for the ICA network? If yes,
possibilities?

3. PV is a form of participatory media by which a
group or a community produces their own film;
 It visualizes perspectives, problems and
solutions, which help to build awareness and
understanding;
 It brings people together for dialogue about
issues, challenges and solutions, which are
important for them;
 It helps to build bridges between the
different stakeholders;

5. Personal level
Development personal skills (emotional,
relational, behavior, communication en team
cooperation)
Social level
Social integration, community development
and active citizenship
Employment level
Social and technical skills in doing research,
filming, editing, interviewing, promotion of
videos and networking.

12.  Research or baseline assessment;
 Monitoring & Evaluation (of strategic or
project plans);
 Collecting input / research before
community or strategic planning;
 Lobby & Advocacy
 Promoting local innovation & indigenous
knowledge;
 A voice for marginalized groups.

13. Moldova: Youth Development Project
See process Participatory video at:
http://youtu.be/jmtSbZOKAuM
Ethiopia: Civic Engagement – Social
Accountability project
See process Participatory Video at:
http://youtu.be/vD2QFw1OoDU

15. Project: ‘Youth in the Center‘ – April 2009 –
March 2011
Project Goal: To develop sustainable
structures in youth development work
Approach: Youngsters develop their own youth
clubs, managed by themselves, supported by
community stakeholders (local government,
parents, school staff and local organizations)
Best practices are disseminated through
social media, study visits, conferences and
participatory video.
Location: 4 Pilot villages

16.  To have vizualized what each youth club
accomplished at the end of 2 years
 To learn something new and creative
 To strengthen team work and to
promote the youth club in the community
 To present a good practice of
youth development work at a
National Conference on youth dev’t, Lobby
Intervention: 3 days per youth club

17.  Each youth club got more recognition and
support in the community;
 A number of youngsters started to produce
videos themselves;
 Teamwork was strengthened;
 Videos were actively shared at Social Media
(Facebook and Odnoklasniki);
 Videos were shared with youth and stakeholders
from Neighboring communities;
 Videos were presented at a National Conference
to promote the ‘Bottum up’ and ‘Sustainable’
approach or developing youth clubs

18. ESAP2 – social accountability project
Promotion of
Active citizenship
At local community level

19. Overall goal:
 To strengthen active citizenship in Ethiopian communities
and to strengthen the dialogue between service providers
and citizins in order to strengthen public service delivery.
Subgoals
 Citizins become aware of their rights to questions about
public services and contribute towards the dialogue with
service providers in improving the public services in health
care, education, rural road construction, water supply and
agriculture.
 To develop and strengthen the capacity of local NGO’s/
Social Accountability Partners to facilitate the dialogue
between service providers and service users involving an
enabling government;
 Sustainable cooperation between local government,
service providers and citizens on public services in around
225 communities in Ethiopia.

20. Domains Public Services
1. Health Care;
2. Education;
3. Agriculture;
4. Water & Sanitation
5. Rural roads

21. Approach
Each NGO/ SAIP supports 3-5 communities in facilitation
Process: Each community selects 2 domains in public
service for improvement
In each community the local government, service
providers and users communicate with each other
about the quality of public services
The aim
 To build trust amongst the stakeholders;
 Transparancy in public service delivery;
 Improving the quality of service delivery;
 Capacity development at the community level amongst
stakeholders in public service delivery.

22.  25 NGOs/ SAIPs / 50 people acquired the skills
in Participatory Video – 5 day training
between dec 2013 and sept 2014
 Online support was provided to the trainees
 Participatory video interventions were applied
in more than 30 communities

23. Participatory video was mostly used for
baseline assesment/ mid-term reviews /
evaluations.
Example health care: - Mid term review
Watch:
https://www.youtube.com/watch?v=NZAmkDjPr
ec

24. Education:
Baseline survey: Students:
http://youtu.be/OR0eqmJZ2JM

25. All 25 NGOs/ SAIPs have implemented participatory
video interventions and organized a community
dialogue
Results/ Benefits
 Increased awareness and common understanding
about the process and aim of ‘social accountability’
with all the stakeholders;
 All stakeholders showed up at the community
dialogue meeting and showed commitment to further
improve services and work on sustainability;
 Visibility of behavioral and service delivery results
and improvements, which helped to further empower
the positive attitude and atmsophere in the
community and it shows that the process of ‘social
accountability’ is showing results,

26.  Feeling of recognition with stakeholders,
especially marganilized groups as HIV and
disabled people
 Outcomes from the videos have been used for
monitoring purposes to further adjust or
optimize the project interventions;
 Participatory videos have been used to inform
and motivate other communities about the
benefits of the social accountability approach;
 Videos have been disseminated as ‘Best Practise’
through social media
 NGO’s/ SAIPs acquired the skills to do the
participatory video themselves