The document discusses strategies for engaging local online voters by leveraging social media for political campaigning, showcasing candidates' manifestos, and promoting development activities. It highlights the importance of providing comprehensive information about candidates, party structures, and constituency data to influence voting decisions. Additionally, it emphasizes the internet's role as a key factor in shaping voter opinions and the need for political leaders to actively connect with voters online.

2. To reach and influence local online voters
To present individual/party Manifesto
To promote day to day activities, photos and videos online
To do online canvassing
To promote individual social welfare activities and attract international funds
Users
To see profiles of the leaders who are contesting in the elections in their respective constitution and
choose the best
To know the development activities in their respective constitutions
To get Constitutional data including names and contact information of Village President, Government
Officials, Emergency Services.
To know history, historical places, tourist places of respective constitutions
Parties
Publish organizational structure, Party History, Manifesto, contestants details
Videos, Messages, Online canvassing etc.
Build party cadre online
Invite party funds

3. Search
Constituencies
Parties
Govt Officials
Social Connect
Voters
Manifesto

5. Publish Profile
Invite Volunteers
Connect 30k+ Voters locally
Constitutional Information
Video Presentations
Activities Updates
Manifesto – Constituency
Text, Photos & Videos
Invite Donations
Social Media Connectivity
Build Cadre
Followers
Development Activities Past &
Future
Public Manifesto

6. Organization Structure
Connect Constituency Voters
History of the Party
Activities – Text, Photos & Videos
Party Manifesto
Development Schemes
Followers
Constituency Information
Invite Volunteers
Invite Party Funds
Interactive, Messaging cadre
Connect Party Leaders

7. Follow & Search
Constituencies, Parties, Politicians, Future Leaders & People
Information – Constituency
History, Geography, Historical Places, Tourism Spots, Government. Officials,
Schemes, Development- Sector wise & Issues
Publish & Comment
Your Manifesto, Issues, Activities – Text, Images& Videos
Social Connect
Face Book, Twitter, G+, Pinterest, LinkedIn, Mail .,

8. Information – Constituency
Tourism, Govt.Officials, Schemes, Development- Sector wise & Issues
Industries, Business Opportunities & Employment
Search
Politicians, Parties, Leaders, Social Activists, People & Events
Publish & Comment
Manifesto for Constituency , Issues, News, Activities – Text, Images& Videos
Social Connect – Fellow villagers/town voters
Face Book, Twitter, G+, Pinterest, LinkedIn, Mail .,

9. Political Campaign through Social
Media – The Impact

10. 45% voters would like to see more information on
Internet to help them make their voting decision
Information that voters would like to see on Internet
57%
48%
Discussion on local
issues
Updates on
developmental
activities
43%
Information about
candidate/ party/
manifesto/ agenda

11. Information on the political party and the
candidate are most looked for
Information on the Candidate
Videos of leaders
39
15
37
Information on the political party
Manifesto/Agenda / plan of political party
Views/opinions of other people
Party Specific
28
Other’s opinion
15
27
Political news / Controversies/Activities and Initiatives
Poll related info - Polling date / polling booth / Candidate list
Candidate Specific
20
Generic

12. Voters will engage with politicians
online if made possible
Activities expected from politicians on the internet
52%
Allow citizens to comment on their website on
deferent topics and respond to them
51%
Allow citizens to comment on their social network
page on different topics and respond to them
47%
Conduct online video conferencing

13. Internet users open to signing up for
volunteer programs
39% of voters decided on who to vote for would
like to sign up for party volunteer program

14. 35% voters consciously start looking for elections /
politics related information more than 3 months
prior to the elections
2-4 weeks
prior
3-6 months
prior
1-3 months prior
6+ months prior
Always
Interested
25%
10%
18%
7%
22%

15. Internet is a key influencer – be present
• 37% of urban Indian voters are online!
• 85% of them have voted previously
• 42% are undecided
• Local candidate is as important as the party
• Internet presence is important to be considered a progressive leader
• Provide more information on the Internet
• Engage with the voters using online channels
• Voters have started looking for elections related information