Indian Science Techno Festival ISTF-2021 (Virtual) organized by Raman Science & Technology Foundation, National Council of Teacher Scientist, India and APJ Abdul Kalam National Council of Young Scientist on 26-28 Feb 2021
Impact of Social Media of Student’s Academic Performanceinventionjournals
The focus of the study is to determine the effect of growing use of social media sites on the academic performance of the students of universities and colleges. On the basis of random sampling a sample of 300 students was selected. Questionnaire was used as an instrument for data collection.97% questionnaire received back from respondents on which descriptive statistics apply for data analysis. Results indicate that the effect of social media can be positive as in this study closely determined the real effect of social media sites. In recent time itencourage the carrier and future of students’ .The social media sites like Facebook, twitter, Google+ .And Skype capturethe attention of students for study and affecting positively their academic Grade points.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
Indian Science Techno Festival ISTF-2021 (Virtual) organized by Raman Science & Technology Foundation, National Council of Teacher Scientist, India and APJ Abdul Kalam National Council of Young Scientist on 26-28 Feb 2021
Impact of Social Media of Student’s Academic Performanceinventionjournals
The focus of the study is to determine the effect of growing use of social media sites on the academic performance of the students of universities and colleges. On the basis of random sampling a sample of 300 students was selected. Questionnaire was used as an instrument for data collection.97% questionnaire received back from respondents on which descriptive statistics apply for data analysis. Results indicate that the effect of social media can be positive as in this study closely determined the real effect of social media sites. In recent time itencourage the carrier and future of students’ .The social media sites like Facebook, twitter, Google+ .And Skype capturethe attention of students for study and affecting positively their academic Grade points.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
This ppt highlights the advantages of e- governance along with some initiatives taken in India for the e- delivery of government services to citizens through effective use of technology.
Information and communications
technologies (ICTs) are different tools
and technologies to transmit information
and communicate with the community
(one to one or in groups). Through the
use of computers and interconnected
networks it provides a feasible and
accurate platform to increase the mobility
of information for different issues and
exchange of knowledge.
The Role of Social Media in Teaching and LearningLeslie Poston
Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd.
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
This presentation contains definition, objectives, typology and models of e-governance. Besides it also depicted the present e-governance scenario in Bangladesh of different sectors such as private, banking and public sectors.
Social media is growing day by day. None of the area whether business or politics is far from social media. Political parties are using social media platforms and getting huge benefits of social media. So, learn here how Social media is impacting politics?
IMPACT OF FACEBOOK USAGE ON THEACADEMIC GRADES: A CASE STUDYSajjad Sayed
IMPACT OF FACEBOOK USAGE ON THE ACADEMIC GRADES: A CASE STUDY
This article prove a Impact on Students grades but it was recommendation of author of this article that students can reap higher grades if institute will monitor its usage. for example open access for few hours in a day at mentioned time.
We can talk about Education 4.0 in a future and adequate context to train students in a scenario of needs and new skills demand for Industry 4.0. In this Industry 4.0 scenario, new technologies converge in a disruptive and complex ecosystem and basically comprise it.
Opinion polls companies are major stakeholders, if not actors, in the 2013 General Election campaigns.
Polls are regularly reported and commented on in the media. They are an inseparable part of news coverage as there is no more accurate way to gauge the sentiments of the voters, at a given time, than through a carefully designed and executed opinion poll.
But polls are also criticized, especially by political party leaders who disregard results that do not favor them and by some civil society actors who say they promote a two-horse race campaign. The situation has forced opinion poll researchers and company managers to appear on political TV and radio shows to defend their methodology, and their integrity.
Kenyans can remember that in the run up to the 2007 General Election, the media’s lack of capacity to contextualize and analyze data led to confusion when the results didn’t match predictions. The media had failed to explain the difference between polling data and election results.
Internews in Kenya recently trained a group of radio journalists to improve the use, analysis and reporting of opinion polls. Over 25 journalists were taught to scrutinize the methodology of different polling firms.
When has a poll been conducted according to accepted professional standards? When does a poll’s findings have legitimate news value? What is an appropriate way to publish or broadcast newsy poll findings?
Internews in Kenya Democracy and Governance Programs Director Brice Rambaud responds in the following Power Point presentation.
This ppt highlights the advantages of e- governance along with some initiatives taken in India for the e- delivery of government services to citizens through effective use of technology.
Information and communications
technologies (ICTs) are different tools
and technologies to transmit information
and communicate with the community
(one to one or in groups). Through the
use of computers and interconnected
networks it provides a feasible and
accurate platform to increase the mobility
of information for different issues and
exchange of knowledge.
The Role of Social Media in Teaching and LearningLeslie Poston
Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd.
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
This presentation contains definition, objectives, typology and models of e-governance. Besides it also depicted the present e-governance scenario in Bangladesh of different sectors such as private, banking and public sectors.
Social media is growing day by day. None of the area whether business or politics is far from social media. Political parties are using social media platforms and getting huge benefits of social media. So, learn here how Social media is impacting politics?
IMPACT OF FACEBOOK USAGE ON THEACADEMIC GRADES: A CASE STUDYSajjad Sayed
IMPACT OF FACEBOOK USAGE ON THE ACADEMIC GRADES: A CASE STUDY
This article prove a Impact on Students grades but it was recommendation of author of this article that students can reap higher grades if institute will monitor its usage. for example open access for few hours in a day at mentioned time.
We can talk about Education 4.0 in a future and adequate context to train students in a scenario of needs and new skills demand for Industry 4.0. In this Industry 4.0 scenario, new technologies converge in a disruptive and complex ecosystem and basically comprise it.
Opinion polls companies are major stakeholders, if not actors, in the 2013 General Election campaigns.
Polls are regularly reported and commented on in the media. They are an inseparable part of news coverage as there is no more accurate way to gauge the sentiments of the voters, at a given time, than through a carefully designed and executed opinion poll.
But polls are also criticized, especially by political party leaders who disregard results that do not favor them and by some civil society actors who say they promote a two-horse race campaign. The situation has forced opinion poll researchers and company managers to appear on political TV and radio shows to defend their methodology, and their integrity.
Kenyans can remember that in the run up to the 2007 General Election, the media’s lack of capacity to contextualize and analyze data led to confusion when the results didn’t match predictions. The media had failed to explain the difference between polling data and election results.
Internews in Kenya recently trained a group of radio journalists to improve the use, analysis and reporting of opinion polls. Over 25 journalists were taught to scrutinize the methodology of different polling firms.
When has a poll been conducted according to accepted professional standards? When does a poll’s findings have legitimate news value? What is an appropriate way to publish or broadcast newsy poll findings?
Internews in Kenya Democracy and Governance Programs Director Brice Rambaud responds in the following Power Point presentation.
Social Media and West Bengal Political Parties A Brief Analysisijtsrd
The rise of the social networking sites in the early 2000s, has led to the increase in the worlds networked population. Social media ensured that people have greater access to information, content and opportunities to engage in public sphere to undertake united action. Social media has entered into our daily lives and it influences people and organizations all over the world involving many actors regular citizens, social activists, non governmental organizations, telecommunications companies, software service providers, and also governments at large. Social media revolution in Indian politics is real and its impact can be assessed by General elections of 2014 and 2019. The General election of 2014 was regarded as the 1st social media election of India due to the ever increasing use of social media by political actors. Nevertheless, Social media has also impacted politics in all major states including West Bengal. No doubt social media is now being seriously considered by the West Bengal political parties as a mean to reach out to the electorate, but will it influence the 2021 Assembly Elections in the same way as in Obama’s Presidential elections This paper analyses the reach of West Bengal based parties in various social media platforms. Rajarshi Guha "Social Media and West Bengal Political Parties: A Brief Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38402.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/38402/social-media-and-west-bengal-political-parties-a-brief-analysis/rajarshi-guha
In the present times, social media is one such platform which has been useful in connecting the people throughout the world. Be it a personal interaction, a product promotion, an advertisement or a political campaign, social media has formed to be the best platform to connect to people globally. In this report the discussion will be focused on the how and why the social media has been used as the medium for political campaigns in offices. The importance of social media for political campaigns will be analyzed and discussed. Thus the research will be focused on the role of social media in political engagement. There will be analysis of how the new age media has increased the possibilities to the ideal situation for political campaign
The official report off The Social Media And Governance Project, which I undertook for my finals at Birmingham City University.
It explored Nigeria's use of social media for the 2011 elections, and made a three pronged recommendation to the electorate, national electoral body, and individuals seeking various office.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Impact of social media on voting behaviour
1. Impact of Social Media on
Voting Behavior
A Whitepaper
24/5/2013
This whitepaper presents the findings of an online research conducted to probe and identify social
media behaviours that may influence voting preferences and choices of individuals in real world
parliamentary elections.
Shoeb Ahmed Khan
Intern – MSL India
2. Overview
Social Media has undoubtedly carved a place for itself in the lives of people. It cuts across
boundaries of geography, demography, language and subject. There have been countless
examples of movements, protests and discussions online that have resulted in the toppling of
governments, downfall of brands and celebrity meltdowns. Even companies now allocate
budgets to monitor online conversations about their brand and leverage them to improve their
products, customer service and build a positive vibe and recall.
Over the last year we have seen a number of trends online that may well affect the outcome
of the elections due to be held in 2014. Be it the NaMo v/s Feku episode or the outcry over
the arrest of two women for tweeting about Bal Thackeray, India is increasingly taking to
social media to voice its opinion. Politicians and political parties have identified this trend too
and have started developing their social media presence, but are they doing it right? A recent
study said that most of the political opinion online is pro-BJP as they have spent considerable
time and effort in building their voice on social media.
In 2012 the Prime Minister’s office took to Twitter and started tweeting with the handle
@PMOIndia. Narendra Modi is the most followed politician on Twitter followed by Sushma
Swaraj, Arvind Kejriwal etc. This is still a relatively new phenomenon to India as politicians
in US and Europe have long been using social media as a platform to generate support and
present their views. The 2008 US presidential election was widely hailed as the Social Media
Election as Barack Obama’s highly effective online campaign consisting of social media,
podcasts, mobile messaging etc. led to a landmark victory.
In this whitepaper I present the findings of a research conducted online to probe factors that
may affect voting behaviour and to gather insights into the decision making process of a
voter.
3. Introduction
At the end of 2012, it was estimated that India had more than 150 million internet users,
which is the same as the number of television sets in the country. Of this, 65 million are
Facebook users and Twitter has an estimated 35 million accounts. A study done by Pew
Research says nearly 45% of Indian web users connect on social media to discuss politics (1)
.
So while internet penetration is small (10%), the number of users is rapidly growing and is
dominated by first time voters. Between 2004 and 2009, the voting population went up from
670 million to 720 million. The number is expected to increase to 800 million by the time the
country goes to the polls, a greater number of voters than ever before will be 25 years or
younger (2)
. With elections slated for next year, it's a huge vote bank that politicians can't
afford to ignore.
The Internet and Mobile Association of India’s latest report predicts social media users will
influence the elections in 160 “high impact” constituencies out of the total of 543
constituencies in the next general election. High-impact constituencies are those where the
number of Facebook users is more than the margin of victory of the winner in the last
election, or where Facebook users account for over 10% of total voters in a constituency.
Another IAMAI report also states that social media usage is spreading fast in areas other than
the top eight Indian metros. One third of the social media users, as the study reveals, are
residents of smaller towns with population fewer than 500000. Even more significant is the
fact that a quarter of social media users are residents of towns with a population less than
200000 (2)
.
There are mixed views among politicians about social media’s impact. In an interaction
organised by Google in the capital a few weeks ago, politicians active on social media had
expressed their scepticism at the ability of the medium to influence elections. Both Minister
of State Shashi Tharoor and Jammu and Kashmir Chief Minister Omar Abdullah, who have
large followings on Twitter, said that with net penetration of less than 12 per cent, no serious
politician can mount a significant poll campaign based on social media, let alone win an
election (3)
In Malaysia where traditional media is predominantly state-owned, the Internet is emerging
as a new political battleground where alternative online news websites are shaping opinions
of the youth who are increasingly taking to social media to gather information on political
parties before they go out to vote (4)
. Back home in Bihar and Maharashtra politicians are
increasingly logging on to Twitter to lure the youth. Nitish Kumar, Ramvilas Paswan, MNS,
Shiv Sena and the NCP all have developed an online presence (5)
4. Current Scenario
An analysis of the social media presence of the two biggest political units in India –
Bharatiya Janata Party (BJP) and the ruling party Indian National Congress (Congress)
showed the following results
Share of Voice
(1/04/2013 - 20/5/2013)
BJP
Congress
0
200
400
600
800
1000
1200
1400
1600
Tweets Retweets All Tweets
#bjp
#congress
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
#bjp #congress
Impressions
#bjp
#congress
5. BJP’s online presence consists of an official website (www.bjp.org) and a sister website
(www.yuva4india.tv) which is their internet TV portal. It is well represented on Facebook
(917k likes), Twitter (34k followers) and YouTube. The presence of high profile politicians
such as Narendra Modi, Sushma Swaraj, Vijay Goel, Rajnath Singh on Twitter futher
amplifies BJP’s reach on social media.
The Facebook page of BJP has a good mix of content ranging from photos, videos, links to
news articles and posts that are conversational and engaging in nature and relate to current
issues. The posts also contains links to their other online properties and accounts. The Twitter
account though just reflects the content on the Facebook page along with retweets from the
sister account Yuva TV. The frequency of tweets is about 2 tweets per day.
This is in stark contrast to the Indian National Congress which is almost non-existent on
social media apart from the politicians who have active accounts on Twitter. These include
S.M Krishna, Milind Deora, Ajay Maken, Digvijaya Singh etc. What is noticeable is that fact
that regardless of their non presence on social media officially, Congress was still being
talked about in contexts of governance, policies and a range of other current issues but
despite them being the ruling party, their share of voice was lesser than the BJP.
The recent war of hashtags between Rahul Gandhi and Narendra Modi that broke out over
Twitter and then made news on TV and newspapers is a good indication of how online chatter
influences the perceptions of a politician in public eye.
Research Questions
Building on the basic premise that social media has some sort of influence on an individual’s
decision to vote, the next step was to identify the impact each online medium.
RQ1: Does an individual’s social media activity impact his likelihood to vote?
RQ2: What is the impact of different factors on this decision?
Research Methodology
A survey in the form of an online questionnaire was circulated and 187 reponses were
obtained. The survey period lasted about 4 weeks. 48% of the respondents fell in the age
bracket of 24-30, 43% under 18-23, and 7% under 31-40. There was almost an even split
among genders as 52% respondents were men and 48% women. Majority of the respondents
were graduate and post graduate students (68.8%) while the rest were full time employees
with organizations.
Facebook was used by the most number of people (50%) followed by Twitter (27%), Blogs
(12%) and Forums (10%).
60% of the respondents had voted at least once while the rest had never voted in any kind of
election
6. Measures
A set of 11 variables were identified to measure the possible ways in which an individual
could engage in political-related activities. These were measured on a 5-point likert scale.
A set of 7 questions were created to probe the amount of influence different online media had
on an individual’s voting decision. These were measure on a 5-point likert scale.
Finally, respondents were asked to rank all sources of political information in decreasing
order of influence on decision to vote.
Results
Factor Analysis was conducted on the 11 variables to reduce the number of dimensions and
get a clearer picture of data for use in further analysis. Factor Analysis resulted in a 5 factor
solution.
Component
1 2 3 4 5
Facebook
Opinions
.823
Facebook
Content Writing
.800
Facebook
Groups
.726
Forums and
Boards
.600
Twitter Follow .874
Twitter Trends .787
Twitter
Retweets
.764
News Websites .895
Reading Blogs .642
YouTube .894
Write Blog .886
The five factors were labelled as:
1. Online opinions of the general public
2. Opinions of the twitterati
3. Journalistic Reports
4. YouTube Videos
5. Content Creation
Hence we find that these emerged as the five major factors that shape an individuals political
opinion and ultimately their decision to vote.
7. The factor scores of the above 5 factors were measured. A linear regression was then run
using these 5 factors as independent variables and ‘Likelihood to vote’ as the dependent
variable.
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .299
a
.090 .061 1.256
As seen above, the R square value of 9% indicates that the model does not explain the
variation in Likelihood to Vote. Hence we can conclude that there is no significant
correlation between the five factors and Likelihood to vote.
On being asked to arrange different forms of media in decreasing order of their impact on
voting decisions, the following was obtained
1. Television, Newpapers and Magazines
2. Radio
3. News Websites
4. Facebook
5. Twitter
6. Blogs
7. Forums and Boards
8. Official Websites
Insights
The study found that an individual’s social media activities had no significant correlation
with their likelihood to vote. Coupled with the fact that Television, Newspapers and
Magazines were chosen as the media that most impacted the decision to vote we can
conclude that the traditional forms of media still play an undeniably important role in shaping
the political opinion of the public.
Despite being outranked by traditional forms of media, it is clear that content on social media
does impact voting decisions in some way or the other.
It was also observed that any kind of advertising (online of offline) has no influence on an
individuals political opinion.
Online chatter by the general public on platforms like Twitter, Facebook and Forums has an
influence on an individuals political opinion more than content shared by official accounts of
political parties and politicians.
8. Recommendations
1. Social Media should be an important component of a 360 degree election campaign.
More than just maintaining presence on social media, it should be monitored to
identify what political topics people are talking about and in what context are parties
and politicians being mentioned.
2. Sentiment analysis on topics and keywords would be able to give deeper insights into
what issues politicians should make a stand on and talk about.
3. The research revealed that even though the public does not trust official channels of
communication they would still like to be able to find their local politican on social
media to be able to voice their issues and make themselves heard. Just like brands on
social media, it makes sense for politicians and parties to address citizens’ queries on
matters of importance. It is hence an important medium of propagating your mandate
to the general public.
4. Blue State Digital is a USA based digital agency that carried out Obama’s highly
succesful relection campaign in 2012. They raised $690 million in donations with
4.4M donors. This was achieved through commnity-building, engagement and
mobilization program tied in with the offline activities. They created a visual identity
for the campaign - Logos, videos, a website, emails, and social media presence.
What this means for MSL India:
Social Hive should see this as a possible area to explore in order to differentiate itself
from other agencies. By pitching to the right clients whose philosophy matches with
that of MSL Group, Social Hive could be amongst the first social media agencies to
drive a succesful election campaign in India. It would also establish Social Hive as the
go-to agency for running election campaigns. It would also help in creating
transparency and accountability for politicians as every move of theirs is tracked by
the voters online. It would also undoubtedly increase awareness amongst people about
political topics and issues of governance.
9. Appendix
Questionnaire
1. What is your age?
18-23
24-30
31-40
41-50
50+
2. What is your gender?
Male
Female
3. What is your education level?
High School
Undergraduate
Graduate
Post Graduate
4. What is your occupation status?
Entrepreneur
Full-time Employee
Student / Intern
5. Which of the following social platforms are you active on?
Facebook
Twitter
Forums
Blogs
6. Have you ever voted? (Municipal or Assembly or Lok Sabha)
Yes
No
7. Please indicate below your likelihood to vote in the next elections (Municipal
or Assembly or Lok Sabha)
Very Unlikely Unlikely Neutral Likely Very likely
Likelihood to vote
10. 8. For each question below, check the box that most represents your level of
agreement
Strongly Agree Agree Neutral Disagree Strongly
Disagree
I actively engage in political
discussions by expressing my
opinions on Facebook (on my
wall, groups, pages etc)
I follow a lot of pages and groups
on Facebook that discuss
politics
I write and share political content
on Facebook
I follow and regularly read tweets
of politicians and political parties
I tweet and retweet political
content on Twitter
I read up on political topics that
are trending on twitter
I read a lot of political blogs
I blog about political topics that
interest me
I read a lot of opinion pieces
about politics on news websites
I watch videos on YouTube
related to politics
I discuss politics on various
forums and boards
9. For each question below, check the box that most represents your level of
agreement:
Strongly Agree Agree Neutral Disagree Strongly
Disagree
I might be influenced to vote for
a particular politician based on
the content I read about him/her
on Twitter
I might be influenced to vote for
a particular politician based on
11. the content I read about him/her
on Facebook
The content on official Facebook
and Twitter accounts of
politicians and parties is more
important than what the general
public is saying about them
YouTube videos are an
important source of information
to me and affect my decision to
vote
The conversations on forums
influence my decision to vote
Online polls influence my
decision to vote
Online banner ads and other
forms of advertising influence my
voting behaviour
10. Arrange the following choices in decreasing order of their influence on
your decision to vote.
Television
Radio
Facebook
Newspapers/Magazines
Twitter
Blogs
Forums
News Websites
Official Websites of political parties and politicians