Participation at Scale: Leveraging incentive and gamification to promote museum engagement
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A talk to MuseumNext 2013, Amsterdam describing the work of the Dallas Museum of Art in establishing the DMA Friends platform for participatory engagement.
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Participation at Scale: Leveraging incentive and gamification to promote museum engagement
- 1. SCALE Participation at Leveraging incentive and gamification to promote museum engagement Robert Stein Dallas Museum of Art @rjstein
- 10. - The Largest Art Museum in the Region
- 11. - The Largest Art Museum in the Region - 110 Years Old
- 12. - The Largest Art Museum in the Region - 110 Years Old - Supported by the City of Dallas
- 13. - The Largest Art Museum in the Region - 110 Years Old - Supported by the City of Dallas - NOT a Tourist Destination
- 14. DALLAS MUSEUM OF ART
- 15. The 2010 U.S. census reports that only 14.5% of US Adults visited museums in the prior 12 months (Census, 2012). DALLAS MUSEUM OF ART
- 16. The 2010 U.S. census reports that only 14.5% of US Adults visited museums in the prior 12 months (Census, 2012). 8%Dallas = 6.5M People - 500k Annual Attendance DALLAS MUSEUM OF ART
- 17. FREE ADMISSION General Admission = $600k (2.7%)
- 18. FREE MEMBERSHIP Members < $100 = $600k (2.7%)
- 19. ARE WE 5% MORE COMPELLING?
- 20. DALLAS MUSEUM OF ART HOW CAN MUSEUMS PROMOTE ENGAGEMENT?
- 21. HOW CAN MUSEUMS PROMOTE ENGAGEMENT?
- 22. HOW CAN MUSEUMS PROMOTE ENGAGEMENT?
- 24. HOW DO YOU MEASURE WHAT YOU CAN’T SEE? Flickr Credit ~liquoredonlife
- 27. METRICS WE CARE ABOUT 1. Repeat visits
- 28. METRICS WE CARE ABOUT 1. Repeat visits 2. Diverse participation
- 29. METRICS WE CARE ABOUT 1. Repeat visits 2. Diverse participation 3. Increased affinity
- 30. METRICS WE CARE ABOUT 1. Repeat visits 2. Diverse participation 3. Increased affinity 4. Ability to motivate action
- 31. Provide a menu for novice visitors CREATING A MENU OF EXPERIENCES
- 32. Promoting participation and engagement with art
- 34. DALLAS MUSEUM OF ART
- 35. DALLAS MUSEUM OF ART
- 36. DALLAS MUSEUM OF ART
- 37. DALLAS MUSEUM OF ART
- 38. DALLAS MUSEUM OF ART
- 39. DALLAS MUSEUM OF ART
- 40. DALLAS MUSEUM OF ART
- 41. DALLAS MUSEUM OF ART
- 42. DALLAS MUSEUM OF ART
- 43. LAUNCH DAY - 1/21/2013
- 44. LAUNCH DAY - 1/21/2013
- 45. LAUNCH DAY - 1/21/2013
- 46. and engagement with art DOES IT WORK?
- 47. and engagement with art
- 48. and engagement with art
- 49. and engagement with art
- 50. and engagement with art
- 51. and engagement with art
- 52. and engagement with art
- 53. and engagement with art
- 54. and engagement with art
- 55. and engagement with art Bobby
- 56. and engagement with art Bobby
- 57. and engagement with art WHAT’S NEXT?
- 58. THANK YOU! @rjstein DALLAS MUSEUM OF ART