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Robert Stein
Indianapolis Museum of Art
@rjstein
WE’VE COME
A LONG WAY
PLATFORMS &
APPS CONTINUE
TO PROLIFERATE




                 IT’S TIME TO
Get Smart! Mobile on the Go
TAP & TourML Funding


• 2 year National Leadership Grant from the
  IMLS
• A collaboration of Museums, Vendors, and
  Content Experts
• … to create specifications for Mobile Content
  and tools to support the creation of mobile
  experiences by museums
Participants & Supporters

Museums
• Balboa Park Online Collaborative   • National Air and Space Museum
• Dallas Museum of Art               • National Museum of the
• The Eiteljorg Museum of Native        American Indian
  American and Western Art           • The Art Institute of Chicago
• Indianapolis Museum of Art         Vendors
• The Metropolitan Museum of Art     •   AdLib Systems
                                     •   GuideByCell
• Minnesota Historical Society
                                     •   Imagineear
• Museum of Contemporary             •   MyTours
  Art, San Diego                     •   NOUS Guides
• Museum of Fine Arts, Boston        •   Tristan Systems
THE BUILDING BLOCKS
OF TAP
A Document Specification for Mobile Content

TOURML
A Description of the Narrative, Assets, and Contextual
Elements of a Mobile Experience

TOURML
Targeting the 80% Rule

TOURML
As Easy as 1, 2, 3…

TOURML
1.   Assets
2.   Stops
3.   Connections

TOURML
Flickr Credit ~brainfarts




                            TAP ROADMAP
• Create easy ways to author mobile
  content
• Finalize the TourML Specification
• Create Mobile User-Interfaces
• Create a validation tools for TourML
• Integrate with third-party tools
• Test tools with museum content
  collaborators

       TAP ROADMAP
SPEAKING OF
  ROADMAPS
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
GETTING EVEN
IN THE MUSEUM




Credit Flickr ~scotttboone
IN THE MUSEUM




Credit Flickr ~scotttboone
IN THE MUSEUM




Credit Flickr ~scotttboone
IN THE MUSEUM




Credit Flickr ~scotttboone
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
Get Smart! Mobile on the Go
WHAT IF THE TOUR KNEW ABOUT

WHAT WE’VE SEEN
WHAT IF THE TOUR KNEW ABOUT

WHERE WE’RE FROM
                              Flickr Credit ~artform
WHAT IF THE TOUR KNEW ABOUT

WHERE WE ARE RIGHT NOW




                            Flickr Credit ~tinacris
GENERATIVE




                             NON-LINEAR EXPERIENCES
                              ADAPTIVE STORYTELLING
                              INTERACTIVE NARRATIVE
Credit Flickr ~scotttboone
GENERATIVE




  CONTENT                    +   CONTEXT   +   OBJECTIVES


Credit Flickr ~scotttboone
Intelligent Narrative Computing
Marc Riedl, et al. Georgia Institute of Technology
PERFECT FOR THE
QUESTIONS?

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Get Smart! Mobile on the Go

Editor's Notes

  1. We’ve got powerful tools!While we’ve had our bumbles – we’re beginning to look more like agent 99 than agent 86
  2. The Dakota War of 1862, also known as the Sioux Uprising, (and the Dakota Uprising, the Sioux Outbreak of 1862, theDakota Conflict, the U.S.–Dakota War of 1862 or Little Crow's War) was an armed conflict between the United States and several bands of the eastern Sioux. It began on August 17, 1862, along the Minnesota River in southwest Minnesota. It ended with a mass execution of 38 Dakota men on December 26, 1862, in Mankato, Minnesota.Throughout the late 1850s, treaty violations by the United States and late or unfair annuity payments by Indian agents caused increasing hunger and hardship among the Dakota. Traders with the Dakota previously had demanded that the government give the annuity payments directly to them (introducing the possibility of unfair dealing between the agents and the traders to the exclusion of the Dakota). In mid-1862 the Dakota demanded the annuities directly from their agent, Thomas J. Galbraith. The traders refused to provide any more supplies on credit under those conditions, and negotiations reached an impasse.[2]On August 17, 1862, one young Dakota with a hunting party of three others killed five settlers while on a hunting expedition. That night a council of Dakota decided to attack settlements throughout the Minnesota River valley to try to drive whites out of the area. There has never been an official report on the number of settlers killed, although as many as over 800 settlers have been cited and is not out of line. Further consideration is given to maybe just as many settlers being taken captive as slaves, if not tortured to death as was customary.[citation needed]Over the next several months, continued battles between the Dakota against settlers and later, the United States Army, ended with the surrender of most of the Dakota bands.[3] By late December 1862, soldiers had taken captive more than a thousand Dakota, who were interned in jails in Minnesota. After trials and sentencing, 38 Dakota were hanged on December 26, 1862, in the largest one-day execution in American history. In April 1863 the rest of the Dakota were expelled from Minnesota toNebraska and South Dakota. The United States Congress abolished their reservations.
  3. The Dakota War of 1862, also known as the Sioux Uprising, (and the Dakota Uprising, the Sioux Outbreak of 1862, theDakota Conflict, the U.S.–Dakota War of 1862 or Little Crow's War) was an armed conflict between the United States and several bands of the eastern Sioux. It began on August 17, 1862, along the Minnesota River in southwest Minnesota. It ended with a mass execution of 38 Dakota men on December 26, 1862, in Mankato, Minnesota.Throughout the late 1850s, treaty violations by the United States and late or unfair annuity payments by Indian agents caused increasing hunger and hardship among the Dakota. Traders with the Dakota previously had demanded that the government give the annuity payments directly to them (introducing the possibility of unfair dealing between the agents and the traders to the exclusion of the Dakota). In mid-1862 the Dakota demanded the annuities directly from their agent, Thomas J. Galbraith. The traders refused to provide any more supplies on credit under those conditions, and negotiations reached an impasse.[2]On August 17, 1862, one young Dakota with a hunting party of three others killed five settlers while on a hunting expedition. That night a council of Dakota decided to attack settlements throughout the Minnesota River valley to try to drive whites out of the area. There has never been an official report on the number of settlers killed, although as many as over 800 settlers have been cited and is not out of line. Further consideration is given to maybe just as many settlers being taken captive as slaves, if not tortured to death as was customary.[citation needed]Over the next several months, continued battles between the Dakota against settlers and later, the United States Army, ended with the surrender of most of the Dakota bands.[3] By late December 1862, soldiers had taken captive more than a thousand Dakota, who were interned in jails in Minnesota. After trials and sentencing, 38 Dakota were hanged on December 26, 1862, in the largest one-day execution in American history. In April 1863 the rest of the Dakota were expelled from Minnesota toNebraska and South Dakota. The United States Congress abolished their reservations.
  4. The Dakota War of 1862, also known as the Sioux Uprising, (and the Dakota Uprising, the Sioux Outbreak of 1862, theDakota Conflict, the U.S.–Dakota War of 1862 or Little Crow's War) was an armed conflict between the United States and several bands of the eastern Sioux. It began on August 17, 1862, along the Minnesota River in southwest Minnesota. It ended with a mass execution of 38 Dakota men on December 26, 1862, in Mankato, Minnesota.Throughout the late 1850s, treaty violations by the United States and late or unfair annuity payments by Indian agents caused increasing hunger and hardship among the Dakota. Traders with the Dakota previously had demanded that the government give the annuity payments directly to them (introducing the possibility of unfair dealing between the agents and the traders to the exclusion of the Dakota). In mid-1862 the Dakota demanded the annuities directly from their agent, Thomas J. Galbraith. The traders refused to provide any more supplies on credit under those conditions, and negotiations reached an impasse.[2]On August 17, 1862, one young Dakota with a hunting party of three others killed five settlers while on a hunting expedition. That night a council of Dakota decided to attack settlements throughout the Minnesota River valley to try to drive whites out of the area. There has never been an official report on the number of settlers killed, although as many as over 800 settlers have been cited and is not out of line. Further consideration is given to maybe just as many settlers being taken captive as slaves, if not tortured to death as was customary.[citation needed]Over the next several months, continued battles between the Dakota against settlers and later, the United States Army, ended with the surrender of most of the Dakota bands.[3] By late December 1862, soldiers had taken captive more than a thousand Dakota, who were interned in jails in Minnesota. After trials and sentencing, 38 Dakota were hanged on December 26, 1862, in the largest one-day execution in American history. In April 1863 the rest of the Dakota were expelled from Minnesota toNebraska and South Dakota. The United States Congress abolished their reservations.
  5. A linear narrative experience is not enough. We know right now that our audiences are not homogeneous, but we create storytelling experiences in a way that assumes so… can we do better?
  6. On again off again friendship with Gauguin – sister Madeleine was in love with the much older Gauguin