The document discusses efforts by the Dallas Museum of Art to promote engagement and participation with art. It describes launching a program called DMAfriends to encourage repeat visits and diverse participation. This included creating a menu of experience options for novice visitors and encouraging visitors to self-report on their experiences. The document then evaluates the initial launch of DMAfriends and considers future directions for improving visitor engagement.

1. Promoting participation
and engagement with art
Robert Stein - @rjstein
Bruce Wyman - @bwyman
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2. DALLAS MUSEUM OF ART
Flickr Credit ~ragingwire
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3. DALLAS MUSEUM OF ART
500,000 VISITORS X 6.5M PEOPLE
Flickr Credit ~ragingwire
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4. DALLAS MUSEUM OF ART
8%
500,000 VISITORS X 6.5M PEOPLE
Flickr Credit ~ragingwire
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5. HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
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6. HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
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7. HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
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8. HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
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9. GETTING BEYOND
ANECDOTAL EVIDENCE
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10. HOW DO YOU MEASURE
WHAT YOU CAN’T SEE?
Flickr Credit ~liquoredonlife
Monday, April 22, 13

11. ENCOURAGING VISITORS
TO SELF-REPORT
Monday, April 22, 13

12. DALLAS MUSEUM OF ART
METRICS WE CARE
ABOUT
• Repeat visits
• Diverse participation
• Increased affinity
• Ability to motivate action
Monday, April 22, 13

13. Provide a menu for novice visitors
CREATING A MENU
OF EXPERIENCES
Monday, April 22, 13

14. INTRODUCING
DMAfriends
Monday, April 22, 13

15. WHAT IT WAS SUPPOSED TO BE...
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16. DALLAS MUSEUM OF ART
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17. DALLAS MUSEUM OF ART
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18. DALLAS MUSEUM OF ART
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19. DALLAS MUSEUM OF ART
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20. DALLAS MUSEUM OF ART
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21. DALLAS MUSEUM OF ART
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22. DALLAS MUSEUM OF ART
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23. DALLAS MUSEUM OF ART
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24. DALLAS MUSEUM OF ART
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25. LAUNCH DAY - 1/21/2013
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28. Monday, April 22, 13

29. DALLAS MUSEUM OF ART
DOES IT WORK?
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30. and engagement with art
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31. and engagement with art
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32. and engagement with art
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33. and engagement with art
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34. and engagement with art
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35. and engagement with art
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36. and engagement with art
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37. and engagement with art
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38. DALLAS MUSEUM OF ART
FUTURE
DIRECTIONS
Monday, April 22, 13

39. DALLAS MUSEUM OF ART
THANK YOU!
Monday, April 22, 13