Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities
Created by: Sameer Issa / 2013
Part01 broadcast TV in the middle East and digital media_ Strategic ApproachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Part03 broadcast tv middle east digital media strategic approachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Social Media Strategic approach in News Industry and mass media shedding more light on the proper strategic implementation of social media to meet the changing news consumption behavior characteristics.
Presented through several social media international events and conferences in Middle East, Europe and USA focusing on Social Media in news industry.
Created and Presented by Sameer Issa
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
Part01 broadcast TV in the middle East and digital media_ Strategic ApproachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Part03 broadcast tv middle east digital media strategic approachSameer Issa
Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013
Social Media Strategic approach in News Industry and mass media shedding more light on the proper strategic implementation of social media to meet the changing news consumption behavior characteristics.
Presented through several social media international events and conferences in Middle East, Europe and USA focusing on Social Media in news industry.
Created and Presented by Sameer Issa
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
NYU Integrated Marketing Campaign Project. Client: The EconomistPatty Yunen Latour
As part of the core curriculum for the M.S. in Integrated Marketing at NYU-SCPS, students are required to take two campaign classes, one covering everything related to media buying and another covering creative strategy and execution. These two courses are designed to equip students with the needed skills to thrive in the "agency life".
This deck is my team's final project for these two classes. The client for the Summer 2012 semester was the "The Economist", the world news publication.
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Presenting Our Strategy for 2030 PRS International Group of Companies Worlds Leading Media Conglomerate Group of Companies www.prsinternationalgroup.com #prs #strategy #2030 #world #PR
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Advertising Media Planning Course Georges Najm USEK School of BusinessGeorges Najm
Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic.
The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning.
Objectives & Learning Outcomes. This course allows students to:
• Understand the media planning process:
- How do ads and commercials go into the media?
- What do they do there?
- How do they get airtime on TV programs and Radio Stations
- How do they get published in magazines and newspapers?
- Why choosing “Medium A” rather than “Medium B”?
- What are the financial and money considerations?
- What are the Marketing stakes?
• Define the key terms in the media environment
• Outline the tools available to media plan with
• Outline the basic media concepts used by planners and buyers
• Explore the steps through which a media planner passes to:
- Elaborate advertising media recommendations.
- Book and buy media.
• Tackle real business problematic / advertising / media problematic.
This course will also allow the students, as future marketers who will be ultimately called to manage and control companies’ /brands / clients’ marketing communications budgets, to:
• Understand how the media market / industry globally (and locally) functions.
• Understand the terminology used in media planning.
• Be able to conduct a proper media briefing.
• Be able to lead a basic media strategy.
• Be able to build and pitch a true media planning.
• Be able to effectively buy media space.
This course will prepare microfinance practitioners to understand and provide financial and non-financial services to rural and urban youth. The course will introduce participants to best practices for serving youth, help them to understand the differences between rural and urban youth financial service provision, and detail specific products and service delivery models. To ground the information in concrete examples, the training will also involve a live case study component, where participants will be able to engage with representatives of financial institutions in the MENA region that are currently offering financial services to youth.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
NYU Integrated Marketing Campaign Project. Client: The EconomistPatty Yunen Latour
As part of the core curriculum for the M.S. in Integrated Marketing at NYU-SCPS, students are required to take two campaign classes, one covering everything related to media buying and another covering creative strategy and execution. These two courses are designed to equip students with the needed skills to thrive in the "agency life".
This deck is my team's final project for these two classes. The client for the Summer 2012 semester was the "The Economist", the world news publication.
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Presenting Our Strategy for 2030 PRS International Group of Companies Worlds Leading Media Conglomerate Group of Companies www.prsinternationalgroup.com #prs #strategy #2030 #world #PR
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Advertising Media Planning Course Georges Najm USEK School of BusinessGeorges Najm
Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic.
The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning.
Objectives & Learning Outcomes. This course allows students to:
• Understand the media planning process:
- How do ads and commercials go into the media?
- What do they do there?
- How do they get airtime on TV programs and Radio Stations
- How do they get published in magazines and newspapers?
- Why choosing “Medium A” rather than “Medium B”?
- What are the financial and money considerations?
- What are the Marketing stakes?
• Define the key terms in the media environment
• Outline the tools available to media plan with
• Outline the basic media concepts used by planners and buyers
• Explore the steps through which a media planner passes to:
- Elaborate advertising media recommendations.
- Book and buy media.
• Tackle real business problematic / advertising / media problematic.
This course will also allow the students, as future marketers who will be ultimately called to manage and control companies’ /brands / clients’ marketing communications budgets, to:
• Understand how the media market / industry globally (and locally) functions.
• Understand the terminology used in media planning.
• Be able to conduct a proper media briefing.
• Be able to lead a basic media strategy.
• Be able to build and pitch a true media planning.
• Be able to effectively buy media space.
This course will prepare microfinance practitioners to understand and provide financial and non-financial services to rural and urban youth. The course will introduce participants to best practices for serving youth, help them to understand the differences between rural and urban youth financial service provision, and detail specific products and service delivery models. To ground the information in concrete examples, the training will also involve a live case study component, where participants will be able to engage with representatives of financial institutions in the MENA region that are currently offering financial services to youth.
Social Media in 2020: What Financial Advisors Need to Know to Boost Marketing...TJ Hill
What is TikTok and why are people getting financial advice from a social media platform for teens?
Access the presentation from TJ Hill, Director of Marketing at Asset-Map, and Johnny Sandquist, CEO of Three Crowns Copywriting and Marketing, on the rapidly changing world of social media (including TikTok) and how financial advisors are leveraging these channels to amplify their marketing and sales.
They’ll also discuss:
- Why Social Media is Important for Financial Advisors
- How to Decide Where to Spend Your Time Online
- What to Post on Social Media (and When!)
A presentation on power of radio advertising RADIO IS VISIBLEat Brand Klub AhmedabadByMr.Vinay Prashant – Cluster Head Radio Mirchi (Gujarat)Mr.Rahul Namjoshi – Station Head My FM (Gujarat)
The first in the series of CAB's #SharingKnowledge events. A presentation regarding social media; what it is, how it fits in your industry and how to get started.
Similar to Part02 broadcast tv middle east digital media strategic approach (20)
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
2. Middle East Tv Landscape
Indicators, Trends & Strategic Opportunities
The question isn't, 'What do we want to know about people?',
It's, 'What do people want to tell about themselves?'
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
2
3. Middle East TV Landscape
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!3
4. Middle East TV Landscape
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!4
5. Middle East TV Landscape
Source: Heatsync- Data Captured 17-06-2013
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!5
6. Middle East TV Landscape
Visitors
Unique
Visitors
Daily
PageViews
Global Traffic
Rank
Reputation/
Back-links
Time on Site/ Page views/
Minutes
User
678,920
266,342
603,070
1,824
36,326
4.40
2.70
909,710
214,938
1,033,834
1,064
13,381
5.40
3.13
66,395
13,416
129,992
8,462
698
3.40
2.73
4,494
8,161
6,975
60,897
714
2.20
1.73
Source: Alexa- 05-2013
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!6
7. Digital media strategies adopted by Middle
East news TV organizations are struggling
to maintain audience engagement
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!7
8. While the fact remains
Middle East is the second globally in
terms of internet usage growth !
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!8
10. Conclusion
Missing out on great opportunities !!
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!10
11. Strategic Opportunities
For Middle East TV broadcast to create sustainable
& Livable digital engagement experiences
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!11
12. Opportunities in Story-Telling
Telling Better Stories
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
12
13. Opportunities in story telling
Creativity
Human
New
in news converge and
reporting events
Telling stories through
humanizing perspective.
Introducing New Models for
Investigative journalism.
Micro
Participatory
Micro Reporting News
sites are most visited in
the Arab World
Crises reporting
combined with
participatory tools
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!13
14. Making sense of the noise
Web - noise + context =
Responsible Journalism
The Biggest Challenge for News Industry in Todays’ Media Landscape is how to
solve relevancy, maintain engagement, and filter the noise?
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
14
15. Challenging Traditional Journalistic Thinking
Objectivity
Doesn’t Exist !!
We are imprisoned by our societies, culture, background
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
15
16. Strategic re-thinking
Adopting different strategic approach
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
16
17. Conventional Strategic Approach
Measure
New
Strategy
Adjust
Big Strategy
Focus
Groups
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Launch
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!17
18. Adaptive Strategic Framework
The Learning Adaptive Process
Big Strategy, Start small
with room to grow
People
Strategy
Implement
& Engage
Sustain
Listen & Measure
Adjust
Objectives
Insights
Adopt
Learning Curve
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!18
19. Changing approach to digital media
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
19
20. Middle East TV Organizations need to make the fundamental shift
From This
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!20
21. Traditional Approach; Push Model
Thinking Platform
Mobile
Live
Streaming
Interactiv
e
Photo
Gallery
Tablets
VOD
Social Web
TV
Online Site
Audio
Podcas
t
Blog
RSS Feeds
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!21
22. to this..
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!22
23. Thinking Strategy
Innovative Approach
Eco-system Model
Multi-Directional Built Around Shared Collective
Experiences Across Multiple Digital End Points
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!23
24. Eco-system Model
Multi-Directional Built Around Shared Collective
Experiences Across Multiple Digital End Points
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!24
25. “The question isn't, 'What do we want to know about people?', It's,
'What do people want to tell about themselves?”
Mark Zuckerberg
“Think Strategy before Platform”
Unluckily, News organizations tend to use social media as a
distribution channel, focusing mainly on the platform rather than
strategy, seeking to get more traffic from Facebook & Twitter.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
25
26. Embracing innovative strategy
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!26
27. Strategic Framework
Livable Experiences
Creating unique differentiated livable experiences within the digital
space to engage targeted audience, which can be maintained during
and after TV broadcast across multiple channels and platforms,
Experiences which can be monetized and measured for results
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
27
28. Digital content strategic overview
The three lens approach
Consumption
#1 Wide
Lens
#3 Focused
Lens
#2
Narrow
Lens
Sharing
Creating New Engaging
Experiences For News
Consumption
Discovering Ways Readers Can
Share Stories And News Content
Repackaging
Customization
Adding Different Flavors To
News Consumption Across
Platforms and Social Streams.
To Fit Into The Audience
Personal Social Stream
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
!28
29. Engage & Monetize
emerging opportunities during disruption
Building differentiated real-time social experiences into digital and
TV properties designed to reach new fans and connect viewers
which can be monetized through sponsorable programs.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
29
30. Sample Monetizing Model
Using Social Media Real-time Visualization Technology
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
30
31. Live SM Conversations
Twitter Tracker
Battle of the Tweets
Live Maps
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Twitter Fall
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
31
32. Growing conversations in digital
space across any platform
(FB, Twitter, Google+, Instagram..)
Realtime Capture
Move Audience into TV broadcast
& Digital Screens & infuse
conversation
Monetize through
sponsors
Capturing conversation
and transferring it into
real-time visual stream
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
32
33. Second Screen Engagement
Build specific IT models and mobile applications “Tablet” to empower
second screen engagement through; Content discovery, EPG,
interactivity, metadata, behind the scene views, scoops, insights,
social relevance, and connectivity.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
33
34. Social Infrastructure
Engineer differentiated engaging experiences through Integrating
cloud-based social infrastructure into TV Digital presence across
multiple digital ends which will significantly increase site registration,
drive valuable user action and provide access to personalized social data
which is essential for driving personalized content delivery.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
34
35. Rewarding Engagement
Design user-engagement rewarding system to Incentivize
behaviors that benefit News Organizations by rewarding users for
valuable actions; Unique content discovery, special features, and
gamification environment through digital touch points; social
web infrastructure, mobile & Facebook apps.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
35
36. Intelligent News & Discovery Model
Embedding “smarter” news discovery model giving content
suggestions based on social data & previous course of actions
taken “news you viewed, liked, commented, and shared.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
36
37. Visualizing Mobile Content
Integrate a differentiated, simplified visual experience for content
consumption within mobile design application strategies.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
37
38. News Timeline?
Apple upcoming iPhoto App
Streams>Collections>moments
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
38
39. Creating Original Content
For digital Media
In parallel to using broadcast assets (both pre-recorded & live
streaming) into digital space, Producing original content
specifically to digital platforms is crucial to create differentiated
consumption experiences.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
39
40. Engage Influencers
Identify influential online groups, advocates & opinion leaders &
design specific tools and influencer outreach programs to facilitate
and encourage their engagement within digital initiatives, programs
and activities.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
40
41. Specific Strategies initiatives & Projects
•
•
•
•
•
•
•
Build specific strategies around every digital
end point.
Designing specific KPI tools to measure results.
Designing specific digital prototypes based on
digital engagement Pre-defined programs.
Design strategic map for brand presence within
the digital space.
Building specific strategy to Monetize digital
brand channel on YouTube.
Developing digital inventory and data set-up to
offer digital sponsorship program with major
brands.
Creating fan engagement bridge model
between their TV programs and their owned
social media channels.
Broadcast TV & Digital Media Strategic Opportunities
Sameer Issa | Communications & Media Strategist
Awareness
Evaluation
Use
Conversion
Middle East TV Landscape
Indicators, Trends & Strategic Opportunities
Engagement
41