The Yellow Coin Communication provides public relations (PR) services like image building, branding, marketing communications, media relations, and event coverage. It has an experienced team and focuses on building relationships with media and target audiences. The document discusses TYCC's PR strategies and tools, including media planning, press releases, interviews and digital media. It outlines their process for image building and goals of influencing target groups and maintaining good media relations.

1. The Yellow Coin Communication
Your Success Mantra

2. A Brief Introduction
TYCC plans and executes wide range of PR
activities like Image Building, Branding,
Marketing Communication, Media Relations
, Events Coverage and much more.
Our acute vision, sound understanding and
focused strategic planning created a unique
space for us in India's PR market.
At TYCC we provide integrated and tailor-
made PR campaigns and communication
solutions to effectively cater the PR needs of
our valued clients.

3. Benefits of
PR
PR have more strong impact in comparison of
Advertisement.
More credible and less expensive than advertising.
The most economical way to reach big mass
audiences.
Stimulates awareness of and demand for your
company products or services
Build a stronger, more controlled image for your
group
Creates the perception that the company is active,
"on the move"
Gives you a cutting edge over competitors.

4. Image Building Process
Public Relations (PR) is not confined to
the media coverage of a person,
brand or organisation. In fact, the
tentacles of PR permeate to identity
recognition, relationship building,
image creation and media coverage.
At TYCC we build your image
comprehensively and strategically.

5. Why TYCC is an ultimate choice
TYCC
• Developing and
maintaining
relationship with
media and
influential target
people
Relationship with
Media
• We do engrossed
study of the client
and his/her
professional and
social activities.
Focused Approach
• Selection of media
effective tools to
time schedule we do
extensive research
before reaching to a
decision.
Strategic
Planning
• Experienced team
has prior
experience of PR
and journalism.
Valuable Experience
?

6. Our PR Strategies
Relationship
Building Exercises
with media
professionals
Planning &
Executing the PR
Calendar
Media Planning &
Management
Facilitating Events
Media Monitoring
Media Persuasion
and Follow ups
Compilation of Press
Information
Translation of News
and Press Release
for Vernacular
Media
Effective Use of
Digital Media

7. PR Mediums
TYCC has good nexus with all the leading TV Channels ,
national and local News Papers and Wire agencies.
Print Media
Electronic Media
Digital Media
Through all the medium we put the strong impact on the
target audience. We don’t miss out any option to reach the
target audience. Use all the medium strategically.

8. PR TOOLS
PR
Tools
Product
Launch
Industry
Stories
Feature
Articles
Product
Placement
One on
One
Interviews
Press
Release
Corporate
Stories

9. OUR ROLE
 Architect the programme
 Plan and execute PR & Digital Calendar
 Suggest optimal strategy for
announcements - advise and counsel
on appropriate PR and Digital
interventions
 National media relations management
to create and sustain awareness of the
brand and its extensions (as specified)
and marketing initiatives
Continue

10. Compilation of press information
Databank of anticipated questions
with agreed responses, etc.
Media contact programme
Identify story ideas and initiate
feature articles
Solicit and co-ordinate of media
interface, press conferences, briefings
Briefing spokesperson on media
expectations, key messages,
anticipated Q&As
Facilitate interviews with advise on
message content,
Continue

11. publication and interviewer
background
Respond quickly and accurately to
press enquiries
Media follow-ups and tracking
coverage
Identifying and creating PR-able
opportunities
Media support for all events,
promotions and sponsorships
Provide feedback on image and
perception from among media persons

12. OBJECTIVE
 Influencing specific target groups by good
media coverage
 Building trust, credibility and creating positive
image among target groups
 Countering negative publicity
 Maintaining good media relations
 A strong image in targeted sector

13. TARGET MEDIA
Electronic Media
NDTV 24X7, Times Now, Zee News, IBN 7,
Aajtak, Sahara Samay TV, News 24, CNBC TV18,
News X, India TV
Total TV, Live News, India News, P7, ETV, Delhi
Aaj Tak, Mh1 News,, Nation today, Real for news,
News Express, Samachar Plus, Shri News, Jain
News, AtoZ Channel, Pragya Channel
Continue

14. General News papers – English
Hindustan Times, Times of India, The
Hindu, Indian Express, The Pioneer, Mail
Today, Asian Age, The Statesman, The
Telegraph, The Tribune, DNA, Millennium
Post, Deccan Herald, Deccan Chronicle
Continue

15. National Hindi Papers
Dainik Jagran, NavBharat Times, Rashtriya
Sahara, Hindustan, Dainik Bhaskar, Amar
Ujala, Sandhya Times, Punjab Kesari,
Haribhoomi, Aaj Samaj, Rajdhani Samachar,
Virat Vaibhav, Veer Arjun, Shah Times,
National Duniya, Jansatta
Wire agencies
PTI, PTI Bhasha, UNI Varta, UNI, IANS
Continue

16. Online Target Media:
• Timesofindia.com
• hindustantimes.com
• yahoo.com
• sify.com
• msn.com,
• ConsumerInfoline.com
• marketflash.in
• IndiaInfoline.com
• Msn.co.in
• Yahoo.co.in
• Rediff.com
• Indiatimes.com
• indiaarchitectureinfo.com
Continue

17. • constructionweekonline.in
• interiors.indianetzone.com
• indobase.com
• newsonprojects.com
• masterbuilder.co.in
• Inewsone.com
• 123.Com
• Sify.com
• Livemint.com
• Dailyindia.com
• Indiaprwire.com
• Businesswireindia.com
• Indiablooms.com
• Marketwatch.com
• ibnlive.com
Continue

18. • Indiatoday.com
• Thehindu.com
• Dnamoney.com
• Financialchronicle.com,
• Indianexpress.com
• Financialexpress.com
• Economictimes.com
• Zeenews.com
• Businessstandard.com
• webnewswire
• merinews
• oneindia
• newtoday.com
• webduniya
• My News
Continue

19. • Synergyonline
• Dailyindia.com
• Indiaprwire.com
• IndiaInfoline.com
• topnews.in
• india-briefing.com
• smetimes
• tradeindia.com
• tehelka.com
• india.youth-leader.org
• hindubusinessline.com

20. Our
Prestigiou
s Clients
Our
Prstgou
Clients
Dr.
Sareen

21. Our Prius
Clients

22. Contact Us
Geeta Singh
1/33, A-1, IIIrd Floor,
Moti Bagh,
New Delhi-110021
'8527316767/ 9811951806
Web:-
http://www.theyellowcoincommunication.com
We are in your reach
Mail ID:
p r @ t h e y e l l o w c o i n c o m m u n i c a t i o n . c o m