The document outlines the director team and legal structure of PARKTxT Ltd, a company providing a parking time and fee tracking service via text message. It describes the problem the service aims to solve, tracking parking time and fees for activities like shopping and going to the cinema. It then covers the solution, how the service works in 3 steps, and the legal implications that have been addressed, such as forming the company as a limited liability entity and securing trademarks. Competitors are briefly outlined, such as a parking meter iPhone app and an electronic toll tag service.

2. Director TeamAidan Clarke(Finance)Seán Trainor(M.D.)Seán O’ Hanlon(External Funding)Jamie Miller(Technical)Darren Trainor(Legal)Patrick Larkin(Marketing)

3. The ProblemPark in a car park +Go shopping+Eating+Cinema= How Long in minutes??.. & Car Park Fees?? ..

4. The Problem=0.2 hours ** Disclaimer: Figures based on our own male stereotypes

5. The Problem=25 hours ** Disclaimer: Figures based on our own male stereotypes

6. The Solution

7. Why?

8. How does it work?

9. Step 1

10. 1) Customer Texts PARKTxT

11. Step 2

12. 2) PARKTxT Confirmation Text

13. Step 3

14. 3) Hourly update message sent to customer

15. Legal ImplicationsCompany FormationPARKTxT has been formed as a Ltd Company

16. Legal entity separate from the owners

17. Limited LiabilityCopyrightAutomatic right protecting all original work

18. Database Structure

19. Software CodeTrademarksDistinguishable name and logo

20. PARKTxT is currently available via Trademark Search UK

21. Domain Names secured.Non applicableDesigns

22. PatentsLegislationData Protection Act 1998We will ensure that information held about customers will not be held for any longer than necessary or sold to 3rd parties.Health and SafetyHealth and Safety laws must be adhered to at all stages of the project.InsuranceWe must ensure that the company as adequate insurance cover.Open Source CodeAll open source code used will be validated and referenced where appropriate.Text Fraud / ImplicationsAdhere to UK SMS legislation for sms spam.Ensure that the service incorporates a “STOP” facility.Competitor 1“Rusty Brick” iPhone Parking MeteriPhone Application that displays how long the user has to top up their parking meter, alerted via sms or e-mail.

23. Essentially a “glorified” countdown timer.

24. iPhone exclusive

25. 96.8 Billion text messages sent in the UK last year – Huge market potentialCompetitor 2“Easy Trip” TagCustomer sets up an account with Easytrip

26. Easytrip “tag” is installed on the windscreen

27. Integrates all parking, toll and security charges into one account, deducted automatically via electronic means.

28. Credit or debit card required to set up an account.

29. Minimum charge of €36 to make use of the service.