Automotive Telematics

1. Automotive Telematics
Narendra K Saini
Narendra.Saini@sukrutsystems.com
+91 – 99 6904 6966 | 020 6522 2258
Your partner in Automotive Telematics
Ph. +91 206 522 2258 www.sukrutsystems.com info@sukrutsystems.com

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Definition
• An interdisciplinary field that encompasses
– telecommunicationstelecommunicationstelecommunicationstelecommunications,
– vehicular technologiesvehicular technologiesvehicular technologiesvehicular technologies,
– multimediamultimediamultimediamultimedia,
– road transportationroad transportationroad transportationroad transportation (passenger information system),
– road safety (V2V/V2Xroad safety (V2V/V2Xroad safety (V2V/V2Xroad safety (V2V/V2X by way of DSRC/LTE)DSRC/LTE)DSRC/LTE)DSRC/LTE),
– electrical engineering (sensorssensorssensorssensors, instrumentationinstrumentationinstrumentationinstrumentation,
wireless communicationswireless communicationswireless communicationswireless communications, etc.),
– computer science (InternetInternetInternetInternet, BigBigBigBig DataDataDataData AnalyticsAnalyticsAnalyticsAnalytics, BIBIBIBI etc.),
– presentation (webwebwebweb----portalportalportalportal, mobile appmobile appmobile appmobile app, IoTIoTIoTIoT device appsdevice appsdevice appsdevice apps)
– ServicesServicesServicesServices built on top of all these basic building blocks.

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Key Drivers
• Expanding range of products
– Increasing consumer awareness
– High satisfaction of early telematics users
• Higher volumes reduce prices, encourage innovation and
integration
• Standardization
– OBD I/ OBD II, making it simpler to work
• Arising need of better localization –
– Safety, revenue realization through location based services,
geo tagging, warfare & safety
– Geo satellites by US, EU, RU, CHINA, INDIA etc.
• Bouquet of Services by the manufacturers
– E-call, crash auto - detection and support, theft protection,
insurance premiums, preventive & predictive maintenance.

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Key Drivers – Contd.
• Customer’s interest

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Key Drivers – Overall Cost
Cost
Tax
Tires
Admin
Driver
Fuel
Interest
Depreciation
Repair &
Maintenance
Insurance

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Key Drivers – vs. Income
Cost
Tax
Tires
Admin
Driver
Fuel
Interest
Depreciation
Repair &
Maintenance
Insurance
Income
Km
Ton
Interest
Uptime
Repair &
Maintenance
Pallets
Load matching

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Bundle of products & services
Complete Transport Solutions
Services
Core
Products
(ex. Vehicles)
Products
Aftermarket
Products
(e.g. spare parts)
Services
Offering
(e.g vehicle mgnt,
service contracts)
Emerging Scenarios

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Stockholders in Automotive Telematics
Fleet operators and their customer
- improved transport efficiency and cost optimization i.e.;
•Cargo management & utilization,
•Security,
•Route optimization
“3rd parties” - increased control related to
legislation and risk management, i.e.;
•Remote emission control,
•Automotive Insurance
Vehicle manufacturers – connected with their products
- secure vehicle up-time & improved customer relationship management, i.e.;
•Predictive maintenance,
•Service contract monitoring,
•Remote diagnostics and software updates…

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Potential roadblocks
• Cost of ownership
• Subscription models are new
• Equal advancements in portable device applications
as well as in built Telematics Units
• Privacy issues
• Security issues
• Infrastructure, V2V/V2X
• Standards
– Device to device, IoT communication standards exist, but
what about safety standards?

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Sukrut Systems capabilities
• Sukrut Systems is
– Your partner in Automotive Telematics
– We understand future of Automotive
Telematics pretty well
– The future proof System Integrator
– Modular building blocks
– Future blocks can be added as plug-ins
– Web portal & Mobile App
– Customized services

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Current solution
Integration of CAN bus or proprietary
interface of any Automobile
Manufacturer
Continuous monitoring of required
vehicle health parameters
SMS integration for daily quick-look
SMS reports and SMS alerts
Daily Email reports for end-user and
the service center for all activities,
primarily for all Red, Yellow alerts and
notifications
Help in extended service contracts of
a automobile company
Integration of the service center,
dealers & distributors network & the
end client
ERP/CRM integration (optional)
Customized solution
Signal strength
Latitude
Longitude
Speed
Odometer
Fuel Level
Engine Temp
Vehicle speed
Geo-zone
Engine RPM
Ignition Status
Engine Oil Pressure
Low Break Fluid
Battery Level
Battery Charging
Air Filter Clog
PTO Status
Clutch Switch
Telematics Parameters

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Existing SDP capabilities

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Case Study for Automotive Telematics
• GM Onstar
– Onboard autonomous Navigation System
– Simple interface, connects to human voice
– Range of services (mayday, concierge, etc.)
– Emergency Services and Roadside Assistance
– Revenues derived from service fees or subscription
– Automatic Notification of Air Bag Deployment
– Availability in rental cars, increased advertising
– High satisfaction and intention to make second purchase
among telematics users
– Higher volumes reduce prices, encourage innovation and
integration
Source: OnStar from GM

14. Thank You
Narendra K. Saini
narendra.saini@sukrutsystems.com
Direct : +91 9969046966
© Sukrut Systems, Pune. 2012. All rights reserved.
Protected by the copyright laws of the India and by international treaties. It is illegal and strictly prohibited to distribute, publish, offer for sale or sublicense, give or disclose to any other party in hard copy or digital form or
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Ph. +91 206 522 2258 www.sukrutsystems.com info@sukrutsystems.com

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