3. 3
objectives/mehtology
executive summary
Relative to other selected industries, ICT sector industries, Computer Hardware, Computer Software,
the Internet, and Telecommunications/Mobile, are viewed as more innovative, dynamic and up-
and-coming.
The ICT sector industries do have distinct personalities in the minds of adult Americans. Different
attribute strengths include:
Internet – consumer friendly, American grown
Computer Software – dynamic, worker friendly, risk-taking, green friendly
Computer Hardware – trustworthy, reliable
Telecommunications/Mobile – socially responsible, confident
When asked which industries offer a young person the best opportunities for a satisfying career,
only Health Services exceed Computer Software, Computer Hardware, and the Internet
The American public, perhaps focused on the unprecedented economic events of the last year, do not
consider the ICT sector to be as critical as some other industries to the economy and to reducing
unemployment.
There are clear opportunities to raise the profile of the ICT sector as socially responsible, green
friendly and as global leaders and to raise the profile of the Internet as trustworthy.
Among a group of issues and challenges that have ICT sector focus, respondents indicate that the
environment, cybersecurity, and health IT are most personally important and that the environment
and health IT are the most important to find answers to.
Health IT and Cybersecurity are inextricably bound together in the minds of these respondents as
privacy concerns are the largest hesitation in embracing health IT.
STEM education initiatives are embraced among respondents.
5. 5
industrycomparisons
Q.A4 “If you were advising a young person about a career path that you felt offered the best opportunities for a satisfying career, how likely would you be to recommend each of these
industries?”
Career opportunity
38%
32%
30%
29%
25%
22%
20%
19%
18%
16%
42%
35%
33%
HealthSoftwareHardwareICT SectorInternetBiomed
Pharma
Consumer
Elect
Tel/MobileFood/BevMoviesTVBankingAutomotive
Total
35%
30%
32%
20%
21%
28%
38%38%
34%
32%
28%
22%
20%
18-34
Internet Computer
software
Computer
hardware
Telecom
Mobile
ICT Sector
Note: Percentages are based on ratings of 9 or 10 in a scale from 0 to 10.
6. 6
-3%
-3%
-11%
-12%
-18%
-30%
-31%
-38%
--38%
-46%
Consumer Electronics
Biomedical/Pharmaceutical
Internet
Telecommunications/Mobile
Food & Beverage
Cable/Broadcast TV
ICT Sector
Movies
Banking/Finance
Automotive
10%
7%
7%
Health Services
Computer Software
Computer Hardware
industrycomparisons
Q.A4 “If you were advising a young person about a career path that you felt offered the best opportunities for a satisfying career, how likely would you be to recommend each of
these industries?”
Career opportunity: net promoter score
Note: “Net promoter score” is derived by subtracting combined
percentage of respondents who rated career opportunity from 0 to 6 from
combined percentage who rated career opportunity 9 and 10.
7. 7
industrycomparisons
Affinity: familiarity with industries
Q.A2 “In thinking about these industries and any experience you’ve had with companies, products and services offered by these industries, how familiar are you with each industry?”
39%
26%
22%
22%
19%
22%
19%
17%
10%
33%
33%
24%
18%
20%
29%
21%
36%
40%
39%
42%
38%
37%
40%
35%
38%
33%
Food & Beverage
Internet
B'cast & Cable
Telecomm/Mobile
Automotive
ICT Sector
Banking/Finance
Movies
Consumer Electronics
Computer Software
Computer Hardware
Health Services
Biomed/Pharmaceutical
Very familiar
Somewhat familiar
Telecomm/Mobile
Computer Software
Computer Hardware
ICT Sector
75%
69%
65%
63%
60%
59%
59%
57%
57%
53%
51%
34%
50%
Internet
8. 8
Personality
Q.A9 “Which of the following descriptions apply to each of these industries in the United States?”
Hardware Software Internet
Telecomm/
Mobile ICT Sector
American grown 79 89 89 82 86
Consumer friendly 93 110 121 114 110
Crucial to U.S. economy 84 89 82 92 87
Green friendly 94 112 100 94 100
Global leadership 92 113 108 96 104
Enhance quality of life 88 91 109 109 100
Dynamic 115 135 115 112 119
Innovative 137 152 134 131 138
Reliable 108 108 100 104 104
Socially responsible 90 81 95 109 95
Trustworthy 118 114 68 95 100
Up-and-coming 122 148 130 135 135
Worker friendly 104 125 104 92 104
Risk-taking 95 100 90 67 90
Confident 100 100 100 115 104
Complex 125 132 96 86 107
Crucial to reducing unemployment 93 81 89 93 89
industrycomparisons
9. 9
industrycomparisons
Q.A7 “Please indicate which three industries you feel are most successful in competing outside of the United States.”
Personality: most successful in competing
outside U.S.
37%
36%
30%
29%
28%
28%
27%
25%
23%
21%
18%
15%
10%
Computer Software
Biomed/Pharmaceutical
Movies
Computer Hardware
ICT Sector
Consumer Electronics
Internet
Automotive
Health Services
Telecomm/Mobile
Banking/Finance
Food & Beverage
B'cast & Cable
total
Computer Software
Internet
Computer Hardware
ICT Sector
Consumer Electronics
11. 11
26%
21%
13% 12%
10%
7% 8%
17%
13%
13%
11% 11% 11%
6% 11%
6%
37%
22%
20%
21%
13% 18%
12% 9%
10%
14%17%
Hi-speed
b'band
Environment Health IT Cybersecurity Tech Access Immigration
reform
Inventor
protection
Tax policy STEM
education
ICTsectorissuesandchallenges
Q.B1 “Below is a list of issues and challenges that companies in the information and communication technology sector are facing. How familiar are you with each of these issues or
challenges?”
ICT: familiarity with issues
Republican
Democrat
Independent
12. Environment
43%
67%
Cybersecurity
46%
67%
Health IT
42%
67%
Hi-speed Broadband
37%
66%
Technology Access
34%
60%
STEM Education
30%
54%
Tax Policy
30%
53%
Inventor Protection
22%
48%
Immigration Reform
20%
41%
extremely important
extremely/somewhat important
Q.B2 “Please rate how important each of the following topics is to you personally.”
ICT: importance of issues
ICTsectorissuesandchallenges
14. 14
deeperconsideration
Cybersecurity
Q.C17 “How safe and secure do you feel providing personal information is as part of
an online registration or transaction, from being totally unsafe and unsecure to being
totally safe and secure?
Totally
Neutral
Some
what not
Some
what
Totally not
8%
39%
26%
21%
6%
safe & secure?
Q.C16 “How frequently do you register at a website or conduct transactions on the
Internet that require you to provide personal information such as your name, address,
email address or credit card number?”
Daily
Weekly
Monthly
Few times
a year
Never
11%
21%
23%
36%
9%
frequency
Q.C21Thinking about social networks such as Facebook, My Space and LinkedIn,
how safe and secure do you feel social networks are, from totally unsafe and
unsecure to totally safe and secure?“
Totally
Some
what not
Neutral
Some
what
Totally not
4%
19%
31%
26%
19%
social networks: safe & secure?
Q.C18 “When you provide personal information online, how often does the website
make you aware of what their privacy policy is in regards to sharing your information?
aware of privacy policy?
Never Rarely
Always
Not sure
Frequenty
Occasion-
ally
5%
15%
34%
37%
6% 3%
