Powerpoint used for the UTD Business Idea Competition

1. TORUS
Automated Parking Solutions

2. Student Testimonials
Parking is a Problem
1

3. Identifying and Targeting the Problem
1. Finding Available Spots
2. Inability to Understand Parking
Needs
3. Funding
4. Poor Understanding of
Technology
1. Increase Parking Revenue
2. More Electronic Payment
3. “Increase Use of Cell
Phones to Find, Reserve, or
Pay for Parking”
4. Move Towards Technology
for Access Control
2

4. Market Research and Analytics
13%
84%
3%
PARKING SPOTS IN DOWNTOWN
Surface Lot Garage Lot On Street
70%
30%
PARKING ACCESSIBILITY
Public Private
90%
10%
EFFICIENCY DURING PEAK HOURS
Used spots Unused Spots
• 69,000 parking spots in
Downtown Dallas
• 27% of land area is dedicated to
off-street parking
• 7,000 spots
completely
unused
3

5. The Money in Parking
$15.10 $3.40 $2.50 $9.00
$0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00
Revenue in Billions
GLOBAL MARKET FOR PARKING SOLUTIONS
Transient Event Airport On-street
4

6. Competitive Analysis
Technology
Sensors and
App
App Only App Only Sensors Only Sensors Only
Spot
Reservation
Yes Yes Yes No No
Individual
Accuracy
Yes No No Yes Yes
Dynamic
Pricing
Yes No No No No
Solution Price $ $$ $$ $$$ $$$$
Current Sensor
System
Torus
5

7. How Torus Solves the Issue
 Easy App Interface
 Individual Spot Accuracy
 Improved Pay by Space
 Dynamic Pricing
 Less User Input required
26

8. S S
S
S
S
S
S
S
S
S
S
S
S
Low Power Sensors
Base Station
End Users
7

9. Application Preview
Sensor Enabled Spot During Peak Times
Car Leaves
8

10. Our Business Model
User Pays Nothing
• Enterprises and Operators
• Pay for sensors
• Each Torus enabled spot
will carry a 2% royalty fee
• Given ability to advertise
pricing on our app to target
market immediately
9

11. The Team
Hans Ajieren Christian Cortes Jai Ghanekar
Electrical Engineering Sophomore Mechanical Engineering Freshman Computer Science Sophomore
10

12. Advisors
Jonathan Reeder Dr. Walter Voit Jon Shapiro
Material Sciences
Graduate Researcher
Material Science and Engineering
AssistantProfessor
Venture Development Center
Director
11

13. Entering the Market
Relationships
+
Network
UTD
Test Case
Marketability
And
Scalability
12

14. Financial Projections
Year 1 Year 2 Year 3
Units / Install 1,000 7,000 50,000
Revenue $36,500 $605,500 $4.325 M
Costs of Goods Sold $30,000 $210,000 $1.25M
Maintenance and
Operation Costs
$10,000 $100,000 $500,000
Profit $ -3500 $295,500 $2.575 M
13

15. Expenses
• Professional Programming -
$2500
• Graphics Designing- $3000
• Pre-Manufacturing Costs-
$2000
• Apple SDK $100/year
• Amazon EC2 Server free for
first year
• LLC Registration $300
• Domain $20 / year
Startup
Expenses
Scalability
Expenses
14

16. The Vision
15

17. Stop Driving In Circles