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Working with Volunteers
1) The document discusses best practices for using social media, particularly Facebook and Twitter, to engage volunteers and promote non-profit organizations. It provides tips for setting up business pages and profiles, creating content calendars, identifying hashtags, and assigning volunteer roles like community monitoring and content creation. 2) The document also discusses measuring social media efforts, being transparent on social platforms, identifying influencers to support causes, and finding an organization's unique media voice to engage followers. 3) Overall, the presentation provides a comprehensive overview of utilizing Facebook, Twitter, and volunteers effectively to spread social causes and non-profit missions online.
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Working with Volunteers
- 1. Working with Volunteers: Nuts& Bolts of Facebook & Twitter Roxanne Darling @roxannedarling photo credit: ivanwalsh on Flickr1
- 2. 19 April 2013 CameronCenter on Maui The County of Maui, Volunteer Center Network of Volunteer Leaders Maui Tri Isle Resource and Conservation Development Council, Inc. 2
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- 5. GetYour Social Housein Order. photo by abbamouse on Flickr 5
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- 7. 1) Create BusinessPages and Personal Profiles DO 6
- 8. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs DO 6
- 9. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private DO 6
- 10. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website DO 6
- 11. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website 5) Identify your Hashtags DO 6
- 12. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website 5) Identify your Hashtags 6) Create an Editorial Calendar DO 6
- 13. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website 5) Identify your Hashtags 6) Create an Editorial Calendar 7) Provide Training, Support, & ASSETS DO 6
- 14. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website 5) Identify your Hashtags 6) Create an Editorial Calendar 7) Provide Training, Support, & ASSETS 8) Join & leverage relevant memes DO 6
- 15. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website 5) Identify your Hashtags 6) Create an Editorial Calendar 7) Provide Training, Support, & ASSETS 8) Join & leverage relevant memes 9) Network within your community DO 6
- 16. 1) Create BusinessPages and Personal Profiles 2) Set Usernames & Short URLs 3) Have usage policies: public & private 4) Add Sharing tools to your website 5) Identify your Hashtags 6) Create an Editorial Calendar 7) Provide Training, Support, & ASSETS 8) Join & leverage relevant memes 9) Network within your community 10)Track key metrics DO 6
- 17. Facebook Actions CheatSheet Add Timeline Cover Image Write About page content, think SEO Determine other “tabs” Set page Username Connect Mobile Device; get Pages App Manage Admins; LIKE other Pages Invite people via Email to Like the page Monitor Insights Add FB Like badge to your website! Add Sharing tools to your website Admin Actions Page Postings Posting Updates (Editorial Calendar) Using Notes, Events, Photos, etc. Posting via Mobile Highlighting an Update Responding to Updates & Messages Consider weekly memes / hashtags 7
- 18. Twitter Actions CheatSheet Add custom background & colors Write description, think SEO Create Lists Follow back! Connect Mobile Device Track trends AddTwitter badge to your website! Add Sharing tools to your website Admin Actions Page Postings Posting Updates (Editorial Calendar) Respond to Updates & Messages UseYour Lists Use your #hashtags Post via Mobile (Tweetbot app) Saving Favorites Consider weekly chats / hashtags 8
- 19. Let’s Take aLook Facebook: Community Central Deeper conversations Richer conversations More leveraged sharing Twitter: Breaking News Live chats Hashtag Filtering Live Event Sharing 9
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- 21. 1) Track yourmentions using Google Alerts Volunteer Assignments 10
- 22. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter Volunteer Assignments 10
- 23. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks Volunteer Assignments 10
- 24. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks 4) Write stories & make media for you Volunteer Assignments 10
- 25. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks 4) Write stories & make media for you 5) Share your hashtags and content with F&F Volunteer Assignments 10
- 26. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks 4) Write stories & make media for you 5) Share your hashtags and content with F&F 6) Show you how to use the tools Volunteer Assignments 10
- 27. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks 4) Write stories & make media for you 5) Share your hashtags and content with F&F 6) Show you how to use the tools 7) Be ambassadors at live & virtual events Volunteer Assignments 10
- 28. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks 4) Write stories & make media for you 5) Share your hashtags and content with F&F 6) Show you how to use the tools 7) Be ambassadors at live & virtual events 8) Be your ears on the ground... Volunteer Assignments 10
- 29. 1) Track yourmentions using Google Alerts 2) Post to your Facebook & Twitter 3) Create graphics to use on social networks 4) Write stories & make media for you 5) Share your hashtags and content with F&F 6) Show you how to use the tools 7) Be ambassadors at live & virtual events 8) Be your ears on the ground... 9) Research people, memes, etc for you Volunteer Assignments 10
- 30. Answer "howto" questions Addresscustomer service issues Share insider knowledge Ask “what if” questions Ask “fill in the blank” questions Ask “what would you do?” questions Ask for photo captions. Provide quotes. Include images! Conversation Starters 11
- 31. Answer "howto" questions Addresscustomer service issues Share insider knowledge Ask “what if” questions Ask “fill in the blank” questions Ask “what would you do?” questions Ask for photo captions. Provide quotes. Include images! Conversation Starters 11 Let’s Practice Now!
- 32. Answer "howto" questions Addresscustomer service issues Share insider knowledge Ask “what if” questions Ask “fill in the blank” questions Ask “what would you do?” questions Ask for photo captions. Provide quotes. Include images! Conversation Starters 11
- 33. Without a link, youdon’t exist! 12 !
- 34. Listening & Measuring Whatkeywords do you want to track? Why do you want to listen? Where will you listen? How will you use what you've heard? search.twitter.com google.com/alerts facebook: insights 13
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- 38. • Blog Posts •Social media network messaging • Event Details • Announcements (awards, mahalos, etc) • Email campaigns • Videos: live stream, short form, long form • Offers and Timelines • Promotions and sweepstakes • Offline Ads / Mailers Items for the Calendar 17
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- 41. Over 4 millionchannel views MarylandZoo.tv 20
- 42. Over 4 millionchannel views MarylandZoo.tv 20
- 43. $10,000 in 24hours; average gift < $30 www.epicthanks.org 21
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- 45. ING Direct Café Whatdo you have to share that will get others talking about you? 23
- 46. Johnson & Johnson Shareyour insider knowledge. Information is a tonic. 24
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- 48. #HiTwestival One Pau Hana> $2000 honolulu.twestival.com 26
- 49. Transparency & Ambassadors onUSS Nimitz www.beachwalks.tv 27
- 50. Transparency & Ambassadors onUSS Nimitz www.beachwalks.tv 27
- 51. Todd Cochrane • RawVoice Photoby Hawaii on Flickr Connect with a built-in targeted audience: Sponsor Bloggers & Podcasters 28
- 52. Engage with otherLeaders www.idealist.org www.givingtuesday.org 29
- 53. Understand the new math. (andSignal vs Noise) 30
- 54. Mighty J Music 30,000who don't care - or - 3,000 who do? 31
- 55. Kevin Kelly 1000True Fans 32
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