Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.
Britannia is an Indian food corporation that was started in 1892 in Kolkata. It is a leading brand in India with the highest demand over other brands. Britannia uses digital marketing strategies like social media campaigns and mobile apps to promote its biscuits, breads, and dairy products. Some of its digital initiatives include launching products like NutriChoice snacks online first, designing a "Snexy" campaign featuring personified snacks, and an app for customers to send greetings. Britannia's "Eat Healthy, Think Better" tagline promotes its healthy and nutritious products. Its digital strategies help increase revenues and build the brand's reputation.
Marketing plan for App-"Chef from Home"Nishant Gupta
This marketing plan outlines strategies for a new home-like food service. It will target consumers seeking homemade meals through handpicked recipes. The goals are to establish core competencies in sourcing and cooking, identify consumer segments, and partner with chefs, coaching institutes and others to build awareness. Tactics will involve promoting the product, brand and service through various channels and incentives. The plan will be implemented over 7 months, with reviews of performance and potential revisions to the approach if thresholds are not met. An executive team will oversee operations, marketing, HR and technical functions to launch the startup.
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
Protinex targets consumers in tier 1 and 2 cities who are looking to fulfill expectations of health and fitness. It positions itself as a solution for protein deficiency, which affects 85% of Indians. Protinex shifted from an illness-focused to a wellness-focused brand promoting health through food. Its marketing mix includes products for all ages, prices from Rs. 500-600, distribution in supermarkets and online. Promotion uses celebrities, dieticians and online/offline campaigns. Digital marketing leverages platforms like Google, Facebook, YouTube and focuses on metrics like reach, engagement and conversion rates.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Amazon launched its #AurDikhao campaign in April 2015 to showcase its over 20 million products and engage customers. The campaign aimed to increase brand awareness and recruit new customers in tier 2 and 3 cities. It featured TV, YouTube, and Twitter ads showing people asking to see more products. The humorous ads encouraged viewers to use #AurDikhao to explore Amazon's offerings. The campaign was successful, generating over 21 lakh YouTube views and increasing sales 300% and units sold 500% compared to the previous year.
The document discusses the history and marketing strategies of Nestle Maggi noodles in India. It details how Nestle entered the Indian market in 1961 and established the first factory in Moga, Punjab. Maggi noodles then dominated the instant noodles market for three decades through aggressive marketing. However, it now faces competition from new entrants like Sunfeast Yippee and Knorr soupy noodles. The document analyzes Maggi's marketing mix, segmentation targeting and positioning strategies that helped it achieve monopoly status. It also examines the product life cycle stages of Maggi in India and the crisis it faced in 2015 when a ban was imposed due to high lead levels.
Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.
Britannia is an Indian food corporation that was started in 1892 in Kolkata. It is a leading brand in India with the highest demand over other brands. Britannia uses digital marketing strategies like social media campaigns and mobile apps to promote its biscuits, breads, and dairy products. Some of its digital initiatives include launching products like NutriChoice snacks online first, designing a "Snexy" campaign featuring personified snacks, and an app for customers to send greetings. Britannia's "Eat Healthy, Think Better" tagline promotes its healthy and nutritious products. Its digital strategies help increase revenues and build the brand's reputation.
Marketing plan for App-"Chef from Home"Nishant Gupta
This marketing plan outlines strategies for a new home-like food service. It will target consumers seeking homemade meals through handpicked recipes. The goals are to establish core competencies in sourcing and cooking, identify consumer segments, and partner with chefs, coaching institutes and others to build awareness. Tactics will involve promoting the product, brand and service through various channels and incentives. The plan will be implemented over 7 months, with reviews of performance and potential revisions to the approach if thresholds are not met. An executive team will oversee operations, marketing, HR and technical functions to launch the startup.
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
Protinex targets consumers in tier 1 and 2 cities who are looking to fulfill expectations of health and fitness. It positions itself as a solution for protein deficiency, which affects 85% of Indians. Protinex shifted from an illness-focused to a wellness-focused brand promoting health through food. Its marketing mix includes products for all ages, prices from Rs. 500-600, distribution in supermarkets and online. Promotion uses celebrities, dieticians and online/offline campaigns. Digital marketing leverages platforms like Google, Facebook, YouTube and focuses on metrics like reach, engagement and conversion rates.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Amazon launched its #AurDikhao campaign in April 2015 to showcase its over 20 million products and engage customers. The campaign aimed to increase brand awareness and recruit new customers in tier 2 and 3 cities. It featured TV, YouTube, and Twitter ads showing people asking to see more products. The humorous ads encouraged viewers to use #AurDikhao to explore Amazon's offerings. The campaign was successful, generating over 21 lakh YouTube views and increasing sales 300% and units sold 500% compared to the previous year.
The document discusses the history and marketing strategies of Nestle Maggi noodles in India. It details how Nestle entered the Indian market in 1961 and established the first factory in Moga, Punjab. Maggi noodles then dominated the instant noodles market for three decades through aggressive marketing. However, it now faces competition from new entrants like Sunfeast Yippee and Knorr soupy noodles. The document analyzes Maggi's marketing mix, segmentation targeting and positioning strategies that helped it achieve monopoly status. It also examines the product life cycle stages of Maggi in India and the crisis it faced in 2015 when a ban was imposed due to high lead levels.
Pepsi was originally created in 1893 and has since expanded into a broader range of food and beverage brands. It aims to create more smiles with every sip and bite. Pepsi's main competitors are Coca-Cola and Dabur Real Juice. While Pepsi has a strong brand image, it relies heavily on carbonated drinks and has a weaker portfolio of healthy drinks compared to competitors. Pepsi targets teenagers and young adults and positions itself as a refreshingly tasty soft drink. It promotes heavily through celebrity endorsements and uses sales promotions, public relations, and placement in retailers and online merchants to distribute its products.
This document discusses Hector Beverages Pvt Ltd, the company that launched Paperboat beverages in 2013. It summarizes that Paperboat offers traditional Indian drinks and sources ingredients locally. It has two manufacturing facilities and plans to produce a new drink using fermented purple carrots. The document also outlines Paperboat's product lines, marketing strategy, pricing, segmentation, targeting, positioning, retailer insights, flavor sales, SWOT analysis, beverage industry forecasts, and the company's financial projections.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The document outlines key topics from a GTM strategy session, including understanding GTM tools, rethinking GTM strategies and plans, and overcoming barriers to GTM innovation. It also discusses digital transformation and adopting a digital mindset, differentiating at multiple levels of perceived value, helping customers connect initiatives to outcomes, and building partner ecosystems. The overall goal is to compete by staying relevant to customers through GTM strategies focused on engagement, outcomes, differentiation, and partnerships.
This document discusses conducting an appraisal of an organization's business development capabilities using the Business Development Capability Maturity Model (BD-CMM). It outlines the key activities involved in a BD-CMM Quick Start appraisal, including a training workshop, conducting an appraisal survey, reviewing documentation, performing interviews, and conducting case studies. The goal is to assess the organization's current maturity level against the BD-CMM, identify gaps, and inform an improvement plan to advance capabilities over time.
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
Product life cycle of dairy milk 03.04.2014Pratik Pandey
Cadbury launched Dairy Milk chocolate in the UK in 1905. It was later introduced in India in 1948. Over time, Dairy Milk experienced different stages of its product life cycle in India. In the introduction stage from 1905-1990, it was positioned as a unique milk chocolate. In the growth stage from 1990-2003, campaigns increased penetration into smaller towns and sales grew 40%. In the maturity stage from 2003-2010, a contamination issue hurt sales which later recovered through packaging changes and new campaigns focusing on tradition. Cadbury adapted Dairy Milk to the Indian market through different promotional strategies tailored to each life cycle stage.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Sprite launched a campaign in India in 2009 with the tagline "SeedhiBaat, No Bakwaas" (Straight talk, no nonsense). The campaign targeted young consumers and focused on Sprite being a simple, unpretentious drink. It featured TV commercials directed by Shoojit Sircar and innovative packaging like a 1.25L "fridge pack." Outdoor advertising included billboards and the Delhi Metro. Sprite also partnered with the Kolkata Knight Riders cricket team. As a result of the campaign, Sprite overtook Pepsi as the number 2 soft drink brand in India in the clear lime segment, growing 20% in 2009 while the cola category grew only 4%.
This document outlines Wendy's marketing plan to increase its market share in Canada. It discusses Wendy's history and current position, opportunities and threats in the market. Key objectives include increasing revenue and market share in Canada by 2012. The plan proposes advertising, promotions, sponsorships, and public relations strategies targeting young families with children. Effectiveness will be measured through various metrics like surveys, sales data, and online engagement.
Flipkart is an Indian e-commerce company known for its online shopping website. It has established itself as a trusted brand through its reliable and customer-centric approach. The company focuses on easy and quick shopping, various product categories, and a simple website interface. Through effective digital marketing and social media presence, Flipkart has become a pioneer in online retail in India.
This document provides an overview of marketing mix and product management concepts. It defines what a product is and discusses the various levels of a product including the core, basic, expected, augmented, and potential products. It also covers product classification based on durability and tangibility, as well as consumer and industrial goods classifications. The document discusses concepts like product differentiation, product mix, line stretching, line filling and pruning, co-branding, and ingredient branding. It provides examples for each concept to help illustrate the key ideas.
Cadbury Dairy Milk was Cadbury's flagship brand in India with 30% market share of the chocolate market. To target adult consumers, Cadbury launched campaigns like "Real Taste of Life" and "Pappu Paas Ho Gaya" featuring Amitabh Bachchan. Later campaigns like "Shubh Aarambh" and "Meethe Mein Kuch Meetha Ho Jaye" sought to position Dairy Milk as a substitute for traditional Indian sweets. While these campaigns were generally well received, some observers questioned whether Dairy Milk could truly replace entrenched desserts. Over time, Dairy Milk advertisements featured more detailed graphics and innovative creativity across television and social media to engage consumers.
The document summarizes information about three beer brands in India: Bira 91, Kingfisher, and Simba. It provides details on each brand's portfolio, availability, social media presence, target audiences, and marketing strategies. It also includes insights from a survey and recommendations for Bira 91's social media, SEO, email marketing, and influencer campaigns to promote brand awareness and sales.
The document discusses brand identity and branding strategies. It defines a brand as the perception customers have about a product or service. It then describes the Brand Identity Prism model which examines a brand across six dimensions: physique, personality, culture, relationship, reflection, and self-image. The model helps position a brand, design marketing strategies, communicate the brand identity, and streamline marketing campaigns. The document provides examples of branding strategies such as brand extension, line extension, and family branding used by various companies.
Project 1 – Protinex
Market Opportunity Analysis
Segmenting, Positioning and Branding
This document discusses Protinex's market segmentation, targeting, positioning, and branding strategies. It covers criteria for segmenting customers based on geographic location, demographics, psychographics, and behaviors. Target markets are identified as those with protein deficiencies or health issues. Historically Protinex was seen as a prescription brand, but it now positions itself as an everyday nutrition brand available over the counter.
Cult Fitness was established in 2015 and was acquired by CureFit in 2016. It focuses on machine-free training and provides workouts using various methods like classes. It has expanded to several cities in India and offers both offline gym memberships and online training packages. The brand uses various marketing strategies across its 7Ps including promotions through celebrity endorsements, social media presence and customer-centric approach. However, it also faced some issues with unfulfilled promises and employee dissatisfaction at some centers.
The Coca-Cola Company has been in business for 125 years and sells 1.6 billion beverages each day in over 200 countries. In Pakistan, Coca-Cola entered the market in 1953 and produces beverages via bottling plants operated by Coca-Cola Beverages Pakistan Ltd. The company focuses on having a great workplace culture, bringing quality beverage brands to the world, nurturing business partnerships, being environmentally responsible, and maximizing shareholder returns. Coca-Cola has strict quality control processes to ensure products meet standards and places significant emphasis on supply chain management and operational efficiency.
The document discusses LG's rural marketing approach in India. To penetrate the rural market, LG increased its branch and service center presence, gave area managers more power, and localized products and promotions. LG's approach focused on availability through widespread service centers, affordability by offering cheaper products, acceptability by localizing features, and creating awareness through cricket promotions and word of mouth. This approach helped LG gain 20% revenue from rural India and the largest share of the color TV market. However, competitors like Samsung began targeting premium buyers more aggressively, and LG's growth declined as it focused solely on the mass market.
This document discusses the marketing mix strategies of Paper Boat drinks. It provides an overview of the company's strengths in attractive packaging and variety of products. It also discusses weaknesses around brand awareness and shelf space. Opportunities include product diversification and developing markets. Threats include new entrants and raw material sourcing. The marketing mix strategies of Paper Boat focus on expanding their product line, competitive pricing, increasing distribution channels, and promoting through various advertising avenues including digital media. The future marketing mix will focus on specialized juices, expanding to rural markets, and launching a new "Purple Carrot" product.
Pepsi was originally created in 1893 and has since expanded into a broader range of food and beverage brands. It aims to create more smiles with every sip and bite. Pepsi's main competitors are Coca-Cola and Dabur Real Juice. While Pepsi has a strong brand image, it relies heavily on carbonated drinks and has a weaker portfolio of healthy drinks compared to competitors. Pepsi targets teenagers and young adults and positions itself as a refreshingly tasty soft drink. It promotes heavily through celebrity endorsements and uses sales promotions, public relations, and placement in retailers and online merchants to distribute its products.
This document discusses Hector Beverages Pvt Ltd, the company that launched Paperboat beverages in 2013. It summarizes that Paperboat offers traditional Indian drinks and sources ingredients locally. It has two manufacturing facilities and plans to produce a new drink using fermented purple carrots. The document also outlines Paperboat's product lines, marketing strategy, pricing, segmentation, targeting, positioning, retailer insights, flavor sales, SWOT analysis, beverage industry forecasts, and the company's financial projections.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The document outlines key topics from a GTM strategy session, including understanding GTM tools, rethinking GTM strategies and plans, and overcoming barriers to GTM innovation. It also discusses digital transformation and adopting a digital mindset, differentiating at multiple levels of perceived value, helping customers connect initiatives to outcomes, and building partner ecosystems. The overall goal is to compete by staying relevant to customers through GTM strategies focused on engagement, outcomes, differentiation, and partnerships.
This document discusses conducting an appraisal of an organization's business development capabilities using the Business Development Capability Maturity Model (BD-CMM). It outlines the key activities involved in a BD-CMM Quick Start appraisal, including a training workshop, conducting an appraisal survey, reviewing documentation, performing interviews, and conducting case studies. The goal is to assess the organization's current maturity level against the BD-CMM, identify gaps, and inform an improvement plan to advance capabilities over time.
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
Product life cycle of dairy milk 03.04.2014Pratik Pandey
Cadbury launched Dairy Milk chocolate in the UK in 1905. It was later introduced in India in 1948. Over time, Dairy Milk experienced different stages of its product life cycle in India. In the introduction stage from 1905-1990, it was positioned as a unique milk chocolate. In the growth stage from 1990-2003, campaigns increased penetration into smaller towns and sales grew 40%. In the maturity stage from 2003-2010, a contamination issue hurt sales which later recovered through packaging changes and new campaigns focusing on tradition. Cadbury adapted Dairy Milk to the Indian market through different promotional strategies tailored to each life cycle stage.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Sprite launched a campaign in India in 2009 with the tagline "SeedhiBaat, No Bakwaas" (Straight talk, no nonsense). The campaign targeted young consumers and focused on Sprite being a simple, unpretentious drink. It featured TV commercials directed by Shoojit Sircar and innovative packaging like a 1.25L "fridge pack." Outdoor advertising included billboards and the Delhi Metro. Sprite also partnered with the Kolkata Knight Riders cricket team. As a result of the campaign, Sprite overtook Pepsi as the number 2 soft drink brand in India in the clear lime segment, growing 20% in 2009 while the cola category grew only 4%.
This document outlines Wendy's marketing plan to increase its market share in Canada. It discusses Wendy's history and current position, opportunities and threats in the market. Key objectives include increasing revenue and market share in Canada by 2012. The plan proposes advertising, promotions, sponsorships, and public relations strategies targeting young families with children. Effectiveness will be measured through various metrics like surveys, sales data, and online engagement.
Flipkart is an Indian e-commerce company known for its online shopping website. It has established itself as a trusted brand through its reliable and customer-centric approach. The company focuses on easy and quick shopping, various product categories, and a simple website interface. Through effective digital marketing and social media presence, Flipkart has become a pioneer in online retail in India.
This document provides an overview of marketing mix and product management concepts. It defines what a product is and discusses the various levels of a product including the core, basic, expected, augmented, and potential products. It also covers product classification based on durability and tangibility, as well as consumer and industrial goods classifications. The document discusses concepts like product differentiation, product mix, line stretching, line filling and pruning, co-branding, and ingredient branding. It provides examples for each concept to help illustrate the key ideas.
Cadbury Dairy Milk was Cadbury's flagship brand in India with 30% market share of the chocolate market. To target adult consumers, Cadbury launched campaigns like "Real Taste of Life" and "Pappu Paas Ho Gaya" featuring Amitabh Bachchan. Later campaigns like "Shubh Aarambh" and "Meethe Mein Kuch Meetha Ho Jaye" sought to position Dairy Milk as a substitute for traditional Indian sweets. While these campaigns were generally well received, some observers questioned whether Dairy Milk could truly replace entrenched desserts. Over time, Dairy Milk advertisements featured more detailed graphics and innovative creativity across television and social media to engage consumers.
The document summarizes information about three beer brands in India: Bira 91, Kingfisher, and Simba. It provides details on each brand's portfolio, availability, social media presence, target audiences, and marketing strategies. It also includes insights from a survey and recommendations for Bira 91's social media, SEO, email marketing, and influencer campaigns to promote brand awareness and sales.
The document discusses brand identity and branding strategies. It defines a brand as the perception customers have about a product or service. It then describes the Brand Identity Prism model which examines a brand across six dimensions: physique, personality, culture, relationship, reflection, and self-image. The model helps position a brand, design marketing strategies, communicate the brand identity, and streamline marketing campaigns. The document provides examples of branding strategies such as brand extension, line extension, and family branding used by various companies.
Project 1 – Protinex
Market Opportunity Analysis
Segmenting, Positioning and Branding
This document discusses Protinex's market segmentation, targeting, positioning, and branding strategies. It covers criteria for segmenting customers based on geographic location, demographics, psychographics, and behaviors. Target markets are identified as those with protein deficiencies or health issues. Historically Protinex was seen as a prescription brand, but it now positions itself as an everyday nutrition brand available over the counter.
Cult Fitness was established in 2015 and was acquired by CureFit in 2016. It focuses on machine-free training and provides workouts using various methods like classes. It has expanded to several cities in India and offers both offline gym memberships and online training packages. The brand uses various marketing strategies across its 7Ps including promotions through celebrity endorsements, social media presence and customer-centric approach. However, it also faced some issues with unfulfilled promises and employee dissatisfaction at some centers.
The Coca-Cola Company has been in business for 125 years and sells 1.6 billion beverages each day in over 200 countries. In Pakistan, Coca-Cola entered the market in 1953 and produces beverages via bottling plants operated by Coca-Cola Beverages Pakistan Ltd. The company focuses on having a great workplace culture, bringing quality beverage brands to the world, nurturing business partnerships, being environmentally responsible, and maximizing shareholder returns. Coca-Cola has strict quality control processes to ensure products meet standards and places significant emphasis on supply chain management and operational efficiency.
The document discusses LG's rural marketing approach in India. To penetrate the rural market, LG increased its branch and service center presence, gave area managers more power, and localized products and promotions. LG's approach focused on availability through widespread service centers, affordability by offering cheaper products, acceptability by localizing features, and creating awareness through cricket promotions and word of mouth. This approach helped LG gain 20% revenue from rural India and the largest share of the color TV market. However, competitors like Samsung began targeting premium buyers more aggressively, and LG's growth declined as it focused solely on the mass market.
This document discusses the marketing mix strategies of Paper Boat drinks. It provides an overview of the company's strengths in attractive packaging and variety of products. It also discusses weaknesses around brand awareness and shelf space. Opportunities include product diversification and developing markets. Threats include new entrants and raw material sourcing. The marketing mix strategies of Paper Boat focus on expanding their product line, competitive pricing, increasing distribution channels, and promoting through various advertising avenues including digital media. The future marketing mix will focus on specialized juices, expanding to rural markets, and launching a new "Purple Carrot" product.
The document is a poem titled "Paper Boats" by Rabindranath Tagore. The poem is about a child who makes paper boats and writes their name on them, hoping someone will find the boats and know who they are. The child loads the boats with flowers from their garden and launches the boats into the sky, imagining the boats sailing among the clouds. At night, the child dreams the paper boats continue floating under the stars, carrying dreams in their baskets.
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...etcases
Case View with Ashwini Deshpande, the Co-Founder of Elephant, India's largest independent integrated design consultancy. The Economic Times - Brand Equity has ranked Elephant as No. 1 among all the Design Agencies in India. In this Case View, she highlights about great design and challenges in Design especially as women entrepreneur.
This document summarizes information about the beverage company Paperboat, including its founder Neeraj Kakkar, investors such as Sequoia Capital, product lines, production facilities, competitors, and $100 million valuation. Paperboat produces drinks and energy drinks in India, Malaysia, Dubai, the UK, and USA, with its tagline being "Drinks and Memories". The company aims to innovate and bring people together through its beverages.
The document discusses Bingo's integrated marketing campaign for launching its new snack brand in India. It describes Bingo's market research, product development, segmentation, positioning, and multi-phase promotional strategy. The campaign involved identifying target demographics, developing distinctive products, building brand awareness through viral videos and ads, emphasizing flavors and shapes, and promoting increased quantities. Offline activities included rail station announcements, sampling events, and outdoor advertising. The campaign was successful in boosting sales.
Vivel: Integrated Marketing Communication Report | IIMC | IMCInduchoodan R
Vivel is ITC's personal care brand that targets the popular middle segment of the Indian soap and shampoo market. It offers multiple variants of soap and shampoo. Vivel Di Wills targets the upper middle class with slightly premium soaps, while regular Vivel offers affordable products to the middle class. ITC leverages its strong distribution network to ensure wide availability of Vivel. Bollywood actress Kareena Kapoor promotes the brand. The brand focuses on nourishment, protection and hydration to position itself against market leaders HUL and P&G.
Coca-Cola's social media in public relations ehenry1990
The document discusses Coca-Cola's public relations and sustainability efforts, including using social media like Twitter to engage with customers, educate the public on their environmental initiatives, and convey their views on sustainability. It outlines Coca-Cola's goals to reduce plastic in bottles, recover bottles through recycling, and renew bottles by making old bottles into new bottles. Coca-Cola works with organizations like WWF and uses campaigns like their Polar Bear campaign during the Super Bowl to promote their CSR and sustainability efforts through social media as part of their public relations strategy.
The document discusses repositioning of products due to changing customer needs, market competition, and other factors. It outlines a four-phased approach to brand repositioning: determining the current brand status, identifying what the brand stands for today, developing brand positioning platforms for future growth, and refining the brand positioning. It also discusses product spacing and market spacing to identify the optimal new position for a product. Customer feedback is evaluated after repositioning to further improve the brand.
Cadbury repositioned its Dairy Milk brand in India to target adults instead of children. This was timely as sales were growing slowly among children. The "Kid in all of us" campaign resonated strongly with adults. In contrast, Cadbury's attempt to reposition its Gems brand to attract adults by focusing on sculptures and maturity failed, as the ads did not provide compelling reasons for adults to purchase the product. As a result, the Dairy Milk repositioning was a resounding success while the Gems repositioning failed.
Ola Cabs - Integrated Marketing CommunicationSagar Paul
OLA is an app that provides on-demand ride services from any location. It allows customers to easily book a clean, safe, and roadworthy vehicle without calling a taxi service. OLA aims to make cities more accessible by connecting riders and drivers through its app.
Changing Consumer Tastes: Seeking Regional Opportunities in an Evolving Bever...Euromonitor International
This presentation will examine the changing face of the soft drinks industry across developed and emerging markets, as volume growth has become extremely difficult in high-income developed markets, while emerging markets require substantial investment to sustain the strong performance seen over recent years. A more stable, but low growth environment for soft drinks is making targeted new product innovation more important than ever. Brand owners must capitalise on high value emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages.
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
A study of maggi brand repositioning and extensionProjects Kart
This document provides an overview of Maggi's brand extension and repositioning efforts in India. It discusses how Maggi noodles were initially launched and positioned in India in the 1980s, targeting working women. It then summarizes Maggi's various brand extensions over the years, such as soups and sauces, and how many of these extensions failed. The document also describes Maggi's formulation changes in the late 1990s that negatively impacted taste and led to a customer backlash, forcing Nestle to relaunch the original Maggi.
This document discusses strategies for successful brand repositioning. It argues that companies should focus on achievable rather than aspirational positioning. Three key steps for success are: 1) Ensure the repositioning is relevant to customers' frame of reference regarding the brand and situations of use. 2) Secure customer "permission" for the new positioning by leveraging emotional brand benefits. 3) Deliver on the new brand promise through consistent performance on important customer signals, such as product/service quality. An interim positioning can establish credibility while working towards a longer-term goal.
This document outlines Starbucks' 2013 digital media campaign targeting college students and young professionals. The campaign aims to increase social media engagement, traffic to the Starbucks website and app, and awareness of the "Tweet a Coffee" program through social media content, contests, and SEO optimization. Performance will be measured by increases in social media followers, time spent on pages, and online conversations to gauge the effectiveness of connecting with customers.
Public relations involves planned efforts to build and maintain mutual understanding between an organization and its publics. It helps shape the organization's corporate image through controlled and uncontrolled media. An effective corporate image benefits an organization by stimulating sales, establishing goodwill, and promoting favorable relations with stakeholders. A corporate image is formed through internal efforts like advertising, branding, and employee behavior, as well as external factors outside an organization's control like industry reputation and press coverage. As part of its marketing activities, an organization must consider its target audience and devise an appropriate marketing mix of product, price, placement, and promotion.
The document discusses Classmate stationery brand in India. Some key points:
- Classmate was launched in 2003 by ITC and has grown its revenue four-fold in 3-5 years, now holding a 12% market share.
- The stationery market in India is worth Rs. 10,000 crores and is projected to grow to Rs. 1,000 crores for Classmate by 2015.
- To achieve further growth, Classmate plans to target schools in Bangalore, Mumbai and Chennai to increase its market share by 15%.
Integrated Marketing Communications of AirtelSHAHBAAZ AHMED
The document discusses integrated marketing communications strategies of Airtel, India's largest telecom company. It provides background on the Indian telecom sector and Airtel's history and growth. Airtel utilizes various marketing strategies like advertising, sponsorships, branding and campaigns. It analyzes Airtel's strengths in having a large customer base and brand recognition, and weaknesses like decreasing profits. The future outlook depends on Airtel's ability to compete through new services, overseas expansion and diversification.
The document provides an overview of the Indian wafer snacks market. It discusses the market size of approximately Rs. 4,500-5,000 crores annually and growth rate of 30%. Major players include Frito-Lay, Bingo, Haldiram, and Balaji. Frito-Lay commands 45% market share. The document then analyzes the industry attractiveness using Porter's 5 forces model, finding the threat of new entrants and competitive rivalry to be moderate and high respectively. Finally, it summarizes the marketing strategies of leaders Frito-Lay and Bingo, and challenger Smart Chips.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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