Digital Marketing Portfolio on CLASSMATE.yashuagrawal2
Do you want to dig in deep about CLASSMATE Brand? This Portfolio gives you all information about how Classmate works on Online Platform to Promote it's wide range of products in the market. So, Let's Stay Connected Digitally to know About Digital Market.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra
The document discusses challenges in marketing services due to their intangible nature and proposes using various communications methods like advertising, sales promotions, publicity to help customers evaluate service offerings. It also outlines objectives for educational and promotional communications like creating brand awareness, preference and stimulating demand. The last sections discuss how brand equity is created through marketer communications and customer experience and how the internet can be used as a marketing communications channel.
Parle G is the leading biscuit brand in India with a 35% market share. It has achieved this dominant position through maintaining an affordable price of Rs. 4 for many years, even as costs have risen. It has extensive distribution across India, including rural areas, with production facilities located strategically. Parle G has built strong brand awareness and familiarity through decades of advertising and sponsorship. It focuses on price, accessibility, and familiarity to meet the needs of mass rural and urban consumers.
A sales territory groups customers and prospects and assigns them to an individual salesperson. Territories are established to thoroughly cover the market, establish salesperson responsibility, evaluate performance, improve customer relations, reduce expenses, and match salespeople to customers, benefiting both. Territories are designed by selecting a basic geographical control unit, determining sales potential in each unit, tentatively establishing territories, evaluating customer contact plans, and assigning territories. Territories are then evaluated and revised as needed based on factors such as customer numbers, locations, sizes, call times, frequencies, and travel times.
The document discusses the BCG matrix, which was developed in the 1970s by Bruce Henderson of the Boston Consulting Group to help organizations differentiate between profitable and unprofitable ventures. The BCG matrix analyzes businesses across four categories: stars, cash cows, question marks, and dogs. It also provides details about the Boston Consulting Group and Cadbury, a confectionary company, including their locations and popular product lines.
This document discusses B2B branding. It begins by defining B2B and how it differs from B2C. B2B branding requires a holistic approach and is more focused than branding to the general public due to factors like fewer customers and closer relationships. Building a B2B brand involves understanding the buying process, which can include different types of purchases and roles within the buying center. Successful B2B brands create trust and confidence among all partners in the buying process. The document also discusses guiding principles of B2B branding and potential pitfalls.
Digital Marketing Portfolio on CLASSMATE.yashuagrawal2
Do you want to dig in deep about CLASSMATE Brand? This Portfolio gives you all information about how Classmate works on Online Platform to Promote it's wide range of products in the market. So, Let's Stay Connected Digitally to know About Digital Market.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra
The document discusses challenges in marketing services due to their intangible nature and proposes using various communications methods like advertising, sales promotions, publicity to help customers evaluate service offerings. It also outlines objectives for educational and promotional communications like creating brand awareness, preference and stimulating demand. The last sections discuss how brand equity is created through marketer communications and customer experience and how the internet can be used as a marketing communications channel.
Parle G is the leading biscuit brand in India with a 35% market share. It has achieved this dominant position through maintaining an affordable price of Rs. 4 for many years, even as costs have risen. It has extensive distribution across India, including rural areas, with production facilities located strategically. Parle G has built strong brand awareness and familiarity through decades of advertising and sponsorship. It focuses on price, accessibility, and familiarity to meet the needs of mass rural and urban consumers.
A sales territory groups customers and prospects and assigns them to an individual salesperson. Territories are established to thoroughly cover the market, establish salesperson responsibility, evaluate performance, improve customer relations, reduce expenses, and match salespeople to customers, benefiting both. Territories are designed by selecting a basic geographical control unit, determining sales potential in each unit, tentatively establishing territories, evaluating customer contact plans, and assigning territories. Territories are then evaluated and revised as needed based on factors such as customer numbers, locations, sizes, call times, frequencies, and travel times.
The document discusses the BCG matrix, which was developed in the 1970s by Bruce Henderson of the Boston Consulting Group to help organizations differentiate between profitable and unprofitable ventures. The BCG matrix analyzes businesses across four categories: stars, cash cows, question marks, and dogs. It also provides details about the Boston Consulting Group and Cadbury, a confectionary company, including their locations and popular product lines.
This document discusses B2B branding. It begins by defining B2B and how it differs from B2C. B2B branding requires a holistic approach and is more focused than branding to the general public due to factors like fewer customers and closer relationships. Building a B2B brand involves understanding the buying process, which can include different types of purchases and roles within the buying center. Successful B2B brands create trust and confidence among all partners in the buying process. The document also discusses guiding principles of B2B branding and potential pitfalls.
This document discusses various aspects of marketing communications and the promotional mix. It begins by defining the promotional mix and its key elements - advertising, personal selling, sales promotion, public relations, and direct marketing. It then discusses the role and objectives of the promotional mix in communicating with target audiences.
Several sections provide more details on specific elements, including advertising types and objectives, and the different advertising media options. It also discusses how the promotional mix should be adapted at different stages of the product lifecycle. Integrated marketing communications and how elements of the promotional mix can be coordinated is another topic covered. The document concludes with brief examples of how advertising can be used for product repositioning.
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
Procter & Gamble was founded in 1837 and has grown to be a large multinational consumer goods company headquartered in Cincinnati, Ohio. To achieve competitive advantage, P&G employs generic strategies of cost leadership by focusing on product quality and value, differentiation with over 300 global brands, and focus through affordable products in developing markets. P&G uses intensive strategies like market penetration through marketing campaigns, product development to support continuous growth, market development to enter new segments, and diversification through acquisitions.
The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
The document discusses advertising campaigns and provides details on various aspects related to developing an effective advertising campaign. It defines an advertising campaign as a series of advertisement messages that share a single theme or idea. The critical part is determining the champion theme, which sets the tone for the individual ads. An advertising campaign is an organized series of ads with identical or similar messages over a period of time. The document also discusses types of advertising campaigns based on geographical spread, purpose, and media used. It provides examples of different campaign types like those using word hooks, character hooks, or repeatable themes. Finally, it discusses considerations for planning an advertising campaign like identifying the problem, selecting the target audience, budget, and post-testing.
Marketing management product life cycle- brand repositioningAlbin Panalickal
This document discusses several brands from the Indian market that entered a decline stage but were successfully repositioned. It provides examples of Nokia, Royal Enfield, Maggi, Lifebuoy, and KFC. For each brand, it describes their growth in the Indian market, the factors that led to a decline in sales, and the strategies used to reposition the brand and extend their product life cycle, such as introducing new products, improving quality, and changing marketing strategies.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Keventers was established in 1925 in India and was known for its dairy products. It faced challenges and shut down operations in the 1970s but was resurrected in 2015. Keventers targets youth aged 18-30 through social media marketing and unique bottle designs for festivals. It emphasizes the vintage flavor and experience of its classic milkshakes. Frozen Bottle serves frozen desserts and thick shakes in bottles across several Indian cities with a goal of opening 200 outlets in the next two years. Di Bella is an Australian cafe brand known for its authentic products and strategically located stores near colleges and beaches in India and overseas.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
This document discusses Maggi noodles, which faced a crisis in India in 2015 when several state governments banned it due to excessive lead content.
It first provides background on Maggi's origins and market dominance in India. It then outlines Nestle's proposed IMC plan to revive Maggi's brand image and trust by increasing emotional attachment to the brand through advertising and social media campaigns, while also highlighting new safety and quality standards to reassure consumers.
The plan involves two themes - the first uses video ads and social media to remind people of their past affection for Maggi, while the second partners with Aamir Khan to visit Maggi plants and endorse the new stringent quality procedures. Mobile test vans would also
Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...Indrajit Bage
This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
The document discusses the product life cycle and how Netflix successfully managed its product cycle. It started as a DVD rental service by mail in 1997 which grew rapidly, introducing a subscription model in 1999. In 2007, it launched streaming services marking the introduction of a new product. By 2010, streaming had surpassed DVD rentals in traffic and subscribers. Today, Netflix has over 200 million paying subscribers and continues to grow, showing it has not yet reached maturity in its product life cycle through strategic expansion into original content and interactive storytelling.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
Surf Excel is Hindustan Unilever's largest detergent brand in India. It was launched in 1959 as Surf and later rebranded as Surf Excel in 1996. Surf Excel targets women aged 25 and above from upper middle income households in tier 1 and 2 cities. Its 'Daag Acche Hain' campaign from 2005 positioned stains in a positive light and broke conventions. The brand has a strong emotional connection and recall value. Recommendations include increasing rural presence, associating with social causes, and revamping campaigns with taglines like 'Daag Acche Hain, Aur Hamesha Rahenge'.
This document discusses various aspects of marketing communications and the promotional mix. It begins by defining the promotional mix and its key elements - advertising, personal selling, sales promotion, public relations, and direct marketing. It then discusses the role and objectives of the promotional mix in communicating with target audiences.
Several sections provide more details on specific elements, including advertising types and objectives, and the different advertising media options. It also discusses how the promotional mix should be adapted at different stages of the product lifecycle. Integrated marketing communications and how elements of the promotional mix can be coordinated is another topic covered. The document concludes with brief examples of how advertising can be used for product repositioning.
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
Procter & Gamble was founded in 1837 and has grown to be a large multinational consumer goods company headquartered in Cincinnati, Ohio. To achieve competitive advantage, P&G employs generic strategies of cost leadership by focusing on product quality and value, differentiation with over 300 global brands, and focus through affordable products in developing markets. P&G uses intensive strategies like market penetration through marketing campaigns, product development to support continuous growth, market development to enter new segments, and diversification through acquisitions.
The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
The document discusses advertising campaigns and provides details on various aspects related to developing an effective advertising campaign. It defines an advertising campaign as a series of advertisement messages that share a single theme or idea. The critical part is determining the champion theme, which sets the tone for the individual ads. An advertising campaign is an organized series of ads with identical or similar messages over a period of time. The document also discusses types of advertising campaigns based on geographical spread, purpose, and media used. It provides examples of different campaign types like those using word hooks, character hooks, or repeatable themes. Finally, it discusses considerations for planning an advertising campaign like identifying the problem, selecting the target audience, budget, and post-testing.
Marketing management product life cycle- brand repositioningAlbin Panalickal
This document discusses several brands from the Indian market that entered a decline stage but were successfully repositioned. It provides examples of Nokia, Royal Enfield, Maggi, Lifebuoy, and KFC. For each brand, it describes their growth in the Indian market, the factors that led to a decline in sales, and the strategies used to reposition the brand and extend their product life cycle, such as introducing new products, improving quality, and changing marketing strategies.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Keventers was established in 1925 in India and was known for its dairy products. It faced challenges and shut down operations in the 1970s but was resurrected in 2015. Keventers targets youth aged 18-30 through social media marketing and unique bottle designs for festivals. It emphasizes the vintage flavor and experience of its classic milkshakes. Frozen Bottle serves frozen desserts and thick shakes in bottles across several Indian cities with a goal of opening 200 outlets in the next two years. Di Bella is an Australian cafe brand known for its authentic products and strategically located stores near colleges and beaches in India and overseas.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
This document discusses Maggi noodles, which faced a crisis in India in 2015 when several state governments banned it due to excessive lead content.
It first provides background on Maggi's origins and market dominance in India. It then outlines Nestle's proposed IMC plan to revive Maggi's brand image and trust by increasing emotional attachment to the brand through advertising and social media campaigns, while also highlighting new safety and quality standards to reassure consumers.
The plan involves two themes - the first uses video ads and social media to remind people of their past affection for Maggi, while the second partners with Aamir Khan to visit Maggi plants and endorse the new stringent quality procedures. Mobile test vans would also
Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...Indrajit Bage
This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
The document discusses the product life cycle and how Netflix successfully managed its product cycle. It started as a DVD rental service by mail in 1997 which grew rapidly, introducing a subscription model in 1999. In 2007, it launched streaming services marking the introduction of a new product. By 2010, streaming had surpassed DVD rentals in traffic and subscribers. Today, Netflix has over 200 million paying subscribers and continues to grow, showing it has not yet reached maturity in its product life cycle through strategic expansion into original content and interactive storytelling.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
Surf Excel is Hindustan Unilever's largest detergent brand in India. It was launched in 1959 as Surf and later rebranded as Surf Excel in 1996. Surf Excel targets women aged 25 and above from upper middle income households in tier 1 and 2 cities. Its 'Daag Acche Hain' campaign from 2005 positioned stains in a positive light and broke conventions. The brand has a strong emotional connection and recall value. Recommendations include increasing rural presence, associating with social causes, and revamping campaigns with taglines like 'Daag Acche Hain, Aur Hamesha Rahenge'.
Brand positioning refers to differentiating a product or service from competitors by fitting it to a specific market segment based on benefits. An effective brand position is unique, credible, and sustainable in the consumer's mind. It clearly communicates the key benefit the brand provides. Developing a strong position requires relevance, clarity, distinctiveness, coherence, commitment, patience, and courage from management over time. Successful positioning strategies can target attributes like size, shape, price, quality, intended user demographic, or cultural symbols.
The document discusses Dove's brand strategy and positioning. It aims to redefine beauty standards and empower women by making them feel more confident and optimistic about their natural beauty. Dove products are designed to nourish skin and hair from within in order to repair damage and strengthen hair, reducing hair fall and breakage. The brand also runs an educational self-esteem project to help young people improve their self-esteem.
Royal Philips Electronics is a Dutch multinational conglomerate founded in 1891. Headquartered in Amsterdam, Philips has diversified operations in healthcare, lighting, and consumer electronics. In 2014, Philips reported revenues of €21.39 billion from its 105,365 employees across more than 60 countries. Philips has undergone restructuring initiatives to address financial struggles and shift to a more technology-focused brand known for innovation in areas like lighting solutions, healthcare equipment, and male grooming products.
Brand positioning involves owning a piece of the consumer's mind by positioning a product in their mind in a way that answers their main questions. It is important to understand consumer perceptions rather than just the product. An effective positioning starts by looking at what position in the market is wanted in relation to competitors, considers how the brand will satisfy consumer needs better than others, and keeps the positioning concise and specific. Finding the right key insight that relates two consumer thoughts in a new way about how the brand can solve a problem or create an opportunity is crucial for competitive advantage.
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Philips was founded in 1891 in Eindhoven, Netherlands by Gerard and Frederick Philips. Over time, Philips introduced many innovative consumer electronic products like radios, VCRs, CDs and DVDs. Philips also conducts research collaborations with other large corporations and has undertaken projects in India like LED street lighting. The company has grown to $21.9 billion in revenue through new products and acquisitions over its history.
Philips research brand repositioning and communicationIsti Hartini
The document discusses how Philips conducted research that found their brand lacked a clear focus and position, so they developed a new brand positioning of "Sense and Simplicity" to emphasize putting customers first and making technology easier to use. Philips then communicated this new positioning through an integrated advertising campaign across multiple countries using the concept of "Simplicity" to reinforce the message that Philips offers advanced products and services designed to be easy and convenient.
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen Aakash Kapadia
Nestle Maggi and Nissin Top Ramen are two prominent brands in the instant noodle market in India. Maggi was launched in the 1980s and faced initial difficulties gaining acceptance due to Indian tastes not being accustomed to noodles. It was repositioned towards kids through promotions and became very popular. Top Ramen was later launched by Nissin and gained success through promotions but could not sustain growth long term. Both brands have grown the instant noodle category in India through effective marketing and adapting to consumer preferences over time.
Philips was founded in Amsterdam by Anton, Frederik, Gerard and Leonardo Philips. Their logo features stars representing the night sky where radio waves travel, and waves representing radio waves. Philips aims to provide simplicity and efficiency through products designed around consumers that are easy to experience and advanced. This strategy risks not being cost-efficient, reliable, or easy to use. To compete with Japanese electronics manufacturers, Philips can develop large, automated plants, conduct consumer research to inform campaigns, provide offers and discounts, and effectively market through advertisements, online, and social media.
Kijamii - Philips 2015 - Case Study PresentationKijamii
Philips is considered one of our key accounts we work with. Our partnership extends to the time Kijamii was established, and as we grew more mature our partnership continued to evolve over the time until we became responsible for Philips Egypt’s social media assets for almost all their sub categories available on Social Media.
When selecting a final price, companies should consider factors like other marketing activities, pricing policies, how the price will impact customers and other businesses, and gain-and-risk-sharing pricing. High quality brands that also spend heavily on advertising can often charge premium prices. Companies also need to avoid alienating customers with stealth price increases and should establish a pricing department and forecasting system to help set prices.
Philips is a Dutch multinational conglomerate company founded in 1891. It has major divisions in consumer electronics, lighting, medical devices, and appliances. In the 1990s, Philips faced financial struggles due to falling market share and increasing costs, but addressed this through restructuring programs. Currently, Philips derives significant revenues from lighting, healthcare, and consumer products. It aims to provide simple, innovative solutions across various markets through its "sense and simplicity" strategy.
SMSC, a $160 million semiconductor company, worked with advertising agency McClenahan Bruer Communications to develop a new brand identity. The goal was to unify SMSC's visual identity and strengthen connections with customers, partners, and shareholders. McClenahan Bruer revamped SMSC's logo, website, and collateral materials. They created a style guide and launched the new brand identity internally and externally at events with employees, markets, customers, and partners. The new brand positioning of "Success By Design" was well received.
Brand Extension Feedback Effects: An empirical study of the main variables in...Yiannis Antoniou
Presentation of my MBA Thesis: "Brand Extension Feedback Effects: An empirical study of the main variables involved and the moderating effect of Advertising. A case study on the brand CHORIO by Minerva S.A."
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningKristoffer Jongco
Brand positioning involves choosing points of difference and parity to communicate a distinctive brand image and value proposition to target customers. Positioning strategies must evolve over the product lifecycle and in response to market changes. Effective positioning differentiates the brand through product design, personnel, channels or image while adapting strategies to the growth, maturity or decline stages.
HUL is India's largest FMCG company that owns many leading brands in home and personal care, beauty, and foods and refreshments. It dominates various product categories with market shares over 50%. HUL positions its brands differently based on target segments - Fair & Lovely targets fairness, Dove promotes natural beauty. Pepsodent is for families while Close-Up builds confidence in youth. HUL faces competition but has strengths in its brand portfolio, distribution network, and social responsibility programs. Opportunities exist in India's growing population and changing lifestyles.
This document discusses a group project analyzing consumer buying behavior for Samsung mobile phones. It includes the following:
1. An overview of Samsung's history and profile as a company from 1938 to present.
2. Definitions of consumer buying behavior and objectives of the study which is to understand brand preferences, usage patterns, and decision factors for Samsung mobile users.
3. Key findings of the analysis including that most own mobile phones, price and features are top reasons for purchase, and Samsung has the highest market share of phones owned.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.