This document provides an overview of Pandora's business and strategy. It summarizes Pandora's dominance in streaming audio, with 55% of streaming audio market share. It also discusses Pandora's growing connected home and car platforms, which saw 30% and 76% year-over-year growth in monthly unique visitors, respectively. Finally, it outlines Pandora's strategies around experiential engagement, including using data to align advertisers with trending artists and developing custom live events and branded content.
Ximalaya FM is a big deal in China, here’s why you should be tuning inUMS
#XimalayaFM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. The platform also features more than 5 million hosts providing seemingly endless opportunities for brands to partner with individuals and radio shows in a bid to promote their brand and generate greater awareness of products. Click to view the XimalayaFM Performance Report 16-17.
Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016Ruperta Daher
Thomas Heymann and Rick Gleave from Pandora present on From Little Things Big Things Grow: How to Build a New Community Around your Brand at Mumbrella's Entertainment Marketing Summit 2016.
Podcasting: Building Consumer Connections & Revenue for PublishersMediaPost
Last year, an estimated $220M was spent on podcast advertising, where direct-to-consumer brands found huge success in building connections with consumers and helped usher in a culture shift in the way brands communicate with audiences. With ad spending on podcasts expected to surpass $500M buy 2020, what should publishers be thinking about as they build a revenue stream around podcasting? What business models have emerged, and what trends developments are affecting podcast monetization? Hear guiding business practices and case studies from Gina Garrubbo, who leads the sponsorship sales team for the top podcast publisher today, NPR.
KEYNOTE
Gina Garrubbo, President & CEO, National Public Media (NPM)
The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers … but they also want proof of ROI. This presentation by Nielsen Music's Tatiana Simonian covered how brands, agencies and artists are leveraging big data to plan, measure and maximize music campaigns. The presentation included case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.
Ximalaya FM is a big deal in China, here’s why you should be tuning inUMS
#XimalayaFM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. The platform also features more than 5 million hosts providing seemingly endless opportunities for brands to partner with individuals and radio shows in a bid to promote their brand and generate greater awareness of products. Click to view the XimalayaFM Performance Report 16-17.
Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016Ruperta Daher
Thomas Heymann and Rick Gleave from Pandora present on From Little Things Big Things Grow: How to Build a New Community Around your Brand at Mumbrella's Entertainment Marketing Summit 2016.
Podcasting: Building Consumer Connections & Revenue for PublishersMediaPost
Last year, an estimated $220M was spent on podcast advertising, where direct-to-consumer brands found huge success in building connections with consumers and helped usher in a culture shift in the way brands communicate with audiences. With ad spending on podcasts expected to surpass $500M buy 2020, what should publishers be thinking about as they build a revenue stream around podcasting? What business models have emerged, and what trends developments are affecting podcast monetization? Hear guiding business practices and case studies from Gina Garrubbo, who leads the sponsorship sales team for the top podcast publisher today, NPR.
KEYNOTE
Gina Garrubbo, President & CEO, National Public Media (NPM)
The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers … but they also want proof of ROI. This presentation by Nielsen Music's Tatiana Simonian covered how brands, agencies and artists are leveraging big data to plan, measure and maximize music campaigns. The presentation included case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.
Is data the enemy of creativity, or in today's world is it the guiding light which will it bring us closer to being able to design and develop the 'leapfrog' products of tomorrow? These days, you can’t do anything without being told that data can help you. But however useful it can be, a battle is currently being fought between data and human instinct – ‘hunch’, or ‘gut feel’ if you prefer. Data can tell you ‘what’ the world will look like but it’s only a creative human being that can interpret the ‘how' we will interact in this world. Explore the opportunity that data and creativity present us in the design process to move past creating products that just give us 'parity' to creating products that could potentially disrupt in the future.
Feed your inspiration session of 25092014 dedicated to sound & music: discove...Maxus Belgium
Discover some very interesting topics like the last CIM wave results, music: a new business model, the measure beyond the CIM results and the future of measurement, the great work of Digizik for STIB/MIVB and the great case of Mobistar and Mika the pop star
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
Uncovering Business Opportunities By Understanding Mainland Chinese Travelers...Christophe Guillot ✨
Insights on a Syndicated Study about Mainland Chinese Travelers buying Luxury Overseas.
Exclusive research insights:
• What is their perception of Luxury in 2014?
• In which country did they buy luxury items?
• Did they prepare their purchase? What is the main source of
influence in the shopping preparation stage?
• Where do they prefer to shop for Luxury?
• Are they buying luxury online?
Research Objectives:
• Understanding luxury shopping general habits and awareness
o Luxury Brands Awareness and Favorite Brands
o Feelings, emotion and key words linked to luxury
o Frequency of purchase by category abroad
o Travel Patterns and future planned destinations
• Luxury Purchase Abroad - Preparation and Selection
o Main purchase plan methods before travelling
o What are the most important sources of information and their perceived reliability
o Brand engagement on social media, and main activities on Luxury brands social media pages
• Focus on their last Luxury Purchase Experience abroad and future intention of purchase
o Overview on the last luxury purchase abroad: Category, brands, destination, spend estimation
o Channel selection, benefits and reasons to visits different kind of Channels
o Intention of purchase Luxury overseas in next 12 months
o On-line channel perception and intention of purchase
The music business is undergoing big changes and music consumption is only part of the story. To see the big picture, we must recognize what’s driving change — the fan. This session, presented during Music Biz 2015 in Nashville On May 12, offered an overview of the state of music — past, present and future and highlighted changes in the industry. Nielsen Music's David Bakula, took a rich view of fans, including insights across specific genres, consumer segments, talent analytics, case studies and cross-channel consumption to understand how they are
engaging with music.
Slides presented at Artesian Connections 2014
Welcome - Artesian CEO, Andrew Yates
What's Next? Artesian MD, Mike Blackadder
Social Selling Impetus - Artesian, VP of Professional Services
Looking beyond the email - Artesian MD, Mike Blackadder
Top 5 Most Asked Questions - Artesian, Customer Success Manager, Kellie Lucas
Social Seller First Steps - Artesian, VP of Professional Services
Is data the enemy of creativity, or in today's world is it the guiding light which will it bring us closer to being able to design and develop the 'leapfrog' products of tomorrow? These days, you can’t do anything without being told that data can help you. But however useful it can be, a battle is currently being fought between data and human instinct – ‘hunch’, or ‘gut feel’ if you prefer. Data can tell you ‘what’ the world will look like but it’s only a creative human being that can interpret the ‘how' we will interact in this world. Explore the opportunity that data and creativity present us in the design process to move past creating products that just give us 'parity' to creating products that could potentially disrupt in the future.
Feed your inspiration session of 25092014 dedicated to sound & music: discove...Maxus Belgium
Discover some very interesting topics like the last CIM wave results, music: a new business model, the measure beyond the CIM results and the future of measurement, the great work of Digizik for STIB/MIVB and the great case of Mobistar and Mika the pop star
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
Uncovering Business Opportunities By Understanding Mainland Chinese Travelers...Christophe Guillot ✨
Insights on a Syndicated Study about Mainland Chinese Travelers buying Luxury Overseas.
Exclusive research insights:
• What is their perception of Luxury in 2014?
• In which country did they buy luxury items?
• Did they prepare their purchase? What is the main source of
influence in the shopping preparation stage?
• Where do they prefer to shop for Luxury?
• Are they buying luxury online?
Research Objectives:
• Understanding luxury shopping general habits and awareness
o Luxury Brands Awareness and Favorite Brands
o Feelings, emotion and key words linked to luxury
o Frequency of purchase by category abroad
o Travel Patterns and future planned destinations
• Luxury Purchase Abroad - Preparation and Selection
o Main purchase plan methods before travelling
o What are the most important sources of information and their perceived reliability
o Brand engagement on social media, and main activities on Luxury brands social media pages
• Focus on their last Luxury Purchase Experience abroad and future intention of purchase
o Overview on the last luxury purchase abroad: Category, brands, destination, spend estimation
o Channel selection, benefits and reasons to visits different kind of Channels
o Intention of purchase Luxury overseas in next 12 months
o On-line channel perception and intention of purchase
The music business is undergoing big changes and music consumption is only part of the story. To see the big picture, we must recognize what’s driving change — the fan. This session, presented during Music Biz 2015 in Nashville On May 12, offered an overview of the state of music — past, present and future and highlighted changes in the industry. Nielsen Music's David Bakula, took a rich view of fans, including insights across specific genres, consumer segments, talent analytics, case studies and cross-channel consumption to understand how they are
engaging with music.
Slides presented at Artesian Connections 2014
Welcome - Artesian CEO, Andrew Yates
What's Next? Artesian MD, Mike Blackadder
Social Selling Impetus - Artesian, VP of Professional Services
Looking beyond the email - Artesian MD, Mike Blackadder
Top 5 Most Asked Questions - Artesian, Customer Success Manager, Kellie Lucas
Social Seller First Steps - Artesian, VP of Professional Services
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance Centro
In today’s digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether you’re a media buyer trying to build an innovative plan or a CMO trying to show business impact – boosting the bottom line and proving success, is, well, the bottom line.
The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time.
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...Centro
What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, it’s important to remind ourselves of the purpose of advertising: to connect with real people.
It’s time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, it’s incredibly possible to market in a more meaningful way.
Ryan Manchee, Centro’s Senior Director of Digital Innovations covers:
-The need for marketers to deliver value and adapt to changing consumer demands
-How meaningful marketing impacts the value exchange
-Leveraging digital tactics for identifying location, interest, and behavior
-The impact of relevance and where to find it
According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it?
Ian Trider, Centro’s Director of RTB Platform Operations, covers:
-The basics of ad fraud - what it is and its many forms
-How rampant ad fraud is and who (and what) is responsible
-Tips and best practices for identifying fraud and how to protect yourself
3Ton30: Build a Mature Mobile Strategy with 4 Targeting TacticsCentro
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion – that’s more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumer’s everyday lives, it’s time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics.
Noor Naseer, Centro’s Director of Mobile, covers:
-Why brands need to rethink their primary approach to mobile
-The 4 targeting tactics for a mature mobile strategy
-Tips and best practices for the year ahead
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
The Many Faces of Ad Fraud and How To Protect Yourself Centro
Centro's Programmatic expert, Ratko Vidakovic, presents at the 2015 ad:tech New York on Ad Fraud, its many forms and how to best protect yourself from it.
Centro's Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data & Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success.
The New Rules of Mobile Advertising: Hyperlocal or BustCentro
Learn how to engage audience anytime, anywhere.
The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations.
You’ll get insights, data, and use cases on location targeting, plus you’ll learn:
How hyperlocal advertising works on mobile and how it is used
How conversion tracking and behavioral targeting are solved on mobile
Creative techniques for engaging the right audiences on mobile
The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for today’s consumers. And pharma and healthcare marketers are taking notice.
Essential tips for programmatic advertising on mobileCentro
Centro teamed up with the AMA to host a webinar, “Essential Tips for Programmatic Advertising on Mobile.” The webinar covered what’s hot in programmatic mobile trends and opportunity.
Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar.
Centro's SI team releases quarterly reports analyzing advertising trends for various industries. In this report, from Q4 of 2014, the team broke down the current trends and projects for digital advertising in the Automotive sector.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
1. 1 CONFIDENTIAL AND PROPRIETARYCONFIDENTIAL AND PROPRIETARY
ENGAGEMENT
REDEFINED
BREAKING THROUGH IN A CONNECTED WORLD
2. 2 CONFIDENTIAL AND PROPRIETARY
1. Christmas
2. Today’s Christmas
3. 90s Christmas
4. Christmas Traditional
5. Country Christmas
2014 Top Holiday Genre Stations
1. Let it Go Idina Menzel (Armin Van Buuren Remix)
2. Happy Pharrell
3. Let it Go Idina Menzel
4. All About That Bass Meghan Trainor
5. Turn Down for What DJ Snake & Lil Jon
Top Songs Added 2014
PANDORA ROCKED THE HOLIDAYS
Source: Pandora Internal Metrics, December 2014
86M
30M
1.8B
22:15HRS
Monthly Unique Visitors
Daily Unique Visitors
Record High (Christmas Eve)
Mobile
YOY MUV increase
Hours Streamed (+16% YOY)
Average Time Spent Listening
Per User
Connected Home
YOY MUV increase
Connected Car
YOY MUV increase
Fun Fact
3 of the top 10 songs added in 2014 were from
the movie Frozen.
10% 30% 76%
2 CONFIDENTIAL AND PROPRIETARY
3. 3 CONFIDENTIAL AND PROPRIETARY
Music is a way for me to relax, feel motivated
about things (like working out), it’s a form of
distraction when I am stressed…
Pandora Listener, Chicago
The right music helps set the mood,
change the mood, bring people up
or mellow people out.
Pandora Listener, Denver
Listening to Music is almost like
talking with a good friend….
Pandora Listener, Denver
@PatriciaAWolf:
Thank you @pandora_radio for the awesome lullaby
stations. My baby girl is sleeping peacefully now.
#exhausted babygirl
@ChelseaRogers:
Last push on my final paper...time for
Christmas @pandora_radio to get me through
this. #procrastinationstation
@shawnthezombie:
@pandora_radio Just wanted to say thanks! I have lost 75
lbs by walking and changing my diet. Pandora was with
me every step of the way
75% CHOOSE MUSIC
AS TOP CHOICE FOR
ENTERTAINMENT.
3 CONFIDENTIAL AND PROPRIETARY
Source: Nielsen, Music 360 Study, 2014
4. 4 CONFIDENTIAL AND PROPRIETARY
THE FUTURE OF MUSIC:
NOW STREAMING ON A DEVICE NEAR YOU
Source: Edison Research, Share of Ear, Fall 2014; Edison Research, The Infinite Dial, 2014
12% OF ALL AUDIO IS STREAMINGLISTENERS SPEND 13 HOURS PER WEEK ON INTERNET
RADIO
5. 5 CONFIDENTIAL AND PROPRIETARY
COMPETITOR LAUNCH DATE
PANDORA LEADS THE PACK
Source: Pandora Internal Metrics, December 2014
86.3M
MUV
6. 6 CONFIDENTIAL AND PROPRIETARY
21.0
18.7
9.7
6.1
AVG. HOURS SPENT LISTENING
PER USER PER MONTH
#1 IN MOBILE TIME SPENT
6 CONFIDENTIAL AND PROPRIETARY
Source: comScore, Mobile Metrix, U.S. A18+, November 2014
7. 7 CONFIDENTIAL AND PROPRIETARY
ARTISTS. LISTENERS. ADVERTISERS.
TRANSFORMING THE MUSIC ECOSYSTEM
8. 8 CONFIDENTIAL AND PROPRIETARY
TRANSFORMING THE MUSIC ECOSYSTEM
ARTISTS. LISTENERS. ADVERTISERS.
9. 9 CONFIDENTIAL AND PROPRIETARY
TRANSFORMING THE MUSIC ECOSYSTEM
ARTISTS. LISTENERS. ADVERTISERS.
SMART DATA. SMART SOLUTIONS.
10. 10 CONFIDENTIAL AND PROPRIETARY
PANDORA PLAYS THE SOUNDTRACK TO LIFE
Source: Pandora Annual User Study, 2014
SOCIAL INFLUENCERS FOOD & MUSIC
MEANS OF
ESCAPE
COMMUTING
EXERCISING
ENTERTAINING
TIME WITH THE KIDS
MEN & SHOPPING
42%
of moms listen to
Pandora with their kid(s)
31%
of men listen while running
errands or shopping
68%
listen while entertaining
63%
listen while exercising
67%
listen while cooking or eating meals
42%
listen while
commuting
64%
of millennials listen
as a means of
escape
52%
of Hispanic listeners say music plays
a significant role in their social life
11. 11 CONFIDENTIAL AND PROPRIETARY
WHAT IS GOOD FOR THE
LISTENER
IS GOOD FOR THE
ADVERTISER
11 CONFIDENTIAL AND PROPRIETARY
12. 12 CONFIDENTIAL AND PROPRIETARY
MOBILE ROI: CRACKING THE CODE
Source: Placed, Mobile Studies, 2014; Millward Brown, Mobile Brand Impact Norms, across 29 mobile campaigns, 2014
MOBILE DRIVES IN-STORE TRAFFIC
18%
Listeners who were exposed
to Pandora’s mobile interstitial
ad were 18% more likely to
visit a store.
TELCO
48%
Listeners who were exposed to
an ad on Pandora were 48%
more likely to visit a store.GROCERY
MOBILE DRIVES BRAND IMPACT
19%
Lift in ad
awareness
18%
Lift in message
association
11%
Lift in purchase
consideration and intent
12 CONFIDENTIAL AND PROPRIETARY
13. 13 CONFIDENTIAL AND PROPRIETARY
EXPERIENTIAL ENGAGEMENTDIGITAL ENGAGEMENTAUDIO ENGAGEMENT
PREMIUM PROGRAMMATICTARGETING LOCAL ENGAGEMENT
BEYOND THE CLICK.
IT’S TRUE ENGAGEMENT.
14. 14 CONFIDENTIAL AND PROPRIETARY14 CONFIDENTIAL AND PROPRIETARY
TIME SPENT IS THE NEW CURRENCY
ENGAGEMENT REDEFINED
15. 15 CONFIDENTIAL AND PROPRIETARYCONFIDENTIAL AND PROPRIETARY
AUDIO
ENGAGEMENT
CONFIDENTIAL AND PROPRIETARY
16. 16 CONFIDENTIAL AND PROPRIETARY
12% OF ALL AUDIO IS STREAMING
Source: Edison Research, Share of Ear Study 13+, Fall 2014
AMERICA’S SHARE OF TIME SPENT LISTENING TO AUDIO SOURCES
56.1%
11.8%
17.3%
6.4%
5.3%
2.0%1.1%
AM/FM Radio
Streaming Audio
Owned Music
SiriusXM
TV Music Channels
Podcasts
Other
17. 17 CONFIDENTIAL AND PROPRIETARY
PANDORA DOMINATES STREAMING AUDIO
Source: Edison Research, Share of Ear Study 13+, Fall 2014
55.0%
19.0%
10.0%
7.0%
9.0%
Pandora
Spotify
iHeart Radio*
iTunes
Other Streaming Audio Brands
SHARE OF TIME SPENT WITH STREAMING AUDIO
18. 18 CONFIDENTIAL AND PROPRIETARY
AUDIO IS THE KEY
TO UNLOCKING THE
MOBILITY MINDSET
18 CONFIDENTIAL AND PROPRIETARY
19. 19 CONFIDENTIAL AND PROPRIETARY19 CONFIDENTIAL AND PROPRIETARY
PANDORA’S ENGAGED AUDIENCES
Source: Internal Metrics, October 2014
49%
CLICK
ON ADS
Across all platforms,
Connected Car listeners are
highly responsive to ads.
Connected Home listeners average
daily time spent listening is 24%
longer than the average listener.
CONNECTED CAR AND CONNECTED HOME LISTENERS
ARE HIGHLY ENGAGED AND RESPONSIVE.
58%
Connected Car listeners skip
(58%) and thumb (9%) more than
the average Pandora listener.
PERSONALIZE
MORE 24%
LONGER
LISTENING
20. 20 CONFIDENTIAL AND PROPRIETARY
THE FASTEST GROWING
PANDORA PLATFORMS
Source: Pandora Internal Metrics, December 2014.
20 CONFIDENTIAL AND PROPRIETARY
30%CONNECTED HOME
YOY MUV GROWTH
76%CONNECTED CAR
YOY MUV GROWTH
21. 21 CONFIDENTIAL AND PROPRIETARY21 CONFIDENTIAL AND PROPRIETARY
DIGITAL
ENGAGEMENT
CONFIDENTIAL AND PROPRIETARY
22. 22 CONFIDENTIAL AND PROPRIETARY
CAPTURE ATTENTION
AND SPEND QUALITY TIME
WITH YOUR AUDIENCE.
22 CONFIDENTIAL AND PROPRIETARYBRAND STATIONSPONSORED LISTENING
23. 23 CONFIDENTIAL AND PROPRIETARY
SPONSORED
LISTENING
23 CONFIDENTIAL AND PROPRIETARY
25. 25 CONFIDENTIAL AND PROPRIETARY
@calebbrumfield:
Watch a 30 second video on pandora for an hour
of unlimitied skips and uninterrupted
play…#bestdecisionever :D
@Mscattyy:
Just when you couldn’t love pepto bismol anymore
they give ya an ad-free hour on pandora
@campbellmike74:
@PlayStation giving me a whole hour of ad free listening on Pandora…
Makes me reconsider…. Might have to ditch the Xbox one.
@KellyBlasky:
I love love love Pandora’s
uninterrupted hour of listening!
@sarayray0722_
Man shoutout to PS4 for the hour of uninterrupted
listening on Pandora #youdareal1
@Jarameyo:
Why yes pandora … I would in fact love to listen
to an uninterrupted hour of music …
How convenient of you to ask …
ENGAGEMENT THAT’S TALKED ABOUT
26. 26 CONFIDENTIAL AND PROPRIETARY
SPONSORED LISTENING IN THE PRESS
AD EXCHANGER
ADWEEK
BILLBOARD
BUSINESS INSIDER
CLICK Z
FORBES
HYPERBOT
LOCKER DOME
MEDIA LIFE MAGAZINE
MUSIC WEE
RAIN NEWS
THE NEXT WEB
27. 27 CONFIDENTIAL AND PROPRIETARY27 CONFIDENTIAL AND PROPRIETARY
BRAND
STATIONS
27 CONFIDENTIAL AND PROPRIETARY
28. 28 CONFIDENTIAL AND PROPRIETARY
BRAND STATIONS
DRIVE ENGAGEMENT
• Mobile Engagement
• Data Fuels Station Creation
• We are Experienced
JUMP TO WALKTHROUGH
MOBILE MAFIA AWARD 2014
BEST B2C MOBILE BRANDING
29. 29 CONFIDENTIAL AND PROPRIETARY
WHAT WE’VE LEARNED IN 2014:
29 CONFIDENTIAL AND PROPRIETARY
STATION LISTENING
TRENDS AND
AUDIENCE DATA IN
REAL-TIME
HELP TO
RE-ENGAGE LAPSED
LISTENERS
ENHANCED
AUDIENCE BUILDING
TOOLS
MORE STATION
CURATION
FLEXIBILITY
30. 30 CONFIDENTIAL AND PROPRIETARY
ADVERTISING WITHIN
BRAND STATIONS
*Creative and ad copy is for demonstration only.
• Full screen ad displays with CTA
• In-Station Audio Tile displays with
audio spot
31. 31 CONFIDENTIAL AND PROPRIETARY
WHAT’S NEW IN 2015:
AUDIENCE INSIGHTS TOOL
Source: Pandora Internal Metrics, November 2014
32. 32 CONFIDENTIAL AND PROPRIETARY32 CONFIDENTIAL AND PROPRIETARY
EXPERIENTIAL
ENGAGEMENT
CONFIDENTIAL AND PROPRIETARY
33. 33 CONFIDENTIAL AND PROPRIETARY
TRANSFORMING THE MUSIC ECOSYSTEM
CONNECTING ARTISTS, LISTENERS & ADVERTISERS
LISTENERS
• Highly personalized experiences
• Music they like and new music
they’ll love
• Exclusive artist content,
free concerts, and
“I was there when” moments
ARTISTS
• Deeper relationships with
new and current fans
• Valuable insights and new
modes of distribution and
communication
• Strategic partnerships
for new revenue streams
ADVERTISERS
• Relevance and authenticity
via the passion point of music
• Power of Pandora, from data
insights to 360° experiential
• Quality time with your
audience and enhancing
their experience
LISTENERS
ADVERTISERSARTISTS
34. 34 CONFIDENTIAL AND PROPRIETARY
EXPERIENTIAL ENGAGEMENT REDEFINED
Deliver exclusive
digital content3 Develop events
& activations4 Measure the
post-event effect5 LeveragethepowerofPandora
6Identifytrendingartists
1 Target & invite fans
onPandora2
PLAY
SIZZLE
35. 35 CONFIDENTIAL AND PROPRIETARY
0
200
400
600
JAN FEB MAR APR MAY JUN JUL AUG *
STATIONADDS
(THOUSANDS)
0
7
14
21
28
JAN FEB MAR APR MAY JUN JUL AUG
STATIONADDS
(THOUSANDS)
LEVERAGING DATA TO ALIGN
ADVERTISERS WITH TRENDING ARTISTS
Station Adds = Total number of new station adds on Pandora
0.0
0.5
1.0
1.5
2.0
JAN FEB MAR APR MAY JUN JUL AUG
STATIONADDS
(MILLIONS)
Pandora
books Iggy
“Fancy” hits #1 on
Billboard Charts
Iggy
headlines
Pandora
Summer
Crush
220%
Pandora
books MAGIC!
for PDD SXSW
“Rude” hits #1 on
Billboard Charts
MAGIC!
plays
Pandora
Summer
Crush
377%
Pandora
books Rita
“How We Do (Party)”
hits Billboard Charts Rita plays
Pandora
Summer
Crush117%
Pandora
books MAGIC!
for Summer
CrushMAGIC!
plays PDD
SXSW
35 CONFIDENTIAL AND PROPRIETARY
36. 36 CONFIDENTIAL AND PROPRIETARY
PANDORA EVENTS & BRANDED CONTENT
JAN – MAR APR – JUN JUL – SEP OCT – DEC
Franchise
Events
Pandora Music Awards
After-Party (LA)
Pandora Discovery Den
at SXSW
Noche de Música con Pandora
(Hispanic)
Pandora Indio Invasion
Pandora Country Event
Pandora Summer Crush
(Back to School)
Pandora Summer Party
(Chicago)
Pandora Discovery Den
Holiday (NYC)
Noche de Música con Pandora
(Hispanic)
Power of
Pandora
Promotion
RSVP House Ad Media & eBlasts, Audience Building Media & Promoted Station Unit,
Social (Twitter, Instagram, LinkedIn, Snapchat), PR
Custom
Programs
Leveraging proprietary data, artist relationships and creativity, Pandora develops
custom events and branded content experiences tailored for client objectives and strategy
(Custom Events, Brand Station Platform, Sponsored Listening)