Over 164 million Americans will celebrate Independence Day this year, with most spending time with family and friends at barbecues and firework displays. Total consumer spending for the holiday is expected to be over $6.7 billion on barbecues and $80.6 billion on beer. Popular searches and activities for Americans include finding recipes for grilling, researching American history, and discovering campsites. Retailers will also look to capitalize on the holiday through promotional emails and sales of popular picnic items like watermelon and chips and dip.