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CONSUMERS
having
a blastTHIS INDEPENDENCE DAY
The 4th of July is finally here! And this year,
over 164M Americans will celebrate our
239 years of independence – a firecracker
of opportunity for retailers. Check out where
Americans are spending and what’s
trending this patriotic season:
Sources: National Retail Federation, WalletHub, Experian, Forbes, AAA, Fox News, Market Research
156M
will attend
a BBQ
103M
will watch a
fireworks display
33M
will take a
weekend trip
5% will be for festive dress
and food — mostly dessert
5% of related online searches
will be for events
3% of related searches will
be for patriotic crafts
AMERICANS APPRECIATE
FREEDOM...
...AND KNOW HOW TO
party
Discovering campsites
Researching American history
Finding grill recipes
BECAUSE CONSUMERS ARE
SEARCHING ONLINE
AND THEY LOVE
USING APPS FOR:
$6.7B
will be spent on the 36M BBQs
expected to take place
$80.6B
will be spent
on beer
THEY’RE ALSO GRILLING UP
good times...
440M
will be spent on hamburgers,
hot dogs, and buns
203M
will be spent
on condiments
...WHILE RETAILERS JOIN IN ON THE CELEBRATIONS
70% will send promotional emails
within one week of July 4th
More money will be spent on watermelon
(167.5M)
than on chips and dip (152.3M)

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4th july info

  • 1. CONSUMERS having a blastTHIS INDEPENDENCE DAY The 4th of July is finally here! And this year, over 164M Americans will celebrate our 239 years of independence – a firecracker of opportunity for retailers. Check out where Americans are spending and what’s trending this patriotic season: Sources: National Retail Federation, WalletHub, Experian, Forbes, AAA, Fox News, Market Research 156M will attend a BBQ 103M will watch a fireworks display 33M will take a weekend trip 5% will be for festive dress and food — mostly dessert 5% of related online searches will be for events 3% of related searches will be for patriotic crafts AMERICANS APPRECIATE FREEDOM... ...AND KNOW HOW TO party Discovering campsites Researching American history Finding grill recipes BECAUSE CONSUMERS ARE SEARCHING ONLINE AND THEY LOVE USING APPS FOR: $6.7B will be spent on the 36M BBQs expected to take place $80.6B will be spent on beer THEY’RE ALSO GRILLING UP good times... 440M will be spent on hamburgers, hot dogs, and buns 203M will be spent on condiments ...WHILE RETAILERS JOIN IN ON THE CELEBRATIONS 70% will send promotional emails within one week of July 4th More money will be spent on watermelon (167.5M) than on chips and dip (152.3M)