What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, it’s important to remind ourselves of the purpose of advertising: to connect with real people. It’s time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, it’s incredibly possible to market in a more meaningful way. Ryan Manchee, Centro’s Senior Director of Digital Innovations covers: -The need for marketers to deliver value and adapt to changing consumer demands -How meaningful marketing impacts the value exchange -Leveraging digital tactics for identifying location, interest, and behavior -The impact of relevance and where to find it

1. STOPTHEINTERRUPTION!
Ryan Manchee – Senior Director, Digital Innovations
#3Ton30
HOWMEANINGFULMARKETINGISREPLACING
INTRUSIVEADSANDDRIVINGRESULTS

2. CENTRO
IN 2016
WE HAVE DELIVERED
GREAT RESULTS FOR:
2,000+ Agencies
6,000+ Brands
200,000+ Campaigns
FOUNDED
in 2001
TOP 10
DIGITAL
MEDIA
SPENDER
INNOVATORS
IN AD
TECHNOLOGY
650+
CENTRONS IN
37 NORTH
AMERICAN
OFFICES

3. WELCOME TO
DIGITAL INSIGHTS
IN 45 MINUTES OR LESS
This month’s feature:
Meaningful Marketing

4. THIS WEBINAR IS RATED:
BEGINNER
MASTER
EXPERIENCED

5. Senior Director,
Digital Innovations
#3Ton30
RYAN
MANCHEE
YOUR EXPERT TODAY

6. GEND WHAT WE’RE TALKING
ABOUT TODAY:
Why the shift to meaningful marketing?
How should marketers think about this?
What can marketers do?
Where should marketers go to connect?

7. WHYIS THIS HAPPENING
#3Ton30
FOR STARTERS,
INTRUSIVE ADS
ARE SO 2015…

8. CONSUMERS ARE CHANGING
Desktop display
is expected to
decline almost
5%EVERY YEAR
UNTIL 2020
More than half
of smartphone
owners check their
devices within
15MINUTES OF
WAKING UP
Source: IHS, OfCam-UK
There are
1BACTIVE
WEBSITES…
1.5M
APPS
…and

9. IT’S TIME TO
CATCH UP

10. of internet users feel like an animated
banner ad is disruptive70%
#3Ton30
Source: Eyeo / eMarketer 201989
THE SHIFT TO
MEANINGFUL
MARKETING

11. ASK AND YE SHALL RECEIVE?
RISE OF AD BLOCKING: AS HIGH AS 15% OF U.S. POPULATION
#3Ton30

12. POP-UP POLL
#3Ton30

13. HOW SHOULD MARKETERS
#3Ton30
THINK ABOUT THIS?
BASIC PRINCIPLES STILL MATTER

14. REMEMBER
THE VALUE
EXCHANGE
#3Ton30

15. FOLLOW THEM
THROUGH THE
FUNNEL

16. #3Ton30
DATA DOESN’T JUST INFORM
WHERE YOU PLACE AN AD
BUT WHAT YOU SAY, TOO

17. WHAT CAN MARKETERS DO?
#3Ton30
LOOK FOR SIGNALS

18. #3Ton30
CONTEXT
IS KING

19. WHERE THEY GO,
GO THERE, TOO
There are over
3.3Bsmartphones in
the world today
with an expected
5BBY 2018

20. GETINTERESTED
IN THEIR
INTERESTS

21. #3Ton30
THEIR
RESEARCH
BEHAVIOR
SAYS A LOT

22. WHERE SHOULD
MARKETERS LOOK TO
CONNECT?
FIND MEANINGFUL
MOMENTS

23. REWARD
YOUR
CUSTOMER
#3Ton30

24. CONNECT THROUGH
NARRATIVE

25. LEVERAGE THE POWER OF
SOCIAL VIDEO
hours of video watched daily on Facebook alone
100MSource: eMarketer

26. RIDE THE WAVE OF
SEARCH & DISCOVERY

27. WHAT ARE SOME
TAKEAWAYS?

28. FOLLOW THE
AUDIENCE
LET’S RECAP
LOOK FOR
SIGNALS
FOCUS ON
VALUE

29. QUESTIONS?

30. STAY UP-TO-DATE ON
DIGITAL TRENDS AND
ALL THINGS CENTRO
BY FOLLOWING US
ON SOCIAL MEDIA
@Centro
@Centro_Inc
facebook.com/centro.llc
linkedin.com/company/centro

31. THANK
YOU.
Ryan Manchee
Senior Director, Digital Innovations
@rmanchee
#3Ton30