Centro teamed up with the AMA to host a webinar, “Essential Tips for Programmatic Advertising on Mobile.” The webinar covered what’s hot in programmatic mobile trends and opportunity. Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar.

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Growth Led by Social + Mobile + Video + Ad Exchanges
* Source: SMI

3. 3 * Source: Path to Purchase, conducted by Nielsen, June 2014

4. 4 * Source: eMarketer 2014

5. 5 * Source: eMarketer 2014
(X2)

6. 6 * Source: eMarketer Q1 Ad Forecast March 2015
2015 2019 2015 2019

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12. 12* Source: eMarketer, Oovala Global Video Index Q3’14

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15. 15 * Source: Business Insider

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Centro local activation campaigns are data-driven, scalable digital solutions that provide advertisers
robust performance at the local level
Time of Day
Weather
Location

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20. 20 * RBC Capital Markets and Advertising Age, March 2015

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Spell out location
targeting needs by
blocking locations
from being targeted.

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Build Richer experiences
Leverage location
Connect with creative
Measure engagement
and in-store foot traffic
Build deep, direct
relationships with mobile
consumers
Take control through
programmatic DSPs

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