Pandora aims to increase its appeal to millennials through an integrated digital marketing campaign from March 2018 to January 2019. Key elements include influencer marketing on Snapchat, brand activations at music festivals, campus programs, and a Pandora Music Festival. The budget is $7.7 million and goals are a 40% increase in social media following and a 20% increase in active users within 10 months to boost Pandora's brand awareness and engagement among millennials.