The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for today’s consumers. And pharma and healthcare marketers are taking notice.
PwC’s Health Research Institute (HRI)
"People are accessing health information in new ways"
Telehealth users had employer-sponsored health plans, were middle-aged, and had chronic conditions
Study measures usage and sentiments toward telehealth. The results are weighted to be representative of the American adult population across standard demographics.
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
A consumer study prepared by PwC to investigate how behavioral, regulatory, and technological disruption are changing consumer's approaches to managing their health.
"Benefit from cold supplements have never been truly proven to help boost your immunity against colds, whereas flu vaccine is proven to prevent the flu," said Dr. Aaron E. Glatt, South Nassau's Department of Medicine Chair.
Focused on trends and challenges of healthcare industry and technologies which we are seeing and we may see in future. Included information like healthcare industry overview, healthcare apps and wearables, etc.
PwC’s Health Research Institute (HRI)
"People are accessing health information in new ways"
Telehealth users had employer-sponsored health plans, were middle-aged, and had chronic conditions
Study measures usage and sentiments toward telehealth. The results are weighted to be representative of the American adult population across standard demographics.
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
A consumer study prepared by PwC to investigate how behavioral, regulatory, and technological disruption are changing consumer's approaches to managing their health.
"Benefit from cold supplements have never been truly proven to help boost your immunity against colds, whereas flu vaccine is proven to prevent the flu," said Dr. Aaron E. Glatt, South Nassau's Department of Medicine Chair.
Focused on trends and challenges of healthcare industry and technologies which we are seeing and we may see in future. Included information like healthcare industry overview, healthcare apps and wearables, etc.
Peter L. Slavin, M.D., 2015 Leadership in Academic Medicine Lectureuabsom
Peter L. Slavin, M.D., president of Massachusetts General Hospital, presented “The Future of Academic Medicine” on Thursday, Aug. 6 as the featured speaker for the 2015 Leadership in Academic Medicine Lecture, sponsored by UAB Medicine.
These insights draw upon findings from McKinsey’s Consumer Surveys from March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20, December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17, 2020 on COVID 19.
The world is becoming easier to understand through numbers. They can tell us how much an individual makes in a country, how many people are in that country, and how long these people can expect to live on average. But what about the more subjective concepts? How do we measure and understand happiness? Success? Gallup-Healthway's Global Well-Being Index has broken it down to people’s perception of five key elements in their life.
www.twitter.com/stinsondesign
www. facebook.com/stinsondesign
www.stinsondesign.com
Consumers’ top reasons for delaying healthcare visits in the UAE include concerns around exposure to other people coupled with a lack of trust in facility safety.
This new Economist Intelligence Unit (EIU) report, commissioned by Gilead Sciences, explores important questions about the Portuguese healthcare system.
Better Together 2019 Patient Services Survey - Condition Resultsaccenture
Accenture Life Sciences online survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations. Explore the unique differences by condition. Visit https://accntu.re/2Y9CGqw to learn more.
Architecture Before Experience - EuroIA Amsterdam 2016 Bogdan Stanciu
Spending $9.715 per capita (The World Bank, 2013), the United States sits on top of the world of total health expenditures, but ranks only 33rd in population health. With 165.169 mHealth applications available for download to more than two-thirds of Americans who own a smartphone, one might think the digital revolution is going to cure everyone. However, the healthcare industry is failing the care model. Facing disruption in an open, competitive marketplace, the big insurance and big pharma, along with the hospital-based medical systems are trying to ride the wave of digital transformation in the most archaic way: adding a digital silo to their organisational chart. Battling conflicting workflows, poor integrations of a wide range of applications, and legacy policies and infrastructure, digital is as challenged as its peers in the marketing, patient experience, physician relationships, and consumer product departments to produce a comprehensive strategy for transformation. The good news is that medical systems are just that: systems. And like every other systems in the world, they can be designed.
A new study by eHealthInsurance finds that today’s college students, though holding health plans in high regard, aren’t up to speed on all the facts involved. And though they’d hope for a job to provide them with healthcare benefits, they’re more than willing to invest in their own plan. Overall, optimism persists for this group that many call the “young invincibles” – they’re hopeful about all that the real world has to offer, and willing to make smart sacrifices in order to protect their health.
In this report we set out ten provocative statements predicting the world of 2020. Each prediction is articulated and brought to life through a series of portraits which imagine how patients, healthcare professionals and life sciences organizations might behave in this new world. Our predictions lean more towards an optimistic view of the future, although we organized that many in our industry are organized about the constraints and therefore pace of change. We describe the big trends rolled forward to 2020 and some of the constraints that will need to be overcome.
We also provide examples and evidence, based on the here and now, that show that the predictions are perfectly plausible, perhaps inspiring and surprising!
Our industry is changing quickly – requiring a bold response that is often difficult to implement – and yet organizations struggle to understand how to respond effectively and build a sense of urgency. We hope this report creates rich dialogue and enables a move to action.– we have had enormous fun discussing these predictions and sharing our experiences. We hope you have the same experience within your own organizations as you peruse this report and reflect on your current situation and future scenarios.
Fathom, a healthcare marketing agency, and Astute Solutions, a CRM and SRM software for marketing, explain how digital communications in healthcare is changing.
The aim of this educational symposium was to discuss why we should seek value across the health care system and how we can apply existing research methods to measure the value of services. While considerable political attention in developed countries continues to be focused on drug spending, there is also growing awareness of the significant contribution of non-drug components of health care (e.g., hospital services and inefficient care delivery) to overall spending growth and patient affordability. At the same time, there is growing interest in making greater use of value assessment and value-based payment to control spending and better align it with care quality. In order to promote greater value, and to do so in ways that respond to the needs of payers and patients, it is essential to assess value across both drug- and non-drug interventions and health care services. This panel will offer expert viewpoints to identify and discuss gaps in value information, rationale and approaches to track and reduce system-wide low value care, and research methods for how to measure health care services.
Nothing in our world is changing as quickly as healthcare. Patients are using search, social media and apps to diagnose symptoms, research physicians, schedule appointments, access medical records, connect with other patients and take a more active role in their health. At the same time the tremendous amount of data created by this activity means patients have a much larger digital footprint than ever before. Savvy healthcare marketers can use this data to attract new patients, improve care and collaborate with other healthcare professional. Learn how the patients of today and tomorrow are using technology as a key part of their healthcare and how you can be a bigger part of the Digital Patient Journey.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Peter L. Slavin, M.D., 2015 Leadership in Academic Medicine Lectureuabsom
Peter L. Slavin, M.D., president of Massachusetts General Hospital, presented “The Future of Academic Medicine” on Thursday, Aug. 6 as the featured speaker for the 2015 Leadership in Academic Medicine Lecture, sponsored by UAB Medicine.
These insights draw upon findings from McKinsey’s Consumer Surveys from March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20, December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17, 2020 on COVID 19.
The world is becoming easier to understand through numbers. They can tell us how much an individual makes in a country, how many people are in that country, and how long these people can expect to live on average. But what about the more subjective concepts? How do we measure and understand happiness? Success? Gallup-Healthway's Global Well-Being Index has broken it down to people’s perception of five key elements in their life.
www.twitter.com/stinsondesign
www. facebook.com/stinsondesign
www.stinsondesign.com
Consumers’ top reasons for delaying healthcare visits in the UAE include concerns around exposure to other people coupled with a lack of trust in facility safety.
This new Economist Intelligence Unit (EIU) report, commissioned by Gilead Sciences, explores important questions about the Portuguese healthcare system.
Better Together 2019 Patient Services Survey - Condition Resultsaccenture
Accenture Life Sciences online survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations. Explore the unique differences by condition. Visit https://accntu.re/2Y9CGqw to learn more.
Architecture Before Experience - EuroIA Amsterdam 2016 Bogdan Stanciu
Spending $9.715 per capita (The World Bank, 2013), the United States sits on top of the world of total health expenditures, but ranks only 33rd in population health. With 165.169 mHealth applications available for download to more than two-thirds of Americans who own a smartphone, one might think the digital revolution is going to cure everyone. However, the healthcare industry is failing the care model. Facing disruption in an open, competitive marketplace, the big insurance and big pharma, along with the hospital-based medical systems are trying to ride the wave of digital transformation in the most archaic way: adding a digital silo to their organisational chart. Battling conflicting workflows, poor integrations of a wide range of applications, and legacy policies and infrastructure, digital is as challenged as its peers in the marketing, patient experience, physician relationships, and consumer product departments to produce a comprehensive strategy for transformation. The good news is that medical systems are just that: systems. And like every other systems in the world, they can be designed.
A new study by eHealthInsurance finds that today’s college students, though holding health plans in high regard, aren’t up to speed on all the facts involved. And though they’d hope for a job to provide them with healthcare benefits, they’re more than willing to invest in their own plan. Overall, optimism persists for this group that many call the “young invincibles” – they’re hopeful about all that the real world has to offer, and willing to make smart sacrifices in order to protect their health.
In this report we set out ten provocative statements predicting the world of 2020. Each prediction is articulated and brought to life through a series of portraits which imagine how patients, healthcare professionals and life sciences organizations might behave in this new world. Our predictions lean more towards an optimistic view of the future, although we organized that many in our industry are organized about the constraints and therefore pace of change. We describe the big trends rolled forward to 2020 and some of the constraints that will need to be overcome.
We also provide examples and evidence, based on the here and now, that show that the predictions are perfectly plausible, perhaps inspiring and surprising!
Our industry is changing quickly – requiring a bold response that is often difficult to implement – and yet organizations struggle to understand how to respond effectively and build a sense of urgency. We hope this report creates rich dialogue and enables a move to action.– we have had enormous fun discussing these predictions and sharing our experiences. We hope you have the same experience within your own organizations as you peruse this report and reflect on your current situation and future scenarios.
Fathom, a healthcare marketing agency, and Astute Solutions, a CRM and SRM software for marketing, explain how digital communications in healthcare is changing.
The aim of this educational symposium was to discuss why we should seek value across the health care system and how we can apply existing research methods to measure the value of services. While considerable political attention in developed countries continues to be focused on drug spending, there is also growing awareness of the significant contribution of non-drug components of health care (e.g., hospital services and inefficient care delivery) to overall spending growth and patient affordability. At the same time, there is growing interest in making greater use of value assessment and value-based payment to control spending and better align it with care quality. In order to promote greater value, and to do so in ways that respond to the needs of payers and patients, it is essential to assess value across both drug- and non-drug interventions and health care services. This panel will offer expert viewpoints to identify and discuss gaps in value information, rationale and approaches to track and reduce system-wide low value care, and research methods for how to measure health care services.
Nothing in our world is changing as quickly as healthcare. Patients are using search, social media and apps to diagnose symptoms, research physicians, schedule appointments, access medical records, connect with other patients and take a more active role in their health. At the same time the tremendous amount of data created by this activity means patients have a much larger digital footprint than ever before. Savvy healthcare marketers can use this data to attract new patients, improve care and collaborate with other healthcare professional. Learn how the patients of today and tomorrow are using technology as a key part of their healthcare and how you can be a bigger part of the Digital Patient Journey.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
A new survey from UnitedHealthCare finds that 1 in 5 people consult the internet or a mobile app as the first source for information on specific diseases or symptoms. Here’s more from the consumer health survey:
•Technology use: 30% of millennials surveyed said they relied on the internet or a mobile app for health information. Some 45% of all respondents said they’d be interested in having their physician use AI to help with diagnoses.
•Transparency: Nearly two-thirds of people said they “never” knew the cost of medications before leaving a doctor’s office. More than a third said they used the internet to compare health costs.
•Insurance: More than half of people knew what a “premium” and “deductible” were in terms of health plans. Some 75% of people said they felt prepared to select a plan during the upcoming insurance enrollment season.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post- institutional age of increased personal responsibility, which presents healthcare service providers and other players in the eld with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways.
Proactive patient engagement can lead to lower cost of care and better outcomes. Giving patients the tools to keep track of care outside of the doctor’s office makes it easier for them to adhere to their care plan and stay on the path to better outcomes
Primary care in the New Health Economy: Time for a makeover.PwC
According to PwC's Health Research Institute's report, “Primary care in the New Health Economy: Time for a makeover”, primary care is set to make a comeback in the New Health Economy -- with a newfangled twist. Technology, consumer-friendly new entrants and care teams that rely less on a single physician are leading the way to a reimagined primary care system, poised to deliver better value to today’s demanding purchasers and close the gap on projected physician shortages.
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
Will only #innovation be enough? A study regarding the global challenges being faced by the #health_insurance industry introduced in the Second Edition of the Healthcare Insurance Innovation Summit held in Vienna by Rafael Senén CEO at COVERONTRIP ® DIGITAL INSURANCE.
“A 10% of the world´s population will live with a #3Dprinted organ or prosthesis in 2019 and 35% of surgical interventions that require organ transplants or prosthetic implants will find an essential ally in this technique. However, the future challenges of the health insurance industry will not only be overcome with technological innovation.” Said Senén.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance Centro
In today’s digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether you’re a media buyer trying to build an innovative plan or a CMO trying to show business impact – boosting the bottom line and proving success, is, well, the bottom line.
The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time.
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...Centro
What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, it’s important to remind ourselves of the purpose of advertising: to connect with real people.
It’s time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, it’s incredibly possible to market in a more meaningful way.
Ryan Manchee, Centro’s Senior Director of Digital Innovations covers:
-The need for marketers to deliver value and adapt to changing consumer demands
-How meaningful marketing impacts the value exchange
-Leveraging digital tactics for identifying location, interest, and behavior
-The impact of relevance and where to find it
According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it?
Ian Trider, Centro’s Director of RTB Platform Operations, covers:
-The basics of ad fraud - what it is and its many forms
-How rampant ad fraud is and who (and what) is responsible
-Tips and best practices for identifying fraud and how to protect yourself
3Ton30: Build a Mature Mobile Strategy with 4 Targeting TacticsCentro
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion – that’s more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumer’s everyday lives, it’s time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics.
Noor Naseer, Centro’s Director of Mobile, covers:
-Why brands need to rethink their primary approach to mobile
-The 4 targeting tactics for a mature mobile strategy
-Tips and best practices for the year ahead
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
The Many Faces of Ad Fraud and How To Protect Yourself Centro
Centro's Programmatic expert, Ratko Vidakovic, presents at the 2015 ad:tech New York on Ad Fraud, its many forms and how to best protect yourself from it.
Centro's Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data & Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success.
The New Rules of Mobile Advertising: Hyperlocal or BustCentro
Learn how to engage audience anytime, anywhere.
The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations.
You’ll get insights, data, and use cases on location targeting, plus you’ll learn:
How hyperlocal advertising works on mobile and how it is used
How conversion tracking and behavioral targeting are solved on mobile
Creative techniques for engaging the right audiences on mobile
Essential tips for programmatic advertising on mobileCentro
Centro teamed up with the AMA to host a webinar, “Essential Tips for Programmatic Advertising on Mobile.” The webinar covered what’s hot in programmatic mobile trends and opportunity.
Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar.
Centro's SI team releases quarterly reports analyzing advertising trends for various industries. In this report, from Q4 of 2014, the team broke down the current trends and projects for digital advertising in the Automotive sector.
Struggling with intense fears that disrupt your life? At Renew Life Hypnosis, we offer specialized hypnosis to overcome fear. Phobias are exaggerated fears, often stemming from past traumas or learned behaviors. Hypnotherapy addresses these deep-seated fears by accessing the subconscious mind, helping you change your reactions to phobic triggers. Our expert therapists guide you into a state of deep relaxation, allowing you to transform your responses and reduce anxiety. Experience increased confidence and freedom from phobias with our personalized approach. Ready to live a fear-free life? Visit us at Renew Life Hypnosis..
QA Paediatric dentistry department, Hospital Melaka 2020Azreen Aj
QA study - To improve the 6th monthly recall rate post-comprehensive dental treatment under general anaesthesia in paediatric dentistry department, Hospital Melaka
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
3. The U.S. healthcare industry is currently worth $2.8
trillion with consumer healthcare spending projected
to increase 6.8% in 2015; the biggest increase since
the recession began in 2008.
With the Affordable Care Act, the number of insured
Americans will drastically increase in the next 4
years, bringing millions of new consumers into
the healthcare marketplace.
Additionally, there is a major demographic shift
happening in America. Baby Boomers are getting
older, and soon 1 in 5 Americans will be a senior
citizen. As these consumers age, they will have a
greater need for healthcare.
The U.S is also seeing an increase in many
preventable diseases, such as diabetes, obesity, and
hypertension. Healthcare providers have an
opportunity to educate consumers about
preventative care and create a sense of urgency to
visit a medical provider on a regular basis.
INDUSTRY
OPPORTUNITIES
THEREISA
GOLDENOPPORTUNITY
INFRONTOFUS
4. HEALTHCARE
PROVIDER VISITS
80% of consumers have visited a healthcare provider in the last 12 months, and primary care
physicians are the most commonly visited.
80%
34%
74%
26%
20%
Any visitation to healthcare
provider
Hospital Primary care physician Retail health clinic (eg, CVS
Health Take Care clinic)
Urgent care clinic
in the past 12 months
5. Projected health insurance enrollment over the next 4 years will bring millions of new
consumers into the marketplace.
THE NEWLY
INSURED
6. SELECTING A
HEALTHCARE PROVIDER
Managing Your Health - US - January 2015 - Selecting a Healthcare Provider
Hospital
Primary care
physician
Retail health clinic
(eg, CVS Health
Take Care clinic) Urgent care clinic
% % % %
Best quality of care 19 59 4 5
Closest to my home/work 16 49 13 12
Most convenient hours 22 29 15 22
Accepts my insurance 18 62 5 6
In my network 12 67 4 3
Least expensive 5 40 22 9
Fastest treatment 10 36 16 25
Has the newest technology 51 25 4 5
Most approachable staff 12 61 9 6
Newest facility 33 28 8 13
Best reputation 28 48 4 4
The reasons consumers select a healthcare provider vary by the type of provider. Consumers visiting a primary care physician value the best quality
of care, those visiting a hospital value the newest in technology, and those visiting a retail health clinic value the least expensive option.
7. BABY BOOMERS DOMINATE
HEALTHCARE SPENDING
of All
Prescription
Drug Use
of All
Doctor
Visits
of All
Healthcare
Spending
Citizens age 65+ spend an average of $4,769 out-of-pocket on health expenditures, while the
total population spends an average of $3,313.
60% of adults 50-64 suffer from at least 1 chronic health condition.
40%1/3 1/3
8. In 2014, 8 million Americans gained health
insurance through the Affordable Care Act.This
increase is leading to longer wait times, less
available physicians, and ultimately more visits to
retail health clinics. Retail healthcare clinics are
currently estimated to account for 10.8 million
visits per year.
Additionally, younger generations are relying less
on traditional medical care. Millennials are even
seeking options that could bypass a trip to the
physical doctor’s office like health monitoring
apps/systems and virtual opportunities.
Finally, consumers are adopting more healthful
habits like taking vitamins, watching their diet,
and regularly exercising. This could impact the
industry long-term if these reduce reliance on
medication and lead to a diminishing of avoidable
ailments, both of which drive doctor visits.
INDUSTRY
THREATS
FACINGA
BUMPY
ROADAHEAD
9. IMPACT OF RETAIL
HEALTHCARE CLINICS
of all consumers
will have visited a
retail healthcare
clinic by 2015
The increase in the
number of retail
healthcare clinics
by 2015
of consumers
are interested in
a self-serve clinic
at retailers
Visits to retail healthcare clinics will save an estimated $800 million per year in overall
healthcare expenditures.
Of all visits to retail healthcare clinics in 2014, 54% went for an immunization/shot, 31%
went for an ailment/injury, and 15% went for another reason.
25%-30%26% 37%
10. In 2014, about half of Millennials visited a
doctors office – compared to three-quarters
of non-Millennials.
71% of Millennials believe they’re already
doing everything they can to maintain a
healthy lifestyle.
74% of Millennials prefer retail care clinics,
and 25% prefer acute care clinics – double
the number of baby boomers and seniors.
Millennials are more inclined than other
generations to request and receive estimates
before undergoing treatment.
54% of Millennials have reported delaying or
avoiding treatment due to costs, double that
of baby boomers and seniors.
MILLENNIALS &
HEALTHCARE
11. HEALTH TECHNOLOGIES THAT U.S. MILLENNIAL
PATIENTS ARE INTERESTED IN USING
73%
71%
63%
61%
60%
57%
Having their doctor use mobile devices during appointments to
share info
Mobile apps to actively manage well-being for preventative
care, review health records, schedule appointments
Proactively providing health data to doctor/provider via Wi-Fi/
wearable devices so they can monitor their well-being
3-D printing for necessary health devices (prosthetics, hearing
aids, etc.)
Using telehealth options (e.g., video chat with a doctor) so they
don't have to come into the office for an appointment
Cutting-edge devices like pills that can monitor their internal
vitals when swallowed
13. As the healthcare industry is growing it is also
evolving and taking a more digital approach.
This year, the U.S. Food and Drug
Administration is poised to review a record
number of mobile health apps to respond to
the growing demand for mHealth.
According to a recent report by Mintel, 31% of
consumers would use a mobile app to detect
or diagnose illness.
The number of electronic health records
increased from 38% in 2008 to 78% in 2013.
Half of doctors believe that e-visits could
replace more than 10% of in-office patient
appointments.
75% of doctors said they would prescribe an
app to help patients manage chronic diseases,
such as diabetes.
TECHNOLOGY’S
ROLE
HEALTHCAREIS
BECOMINGMORE
DIGITALLY-DRIVEN
14. TIME SPENT RESEARCHING
HEALTH INFORMATION
Consumers are researching their health information online more frequently, with more than 60%
of consumers 45+ spending up to 5 hours per week researching.
Weekly Time Spent Researching Health Information* Among US Internet Users,
by Age, Jan 2015 (% of respondents in each group)
18-34 35-44 45-65 66+ Total
None 18% 16% 27% 35% 23%
<1 hour 34% 36% 40% 41% 37%
1-5 hours 35% 39% 31% 21% 32%
6-10 hours 7% 5% 2% 1% 4%
11-15 hours 3% 3% 1% 1% 2%
16-20 hours 1% 1% na 1% na
20+ hours 2% 1% 1% 1% 1%
15. METHODS FOR
MANAGING HEALTH
Preferred Method for Managing Health According to US Internet Users, by Age, March 2014 (% of respondents in each group)
Digital channels Facility visits Phone/mail In-home/in person Other
18-24 40% 23% 18% 12% 6%
25-34 39% 27% 18% 10% 6%
35-44 36% 31% 20% 8% 6%
45-54 28% 38% 18% 11% 5%
55-64 22% 40% 19% 13% 5%
65+ 18% 43% 19% 15% 5%
Source: Strategy& (formerly Booz & Company), "The Birth of the Healthcare Consumer" in partnership with PricewaterhouseCoopers (PwC), Oct 14, 2014
Methodology: Data is from the October 2014 Strategy& (formerly Booz & Company) report titled "The Birth of the Healthcare Consumer" in partnership with
PricewaterhouseCoopers (PwC). 2,339 US internet users ages 18+ were surveyed online during March 2014. The survey captured a representative sample of
consumers across age, gender, health status (e.g., healthy, high risk/catastrophic, low risk/acute), income level and insurance type (e.g., employer outside exchange,
Medicaid, Medicare, private exchange, public exchange and other).
Note: n=2,339; numbers may not add up to 100% due to rounding; read as 40% of respondents ages 18-24 prefer to manage their health via digital channels
Among younger generations, digital channels are becoming the preferred way to manage health.
16. HEALTH RELATED
DIGITAL ACTIVITIES
Gen Y (21-33) Gen X (34-48) Baby boomers (49-67) Silent generation (68+) Total
Find info about medical condition or drug 77% 79% 84% 78% 80%
Find info about doctors 62% 51% 44% 34% 48%
Visit a website to see personal health info 37% 30% 27% 22% 29%
Find how much a medical procedure may cost 41% 22% 23% 13% 25%
Visit a website to request a prescription refill 30% 23% 18% 16% 22%
Source: Catalyst Healthcare Research, "What's Reasonable?" May 13, 2014
Methodology: Data is from the May 2014 Catalyst Healthcare Research study titled "What's Reasonable?" 433 US internet users ages 21+ were surveyed online during December 20, 2013-
February, 19, 2014. The margin of error is +/-4.7 percentage points at a 95% confidence level.
Note: n=433; in the past 2 years
Health-Related Digital Activities Conducted by US Internet Users, by Generation, Feb 2014
(% of respondents in each group)
17. MOBILE HEALTH USAGE
BY GENERATION
18-24 25-29 30-39 40-49 50-64 65+ Total
The ability to ask my doctor questions 35% 50% 44% 44% 32% 27% 37%
Booking appointments with my doctor 43% 54% 45% 42% 31% 23% 37%
Checking the effects and side effects of a
medicine
38% 37% 43% 44% 31% 28% 36%
Receiving the results of diagnostic tests 37% 38% 42% 34% 32% 31% 35%
Reminders to refill my prescriptions 33% 40% 36% 35% 28% 22% 31%
Reminders to take my medication 32% 44% 30% 27% 18% 8% 24%
Reminders to participate in exercise, diet,
weight loss, smoking cessation or other
wellness programs
33% 45% 33% 25% 13% 7% 23%
Source: Harris Interactive and HealthDay as cited in press release, June 18, 2013
Methodology: Data is from the June 2013 Harris Interactive and HealthDay survey for which 2,050 US internet users ages 18+ were surveyed online
during May 22-24, 2013. Respondents for this survey were selected among those who have agreed to participate in Harris Interactive surveys.
Figures for age, education, household income, race/ethnicity, region and sex were weighted where necessary to bring them into line with their
actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
Note: "very" or "extremely interested"; includes smartphone/tablet owners and nonowners. Respondents were asked "How interested, if at all, are
you in using each of the following services on a smartphone or a tablet? Even if you don't currently own or use a smartphone or tablet, please let
us know how interested you would be."
US Internet Users Who Are Interested in Mobile Health Communication Services,
by Age, May 2013 (% of respondents in each group)
19. DIGITAL AD SPENDING
BY INDUSTRY
Healthcare & Pharma are expected to see 12.6% digital ad spend growth per year from
2014-2019, the 5th highest of all industries.
US Digital Ad Spending, by Industry, 2014-2019 (billions and CAGR)
2014 2015 2016 2017 2018 2019
CAGR
(2014-2019)
Retail $11.19 $12.91 $14.71 $16.38 $18.17 $19.98 12.30%
Automotive $6.23 $7.30 $8.49 $9.60 $10.82 $12.08 14.20%
Financial services $6.28 $7.19 $8.16 $9.08 $9.99 $10.90 11.70%
Telecom $5.67 $6.49 $7.36 $8.11 $8.92 $9.72 11.40%
CPG & consumer products $4.25 $4.97 $5.82 $6.55 $7.35 $8.17 14.00%
Travel $4.20 $4.85 $5.55 $6.10 $6.69 $7.27 11.60%
Computing products & consumer electronics $3.85 $4.44 $5.08 $5.66 $6.28 $6.90 12.40%
Media $2.83 $3.39 $3.95 $4.32 $4.79 $5.27 13.20%
Entertainment $2.38 $2.80 $3.21 $3.65 $4.13 $4.63 14.30%
Healthcare & pharma $1.41 $1.61 $1.81 $2.09 $2.32 $2.55 12.60%
Other $2.43 $2.64 $2.95 $3.22 $3.48 $3.74 9.00%
Total $50.73 $58.61 $67.09 $74.77 $82.95 $91.22 12.50%
20. US HEALTHCARE & PHARMA
INDUSTRY DIGITAL AD
SPENDING 2013-2018
3.00% 2.80% 2.80% 2.70% 2.80% 2.80%
16.50%
9.50%
14.50% 11.30%
15.60%
11.00%
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
2013 2014 2015 2016 2017 2018
Healthcare & pharma digital ad spending % of total digital ad spending % change
$1.29B
$1.41B
$1.61B
$1.81B
$2.09
B
$2.32B
22. SPEND BY MEDIUM OF
HOSPITALS, CLINICS & MEDICAL
CENTERS 2010 VS. 2014
TV
36%
Print
23%
Radio
8%
Internet Display
9%
Online Video
0%
Internet Search
12%
Outdoor
12%
2014
TV
33%
Print
34%
Radio
1%
Internet Display
6%
Internet Search
11%
Outdoor
15%
2010
*Note: Kantar did not track spend data for online video prior to 2012
In 2010, digital accounted for 17% of ad spending for hospitals, clinics and medical centers
and in 2014 21% of their spend was digital.
23. CHANGE IN MARKETING
SPEND BY INDUSTRY
Change in Marketing Spend According to US Marketers, by Industry,
Feb 2015 (% change)
Healthcare/pharmaceutical
Digital marketing spending 19.20%
New product introductions 1.10%
Customer relationship management 4.00%
Brand building 9.40%
Traditional ad spending -0.20%
New service introductions 4.20%
Total marketing spending 10.70%
Of all marketing efforts, healthcare & pharma
marketers reported the largest increase in
digital marketing spend at 19.2%. The second
highest category was brand building at 9.4%
25. SPEND BY MEDIUM OF
TOP HOSPITAL GROUPS
2010 VS 2014
**Note: Kantar did not track spend data for online video prior to 2012
*Note: Data is representative of 10 hospital groups displayed in the previous slide
TV
31%
Print
28%
Radio
0%
Internet Display
6%
Internet Search
3%
Outdoor
32%
2010
TV
26%
Print
13%
Radio
15%
Internet Display
19%
Online Video
1%
Internet Search
6%
Outdoor
20%
2014
Leading hospital groups are adopting digital tactics at a quicker rate.
In 2010 9% of their spend was digital and in 2014, 26% of their spend was digital.
28. • Top trusted local news &
broadcast sites
• Geo-targeted banner &
mobile ads
• Homepage take-overs,
display, video, mobile
LOCAL AND ENDEMIC
• Sight + sound across
variety of screens:
desktop, mobile, tablet,
digital place based,
connected TV
• TV retargeting based on
demo, daypart, location,
weather, device, carrier,
and behavioral
VIDEO AND AUDIO
• Reach consumers on-
the-go with mobile,
during work/leisure time
with tablet
• Use geo-fencing to
pinpoint exact location
of consumer and enable
conquest strategies
MOBILE AND TABLET
• Target consumers
currently in-market for a
healthcare provider
• Target based on
insurance coverage
• Use Nielsen and Neustar
for more defined
audience targeting
PROGRAMMATIC
DIGITAL OPPORTUNITIES
30. “My family is the most important thing in my life and
knowing that we are all healthy means a lot to me. The
internet has made it easier than ever to be sure we’re
getting quality care. I use my mobile device to research
hospitals and medical centers, and read their reviews at
home or on-the-go. I’ve also used social media to get the
opinions on doctors and facilities of my friends and
relatives. When it comes to my family’s health I won’t trust
just anyone.”
Adults 25-54
Female skew (index 105)
56% are parents (index 178)
50% have graduated college or higher (index 176)
HHI $50k+
Has visited any doctor in the last 12 months
Has medical insurance
83% are Caucasian (index 109)
11% are Hispanic
8% are African American
4% are Asian (index 131)
HEALTHCARE
CONSUMER
31. WHAT MATTERS
TO ME
“I value services that are quality and can fit into my
lifestyle, especially with healthcare.”
If a product is made by a
company I trust, I’ll buy it
even if it is more
expensive.
(index 102)
Spending time with my
family is my top priority.
(index 113)
I often use the internet
to obtain medical
information.
(index 140)
Juggling work and
family demands is very
stressful for me.
(index 111)
I am so busy, I often
can’t finish everything I
need to do in a day
(index 121)
My children and spouse
have a significant impact
on the brands I choose.
(index 105)
32. 66.33
56.76
68.00
49.01
76.47 74.87
Magazine Newspaper Radio TV Internet Outdoor
Media Quintiles - Medium to Heavy
% of Target
MAKING
A CONNECTION
• 77% are medium-heavy internet users, spending
17 hours a week online
• 80% own a smartphone
• 50% own a tablet/e-reader
INTERNET ACCESS
44%
TABLET/EREADER
9%
GAMECONSOLE
93%
DESKTOP
79%
SMARTPHONE
33. 92% used Google in the
last 30 days
24% used Bing in the
last 30 days
64% used search engines on
their mobile phone
41% used Yahoo! in the
last 30 days
SEARCH
20% are mobile ad and
app happy
58% used apps
40% listen to music
53% visit a website for news
14% use health/fitness apps
MOBILE
44% watched a video on
social media
20% watched a video on their
mobile phone
18% watched a movie online
11% uploaded video to
social media
VIDEO
85% used a social network in
the last 30 days
47% used social networks on
their mobile phone
42% posted that they
like something
43% posted a picture
SOCIAL
DIGITAL MEDIA
CONSUMPTION
34. 48% go to the doctor regularly for checkups
29% are always looking for new ways to live a healthier life
23% say medication has improved their quality of life
66% agree that doctor knows best
After seeing a healthcare ad:
9% have made an appointment to see a doctor
(index 127)
7% have visited a product or drug website
(index 159)
4% discussed the ad with a friend or family member
(index 127)
In the last 12 months:
55% have visited a general/family practitioner
(index 133)
28% have visited an OBGYN
(index 181)
15% have visited a pediatrician
(index 227)
HEALTH ATTITUDES
& BEHAVIORS
GETTOKNOW
YOURPATIENTS