SlideShare a Scribd company logo
THE COMPLETE VIEW
OF MUSIC
ARE YOU SEEING THE WHOLE PICTURE?
MEASUREMENT OF MUSIC ACTIVITY AND
MUSIC FANS
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
4
WE ARE LISTENING TO MORE MUSIC
DRIVEN BY ACCESS AND TECHNOLOGY, LISTENING TIME IS RISING
hours spent listening to music in a typical week
19
25
Avg. Weekly Hours
2013
2014
5
+30%
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
5
AND MORE GOOD NEWS – OVERALL VOLUME IS UP
14% SO FAR IN 2015
183M
121M
83M
44M
38M 38M
62M
Total Music
Volume (Album
+ TEA + SEA)
Total Sales
(Album + TEA)
Overall
Albums
Physical
Albums
Digital
Albums
Digital TEA Streaming SEA
2014 2015
TEA Ratio - 10:1
SEA Ratio – 1500:1
+14%
-5%
-3%
-6%
+1% -11%
+91%
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
6
STREAMING HAS QUICKLY BECOME THE
LARGEST SHARE OF THE BUSINESS
20%
34%
27%
21%
24%
21%
29% 24%
2014 YTD 2015 YTD
PHYSICAL
ALBUMS
2014 2015
TEA Ratio - 10:1
SEA Ratio – 1500:1
A CLOSER LOOK AT MUSIC FORMATS AND
GENRES
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
8
ROCK IS THE BIGGEST GENRE, BUT R&B/HIP-HOP
AND POP ARE ALSO STRONG IN 2015
30%
21%
17%
9%
5% 4% 3%
Rock R&B/Hip-Hop Pop Country Latin Dance/Elec Christian/Gosp
Share of Total Activity
TEA Ratio - 10:1
SEA Ratio – 1500:1
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
9
ROCK DOMINATES ALBUMS, POP DRIVES SONG
SALES AND R&B/HIP-HOP LEADS STREAMING
37%
18%
12% 11%
3% 2%
4%
24% 23%
26%
12%
2%
5% 3%
23%
26%
19%
5%
10%
6%
3%
Rock R&B/Hip-Hop Pop Country Latin Dance/Elec Christian/Gosp
GENRE SHARE OF TOTAL
Album Sales % Song Sales % Streams %
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
10
STREAMING HAS BECOME THE LEADING FORMAT
OVERALL AND IN MOST GENRES
SHARE OF TOTAL EQUIVALENTS BY FORMAT
24%
32%
19%
18%
35%
19%
8%
24%
21%
26%
20%
15%
21%
5%
18%
29%
21%
16%
22%
31%
27%
8%
24%
20%
34%
26%
39%
36%
18%
68%
51%
27%
All Music
Rock
R&B/Hip-Hop
Pop
Country
Latin
Dance/Elec
Christian/Gosp
Phys Albums Dig Albums TEA SEA
TEA Ratio - 10:1
SEA Ratio – 1500:1
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
11
WHILE SALES ARE EVENLY SPLIT BETWEEN
CURRENT AND CATALOG, STREAMS ARE 70%
CATALOG
57%
51% 49%
70%
Total Music
Catalog Share of Format
Total Activity Album Sales % Song Sales % Streams %
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
12
ROCK IS DRIVEN BY CATALOG AT ALL FORMATS,
WHILE POP IS MAINLY DRIVEN BY CURRENT
68%
36%
52%
55%
63%
21%
46%
54%
68%
30%
47% 48%
82%
58%
61%
70%
Rock Pop R&B/Hip-Hop Country
Catalog Share of Format
Total Activity Album Sales % Song Sales % Streams %
DIFFERENT TYPES OF CONSUMPTION MEANS
DIFFERENT PATHS TO SUCCESS
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
14
THE TOP ALBUMS ACHIEVE SUCCESS IN
DIFFERENT WAYS
Based on U.S. Album Sales; Track Equivalent Albums; Stream Equivalent Albums
Rank Artist Title
Total Volume
(000)
Album Share
Song Sales
Share
On-Demand
Audio Stream
Share
1 TAYLOR SWIFT 1989 1,608 67% 33% 0%
2 DRAKE
IF YOU’RE READING
THIS
1,250 71% 13% 16%
3 ED SHEERAN X 1,178 52% 36% 11%
4 SAM SMITH IN THE LONELY HOUR 1,097 61% 27% 12%
5 SOUNDTRACK 50 SHADES OF GREY 1,031 61% 31% 8%
6 MEGHAN TRAINOR TITLE 961 63% 30% 8%
7 MAROON 5 V 762 40% 48% 12%
8 NICKI MINAJ PINKPRINT 699 43% 38% 18%
9 KENDRICK LAMAR TO PIMP A BUTTERFLY 660 84% 5% 11%
10 FALL OUT BOY AMERICAN BEAUTY… 632 65% 25% 10%
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
15
SOME OTHER NOTABLE SUCCESSES IN 2015
Based on U.S. Album Sales; Track Equivalent Albums; Stream Equivalent Albums
Rank Artist Title
Total
Volume
(000)
Album Share
Song Sales
Share
On-Demand
Audio Stream
Share
12 MARK RONSON UPTOWN SPECIAL 523 19% 70% 11%
15 FURIOUS 7 SOUNDTRACK 442 36% 55% 9%
17 EMPIRE CAST SEASON 1 SOUNDTRACK 433 80% 15% 5%
19 ARIANA GRANDE MY EVERYTHING 414 28% 47% 25%
CHRIS BROWN X 136 36% 32% 32%
DRAKE
NOTHING WAS THE
SAME
127 29% 24% 47%
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
16
STRONG CORRELATION BETWEEN STREAMS,
SALES AND RADIO AUDIENCE - USUALLY
Top On-Demand Songs YTD
Total On-
Demand
Streams (000)
Audio
Rank
Video
Rank
Song
Sales
Rank
Radio Rank
(Audience)
1. MARK RONSON FEAT. BRUNO MARS
UPTOWN FUNK!
285,647 #1 #1 #1 #1
2. ED SHEERAN
THINKING OUT LOUD
182,310 #2 #3 #2 #2
3. FETTY WAP
TRAP QUEEN
146,598 #8 #5 #16 #61
4. MAROON 5
SUGAR
139,387 #4 #8 #3 #4
5. HOZIER
TAKE ME TO CHURCH
124,625 #5 #15 #5 #7
6. TAYLOR SWIFT
SHAKE IT OFF
119,401 NR #2 #17 #24
7. WEEKND
EARNED IT (FIFTY SHADES OF GREY)
117,196 #3 #22 #8 #12
8. ELLIE GOULDING
LOVE ME LIKE YOU DO
112,895 #6 #21 #4 #6
9. TAYLOR SWIFT
BLANK SPACE
111,181 NR #4 #9 #3
10. MEGHAN TRAINOR
ALL ABOUT THAT BASS
109,450 #38 #6 #25 #51
THE ATTRIBUTES OF A SUCCESSFUL ARTIST
N-SCORE CELEBRITY PERCEPTION
Our N-Score tool allows us to measure fan affinity and sentiment for
individual celebrities – and assess their potential for brand partnerships
Awareness
Attributes
We can evaluate an artist or celebrity’s ability to move products and
enhance brand reputation.
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
19
TOP ARTISTS ARE SEEN AS TRENDSETTERS
Artists of the top 10 albums purchased and top 10 streamed songs are, above all else,
seen as Trendsetters in the music industry
Frequency of occurrences of trendsetter score, indexed to music industry mean.
Source: Nieilsen N-Score 01/01/2014– 2/17/2015
20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 More
144
147
100 Music
Industry
Mean
Top 10
Stream
Songs
Top 10
Albums
TrendSetter Index
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
20
THE MOST SUCCESSFUL COUNTRY ARTISTS
ARE SEEN AS LIKEABLE, UNOFFENSIVE,
DEPENDABLE AND ROLE-MODELS
Nielsen N-Score. Bases are fans of each genre of music
78
47
73
27
17
37
32
2
24
20
28
60
15
N-Score
Awareness
Likeability
Dependable
Funny
Good Looking
Influential
Offensive
Role Model
Social Media Savvy
Stylish
Successful
Trendsetter
Country
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
21
NO WONDER COUNTRY FANS HAVE SO MUCH ENERGY
WHO ARE THEY?
58% of country music fans are
female.
81% of country music fans are
white.
THEY STILL LOVE RADIO
Radio is both the most popular
platform and the most popular
listening device.
THEY ARE ACTIVE ON
SOCIAL MEDIA,
PARTICULARLY AROUND
LIVE MUSIC EVENTS
20 – 30% more likely than the
average music fan to post
photos or update status about
live music.
WHAT ARE THEY DRINKING?
Far more likely to drink energy
drinks.
Also, favor domestic beers over
imported and flavored alcoholic
spirits over wine.
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
22
HIP HOP FANS ARE MORE TOLERANT OF THEIR ARTISTS
BEING OFFENSIVE, BUT IT IS IMPORTANT FOR THEM TO BE
INFLUENTIAL, STYLISH TREND-SETTERS
Nielsen N-Score. Bases are fans of each genre of music
78
47
73
27
17
37
32
2
24
20
28
60
15
70
44
63
19
16
24
32
11
18
24
29
50
22
N-Score
Awareness
Likeability
Dependable
Funny
Good Looking
Influential
Offensive
Role Model
Social Media Savvy
Stylish
Successful
Trendsetter
Country Hip-Hop
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
23
HIP-HOP FANS ARE AT THE FOREFRONT OF THE DIGITAL
MUSIC MOVEMENT
WHO ARE THEY?
Over twice as likely to be
African- American and 50%
more likely to be Hispanic.
THEY ARE SPENDING MORE
Hip-hop fans spend 35% more
annually on music, including twice
as much on club events with live
DJs and 40% more on music
festivals.THEY ARE VERY ENGAGED
WITH DIGITAL MUSIC
Far more likely to use streaming
services for both consumption
and discovery.
Strong social element – hip-hop
consumers are more than twice
as likely to connect with friends
through music.
WHAT MOBILE SERVICES?
Use Sprint and T-Mobile
significantly more than the
average consumer.
Also, 50% more likely to have a
Samsung mobile phone than
average.
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
24
WHILE EDM HAS LOWER GENERAL AWARENESS, TRAITS
OF THE MOST SUCCESSFUL ARTISTS INCLUDE BEING
INFLUENTIAL TREND-SETTERS AND SOCIAL MEDIA SAVVY
Nielsen N-Score. Bases are fans of each genre of music
66
25
67
18
17
22
30
5
16
26
22
41
20
78
47
73
27
17
37
32
2
24
20
28
60
15
70
44
63
19
16
24
32
11
18
24
29
50
22
N-Score
Awareness
Likeability
Dependable
Funny
Good Looking
Influential
Offensive
Role Model
Social Media Savvy
Stylish
Successful
Trendsetter
EDMCountry Hip-Hop
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
25
EDM FANS – DIGITALLY DRIVEN CONSUMERS WHO LOVE
FESTIVALS AND SUGAR
WHO ARE THEY?
Tend to be younger and skew
male.
Almost twice as likely to be
Hispanic than average.
THEY ATTEND FESTIVALS
They are more likely to attend
festivals and are more likely to
post live event updates and
videos to social media.
TRENDSETTERS AND
DIGITALLY ENGAGED
They are more likely to be seen
as musical trendsetters by their
peers.
They are more likely to stream
music and more likely to pay for
streaming.
THE SUGAR BUZZ AND
BRAND ENGAGEMENT
50% more likely to purchase
energy drinks, 19% more likely to
purchase chewing gum and 18%
less likely to drink diet soda.
53% view brands more favorably
when they sponsor
tours/concerts.
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
26
USING DATA TO DRIVE DECISION MAKING AT THE
ARTIST LEVEL
Dates Fielded: 3/24/14 (Iggy Azalea); 9/2/14 (Ariana Grande)
N-Score
Awareness
Likeability
Dependable
Funny
Good Looking
Influential
Offensive
Role Model
Social Media Savvy
Stylish
Successful
Trendsetter
66
37
54
12
13
54
19
3
19
29
42
51
23
63
49
46
9
11
32
25
13
10
25
31
50
26
IGGY AZALEA ARIANA GRANDE
AND LET’S NOT FORGET ABOUT THE POWER
OF TELEVISION
Copyright©2014TheNielsenCompany.Confidentialandproprietary.
28
A MUSIC STORY GROWING FROM TELEVISION
EMPIRE
Source: Nielsen TV Ratings – *(Live + Same Day, A18-49). Nielsen Social Guide/Twitter TV Ratings. 1/7/15 – 2/25/15.
-
100,000
200,000
300,000
400,000
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
7-Jan 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb
Total Tweets Total Unique Authors
Tweets
UniqueAuthors
9
10
11
12
13
14
7-Jan 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb
VIEWERS (MILLIONS)
ONLINE
Overall, THE most tweeted about show since its
premiere (Cable or Broadcast)
At 382,000 each airing, the show garners the
highest average tweets per episode during live
airings of any Broadcast drama this season
SOCIAL TRAFFIC
TELEVISION
As of Feb 25th, Empire ranked as the No.1 show on
network television (18-49)
The show became the first series since 1991 to gain
increased viewership for its first 5 consecutive weeks
on air
Feb 25th ep. was the highest rated regular Broadcast
drama in approximately 5 years
SEE THE WHOLE PICTURE
Nielsen Music – The Fan: Understanding How They Drive Change
Nielsen Music – The Fan: Understanding How They Drive Change
Nielsen Music – The Fan: Understanding How They Drive Change
© Aptitude
Nielsen Music – The Fan: Understanding How They Drive Change
© Aptitude
THANK YOU!

More Related Content

What's hot

How The Love of Music has changed our Business World
How The Love of Music has changed our Business WorldHow The Love of Music has changed our Business World
How The Love of Music has changed our Business World
Thorsten Faltings
 
Future Of The Music Industry
Future Of The Music IndustryFuture Of The Music Industry
Future Of The Music Industry
SheridanC
 
Music Industry
Music IndustryMusic Industry
Music Industry
Christina Cecil
 
Listin Pitch Deck
Listin Pitch DeckListin Pitch Deck
Listin Pitch Deck
Ian Ladd
 
Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012
ottilienieuwenhuis
 
Evaluation Question 3B
Evaluation Question 3BEvaluation Question 3B
Evaluation Question 3B
Elora Elora
 
The Future of the Music Industry
The Future of the Music IndustryThe Future of the Music Industry
The Future of the Music Industry
gmollison
 
MDIA 3307 Tyler Hoisington
MDIA 3307 Tyler HoisingtonMDIA 3307 Tyler Hoisington
MDIA 3307 Tyler Hoisington
tylerhoisington
 
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
Ben Kilmer
 
How Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music IndustryHow Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music Industry
Patrick Van der Pijl
 
Music Industry Analysis
Music Industry AnalysisMusic Industry Analysis
Music Industry Analysis
ClauValencia
 
Basic Music Industry Research
Basic Music Industry ResearchBasic Music Industry Research
Basic Music Industry Research
georgieann_
 
2013 q2 rock sound media pack
2013 q2 rock sound media pack2013 q2 rock sound media pack
2013 q2 rock sound media pack
charlottecolemanasmedia
 
Music business
Music businessMusic business
Music business
Diaz Bai
 
Competitor analysis of Music Streaming Services
Competitor analysis of Music Streaming ServicesCompetitor analysis of Music Streaming Services
Competitor analysis of Music Streaming Services
Tiffany Sam
 
Music Industry: Technology
Music Industry: TechnologyMusic Industry: Technology
Music Industry: Technology
Nicola Naisbett
 
SXSW 2016 - Music 2020: How We Can Change the Future
SXSW 2016 - Music 2020: How We Can Change the FutureSXSW 2016 - Music 2020: How We Can Change the Future
SXSW 2016 - Music 2020: How We Can Change the Future
Gigi Johnson
 
Atlanta's one solution 2015
Atlanta's one solution  2015Atlanta's one solution  2015
Atlanta's one solution 2015
Mike DeAmicis
 
What is y country
What is y countryWhat is y country
What is y country
Kristen Havens
 
The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...
Altimeter, a Prophet Company
 

What's hot (20)

How The Love of Music has changed our Business World
How The Love of Music has changed our Business WorldHow The Love of Music has changed our Business World
How The Love of Music has changed our Business World
 
Future Of The Music Industry
Future Of The Music IndustryFuture Of The Music Industry
Future Of The Music Industry
 
Music Industry
Music IndustryMusic Industry
Music Industry
 
Listin Pitch Deck
Listin Pitch DeckListin Pitch Deck
Listin Pitch Deck
 
Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012
 
Evaluation Question 3B
Evaluation Question 3BEvaluation Question 3B
Evaluation Question 3B
 
The Future of the Music Industry
The Future of the Music IndustryThe Future of the Music Industry
The Future of the Music Industry
 
MDIA 3307 Tyler Hoisington
MDIA 3307 Tyler HoisingtonMDIA 3307 Tyler Hoisington
MDIA 3307 Tyler Hoisington
 
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
 
How Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music IndustryHow Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music Industry
 
Music Industry Analysis
Music Industry AnalysisMusic Industry Analysis
Music Industry Analysis
 
Basic Music Industry Research
Basic Music Industry ResearchBasic Music Industry Research
Basic Music Industry Research
 
2013 q2 rock sound media pack
2013 q2 rock sound media pack2013 q2 rock sound media pack
2013 q2 rock sound media pack
 
Music business
Music businessMusic business
Music business
 
Competitor analysis of Music Streaming Services
Competitor analysis of Music Streaming ServicesCompetitor analysis of Music Streaming Services
Competitor analysis of Music Streaming Services
 
Music Industry: Technology
Music Industry: TechnologyMusic Industry: Technology
Music Industry: Technology
 
SXSW 2016 - Music 2020: How We Can Change the Future
SXSW 2016 - Music 2020: How We Can Change the FutureSXSW 2016 - Music 2020: How We Can Change the Future
SXSW 2016 - Music 2020: How We Can Change the Future
 
Atlanta's one solution 2015
Atlanta's one solution  2015Atlanta's one solution  2015
Atlanta's one solution 2015
 
What is y country
What is y countryWhat is y country
What is y country
 
The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...
 

Viewers also liked

Noir films
Noir filmsNoir films
Noir films
bartk006
 
Millennials 5 insights and 5 watchouts
Millennials   5 insights and 5 watchoutsMillennials   5 insights and 5 watchouts
Millennials 5 insights and 5 watchouts
Matt Carter
 
BOB DYLAN
BOB DYLANBOB DYLAN
BOB DYLAN
jakerss
 
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
Digiday
 
Mhd nyc-2013
Mhd nyc-2013Mhd nyc-2013
Mhd nyc-2013
Oscar Celma
 
Humans by the hundred
Humans by the hundredHumans by the hundred
Humans by the hundred
Yelp Engineering
 
The Bands of Progressive Rock
The Bands of Progressive RockThe Bands of Progressive Rock
The Bands of Progressive Rock
lc1997
 
Data & Privacy: Striking the Right Balance - Jonny Leroy
Data & Privacy: Striking the Right Balance - Jonny LeroyData & Privacy: Striking the Right Balance - Jonny Leroy
Data & Privacy: Striking the Right Balance - Jonny Leroy
Thoughtworks
 
CDO - Chief Data Officer Momentum and Trends
CDO - Chief Data Officer Momentum and TrendsCDO - Chief Data Officer Momentum and Trends
CDO - Chief Data Officer Momentum and Trends
Jeffrey T. Pollock
 
Genesis fifth of firth (piano intro)
Genesis   fifth of firth (piano intro)Genesis   fifth of firth (piano intro)
Genesis fifth of firth (piano intro)
Gerardo Daniel Gallo
 
Music sheet genesis - songbook [full band score]
Music sheet   genesis - songbook [full band score]Music sheet   genesis - songbook [full band score]
Music sheet genesis - songbook [full band score]
Gerardo Daniel Gallo
 
Google Analytics Bag O' Tricks
Google Analytics Bag O' TricksGoogle Analytics Bag O' Tricks
Google Analytics Bag O' Tricks
Simo Ahava
 
Pink floyd wish you were here (guitar songbook)
Pink floyd   wish you were here (guitar songbook)Pink floyd   wish you were here (guitar songbook)
Pink floyd wish you were here (guitar songbook)
Gerardo Daniel Gallo
 
Pink floyd dark side of the moon - songbook
Pink floyd   dark side of the moon - songbookPink floyd   dark side of the moon - songbook
Pink floyd dark side of the moon - songbook
Gerardo Daniel Gallo
 
How We Listen to Music - SXSW 2015
How We Listen to Music - SXSW 2015How We Listen to Music - SXSW 2015
How We Listen to Music - SXSW 2015
Paul Lamere
 
Big data story
Big data storyBig data story
Big data story
PromptCloud
 
How to Conquer Artificial Intelligence
How to Conquer Artificial IntelligenceHow to Conquer Artificial Intelligence
How to Conquer Artificial Intelligence
The Added Value Group
 
Our Culture and Values
Our Culture and ValuesOur Culture and Values
Our Culture and Values
SocialCops
 
Top 8 title coordinator resume samples
Top 8 title coordinator resume samplesTop 8 title coordinator resume samples
Top 8 title coordinator resume samples
owenrodriguez458
 
Theme 05
Theme 05Theme 05
Theme 05
pempeshka
 

Viewers also liked (20)

Noir films
Noir filmsNoir films
Noir films
 
Millennials 5 insights and 5 watchouts
Millennials   5 insights and 5 watchoutsMillennials   5 insights and 5 watchouts
Millennials 5 insights and 5 watchouts
 
BOB DYLAN
BOB DYLANBOB DYLAN
BOB DYLAN
 
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
 
Mhd nyc-2013
Mhd nyc-2013Mhd nyc-2013
Mhd nyc-2013
 
Humans by the hundred
Humans by the hundredHumans by the hundred
Humans by the hundred
 
The Bands of Progressive Rock
The Bands of Progressive RockThe Bands of Progressive Rock
The Bands of Progressive Rock
 
Data & Privacy: Striking the Right Balance - Jonny Leroy
Data & Privacy: Striking the Right Balance - Jonny LeroyData & Privacy: Striking the Right Balance - Jonny Leroy
Data & Privacy: Striking the Right Balance - Jonny Leroy
 
CDO - Chief Data Officer Momentum and Trends
CDO - Chief Data Officer Momentum and TrendsCDO - Chief Data Officer Momentum and Trends
CDO - Chief Data Officer Momentum and Trends
 
Genesis fifth of firth (piano intro)
Genesis   fifth of firth (piano intro)Genesis   fifth of firth (piano intro)
Genesis fifth of firth (piano intro)
 
Music sheet genesis - songbook [full band score]
Music sheet   genesis - songbook [full band score]Music sheet   genesis - songbook [full band score]
Music sheet genesis - songbook [full band score]
 
Google Analytics Bag O' Tricks
Google Analytics Bag O' TricksGoogle Analytics Bag O' Tricks
Google Analytics Bag O' Tricks
 
Pink floyd wish you were here (guitar songbook)
Pink floyd   wish you were here (guitar songbook)Pink floyd   wish you were here (guitar songbook)
Pink floyd wish you were here (guitar songbook)
 
Pink floyd dark side of the moon - songbook
Pink floyd   dark side of the moon - songbookPink floyd   dark side of the moon - songbook
Pink floyd dark side of the moon - songbook
 
How We Listen to Music - SXSW 2015
How We Listen to Music - SXSW 2015How We Listen to Music - SXSW 2015
How We Listen to Music - SXSW 2015
 
Big data story
Big data storyBig data story
Big data story
 
How to Conquer Artificial Intelligence
How to Conquer Artificial IntelligenceHow to Conquer Artificial Intelligence
How to Conquer Artificial Intelligence
 
Our Culture and Values
Our Culture and ValuesOur Culture and Values
Our Culture and Values
 
Top 8 title coordinator resume samples
Top 8 title coordinator resume samplesTop 8 title coordinator resume samples
Top 8 title coordinator resume samples
 
Theme 05
Theme 05Theme 05
Theme 05
 

Similar to Nielsen Music – The Fan: Understanding How They Drive Change

2013 New Music Business Guidebook
2013 New Music Business Guidebook2013 New Music Business Guidebook
2013 New Music Business Guidebook
Pete Schwinge
 
Rock Sound Media Pack
Rock Sound Media PackRock Sound Media Pack
Rock Sound Media Pack
haelwebster
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results
Natalia Dominguez
 
IMS Business Report 2014
IMS Business Report 2014IMS Business Report 2014
CANADA ROCKS MEDIA Live Music Fan Demographic Package
CANADA ROCKS MEDIA Live Music Fan Demographic PackageCANADA ROCKS MEDIA Live Music Fan Demographic Package
CANADA ROCKS MEDIA Live Music Fan Demographic Package
CANADA ROCKS MEDIA
 
Red Bull Records - Marketing Analysis
Red Bull Records - Marketing AnalysisRed Bull Records - Marketing Analysis
Red Bull Records - Marketing Analysis
Cuttime, Inc.
 
TIDAL - a case study
TIDAL - a case studyTIDAL - a case study
TIDAL - a case study
Brian Yuwen
 
Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...
Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...
Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...
Tommy Darker
 
Why Millennials Listen to Crap Music
Why Millennials Listen to Crap MusicWhy Millennials Listen to Crap Music
Why Millennials Listen to Crap Music
Franck Vinchon
 
Global music report 2018
Global music report 2018Global music report 2018
Global music report 2018
Digital Policy and Law Consulting
 
Music ethics
Music ethicsMusic ethics
Music ethics
waleed92
 
SXSW Whitepaper April 2015
SXSW Whitepaper April 2015SXSW Whitepaper April 2015
SXSW Whitepaper April 2015
WhitneyMiller
 
Uk live music industry 2011
Uk live music industry 2011Uk live music industry 2011
Uk live music industry 2011
Nico Sarti
 
Mykaell Riley - Riding The Wave Of The Music Industry (Darker Music Talks No...
Mykaell Riley - Riding The Wave Of The Music Industry  (Darker Music Talks No...Mykaell Riley - Riding The Wave Of The Music Industry  (Darker Music Talks No...
Mykaell Riley - Riding The Wave Of The Music Industry (Darker Music Talks No...
Tommy Darker
 
Bandsintown Promoter
Bandsintown PromoterBandsintown Promoter
Bandsintown Promoter
Bandsintown
 
The Purpose of A Music Video
The Purpose of A Music VideoThe Purpose of A Music Video
The Purpose of A Music Video
KatyMarwood
 
Sunsation tour (1)
Sunsation tour (1)Sunsation tour (1)
Sunsation tour (1)
Craig Nobles
 
Taylor Swift Marketing Plan
Taylor Swift Marketing PlanTaylor Swift Marketing Plan
Taylor Swift Marketing Plan
Brittanyas2011
 
Music Biz 2017 Overview
Music Biz 2017 OverviewMusic Biz 2017 Overview
Music Biz 2017 Overview
Michael Kauffman
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
rhigraem
 

Similar to Nielsen Music – The Fan: Understanding How They Drive Change (20)

2013 New Music Business Guidebook
2013 New Music Business Guidebook2013 New Music Business Guidebook
2013 New Music Business Guidebook
 
Rock Sound Media Pack
Rock Sound Media PackRock Sound Media Pack
Rock Sound Media Pack
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results
 
IMS Business Report 2014
IMS Business Report 2014IMS Business Report 2014
IMS Business Report 2014
 
CANADA ROCKS MEDIA Live Music Fan Demographic Package
CANADA ROCKS MEDIA Live Music Fan Demographic PackageCANADA ROCKS MEDIA Live Music Fan Demographic Package
CANADA ROCKS MEDIA Live Music Fan Demographic Package
 
Red Bull Records - Marketing Analysis
Red Bull Records - Marketing AnalysisRed Bull Records - Marketing Analysis
Red Bull Records - Marketing Analysis
 
TIDAL - a case study
TIDAL - a case studyTIDAL - a case study
TIDAL - a case study
 
Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...
Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...
Felix Canetty-Clarke - What The Heck Does Your Audience Want? [Darker Music T...
 
Why Millennials Listen to Crap Music
Why Millennials Listen to Crap MusicWhy Millennials Listen to Crap Music
Why Millennials Listen to Crap Music
 
Global music report 2018
Global music report 2018Global music report 2018
Global music report 2018
 
Music ethics
Music ethicsMusic ethics
Music ethics
 
SXSW Whitepaper April 2015
SXSW Whitepaper April 2015SXSW Whitepaper April 2015
SXSW Whitepaper April 2015
 
Uk live music industry 2011
Uk live music industry 2011Uk live music industry 2011
Uk live music industry 2011
 
Mykaell Riley - Riding The Wave Of The Music Industry (Darker Music Talks No...
Mykaell Riley - Riding The Wave Of The Music Industry  (Darker Music Talks No...Mykaell Riley - Riding The Wave Of The Music Industry  (Darker Music Talks No...
Mykaell Riley - Riding The Wave Of The Music Industry (Darker Music Talks No...
 
Bandsintown Promoter
Bandsintown PromoterBandsintown Promoter
Bandsintown Promoter
 
The Purpose of A Music Video
The Purpose of A Music VideoThe Purpose of A Music Video
The Purpose of A Music Video
 
Sunsation tour (1)
Sunsation tour (1)Sunsation tour (1)
Sunsation tour (1)
 
Taylor Swift Marketing Plan
Taylor Swift Marketing PlanTaylor Swift Marketing Plan
Taylor Swift Marketing Plan
 
Music Biz 2017 Overview
Music Biz 2017 OverviewMusic Biz 2017 Overview
Music Biz 2017 Overview
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 

More from Music Business Association

Copyright and the Music Marketplace
Copyright and the Music MarketplaceCopyright and the Music Marketplace
Copyright and the Music Marketplace
Music Business Association
 
Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...
Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...
Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...
Music Business Association
 
The Empowered Artist
The Empowered ArtistThe Empowered Artist
The Empowered Artist
Music Business Association
 
Border City Media – Performance Analytics Using Sales, Streams And Airplay
Border City Media – Performance Analytics Using Sales, Streams And AirplayBorder City Media – Performance Analytics Using Sales, Streams And Airplay
Border City Media – Performance Analytics Using Sales, Streams And Airplay
Music Business Association
 
RIAA – Review Of 2014 US Music Industry Revenues
RIAA – Review Of 2014 US Music Industry RevenuesRIAA – Review Of 2014 US Music Industry Revenues
RIAA – Review Of 2014 US Music Industry Revenues
Music Business Association
 
Music Startup Academy Keynote Presentation: Customers Before Code
Music Startup Academy Keynote Presentation: Customers Before CodeMusic Startup Academy Keynote Presentation: Customers Before Code
Music Startup Academy Keynote Presentation: Customers Before Code
Music Business Association
 
Metadata For Artists
Metadata For ArtistsMetadata For Artists
Metadata For Artists
Music Business Association
 

More from Music Business Association (7)

Copyright and the Music Marketplace
Copyright and the Music MarketplaceCopyright and the Music Marketplace
Copyright and the Music Marketplace
 
Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...
Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...
Music Startup Academy - The Licensing Vortex Explained: How To Get Your Start...
 
The Empowered Artist
The Empowered ArtistThe Empowered Artist
The Empowered Artist
 
Border City Media – Performance Analytics Using Sales, Streams And Airplay
Border City Media – Performance Analytics Using Sales, Streams And AirplayBorder City Media – Performance Analytics Using Sales, Streams And Airplay
Border City Media – Performance Analytics Using Sales, Streams And Airplay
 
RIAA – Review Of 2014 US Music Industry Revenues
RIAA – Review Of 2014 US Music Industry RevenuesRIAA – Review Of 2014 US Music Industry Revenues
RIAA – Review Of 2014 US Music Industry Revenues
 
Music Startup Academy Keynote Presentation: Customers Before Code
Music Startup Academy Keynote Presentation: Customers Before CodeMusic Startup Academy Keynote Presentation: Customers Before Code
Music Startup Academy Keynote Presentation: Customers Before Code
 
Metadata For Artists
Metadata For ArtistsMetadata For Artists
Metadata For Artists
 

Recently uploaded

Experience, Excellence & Commitment are the characteristics that describe Fla...
Experience, Excellence & Commitment are the characteristics that describe Fla...Experience, Excellence & Commitment are the characteristics that describe Fla...
Experience, Excellence & Commitment are the characteristics that describe Fla...
kittycrispy617
 
Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...
Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...
Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...
dizzycaye
 
the potential of the development of the Ford–Fulkerson algorithm to solve the...
the potential of the development of the Ford–Fulkerson algorithm to solve the...the potential of the development of the Ford–Fulkerson algorithm to solve the...
the potential of the development of the Ford–Fulkerson algorithm to solve the...
huseindihon
 
Celonis Busniess Analyst Virtual Internship.pptx
Celonis Busniess Analyst Virtual Internship.pptxCelonis Busniess Analyst Virtual Internship.pptx
Celonis Busniess Analyst Virtual Internship.pptx
AnujaGaikwad28
 
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
sheetal singh$A17
 
Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...
Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...
Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...
45unexpected
 
Biometric Question Bank 2021 - 1 Soln-1.pdf
Biometric Question Bank 2021 - 1 Soln-1.pdfBiometric Question Bank 2021 - 1 Soln-1.pdf
Biometric Question Bank 2021 - 1 Soln-1.pdf
Joel Ngushwai
 
Fine-Tuning of Small/Medium LLMs for Business QA on Structured Data
Fine-Tuning of Small/Medium LLMs for Business QA on Structured DataFine-Tuning of Small/Medium LLMs for Business QA on Structured Data
Fine-Tuning of Small/Medium LLMs for Business QA on Structured Data
kevig
 
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
ginni singh$A17
 
Potential Uses of the Floyd-Warshall Algorithm as appropriate
Potential Uses of the Floyd-Warshall Algorithm as appropriatePotential Uses of the Floyd-Warshall Algorithm as appropriate
Potential Uses of the Floyd-Warshall Algorithm as appropriate
huseindihon
 
CHAPTER-1-Introduction-to-Marketing.pptx
CHAPTER-1-Introduction-to-Marketing.pptxCHAPTER-1-Introduction-to-Marketing.pptx
CHAPTER-1-Introduction-to-Marketing.pptx
girewiy968
 
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
gargnatasha985
 
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
tanupasswan6
 
Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...
Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...
Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...
vrvipin164
 
VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
44annissa
 
🚂🚘 Premium Girls Call Nashik 🛵🚡000XX00000 💃 Choose Best And Top Girl Service...
🚂🚘 Premium Girls Call Nashik  🛵🚡000XX00000 💃 Choose Best And Top Girl Service...🚂🚘 Premium Girls Call Nashik  🛵🚡000XX00000 💃 Choose Best And Top Girl Service...
🚂🚘 Premium Girls Call Nashik 🛵🚡000XX00000 💃 Choose Best And Top Girl Service...
kuldeepsharmaks8120
 
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdfCMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
IndranilDasgupta19
 
Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...
Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...
Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...
janvikumar4133
 
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
kinni singh$A17
 
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
NABLAS株式会社
 

Recently uploaded (20)

Experience, Excellence & Commitment are the characteristics that describe Fla...
Experience, Excellence & Commitment are the characteristics that describe Fla...Experience, Excellence & Commitment are the characteristics that describe Fla...
Experience, Excellence & Commitment are the characteristics that describe Fla...
 
Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...
Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...
Female Service Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Se...
 
the potential of the development of the Ford–Fulkerson algorithm to solve the...
the potential of the development of the Ford–Fulkerson algorithm to solve the...the potential of the development of the Ford–Fulkerson algorithm to solve the...
the potential of the development of the Ford–Fulkerson algorithm to solve the...
 
Celonis Busniess Analyst Virtual Internship.pptx
Celonis Busniess Analyst Virtual Internship.pptxCelonis Busniess Analyst Virtual Internship.pptx
Celonis Busniess Analyst Virtual Internship.pptx
 
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
Exclusive Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service...
 
Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...
Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...
Female Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service A...
 
Biometric Question Bank 2021 - 1 Soln-1.pdf
Biometric Question Bank 2021 - 1 Soln-1.pdfBiometric Question Bank 2021 - 1 Soln-1.pdf
Biometric Question Bank 2021 - 1 Soln-1.pdf
 
Fine-Tuning of Small/Medium LLMs for Business QA on Structured Data
Fine-Tuning of Small/Medium LLMs for Business QA on Structured DataFine-Tuning of Small/Medium LLMs for Business QA on Structured Data
Fine-Tuning of Small/Medium LLMs for Business QA on Structured Data
 
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
Celebrity Girls Call Noida 9873940964 Unlimited Short Providing Girls Service...
 
Potential Uses of the Floyd-Warshall Algorithm as appropriate
Potential Uses of the Floyd-Warshall Algorithm as appropriatePotential Uses of the Floyd-Warshall Algorithm as appropriate
Potential Uses of the Floyd-Warshall Algorithm as appropriate
 
CHAPTER-1-Introduction-to-Marketing.pptx
CHAPTER-1-Introduction-to-Marketing.pptxCHAPTER-1-Introduction-to-Marketing.pptx
CHAPTER-1-Introduction-to-Marketing.pptx
 
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
 
Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...
Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...
Coimbatore Girls call Service 000XX00000 Provide Best And Top Girl Service An...
 
VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
VIP Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
 
🚂🚘 Premium Girls Call Nashik 🛵🚡000XX00000 💃 Choose Best And Top Girl Service...
🚂🚘 Premium Girls Call Nashik  🛵🚡000XX00000 💃 Choose Best And Top Girl Service...🚂🚘 Premium Girls Call Nashik  🛵🚡000XX00000 💃 Choose Best And Top Girl Service...
🚂🚘 Premium Girls Call Nashik 🛵🚡000XX00000 💃 Choose Best And Top Girl Service...
 
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdfCMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
CMO MRM_May 2024 WITH BREAKDOWN AND IMPROVEMENTDATA.pdf
 
Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...
Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...
Beautiful Girls Call 9711199171 9711199171 Provide Best And Top Girl Service ...
 
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
New Girls Call Noida 9873940964 Unlimited Short Providing Girls Service Avail...
 
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
社内勉強会資料_TransNeXt: Robust Foveal Visual Perception for Vision Transformers
 

Nielsen Music – The Fan: Understanding How They Drive Change

  • 2. ARE YOU SEEING THE WHOLE PICTURE?
  • 3. MEASUREMENT OF MUSIC ACTIVITY AND MUSIC FANS
  • 4. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 4 WE ARE LISTENING TO MORE MUSIC DRIVEN BY ACCESS AND TECHNOLOGY, LISTENING TIME IS RISING hours spent listening to music in a typical week 19 25 Avg. Weekly Hours 2013 2014 5 +30%
  • 5. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 5 AND MORE GOOD NEWS – OVERALL VOLUME IS UP 14% SO FAR IN 2015 183M 121M 83M 44M 38M 38M 62M Total Music Volume (Album + TEA + SEA) Total Sales (Album + TEA) Overall Albums Physical Albums Digital Albums Digital TEA Streaming SEA 2014 2015 TEA Ratio - 10:1 SEA Ratio – 1500:1 +14% -5% -3% -6% +1% -11% +91%
  • 6. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 6 STREAMING HAS QUICKLY BECOME THE LARGEST SHARE OF THE BUSINESS 20% 34% 27% 21% 24% 21% 29% 24% 2014 YTD 2015 YTD PHYSICAL ALBUMS 2014 2015 TEA Ratio - 10:1 SEA Ratio – 1500:1
  • 7. A CLOSER LOOK AT MUSIC FORMATS AND GENRES
  • 8. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 8 ROCK IS THE BIGGEST GENRE, BUT R&B/HIP-HOP AND POP ARE ALSO STRONG IN 2015 30% 21% 17% 9% 5% 4% 3% Rock R&B/Hip-Hop Pop Country Latin Dance/Elec Christian/Gosp Share of Total Activity TEA Ratio - 10:1 SEA Ratio – 1500:1
  • 9. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 9 ROCK DOMINATES ALBUMS, POP DRIVES SONG SALES AND R&B/HIP-HOP LEADS STREAMING 37% 18% 12% 11% 3% 2% 4% 24% 23% 26% 12% 2% 5% 3% 23% 26% 19% 5% 10% 6% 3% Rock R&B/Hip-Hop Pop Country Latin Dance/Elec Christian/Gosp GENRE SHARE OF TOTAL Album Sales % Song Sales % Streams %
  • 10. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 10 STREAMING HAS BECOME THE LEADING FORMAT OVERALL AND IN MOST GENRES SHARE OF TOTAL EQUIVALENTS BY FORMAT 24% 32% 19% 18% 35% 19% 8% 24% 21% 26% 20% 15% 21% 5% 18% 29% 21% 16% 22% 31% 27% 8% 24% 20% 34% 26% 39% 36% 18% 68% 51% 27% All Music Rock R&B/Hip-Hop Pop Country Latin Dance/Elec Christian/Gosp Phys Albums Dig Albums TEA SEA TEA Ratio - 10:1 SEA Ratio – 1500:1
  • 11. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 11 WHILE SALES ARE EVENLY SPLIT BETWEEN CURRENT AND CATALOG, STREAMS ARE 70% CATALOG 57% 51% 49% 70% Total Music Catalog Share of Format Total Activity Album Sales % Song Sales % Streams %
  • 12. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 12 ROCK IS DRIVEN BY CATALOG AT ALL FORMATS, WHILE POP IS MAINLY DRIVEN BY CURRENT 68% 36% 52% 55% 63% 21% 46% 54% 68% 30% 47% 48% 82% 58% 61% 70% Rock Pop R&B/Hip-Hop Country Catalog Share of Format Total Activity Album Sales % Song Sales % Streams %
  • 13. DIFFERENT TYPES OF CONSUMPTION MEANS DIFFERENT PATHS TO SUCCESS
  • 14. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 14 THE TOP ALBUMS ACHIEVE SUCCESS IN DIFFERENT WAYS Based on U.S. Album Sales; Track Equivalent Albums; Stream Equivalent Albums Rank Artist Title Total Volume (000) Album Share Song Sales Share On-Demand Audio Stream Share 1 TAYLOR SWIFT 1989 1,608 67% 33% 0% 2 DRAKE IF YOU’RE READING THIS 1,250 71% 13% 16% 3 ED SHEERAN X 1,178 52% 36% 11% 4 SAM SMITH IN THE LONELY HOUR 1,097 61% 27% 12% 5 SOUNDTRACK 50 SHADES OF GREY 1,031 61% 31% 8% 6 MEGHAN TRAINOR TITLE 961 63% 30% 8% 7 MAROON 5 V 762 40% 48% 12% 8 NICKI MINAJ PINKPRINT 699 43% 38% 18% 9 KENDRICK LAMAR TO PIMP A BUTTERFLY 660 84% 5% 11% 10 FALL OUT BOY AMERICAN BEAUTY… 632 65% 25% 10%
  • 15. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 15 SOME OTHER NOTABLE SUCCESSES IN 2015 Based on U.S. Album Sales; Track Equivalent Albums; Stream Equivalent Albums Rank Artist Title Total Volume (000) Album Share Song Sales Share On-Demand Audio Stream Share 12 MARK RONSON UPTOWN SPECIAL 523 19% 70% 11% 15 FURIOUS 7 SOUNDTRACK 442 36% 55% 9% 17 EMPIRE CAST SEASON 1 SOUNDTRACK 433 80% 15% 5% 19 ARIANA GRANDE MY EVERYTHING 414 28% 47% 25% CHRIS BROWN X 136 36% 32% 32% DRAKE NOTHING WAS THE SAME 127 29% 24% 47%
  • 16. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 16 STRONG CORRELATION BETWEEN STREAMS, SALES AND RADIO AUDIENCE - USUALLY Top On-Demand Songs YTD Total On- Demand Streams (000) Audio Rank Video Rank Song Sales Rank Radio Rank (Audience) 1. MARK RONSON FEAT. BRUNO MARS UPTOWN FUNK! 285,647 #1 #1 #1 #1 2. ED SHEERAN THINKING OUT LOUD 182,310 #2 #3 #2 #2 3. FETTY WAP TRAP QUEEN 146,598 #8 #5 #16 #61 4. MAROON 5 SUGAR 139,387 #4 #8 #3 #4 5. HOZIER TAKE ME TO CHURCH 124,625 #5 #15 #5 #7 6. TAYLOR SWIFT SHAKE IT OFF 119,401 NR #2 #17 #24 7. WEEKND EARNED IT (FIFTY SHADES OF GREY) 117,196 #3 #22 #8 #12 8. ELLIE GOULDING LOVE ME LIKE YOU DO 112,895 #6 #21 #4 #6 9. TAYLOR SWIFT BLANK SPACE 111,181 NR #4 #9 #3 10. MEGHAN TRAINOR ALL ABOUT THAT BASS 109,450 #38 #6 #25 #51
  • 17. THE ATTRIBUTES OF A SUCCESSFUL ARTIST
  • 18. N-SCORE CELEBRITY PERCEPTION Our N-Score tool allows us to measure fan affinity and sentiment for individual celebrities – and assess their potential for brand partnerships Awareness Attributes We can evaluate an artist or celebrity’s ability to move products and enhance brand reputation.
  • 19. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 19 TOP ARTISTS ARE SEEN AS TRENDSETTERS Artists of the top 10 albums purchased and top 10 streamed songs are, above all else, seen as Trendsetters in the music industry Frequency of occurrences of trendsetter score, indexed to music industry mean. Source: Nieilsen N-Score 01/01/2014– 2/17/2015 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 More 144 147 100 Music Industry Mean Top 10 Stream Songs Top 10 Albums TrendSetter Index
  • 20. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 20 THE MOST SUCCESSFUL COUNTRY ARTISTS ARE SEEN AS LIKEABLE, UNOFFENSIVE, DEPENDABLE AND ROLE-MODELS Nielsen N-Score. Bases are fans of each genre of music 78 47 73 27 17 37 32 2 24 20 28 60 15 N-Score Awareness Likeability Dependable Funny Good Looking Influential Offensive Role Model Social Media Savvy Stylish Successful Trendsetter Country
  • 21. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 21 NO WONDER COUNTRY FANS HAVE SO MUCH ENERGY WHO ARE THEY? 58% of country music fans are female. 81% of country music fans are white. THEY STILL LOVE RADIO Radio is both the most popular platform and the most popular listening device. THEY ARE ACTIVE ON SOCIAL MEDIA, PARTICULARLY AROUND LIVE MUSIC EVENTS 20 – 30% more likely than the average music fan to post photos or update status about live music. WHAT ARE THEY DRINKING? Far more likely to drink energy drinks. Also, favor domestic beers over imported and flavored alcoholic spirits over wine.
  • 22. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 22 HIP HOP FANS ARE MORE TOLERANT OF THEIR ARTISTS BEING OFFENSIVE, BUT IT IS IMPORTANT FOR THEM TO BE INFLUENTIAL, STYLISH TREND-SETTERS Nielsen N-Score. Bases are fans of each genre of music 78 47 73 27 17 37 32 2 24 20 28 60 15 70 44 63 19 16 24 32 11 18 24 29 50 22 N-Score Awareness Likeability Dependable Funny Good Looking Influential Offensive Role Model Social Media Savvy Stylish Successful Trendsetter Country Hip-Hop
  • 23. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 23 HIP-HOP FANS ARE AT THE FOREFRONT OF THE DIGITAL MUSIC MOVEMENT WHO ARE THEY? Over twice as likely to be African- American and 50% more likely to be Hispanic. THEY ARE SPENDING MORE Hip-hop fans spend 35% more annually on music, including twice as much on club events with live DJs and 40% more on music festivals.THEY ARE VERY ENGAGED WITH DIGITAL MUSIC Far more likely to use streaming services for both consumption and discovery. Strong social element – hip-hop consumers are more than twice as likely to connect with friends through music. WHAT MOBILE SERVICES? Use Sprint and T-Mobile significantly more than the average consumer. Also, 50% more likely to have a Samsung mobile phone than average.
  • 24. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 24 WHILE EDM HAS LOWER GENERAL AWARENESS, TRAITS OF THE MOST SUCCESSFUL ARTISTS INCLUDE BEING INFLUENTIAL TREND-SETTERS AND SOCIAL MEDIA SAVVY Nielsen N-Score. Bases are fans of each genre of music 66 25 67 18 17 22 30 5 16 26 22 41 20 78 47 73 27 17 37 32 2 24 20 28 60 15 70 44 63 19 16 24 32 11 18 24 29 50 22 N-Score Awareness Likeability Dependable Funny Good Looking Influential Offensive Role Model Social Media Savvy Stylish Successful Trendsetter EDMCountry Hip-Hop
  • 25. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 25 EDM FANS – DIGITALLY DRIVEN CONSUMERS WHO LOVE FESTIVALS AND SUGAR WHO ARE THEY? Tend to be younger and skew male. Almost twice as likely to be Hispanic than average. THEY ATTEND FESTIVALS They are more likely to attend festivals and are more likely to post live event updates and videos to social media. TRENDSETTERS AND DIGITALLY ENGAGED They are more likely to be seen as musical trendsetters by their peers. They are more likely to stream music and more likely to pay for streaming. THE SUGAR BUZZ AND BRAND ENGAGEMENT 50% more likely to purchase energy drinks, 19% more likely to purchase chewing gum and 18% less likely to drink diet soda. 53% view brands more favorably when they sponsor tours/concerts.
  • 26. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 26 USING DATA TO DRIVE DECISION MAKING AT THE ARTIST LEVEL Dates Fielded: 3/24/14 (Iggy Azalea); 9/2/14 (Ariana Grande) N-Score Awareness Likeability Dependable Funny Good Looking Influential Offensive Role Model Social Media Savvy Stylish Successful Trendsetter 66 37 54 12 13 54 19 3 19 29 42 51 23 63 49 46 9 11 32 25 13 10 25 31 50 26 IGGY AZALEA ARIANA GRANDE
  • 27. AND LET’S NOT FORGET ABOUT THE POWER OF TELEVISION
  • 28. Copyright©2014TheNielsenCompany.Confidentialandproprietary. 28 A MUSIC STORY GROWING FROM TELEVISION EMPIRE Source: Nielsen TV Ratings – *(Live + Same Day, A18-49). Nielsen Social Guide/Twitter TV Ratings. 1/7/15 – 2/25/15. - 100,000 200,000 300,000 400,000 - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 7-Jan 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb Total Tweets Total Unique Authors Tweets UniqueAuthors 9 10 11 12 13 14 7-Jan 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb VIEWERS (MILLIONS) ONLINE Overall, THE most tweeted about show since its premiere (Cable or Broadcast) At 382,000 each airing, the show garners the highest average tweets per episode during live airings of any Broadcast drama this season SOCIAL TRAFFIC TELEVISION As of Feb 25th, Empire ranked as the No.1 show on network television (18-49) The show became the first series since 1991 to gain increased viewership for its first 5 consecutive weeks on air Feb 25th ep. was the highest rated regular Broadcast drama in approximately 5 years
  • 29. SEE THE WHOLE PICTURE