Pam is an experienced keynote speaker and workshop facilitator with over 20 years of experience in corporate marketing. She specializes in topics related to content marketing, digital marketing, and global marketing collaboration. Pam has authored several books on these topics and is an adjunct professor. She is able to synthesize complex digital marketing topics and connect with audiences through thoughtful presentations delivered with a hint of humor.
Own The Room is a training company like no other. We bring a uniquely experiential approach to learning and development. Using our highly interactive and innovative methodology, our expert Coaches keep you so energized and entertained that you may not even realize you’re at a training. No matter which of our programs you experience, you’ll be armed with real-life knowledge and long-lasting skills you can apply immediately.
Since our founding in 2003, we’ve partnered with more than 200 companies to deliver trainings in 46 countries and in 7 different languages. We empower individuals and teams with breakthrough skills they need to drive progress, increase efficiency, and improve collaboration -- all while boosting the bottom line.
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...Loredo & Compañía
"The Definitive Guide to Employee Advocate Marketing" es una guía de para involucrar al personal con la estrategia de Social Media Marketing de una empresa.
La guía fue elaborada por Social Chorus.
Own The Room is a training company like no other. We bring a uniquely experiential approach to learning and development. Using our highly interactive and innovative methodology, our expert Coaches keep you so energized and entertained that you may not even realize you’re at a training. No matter which of our programs you experience, you’ll be armed with real-life knowledge and long-lasting skills you can apply immediately.
Since our founding in 2003, we’ve partnered with more than 200 companies to deliver trainings in 46 countries and in 7 different languages. We empower individuals and teams with breakthrough skills they need to drive progress, increase efficiency, and improve collaboration -- all while boosting the bottom line.
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...Loredo & Compañía
"The Definitive Guide to Employee Advocate Marketing" es una guía de para involucrar al personal con la estrategia de Social Media Marketing de una empresa.
La guía fue elaborada por Social Chorus.
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Planning your campaign: the OASIS modelCharityComms
Shayoni Lynn, Development and alumni comms manager, Cardiff University
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Marketing Plan - Social Media for The Sparks Foundation (TSF) Task 1SHIVA TYAGI
A presentation on the social media marketing plan for The Sparks Foundation (TSF) was made as a part of the Digital Marketing Internship in September 2021. (Author: SHIVA TYAGI)
What is content strategy? The business-driven, user-focused process of defining, planning and managing content to meet specific goals, often over a long period of time.
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Business Influencer Development Program 2018Social Jack
The ultimate goal for any successful professional is to become an influencer in their respective field. Influencers are individuals with a significant following and an authentic voice in the industry — they lead and set direction for others. Establishing yourself as an influencer dramatically enhances your reputation and credibility, which directly translates to business success.
I want to obtain a position where I can utilize my strong marketing and organizational skills, attention to detail, and ability to work well with people. I can conceptualize quickly and creatively to effectively execute any task at hand.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
If you are using Divi for your WordPress web design project you will love this Guide to the predefined layouts which are available to automatically with the Divi Page Builder. http://elegantmarketplace.com
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Planning your campaign: the OASIS modelCharityComms
Shayoni Lynn, Development and alumni comms manager, Cardiff University
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Marketing Plan - Social Media for The Sparks Foundation (TSF) Task 1SHIVA TYAGI
A presentation on the social media marketing plan for The Sparks Foundation (TSF) was made as a part of the Digital Marketing Internship in September 2021. (Author: SHIVA TYAGI)
What is content strategy? The business-driven, user-focused process of defining, planning and managing content to meet specific goals, often over a long period of time.
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Business Influencer Development Program 2018Social Jack
The ultimate goal for any successful professional is to become an influencer in their respective field. Influencers are individuals with a significant following and an authentic voice in the industry — they lead and set direction for others. Establishing yourself as an influencer dramatically enhances your reputation and credibility, which directly translates to business success.
I want to obtain a position where I can utilize my strong marketing and organizational skills, attention to detail, and ability to work well with people. I can conceptualize quickly and creatively to effectively execute any task at hand.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
If you are using Divi for your WordPress web design project you will love this Guide to the predefined layouts which are available to automatically with the Divi Page Builder. http://elegantmarketplace.com
International Marketing- Plan for Global Rollout of Google Android Mobile OSAnnabell Satterfield
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
Localizing Content for a Global Audience: What every content marketer should ...Typeset
Too often, content marketers confuse localization with translation. Creating effective content for a global marketing exercise is more complicated than finding a way to put your words into a new language. You also need to be aware of context, cultural sensitivities, colloquialisms and much more. Unfortunately, too many marketers take a ‘one size fits all’ approach, believing content they create in their home country will be suitable for every market.
Sarah Mitchell draws on over 25-years of international business experience to deliver advice on what brands can do to create content that’s effective all over the world. Content marketers attending this talk come away with a checklist of areas needing special attention when marketing to a global audience. If you’re creating content for distribution across international borders, this presentation offers practical advice and great examples any company can use to improve their global content marketing.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Offering Expertise in Public Relations, Social Media,Graphic Design, CSR, Sales & Events Management. Communicates effectively with target audiences through strategic brand management and promotional campaigns. Poised and competent team builder and natural leader who thrives in fast-paced corporate environments.
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
Basecamp Digital of Professional Studies is a Digital Marketing Training Institute located Mumbai and other cities offering Digital marketing course India
Mythology's Assessimize Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity. The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
The Ultimate Guide to Digital Marketing Course in Pitampura.pptxShivanshTiwari82
If you're looking to get ahead in the world of digital marketing, then there's no better way to do it than by mastering the art of SEO and content generation.
With a solid understanding of how SEO works and how to create engaging content that appeals to your target audience, you'll be well on your way to success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Pam Didner Speaker Overview
1.
2. KEYNOTES &WORKSHOPS
Unexpected Fun. Thoughtful. With A Hint of
Humor
Pam has the amazing ability to synthesize,
connect with the audience and bring clarity to
complex digital marketing landscape and
content integration
3. SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal
Communication Processes
• Sales Enablement
4. PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands
of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive
process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing
Process: Plan, Produce, Promote and Perfect
5. ABOUT PAM…
• 20+ years of holistic corporate experience from
manufacturing, product development, P & L operations to
marketing
• Adjunct professor at West Virginia University and the
University of Oregon
• A strong grasp of enterprise marketers’ pain points and
challenges
• A holistic view of paid, owned and earned media and
understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
7. PRAISE FROM CLIENTS
Pam is one of the only people I've met in the industry of content marketing who
understands the practical challenges of creating content on a global scale. She is a
consummate diplomat, a straight talker, and has always brought great examples of
how challenges can be addressed whenever I've talked to her or she's spoken to my
team. She's a content gem!
Melissa, Senior Director of Marketing, Sage
Her book, Global Content Marketing, lays out a step-by-step how-to and her passion
and energy is infectious when she’s on stage speaking! She’s a delight to work with.
Michelle, Senior IBM Marketing Manager
You were a wake up call. Awesome message, catered to the challenges that we face
at our company, PLUS a sense of humor that brought this pregnant woman in a food
coma back to life. Refreshing.
Myra, Marketing Communications, 3M
8. PRAISE FROM EVENT ORGANIZERS
I have hosted over 30 Integrated marketing summits all over the U.S. since 2009 featuring close to 1000
speakers. Pam is in my top 5 speakers of all time. She doesn't present the same old canned presentation
each time she speaks at our event. Instead, Pam creates a new custom presentation every time she presents
at our events. That's very rare these days and goes to show you her commitment to keeping things fresh
while also showcasing her vast expertise. Pam's presentations are educational in nature with a humorous
and entertaining spin that always ranks well with our audiences.
Shawn, Event Organizer for Integrated Marketing Summit
Pam is the créme de la créme of keynote speakers and workshop facilitators.
I’ve engaged Pam twice for leadership meetings in Switzerland and with outstanding results! She is highly
organized, comes armed with 20+ years of Fortune 100 experience, and is able to de-code the complexity of
today's business and marketing landscape with ease, humor, and humility.
What I love most about Pam is how she wins the trust and the hearts of the audience every time.
Kelly, President of Community Works Switzerland
Pam is incredibly genuine, enthusiastic and hardworking. She spoke at several of our Social Media Strategies
Summits through 2014 and 2015, and always put 100% into her workshops and presentations, bringing great
value to attendees. She also goes the extra mile to connect people she thinks might be able to collaborate
together. I would highly recommend working with Pam in any capacity.
Breanna, VP of Event for Social Media Strategist Summit
10. WHAT CAN WE DO TOGETHER?
Before the event:
• Collaborate and comprehend customer’s needs
• Customized presentation to meet your needs
• Timely follow-through
• On-time and rehearse to test all AV
At the event:
• High-quality and engaging presentations
• A passion for teaching and sharing with actionable
take-aways
• Answer questions from audience after presentation
• “Can-do” attitude and professional attire
11. KEYNOTE: FIVE HOT TRENDS OF DIGITAL
MARKETING AND HOW THEY IMPACT YOU
Digital marketing is evolving rapidly and marketers must stay ahead of the many trends.
From developing optimized email marketing campaigns with new tools and templates to using customers’ data
to predict their next transactions, marketers are overwhelmed with the technologies they need to master in
order to do their jobs successfully.
In this program, Pam shares current trends that are relevant to your audience and identifies key
actionable tasks the audience should apply, as well as creative ideas to make your marketing budget
go the extra mile.
In this session, the audience will:
• Articulate how new technology trends impact the marketing landscape
• Connect the dots between the trends and their jobs
• Identify key actionable topics to drive discussion with their teams
• Draw ideas from case studies and best practices
12. KEYNOTE: THINK BIG AND SMALL: TECHNOLOGY’S
ROLE IN DIGITAL MARKETING
Technology has become a critical element in today’s marketing landscape. Our relationship with technology is
similar to being married - and it’s complicated. Just like in real-life partnerships, technology can make
marketers more efficient, as well as overwhelm them with its complexity.
In this program, Pam Didner dives into methods of choosing and leveraging technologies to execute
your marketing plans. She focuses on four categories: marketing campaigns, processes and tools,
content integration and data analytics.
After this session, the audience will be able to:
• Break down technology needs into four easy categories to direct your marketing efforts
• Understand the relationship among creative, campaigns and technologies for marketing outreach
• Comprehend and address the challenges of finding the right technology solutions at the right time
• Leverage technology to plan your overall marketing campaigns with integrated paid, owned and earned
media channels
13. KEYNOTE: MAXIMIZE THE SYNERGY OF YOUR
SOCIAL MEDIA & CONTENT MARKETING EFFORTS
Developing effective and strategic content is key to successful social media campaigns, but there’s more to
marketing than just social media. While there is some overlap between content marketing and social media
marketing, they are distinct entities that must be integrated.
In this program, Pam Didner dispels a simple process to integrate your company’s social media and
content marketing. She’ll teach you how to repurpose and repackage content for different social
media channels so you receive more mileage out of your evergreen and long-form content.
In this session, your audience will learn to:
• Leverage different content for social media success
• Shape content editorials by providing social media insights
• Connect the dots between social media and content marketing
• Repurpose, repackage and reuse (RRR) your content for different social channels
• Move social media upstream and incorporate social media content requirements into the overall content
planning
14. WORKSHOP: SCALE YOUR CONTENT MARKETING
INTERNATIONALLY WITH THE FOUR P’s
Content marketing is challenging enough for one country, let alone when your organization has the
challenge to scale across the world.
In this workshop, Pam will lead you through the four stages of global content marketing efforts:
Plan, Produce, Promote and Perfect. Attendees will have opportunities to do hands-on exercises
during the workshop and afterwards each attendee will receive the templates and a free-copy of her
book.
In this session, attendees will:
• Learn about the evolution of content marketing and the 4 P's of Content Marketing
• Create a scalable global content marketing plan and the do’s and don’ts of scaling content internationally
• Implement collaboration and communications process between headquarters and regions
• Draw ideas from case studies and best practices
• Learn how to localize and translate for repurposing, repackaging and reusing (RRR) your content.
15. WORKSHOP: CONTENT MARKETING: CREATE A
SCALABLE CONTENT MARKETING STRATEGY
Creating a global content marketing plan can be overwhelming.
In this workshop, Pam Didner simplifies the content marketing process and explains the steps
attendees need to take to develop a global plan. She’ll discuss the collaboration between an
organization’s headquarters and the regional team and teach your audience how to create a
content marketing strategy. She’ll share a marketing plan template that can be customized to
meet each company’s specific needs.
In this session, attendees will learn to:
• Identify key factors to consider before creating a content marketing strategy
• Follow a step-by-step framework to create cross-regional content marketing plans
• Use, customize and modify the content marketing plan template
• Write business objectives and marketing strategy statements
• Create a global content marketing plan that is actionable
16. WORKSHOP: HOW TO LEVERAGE YOUR CONTENT
MARKETING STRATEGY TO MAXIMIZE YOUR SOCIAL MEDIA
EFFORTS
Content is king and context is queen. That’s especially true for social media marketing. And your target
customers’ attention span is getting shorter and shorter. Therefore, it’s critical for marketers to
customize outreach for each channel. There’s no one-size-fits-all.
In this workshop, Pam Didner will show you a detailed yet simple process to integrate your
company’s social and content marketing programs. In addition, she’ll teach you how to
repurpose and repackage content for different social media channels so you receive more
mileage out of your evergreen and long-form content.
In this session, your audience will learn how to:
• Leverage different content for social media success
• Shape content editorials by providing social media insights
• Connect the dots between social media and content marketing
• Repurpose, repackage and reuse (RRR) your content for different social channels
• Incorporate social media content requirements into the overall content planning
18. Pam Didner is a content marketing leader, author and speaker. As a former Global Integrated Marketing Strategist for Intel, she
led their enterprise product launches and worldwide marketing campaigns.
Pam is a practical expert at creating successful global marketing plans that meet local marketing needs and she knows how to
plan, produce and deliver global marketing success and efficiencies.
She has been a repeat presenter at several highly regarded events, including Social Media Examiner’s Social Media Marketing
World and Content Marketing Institute’s Content Marketing World. She’s also presents programs around the world, not only in
the US, but also in Europe, Central and South America.
Pam teaches “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon
School of Journalism.
She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging
architecture, editorial planning, content creation, media buys and social media outreach on a global scale.
Some notable clients include Intel, 3M, Sunstar, Insitu, Cisco and more. She also shares marketing thoughts at pamdidner.com
and contributes articles to The Guardian, The Huffington Post, Content Marketing Institute, and other publications.
MORE ABOUT PAM…