>>The cost of ad blocking - PageFair and Adobe 2015 Ad Blocking Report
[pagefair.com 10.08.15]
http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf
http://blog.pagefair.com/2015/ad-blocking-report/
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
This is the 2014 adblocking report by PageFair and Adobe. We reveal the facts concerning the size and growth of adblocking, and also include an analysis of a survey of attitudes towards advertising among US adblock users.
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
This is the 2014 adblocking report by PageFair and Adobe. We reveal the facts concerning the size and growth of adblocking, and also include an analysis of a survey of attitudes towards advertising among US adblock users.
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
Ad Blocking & The Future of Digital AdvertisingHanna Kassis
This presentation explores the history and development of the ad block dilemma, measures being taken by industry players and how the online advertising ecosystem will (and should) respond.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
PageFair-DCN global stakeholders' roundtable on adblocking Johnny Ryan
Public notes from the latest of the global stakeholders' discussions on adblocking. Contains the notes of a majority view of how to approached the blocked Web, better respect consumers and support publishers.
Research of 2,574 websites over three years reveals that adblock has a hidden cost: it not only reduces small and medium publishers’ revenue, it also reduces their traffic.
The white paper presents the primary findings from “Will Ad Blocking Break the Internet,” a paper by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel (University of Minnesota and the National Bureau of Economic Research), and Dr Johnny Ryan (PageFair).
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
Ad Blocking & The Future of Digital AdvertisingHanna Kassis
This presentation explores the history and development of the ad block dilemma, measures being taken by industry players and how the online advertising ecosystem will (and should) respond.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
PageFair-DCN global stakeholders' roundtable on adblocking Johnny Ryan
Public notes from the latest of the global stakeholders' discussions on adblocking. Contains the notes of a majority view of how to approached the blocked Web, better respect consumers and support publishers.
Research of 2,574 websites over three years reveals that adblock has a hidden cost: it not only reduces small and medium publishers’ revenue, it also reduces their traffic.
The white paper presents the primary findings from “Will Ad Blocking Break the Internet,” a paper by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel (University of Minnesota and the National Bureau of Economic Research), and Dr Johnny Ryan (PageFair).
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
WD Bearings’ Track runner bearings are designed to run on all types of tracks and to be used in cam drives, conveyor systems, etc. These bearings have a thick-walled outer ring, which enables them to accommodate high radial loads, while reducing distortion and bending stresses.
The derivatives market is the financial market for derivatives, financial instruments like futures contracts or options, which are derived from other forms of assets. The market can be divided into two, that for exchange-traded derivatives and that for over-the-counter derivatives.
Индекс устойчивости организаций гражданского общества 2014ACT ngo
Индекс устойчивости организаций гражданского общества, разработанный Агентством США по международному развитию (USAID), подсчитывается на протяжении 18 лет и служит для исследования состояния гражданского общества в более чем 60 государствах мира. Результаты оценки Индекса в Беларуси на протяжении многих лет демонстрируют несоответствие условий, создаваемых государством для деятельности общественных организаций, их общественной значимости и высокому потенциалу развития.
Business Analytics Capstone for Wharton Business School at University of Pennsylvania on Coursera: Helping Yahoo! with problems presented by ad blocking.
Presentation at DIGITAL CONTENT NEXT Legal & Legislative Day 2016, Washington DC. DCN represent the premium media groups in the US and internationally (Disney, NYT, Bloomberg, CNN, CBS, ABC, etc.)
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
29ème Observatoire de l’e-pub SRI, réalisé par Oliver Wyman, en partenariat avec l’UDECAM
[sri-france 02.02.23]
En 2022, le marché français de la publicité digitale affiche une croissance de +10% vs 2021, malgré un net ralentissement au 2ème semestre, pour atteindre 8,5 Md€.
19ème observatoire de l’e-pub SRI (bilan 2017)yann le gigan
>>[Etude] 19ème observatoire de l’e-pub SRI (bilan 2017)
[sri-france.org 11.07.17]
19ème édition de l’Observatoire de l’e-pub du SRI, réalisé par PwC, en partenariat avec l’UDECAM
> Télécharger la présentation :
http://www.sri-france.org/wp-content/uploads/2017/07/PwC_Observatoire_S12017.pdf
13e Bilan ARPP " image et respect de la personne 2017 "yann le gigan
13ème BILAN ARPP « IMAGE ET RESPECT DE LA PERSONNE »
[arpp.org 07.09.17]
Dans le cadre de ce 13ème bilan, 50 328 publicités ont été examinées et 25 manquements ont été relevés (dont 12 provenant des affaires traitées par le Jury de Déontologie Publicitaire (JDP) sur la période de 4 mois étudiée), soit un taux de conformité à la Recommandation de l’ARPP « Image et respect de la personne humaine » de 99,95 %, taux qui reste équivalent à ceux des années précédentes. Comme lors du 12ème bilan publié en octobre 2016, l’essentiel des manquements relevés portent sur l’emploi de stéréotypes. Ils sont essentiellement diffusés en bannière ou sur les réseaux sociaux. Ce bilan a été présenté lors des Rencontres de l’UDECAM le 7 septembre 2017.
http://www.arpp.org/actualite/13eme-bilan-arpp-image-respect-de-personne/
Télécharger le pdf :
http://www.arpp.org/wp-content/uploads/2017/09/Bilan-Image-et-respect-de-la-personne-2017.pdf
18ème observatoire de l’e-pub SRI (1er Semestre 2017)yann le gigan
>>[Etude] 18ème observatoire de l’e-pub SRI (1er Semestre 2017)
[sri-france.org 11.07.17]
18ème édition de l’Observatoire de l’e-pub du SRI, réalisé par PwC, en partenariat avec l’UDECAM
> Télécharger la présentation :
http://www.sri-france.org/wp-content/uploads/2017/07/PwC_Observatoire_S12017.pdf
>>Ad Age Agency Family Trees 2016
[siia.net 02.05.16]
Key networks, agencies and holdings for the world’s five biggest agency companies. Estimated worldwide revenue in 2015
https://www.siia.net/archive/neals/2017/filez/562497/562497_13BestInfo_POSTP001_AA_20160502.pdf
« Les usages du numérique en France en 2016 » Credoc / Agence du numérique, A...yann le gigan
>>[Etude] « Les usages du numérique en France en 2016 » Credoc / Agence du numérique, Arcep, Conseil Général de l’Économie
[credoc.fr 01.12.16]
Le CRÉDOC a publié début décembre son étude annuelle « Baromètre du numérique », qui permet de disposer d’un panorama complet de l’équipement des français et de leurs usages des technologies numériques.
http://www.credoc.fr/pdf/Rapp/R333.pdf
[Livre Blanc] Repenser le temps : Rencontres de l’Udecam / 06 septembre 2015yann le gigan
[Livre Blanc] Repenser le temps : Rencontres de l’Udecam / 06 septembre 2015
http://dev.udecam.fr/wp-content/uploads/2016/11/UDECAM_LivreBlanc_RepenserLeTemps_6Septembre20161.pdf
[Livre blanc] « Gouvernance de l’Intelligence Artificielle dans les entrepris...yann le gigan
>>[Livre blanc] « Gouvernance de l’Intelligence Artificielle dans les entreprises » CIGREF
[cigref.fr 28.09.16]
Dans le prolongement de son colloque, le CIGREF publie un Livre Blanc réalisé en partenariat avec le cabinet Alain Bensoussan Avocats. Ce Livre Blanc présente les principales conclusions du Cercle Intelligence Artificielle, créé pour explorer les enjeux managériaux, éthiques, juridiques, liés à la poussée de l’Intelligence Artificielle.
http://www.cigref.fr/wp/wp-content/uploads/2016/09/Gouvernance-IA-CIGREF-LEXING-2016.pdf
Observatoire EY de l’information extra-financière des entreprises du SBF 120 ...yann le gigan
>>Observatoire EY de l’information extra-financière des entreprises du SBF 120 - Nov 2016
[ey.com nov 2016]
Le temps de la maturité : de la maitrise de l’information aux stratégies de durabilité..
http://www.ey.com/Publication/vwLUAssets/ey-observatoire-de-l-information-extra-financiere-des-entreprises-du-sbf120/$FILE/ey-sbf-120-presentation-des-resultats.pdf
2ème édition du Baromètre Annonceurs Mobile SRI-Harris Interactive - Nov 2016yann le gigan
>>2ème édition du Baromètre Annonceurs Mobile SRI-Harris Interactive
[sri-france.org 01.12.16]
Au 1er semestre 2016, avec une croissance de 71%[2], les investissements sur mobile explosent. Afin de dresser un nouvel état des lieux de la perception du mobile et de son intégration dans les stratégies médias, le SRI a choisi de reconduire l’étude qualitative menée en 2014[3] par Harris Interactive auprès des annonceurs.
http://www.sri-france.org/2016/12/01/2eme-edition-barometre-annonceurs-mobile-sri-harris-interactive/
Télécharger la présentation de l’étude :
http://www.sri-france.org/wp-content/uploads/2016/12/Prez-Barometre-Annonceurs-Mobile-SRI-Harris-Interactive-NOV16.pdf
>>[Etude] Baromètre Adblock IPSOS - IAB 2016
[ipsos.fr 21.11.16]
Le taux d'usage de l'ad-blocking en France passe de 30 à 36% selon une étude réalisée par Ipsos pour l'IAB France
http://www.ipsos.fr/sites/default/files/doc_associe/20160309-iab-etude_ad_blockers_-_v5_0.pdf
Livre blanc Arcep : Préparer la révolution de l’internet des objets yann le gigan
>>[Livre Blanc] Préparer la révolution de l’internet des objets
[arcep.fr 07.11.16]
Document n° 1 – Une cartographie des enjeux
DGE - Cnil - ANFR - Ministère du Logement et de l’Habitat durable - ANSSI - France Stratégie
http://www.arcep.fr/uploads/tx_gspublication/livre_blanc_IoT-01-cartographie-071116.pdf
Les résultats du marché publicitaire 1er semestre 2016 – Irep / France Pub yann le gigan
Les résultats du marché publicitaire au 1er semestre 2016 : Le marché renoue avec la croissance
[irep.asso.fr 23.09.16]
Les recettes publicitaires des médias selon l’IREP
Les dépenses de communication des annonceurs selon FRANCE PUB
http://www.irep.asso.fr/download.php?id=115&module=news&type=file
« Dirigeants vs Millenials » 5 recommandations pour supporter le choc numérique yann le gigan
>>[« Dirigeants vs Millenials » 5 recommandations pour supporter le choc numérique
[culturenumerique.eu 25.09.16]
rapport du Think Tank #culture_numerique - saison 3
http://www.culturenumerique.eu/CultureNumerique_Saison3.pdf
Partage ! - cahiers IP innovation & prospective de la CNIL - Juin 2016yann le gigan
>>[Etude] Partage ! - cahiers IP innovation & prospective de la CNIL
[cnil.fr juin 2016]
Motivations et contreparties au partage de soi dans la société numérique.
Partage de la valeur, enjeux de pouvoirs et de régulation.
https://www.cnil.fr/sites/default/files/atoms/files/cnil_cahier_ip_partage_version_finale_web_1.pdf
Marché du livre belge 2015 - ADEB (papier + numérique)yann le gigan
Le Numérique (p. 6-9)
En 2015, la part du numérique représente 9,66 % du total du chiffre d’affaires en langue française (contre 8,62 % en 2014). Toutes langues confondues (en éditions propres), elle grimpe jusqu’à 19,3 % du chiffre d’affaires total (papier et numérique) en 2015, contre 16,6 % en 2014. Le pourcentage du numérique s’avère nettement au-dessus de la moyenne européenne. En cause, la spécificité de notre édition avec une part importante référée aux sciences humaines (base de données juridique,
fiscale, comptable...)
http://adeb.be/sites/502a034d9f83256166000004/assets/576a327a1dd6476da9005d21/StatADEB2016_synth_se.pdf
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
1. The cost of ad blocking
PageFair and Adobe 2015 Ad Blocking Report
2. In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking
software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early
indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking
landscape.
Introduction
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report
Table of Contents
3. Key insights
4. Global ad blocking growth
5. Usage of ad blocking software in the United
States
6. Usage of ad blocking software in Europe
7. The cost of blocking ads
8. Effect of ad blocking by industry
9. Google Chrome still the main driver of ad
block growth
10. Mobile is yet to be a factor in ad blocking
growth
11. Mobile will facilitate future ad blocking
growth
12. Reasons to start using an ad blocker
2
13. Afterword
14. Background
15. Methodology
16. Tables
17. Tables
3. $21.8bn
ad revenue blocked
in 2015
41%
YoY global growth
Q2 2014 - Q2 2015
of mobile Firefox
users block ads
16%
45 million
Average MAUs in the United
States Q2 2015
More consumers block ads, continuing the strong growth rates seen during 2013 and 2014.
The findings
• Globally, the number of people using ad blocking software grew by 41% year over year.
• 16% of the US online population blocked ads during Q2 2015.
• Ad block usage in the United States grew 48% during the past year, increasing to 45 million monthly active
users (MAUs) during Q2 2015.
• Ad block usage in Europe grew by 35% during the past year, increasing to 77 million monthly active users
during Q2 2015.
• The estimated loss of global revenue due to blocked advertising during 2015 was $21.8B.
• With the ability to block ads becoming an option on the new iOS 9, mobile is starting to get into the ad
blocking game. Currently Firefox and Chrome lead the mobile space with 93% share of mobile ad blocking.
Key Insights
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 3
4. Blocking ads continues to build on the strong growth rates seen during 2013 and
2014.
The findings
• Globally, usage of ad blockers grew by 41% YoY (Q2 2014 - Q2 2015).
• As of June 2015, there were 198 million monthly active users for the major browser extensions
that block ads.
Global Ad Blocking Growth
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 4
5. Usage of ad blockers in the United States grew by 48% during
the past year, increasing to 45 million average monthly active
users in Q2 2015.
The findings
• Oregon has the highest ad blocking rate in the United States at 16.4%.
• Washington DC has the lowest ad blocking rate in the United States at
8.2%.
Usage of ad blocking software
in the United States
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 5
6. Ad block usage in Europe grew by 35% during the past year,
increasing to 77 million monthly active users in Q2 2015.
The findings
• Ad block usage in the UK increased by 82% during the past year, reaching
12 million average monthly active users in Q2 2015.
• Ad block usage in Germany increased by 17% during the past year,
reaching 18 million average monthly active users in Q2 2015.
• Greece has the highest rate of ad block usage in Europe.
• Slovakia has the lowest rate of ad block usage in Europe.
Usage of ad blocking software
in Europe
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 6
7. The findings
• Ad block usage in the United States resulted in an estimated $5.8B in
blocked revenue during 2014. It is expected to cost $10.7B in 2015 and
$20.3B in 2016.
• The global cost of ad blocking is expected to be $41.4B by 2016.
The bottom line
Although the 198 million MAUs in Q2 2015 represents only 6% of the
global internet population, ad blocking is estimated to cost over $21B in
2015, which is 14% of the global ad spend..
The Cost of Blocking Ads
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 7
8. The findings
• Visitors to gaming websites are significantly more likely to block
advertising.
• Visitors to health, charity, and government/legal websites are
significantly less likely to block advertising.
Effect of ad blocking by industry
The bottom line
Ad blocking behavior on websites is a function of audience demographics. Websites
that cater to young, technically savvy, or more male audiences are significantly worse
affected.
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 8
9. The ease with which ad block extensions can be installed on
Google Chrome, combined with the continuing shift of internet
users to Chrome for browsing, are major drivers of ad block growth.
The findings
• Ad block use on Chrome increased 51% from Q2 2014 to Q2 2015, reaching
126 million average monthly active users.
• Ad block use on Firefox increased 17%, reaching 48 million average monthly
active users.
• Ad block use on Safari increased 71%, reaching 9 million average monthly
active users.
The bottom line
Over the last seven years, Chrome has steadily captured mainstream browsing
market share away from Internet Explorer. It is well known that Google’s primary
business is in online advertising; ironically, Google’s own browser appears to be
bringing ad blocking to the masses.
Google Chrome still the main
driver of ad block growth
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 9
10. Although a large portion of online browsing is performed from mobile devices,
mobile ad blocking is still very underdeveloped. The release of iOS 9 in the Fall
of 2015 may be a game changer, as it will allow users to easily install ad blocking
from the App Store.
The findings
• In Q2 2015, mobile accounted for 38% of all web browsing
• Only 1.6% of ad block traffic on the PageFair network in Q2 2015 was from
mobile devices.
The bottom line
As technology develops and ad blocking plug-ins become more commonplace,
the growth in ad blocking usage will receive yet another catalyst. This has the
potential to challenge the viability of the web as a platform for the distribution of
free ad-supported content
Mobile is yet to be a factor
in ad blocking growth
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 10
11. The Adblock Plus app, which can be manually installed on Android
devices, enables users to block ads within Chrome. The Firefox
mobile browser, which is available directly from Google Play,
allows users to install ad blocking extensions.
The findings
• During Q2 2015, 40% of mobile ad blocking comes from Firefox users who
had installed an extension to block ads.
• In June 2015, 16% of Firefox users on Android had configured ad blocking
from within their browser settings.
The bottom line
Mobile Safari represents 52% of the mobile browsing market (and 14% of total
web browsing). With support for ad block apps in iOS 9, we expect ad blocking
on mobile Safari to trend towards the levels seen in the mobile version of Firefox.
Mobile will facilitate future
ad blocking growth
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 11
12. Reasons to start using an ad
blocker
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 12
We surveyed 400 respondents in the US and asked them to
weigh in on ad blocking. Of the respondents who are not
currently using an ad blocking extension, we asked what would
cause them to change their minds.
The findings
• Misuse of personal information was the primary reason to enable ad
blocking
• An increase in the number of ads was more important among
millennials
• 1 in 4 respondents aged 35-49 do not have any desire to ever use ad
blocking software.
13. Afterword by Sean Blanchfield, Co-founder & CEO PageFair
Between 2009 and 2012, my co-founders and I were in the
web-game business. While investigating some advertising
discrepancies, we were shocked to discover that nearly 1 in 3 of our loyal visitors
were blocking ads. As games publishers, we were merely the canary in the tunnel.
Ad blocking had blindsided us, and was about to blindside publishers in every other
vertical. By Summer 2012 we had launched PageFair to develop a solution before it
put us all out of business.
Nearly three years later, our predictions have been borne out. More than 2000
websites, including many of the Comscore 50, have used PageFair to measure and/
or fix their ad blocking problem. In this report we show that usage of ad blocking
extensions wiped out approximately $11 billion of publisher revenue in 2014. It has
grown by over 40% in the last 12 months, and is set to move to the mobile web,
before going in-app.
Fighting ad blocking is extremely difficult. The ad block community is large,
sophisticated and resourceful. Companies who try to play “cat and mouse” against
blocked ads quickly lose. A deeper problem is that ad blocking is endemic only
because online advertising has become so invasive that hundreds of millions of
people are willing to take matters into their own hands. To sustainably solve ad
blocking, we must treat these users with respect, not force feed them the popovers,
interstitials and video ads that they are trying to get rid of.
After three years of hard work, we have now crafted a set of unique patent-pending
technologies that finally solve the ad block problem. We believe our solution is “firm
but fair”. It allows publishers to recover revenue, while treating ad block users as
valued audience members. Meanwhile, it allows users to enjoy a quality experience
without inadvertently putting their favourite websites out of business. If this sounds
like a solution you need, please get in touch with us.
Afterword by Campbell Foster, Director Product Marketing, Adobe
When I first met Sean Blanchfield in March, 2014, I was struck by his
level-headed, clear-eyed analysis of ad blocking. At the time, ad blocking
was more of an issue in the UK and continental Europe, and I hadn’t put too much
thought into the potential impact of this innocent browser add-on. Our discussions
with Sean and his colleagues at PageFair helped me and my colleagues at Adobe
better understand the delicate balance between three constituent rights-holders:
Content publishers, who have a right to profit from their legally produced, owned and
distributed product; Advertisers, who have a right to communicate with consumers;
and Consumers, who have a right to choose what they read, listen to, learn and feel. It
remains a delicate balance, with no obvious solutions or easy answers.
Adobe Primetime’s customers – the largest broadcasters, cable networks and content
distributors in the world – express frustration and ambivalence about the issue,
alternating between tacit acceptance of ad blocker installations among a small
minority of its users, on the one hand, and on the other, a desire to declare all-out war
on the companies that profit from ad blocking. Advertisers wish to continue
connecting with consumers, but understand that a broadly targeted campaign, or
poorly executed creative, risks alienating more people than it charms. Consumers, for
the most part, accept the tradeoff that comes with “free” – I’ll give you information
about me in exchange for your TV show, film, news article, or service – but draw the
line at advertising that’s intrusive, annoying, irrelevant or downright creepy. And so it
goes.
No matter your views on whose rights trump whose, the economic impact of ad
blocking is real and measureable. Our goal with this research is to shed light on the
effects of ad blocking so the industry can develop better solutions for content
publishers, advertisers and consumers alike. In so doing, we hope we can do our part
to make consumption of digital content on any screen a little bit cleaner, friendlier, and
more enlightening. We hope you’ll help.
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 13
14. About PageFair
PageFair is the leader in ad block solutions for website publishers. PageFair
Analytics is used by over 2000 publishers to measure their exposure to ad
blocking. PageFair technology is used by many premium publishers to restore
blocked ad inventory. PageFair Ads is a self-serve advertising platform that
displays non-intrusive ad formats to ad block users.
Find out more at pagefair.com and follow @pagefair on Twitter.
What is ad blocking?
Ad blocking extensions, browsers, VPNs or DNS solutions act like a firewall between the web browser and all known ad servers. Most ads are
blocked by open-source web browser extensions, installed by end users. The database of blocked ad servers is curated by a large and active
open source community. The most popular ad block extensions are “Adblock Plus” and “AdBlock”. Once installed, these extensions
automatically block ads on all websites and are effective against almost all ad formats.
Background
About Adobe Primetime
Adobe Primetime brings TV to every IP-connected screen. It gives
programmers and operators modular capabilities to stream, protect, analyze,
and monetize video across desktops and devices. Finally, you can profitably
broadcast live, linear, and video-on-demand programming everywhere.
Find out more at adobe.com/primetime and follow @AdobePrimetime.
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 14
17. US share of ads blocked by state (Q2 2015)
State Oregon Washington Vermont Nevada Delaware California Idaho New Hampshire Alaska Utah Arizona
MAU’s 16.4% 15.5% 15.0% 14.8% 14.8% 14.4% 14.4% 14.4% 14.3% 14.2% 14.1%
Month Massachusetts New Jersey North Dakota Indiana Iowa Wisconsin Rhode Island Hawaii Maine Minnesota Michigan
MAU’s 14.1% 14.0% 13.9% 13.8% 13.8% 13.8% 13.7% 13.7% 13.5% 13.5% 13.5%
Month Ohio New York West Virginia Maryland Oklahoma Georgia New Mexico Kansas Pennsylvania Montana Missouri
MAU’s 13.5% 13.4% 13.3% 13.3% 13.2% 13.2% 13.2% 13.0% 12.8% 12.8% 12.8%
Month Arkansas Florida North Carolina Louisiana Illinois South Carolina Colorado Texas Tennessee Connecticut Alabama
MAU’s 12.7% 12.7% 12.7% 12.6% 12.6% 12.5% 12.5% 12.4% 12.2% 11.9% 11.8%
Month South Dakota Mississippi Nebraska Kentucky Wyoming Virginia District of Columbia
MAU’s 11.6% 11.5% 11.1% 11.1% 10.7% 10.5% 8.2%
Share of internet users using ad blocking software across Europe by country (Q2 2015)
Country Greece Poland Malta Estonia Germany Sweden Denmark Hungary
United
Kingdom Austria Portugal Finland Slovenia Croatia
MAU’s 37.50% 34.90% 27.70% 25.30% 25.30% 25.10% 23.30% 23.20% 21.10% 20.90% 20.80% 19.30% 19.30% 19.20%
Country Lithuania Romania Ireland Bulgaria Spain Latvia Cyprus Netherlands Luxembourg Italy Belgium Czech Republic France Slovakia
MAU’s 19.20% 18.00% 17.70% 16.00% 16.00% 14.70% 14.30% 13.90% 13.70% 12.90% 12.00% 10.90% 10.30% 8.90%
PAGEFAIR AND ADOBE | 2015 Ad Blocking Report 17
Tables