Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
With the innate measurability of digital comes a new set of considerations on how to deliver and evaluate advertising activity. The Value of a Digital Ad is a collection of comScore research which demonstrates how clean impressions that are free from invalid traffic and fraud, as well as viewable by human audiences, are fundamental to success.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
With the innate measurability of digital comes a new set of considerations on how to deliver and evaluate advertising activity. The Value of a Digital Ad is a collection of comScore research which demonstrates how clean impressions that are free from invalid traffic and fraud, as well as viewable by human audiences, are fundamental to success.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence ReportAdobe
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
Online Advertising: 25 Stats and Facts that Break it All DownWishpond
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage?
2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better.
Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Etude enjeux data des décideurs francais - iProspect - Les Echos Medias - 2016Romain Fonnier
Les Echosmédias s’est associé avec iProspect pour interroger 600 décideurs sur leurs projets data, leurs craintes et leurs ambitions dans ce domaine, et dévoile aujourd’hui les résultats de cette étude « Enjeux Data des décideurs français ».
Ces décideurs, représentant aussi bien des grands groupes que des TPE/PME, confirment que la data est une réelle préoccupation : 88% d’entre eux déclarent en effet s’y intéresser. 66% ont par ailleurs prévu d’intégrer la data dans leur stratégie marketing dans les 18 prochains mois. Avec un CRM déjà mis en place pour 65% des répondants, ils ont l’ambition d’aller plus loin : 54% ont l’intention de déployer une DMP. Ils avouent en revanche qu’il est difficile d’identifier les meilleurs partenaires techniques (85%) et plus d’1/3 des répondants auraient besoin d’un accompagnement business et organisationnel en plus du soutien technologique.
http://www.lesechosmedias.fr/actualites/data-ce-quen-pensent-les-decision-makers/?utm_source=siteladn&utm_medium=paveexpand&utm_campaign=etudedata
Baromètre Mobile Marketing Association France - infographie - T2 2015Romain Fonnier
En réponse à une large attente des décideurs en entreprise de mieux appréhender le marché du mobile (Smartphones et Tablettes) la Mobile Marketing Association France propose gratuitement la onzieme édition du Baromètre du Marketing Mobile. Mis à jour trimestriellement et composé d’informations de valeur avec une vingtaine d’indicateurs clés, ce baromètre indépendant a pour objectif de décrypter les usages et de quantifier l’importance du mobile pour des dizaines de millions de Français. Il présente notamment les dynamiques clés du marché, le profil des Français qui utilisent régulièrement leur Smartphone et permet ainsi aux entreprises de mieux évaluer les opportunités de développer leur présence sur ce média.
Le Baromètre trimestriel du Marketing Mobile est élaboré en en partenariat avec comScore, GfK, Médiamétrie ainsi qu’Orange et 1000mercis.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence ReportAdobe
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
Online Advertising: 25 Stats and Facts that Break it All DownWishpond
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage?
2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better.
Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Etude enjeux data des décideurs francais - iProspect - Les Echos Medias - 2016Romain Fonnier
Les Echosmédias s’est associé avec iProspect pour interroger 600 décideurs sur leurs projets data, leurs craintes et leurs ambitions dans ce domaine, et dévoile aujourd’hui les résultats de cette étude « Enjeux Data des décideurs français ».
Ces décideurs, représentant aussi bien des grands groupes que des TPE/PME, confirment que la data est une réelle préoccupation : 88% d’entre eux déclarent en effet s’y intéresser. 66% ont par ailleurs prévu d’intégrer la data dans leur stratégie marketing dans les 18 prochains mois. Avec un CRM déjà mis en place pour 65% des répondants, ils ont l’ambition d’aller plus loin : 54% ont l’intention de déployer une DMP. Ils avouent en revanche qu’il est difficile d’identifier les meilleurs partenaires techniques (85%) et plus d’1/3 des répondants auraient besoin d’un accompagnement business et organisationnel en plus du soutien technologique.
http://www.lesechosmedias.fr/actualites/data-ce-quen-pensent-les-decision-makers/?utm_source=siteladn&utm_medium=paveexpand&utm_campaign=etudedata
Baromètre Mobile Marketing Association France - infographie - T2 2015Romain Fonnier
En réponse à une large attente des décideurs en entreprise de mieux appréhender le marché du mobile (Smartphones et Tablettes) la Mobile Marketing Association France propose gratuitement la onzieme édition du Baromètre du Marketing Mobile. Mis à jour trimestriellement et composé d’informations de valeur avec une vingtaine d’indicateurs clés, ce baromètre indépendant a pour objectif de décrypter les usages et de quantifier l’importance du mobile pour des dizaines de millions de Français. Il présente notamment les dynamiques clés du marché, le profil des Français qui utilisent régulièrement leur Smartphone et permet ainsi aux entreprises de mieux évaluer les opportunités de développer leur présence sur ce média.
Le Baromètre trimestriel du Marketing Mobile est élaboré en en partenariat avec comScore, GfK, Médiamétrie ainsi qu’Orange et 1000mercis.
Facebook et Twitter : quand le passé dicte le futur - livre blanc - Kantar me...Romain Fonnier
Un brevet, un recrutement ou encore l’acquisition d’une société peuvent en dire long sur la direction qu’une entreprise souhaite prendre. Dans une activité aussi mouvante que les médias sociaux, il n’est pas surprenant d’assister à ce type d’actualité, avec notamment des rachats médiatisés à coûts de millions, voire de milliards de dollars. Dans cet exercice, les deux géants de l’industrie, Facebook et Twitter, ne sont pas en reste.
Les historiens ne nous contrediront pas : la meilleure façon de prédire l’avenir est d’examiner et de comprendre le passé. Dès lors, quels enseignements pouvons-nous tirer des acquisitions passées de Facebook et Twitter ? Et inversement : à l’aune de ces acquisitions, peut-on mieux cerner leur stratégie ? Les réponses à ces questions se trouvent dans notre livre blanc « Facebook & Twitter : quand le passé dicte le futur » qui s’intéresse à l’ensemble des acquisitions de Facebook et Twitter depuis leur création ainsi qu’a leur futur respectif grâce à des illustrations de facilitation graphique.
The cost of ad blocking - Page Fair and Adobe 2015 ReportRomain Fonnier
Avec une croissance de 41% du nombre d’utilisateurs d’adblockers, le manque à gagner lié aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une étude Adobe pour PageFair. C’est environ le double par rapport à 2015. En janvier 2015, 181 millions d’internautes utilisaient des adblockers. La France fait partie des pays avec la plus faible pénétration d’adblockers à 10,4%. 25,3% des Allemands les utilisent selon les chiffres du 2ème trimestre 2015. Le mobile est peu impacté : il représente 2% du total du blocage. Du côté des navigateurs, il apparaît que les adblockers sont le plus utilisés sur Chrome : 64% des blocages au Q2 2015 (+51% en un an).
Baromètre sur les adblocks sur le marché Français - IAB - Novembre 2016Romain Fonnier
De 30% en début d’année, le taux d'adoption des adblocks sur le marché français est ainsi passé à 36% en fin d’année, soit une augmentation de +20% d’après le 2ème baromètre IAB France – Ipsos publié à l'occasion du colloque annuel de l'IAB France.
L'étude fait apparaître une augmentation sur toutes les tranches d'âge, notamment les 25-34 et les seniors. Dans le même temps, le nombre d'utilisateurs d'adblocks ayant décidé de le désactiver passe de 5 à 9%.
Baromètre trimestriel de l’audience du e commerce en France - 2ème trimestre ...Romain Fonnier
D’après l’Observatoire des Usages Internet de Médiamétrie d’Avril-Juin 2016, près de 36 millions d’internautes ont déjà effectué des achats en ligne, soit plus de 4 internautes sur 5 (79,8%). Cela représente près d’1,3 million de cyberacheteurs de plus qu’il y a un an.
Pour Bertrand Krug, Directeur Adjoint de Médiamétrie//NetRatings : « le top mobile issu de la nouvelle Audience Internet Mobile de Médiamétrie démontre la puissance des enseignes qui développent une stratégie Cross Devices. L’utilisation des écrans mobiles permet aux marques d’accompagner les cyberacheteurs tout au long de leur parcours d’achat . »
Marc Lolivier, Délégué Général de la Fevad, souligne que « les chiffres montrent l’explosion du m-commerce. Cette évolution est extrêmement rapide et devrait se poursuivre dans les années à venir. »
Médiamétrie//NetRatings et la Fevad publient chaque trimestre le classement d’audience des quinze premiers sites d’e-commerce, tous secteurs confondus. Ce classement trimestriel permet de suivre l’évolution de l’audience des principaux sites marchands français en nombre de visiteurs et en pourcentage de la population d’internautes sur la période concernée. Le baromètre comporte également le classement des sites de tourisme en ligne ainsi qu’un top spécifique lié à l’actualité
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
The Foreign Investment Regulation Review, 3rd editionMatheson Law Firm
Gina Conheady and Kacey O’Driscoll provide insight into the national regulatory framework for foreign investment review in Ireland, and an overview of current trends and developments in this sector.
The consumer landscape has changed over the last ten years. New digital and mobile platforms and devices have transformed the way consumers interact with the organisations they do business with.
Read our new white paper to understand why cross-channel segmentation is more important than ever to keep up with today's hyper-connected consumers and what are the 8 critical success factors for an effective cross-channel classification.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
How do you build respect?
If you create content that entertains, answers a question, or empowers your
audience, you’re providing value. Building a respectful relationship ultimately
comes through the exchange of interactions. You deliver great content that
serves a need and your reader gives you permission to enter their inbox or their
social feeds. This is the beginning stages of the relationship and ultimately the
road to a business transaction.
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
We are all living through a period of exciting, widespread
technological change. We need to be prepared to take on
the challenges and embrace the many opportunities that
the data revolution brings.
The Future of Retail - Marketing and Merchandising Trend ReportNurun
Nurun's Toronto office has created a Marketing and Merchandising report that offers a thought-provoking look at six key trends:
Social Product Discovery, Consideration and Evaluation
Product Placement Morphs into Content + Commerce
The Integrated Expansion of the Omni-Channel Storefront
The New Geography of Merchandising
I’ll Trade My Privacy for a $5 Coupon
Sophisticated Frugality
This is the first of five trend reports. The culmination of trend scanning and subsequent phases will inform future scenarios in our final strategic foresight report, to be released in 2013.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
How to Deliver Exceptional Customer EngagementCognizant
By using customer engagement techniques such as human-centric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Similar to 16 for 16 trends handbook - Ignition one - 2016 (20)
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
ID5 - the state of digital identity - 2021Romain Fonnier
Dépendre des cohortes et des signaux déterministes n’est pas suffisant pour permettre au secteur de prospérer dans un avenir sans cookies ; le rapport d’ID5 sur l’identité le démontre
Pour son deuxième rapport, le fournisseur de solutions d’identité a sondé le secteur afin d’évaluer l’importance de l’identité dans la publicité numérique et la manière dont les perspectives sur l’identité ont évolué au fil du temps. Le dernier rapport révèle que l’identité est de plus en plus prioritaire dans le paysage de la publicité numérique : 82 % des personnes interrogées ont déclaré qu’elles considéraient l’identification numérique des utilisateurs comme « très importante » pour leur entreprise. L’adoption de solutions d’identité universelle est sur une trajectoire ascendante, 43 % des répondants du secteur déclarant être déjà impliqués avec des fournisseurs d’identité universelle et 43 % supplémentaires déclarant être en phase d’évaluation.
Audio programmatique panorama des acteurs technologiques sell side - iab fr...Romain Fonnier
PANORAMA DES ACTEURS DE LA PUBLICITÉ AUDIO PROGRAMMATIQUE EN FRANCE, ETAT DES LIEUX ET PERSPECTIVES 2021
Webinar organisé le vendredi 22 Janvier de 15h à 15h45
Cette année, le Salon de la Radio a été remplacé par le RadioWeek, qui s'est tenu 100% en ligne durant 5 journées thématiques du 18 au 22 janvier 2021.
A cette occasion, l'IAB France a organisé un webinar autour de l'Audio Programmatique afin de présenter les travaux de la Task Force Audio Digital et les perspectives 2021.
Le barometre du programmatique - IAB France - 2021Romain Fonnier
L'IAB France publie son 1er Baromètre Programmatique. Vendredi 5 Février 2021- L'Interactive Advertising Bureau France (IAB France) crée le 1er Baromètre Programmatique qui présente l’évolution du marché en 2020 (vs 2019) et les niveaux d’investissements programmatiques en France sur l’ensemble des environnements publicitaires excluant les wall garden, le social et le search.
Cette 1e édition du Baromètre Programmatique a été réalisée dans le cadre des travaux de la Task Force Programmatique pilotée par Philippe Framezelle, Directeur de la Régie Adverline et présentée le 4 février lors d’un webinaire.
Destiné à l’ensemble des acteurs de la chaîne de valeur, ce baromètre a pour objectif d’apporter plus d’insights et de lisibilité au marché par un suivi régulier de l’état des achats programmatiques en France.
Les données partagées dans ce baromètre ont fait l’objet d’une analyse approfondie menée par Adomik, technologie d’analyse de la data. Le Baromètre met en avant la répartition des achats programmatiques par format, device, type de deal et offre une vue sur les CPM, les top annonceurs et top bidders. Sur le périmètre mesuré, les investissements 2020 sont en diminution de -4,3% et le CPM moyen en programmatique se situe à 0,96€.
Pour la 1ère fois, le mobile est le device en tête des achats programmatiques.
On constate une chute des CPM lors du premier confinement qui n’a pas été confirmé lors du second avec une remontée des CPM sur le dernier trimestre.
La publicite TV segmentée - IAB France - Octobre 2020Romain Fonnier
L’AF2M, l’IAB France et le SNPTV s’associent pour publier un Guide sur « La publicité segmentée » destiné aux annonceurs
Elaboré par les experts des groupes de travail de l’IAB, de l’AF2M et du SNPTV, ce guide s’adresse à tous les annonceurs désireux de mieux comprendre les spécificités de cette nouvelle opportunité TV.
Les lecteurs y découvriront l’architecture technologique mise en place, ainsi que le calendrier de mise en œuvre jusqu’à fin 2021 avec les différentes étapes successives, les modes de réception compatibles avec ce type de publicité et enfin les échanges nécessaires entre les opérateurs de télécommunication et les éditeurs de chaînes de télévision. Par ailleurs, afin de clarifier et faciliter la compréhension de tous, un glossaire a été élaboré, reprenant les termes utilisés en matière de TV segmentée.
Ce Guide est disponible et téléchargeable dès maintenant sur les sites des 3 associations contributrices.
« Ce Guide a été construit afin d’aider les annonceurs à mieux comprendre la complémentarité entre la TV traditionnelle et la TV segmentée. Il exprime bien les nouvelles possibilités offertes aux marques sachant que les limites actuelles seront levées progressivement pour permettre le développement d’un nouveau marché. ». Isabelle Vignon, Déléguée Générale SNPTV.
« Nous sommes très heureux de nous être associés à l’AF2M et au SNPTV pour publier ce guide qui nous a semblé nécessaire alors que nous sommes au démarrage de la phase de convergence entre Télévision et Digital. Ce n’est que le début d’une nouvelle expérience publicitaire que tous les acteurs de l’adtech suivent avec attention. » Jacques Cazin, CEO Adways et responsable de la Task Force Vidéo & TV segmentée de l’IAB France.
« La Télévision, grâce au Digital et à la forte implication des Opérateurs, va offrir de nouvelles possibilités aux marques pour toucher leurs cibles. Opportunités qui feront naître, à n’en pas douter, de nouvelles approches ou stratégies de communication de la part d’annonceurs, grands ou petits. » Natalie Jouen Arzur, Déléguée Générale de l’AF2M.
Guide cookieless - Quel futur pour le cookie ? - IAB france - 2020Romain Fonnier
L’IAB France publie un guide sur le futur du ciblage sans cookies tiers
Elaboré par les experts du groupe de travail « Identity Cokieless » de l’IAB France, ce guide s’adresse principalement aux acteurs de l’industrie du marketing et de la communication en ligne qui s’interrogent sur l’avenir du cookie tiers et le devenir du ciblage publicitaire. Ce guide à vocation pédagogique s’adresse à un public désireux de mieux comprendre le fonctionnement des cookies, comment ils sont recueillis et activés à des fins de communication en ligne.
Les experts de la Task Force Identity Cookieless ont fait le point sur les solutions aujourd’hui envisagées à date. L’ensemble de ces réflexions est rassemblé dans un guide.
Une architecture claire et simple sous la forme d’intercalaires qui permet au lecteur de trouver rapidement les informations liées à chaque solution.
Augustin Decré, pilote de la Task Force Identity Cookieless et Managing Director Southern Europe d'Index Exchange précise: "Alors que beaucoup d’acteurs de l’industrie évoquent déjà la fin du cookie tiers pour 2022, il n’existe actuellement pas de solution idéale pour remplacer cet identifiant, qui reste, depuis 25 ans, une infrastructure essentielle pour l’ensemble de la publicité digitale. »
A ce jour, des questions subsistent encore, les entreprises de l’industrie restent mobilisées, sur le plan européen et international via le projet REARC de l’IAB, pour apporter de nouvelles solutions viables sur le long terme.
Des mises à jour régulières seront effectuées selon les nouvelles approches envisagées.
Un webinar sur le même thème, a été organisé par l’IAB France le 10 décembre dernier. Plus de 150 participants ont été réunis autour des 10 experts membres et pilotes des groupes de travail de la TF Identity Cookieless afin de présenter les grandes lignes du guide cookieless.
Smart lance son « Identity Indicator »
Dans un contexte où l’industrie de la publicité se prépare à un avenir sans cookie, Smart dévoile son Smart Indicator (disponible ici), un rapport conçu à destination des acheteurs médias et des éditeurs pour mieux comprendre l’impact de la dépréciation des cookies tiers et des ID mobile en temps réel. L’« Identity Indicator » de Smart offre un regard trimestriel sur les tendances émergentes autour du consentement et de l’identité, dans la transition vers un écosystème de publicité numérique privilégiant la confidentialité.
Toutes les données de ce rapport proviennent du SSP de Smart et ont été collectées du 8 au 28 mars 2021 sur l’inventaire web et/ou mobile de tous les éditeurs de Smart dans les marchés suivants : le Brésil, la France, l’Allemagne, l’Italie, le Mexique, l’Espagne, le Royaume-Uni et les États-Unis.
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Le guide de la brand safety et brand suitability - SRI - 2021Romain Fonnier
En mars 2020, le marché publicitaire digital s’est resserré : le confinement a provoqué une réduction des campagnes, mais aussi une généralisation des filtres bloquant la publicité dans les contextes liés au Covid19. Cela a eu un impact conséquent sur la monétisation publicitaire des contenus premium. Cet épisode, qui a pénalisé directement les éditeurs et leurs régies, a révélé un grand besoin de clarification et de pédagogie en matière de brand safety. Dans cette perspective, les experts du SRI ont rassemblé leurs connaissances et pratiques du sujet dans un nouveau ‘Pense pas bête’ : le Guide de la brand safety et de la brand suitability.
Face à la dispersion des campagnes digitales, les annonceurs et leurs agences doivent s’assurer que les contextes de diffusion sont appropriés aux marques et que leurs campagnes ne financent pas des contenus universellement jugés indésirables (contenus illégaux, pornographiques ou incitant à la haine par exemple). Si ces pratiques ne sont pas nouvelles, les outils et les technologies de filtrage utilisés se sont récemment multipliés et complexifiés, et leur gestion induit parfois des effets contre-productifs. Les marques, pour ne pas associer associer leurs campagnes à des contenus inappropriés, peuvent actionner ces filtres à différents niveaux de la chaine publicitaire, notamment sur la base de mots clés, appelés aussi blacklists ou blocklists. Mais leur emploi, parfois maladroit, redondant ou excessif, impacte directement les volumes d’inventaires publicitaires disponibles sur les sites et de la même manière, l’efficacité des campagnes.
Aussi, comme il l’a déjà fait avec le programmatique, les cookies ou l’efficacité, le SRI propose dans un nouveau ‘Pense pas Bête’ de considérer cette légitime préoccupation des marques pour en donner une vue d’ensemble claire et pédagogique. Ce document est basé sur des entretiens avec de nombreuses parties prenantes - éditeurs, agences & tech - et réconcilie les visions sell side et buy side. En effet, pour que chacun puisse jouer efficacement son rôle dans la chaîne, il est essentiel de s’accorder sur une vision commune. C’est l’objet de ce guide qui permet de partager des définitions, de clarifier les rôles de chacun, de comprendre le fonctionnement des outils et de rassembler quelques bonnes pratiques et recommandations.
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Le champ des possibles en matière d’optimisation des
performances susceptibles de rendre les campagnes
de publicité plus efficaces, est pour les annonceurs
comme pour les prestataires très étendu.
Chose inconcevable avec la publicité offline.
Ainsi, afin de pouvoir suivre les statistiques d’une
campagne online, un annonceur va intégrer à ses
liens de redirection des trackings qui permettront par
la suite l’étude des résultats sur un outil d’analyse
approprié et il pourra également arriver que
l’annonceur utilise deux outils d’analyse statistique,
voire, si un prestataire est impliqué dans la gestion
de la campagne, que ce dernier ajoute également son
propre outil d’analyse.
Malheureusement, il est très rare que l’on puisse
coordonner les différents outils de mesure afin de
permettre l’obtention d’informations communes.
De fait, les données varient le plus souvent au niveau
des clics et des impressions. Cela peut être parfois
source de désaccord entre les deux entités que sont
l’annonceur et le prestataire, tous deux impliqués
au même titre dans la campagne publicitaire.
Bien évidemment, force est de constater qu’il n’y a
pas d’outil d’analyse meilleur qu’un autre, et si les
données obtenues diffèrent souvent, c’est d’abord
que les méthodes et les facteurs d’analyse divergent
beaucoup d’un outil à l’autre.
À partir de quand faut-il essayer de comprendre
l’écart de statistiques ? Nous le verrons au travers de
ce document.
L'édition 2019 du Black Friday a été une fois encore le temps fort du secteur Retail
sur la fin d'année, véritable rampe de lancement de la période englobant Noël et
les soldes d'hiver. De plus en plus plébiscité par les marques et les internautes
(62% des internautes profitent du Black Friday selon un sondage BVA de novembre 2019), le Black Friday 2019 s'est distingué avec un démarrage précoce pour
certains marchands, anticipant d'une semaine la date "officielle" de lancement
afin de couper l'herbe sous le pied de la concurrence en proposant des offres très
agressives d'entrée de jeu.
De façon encore plus visible que lors des précédentes éditions, les soldes continuent de perdre en importance au profit du Black Friday, notamment sur les
secteurs de l'Habillement et de la High tech.
Le volume de business généré à l'occasion de ce temps fort en fait un moment clé
dans la stratégie d'affiliation des marchands qui peuvent s'appuyer à cette occasion sur des verticaux puissants et déclencheurs d'achat pour démultiplier leurs
ventes. L'écosystème des Editeurs a été tout particulièrement dynamique cette
année et a fait la part belle à l'innovation en proposant des dispositifs puissants
alliant personnalisation et performances.
Dans la présente étude, vous trouverez une analyse des principaux indicateurs
clés de performance par secteur d'activité ainsi qu'une vision affinée sur les 3
temps forts qui se se sont dégagés du Black Friday 2019: la semaine précédant le
jour J, le week-end du Black Friday et la CyberWeek qui a suivi.
Le Baromètre du Lead du CPA vous est présenté par les membres du Collège Lead du CPA, acteurs du
marketing digital et spécialistes de la génération de leads. Tous les résultats proviennent d’une étude menée
par les rédacteurs du Baromètre sur une période d’analyse des chiffres de Septembre 2018 à Août 2019 inclus.
Résultats – SONDAGES IAB / CPA – « Les conséquences économiques de la crise c...Romain Fonnier
Résultats des sondages IAB / CPA : «Les conséquences économiques de la crise covid-19»
A l’image de nombreux pays à travers le monde adoptant des mesures pour lutter contre la propagation du virus COVID-19 dont le confinement, l’économie française est gravement touchée et le digital ne fait pas exception. De nombreux secteurs ont besoin d’un soutien public pour traverser ces moments difficiles. Les gouvernements prennent des mesures de soutien de l’économie et d’anticipation de la reprise d’activité. Le digital ne doit pas en être exempté.
Dans le cadre de la crise sanitaire que nous traversons (Covid 19), le CPA et l’IAB ont réalisé un sondage auprès de leurs adhérents, afin de comprendre les principales préoccupations de l’industrie et les conséquences économiques de cette crise mondiale. Plus de 100 dirigeants d’entreprises représentatives des acteurs du marketing et de la publicité digitale en France (éditeurs, régies, agences, adtech, etc.) ont répondu au questionnaire entre le 7 et le 27 avril dernier.
Tracking : 7 points à vérifier pour comprendre les écarts statistiquesRomain Fonnier
Les annonceurs sont confrontés à des écarts de comptages croissants entre les technologies qu’ils utilisent dans le cadre de leurs campagnes marketing online. Ces écarts brouillent la mesure et l’analyse des performances des opérations mais posent aussi des soucis de facturation de plus en plus fréquents. Afin d’aider tous les acteurs de la chaine marketing digital à mieux cerner les raisons qui sont à l’origine de ces écarts et de leur donner les conseils de première urgence pour les réduire, nous, membres du Collège Technologie du CPA, avons rédigé ces fiches. Elles ont pour but de contribuer à faciliter la compréhension de notre industrie et, en expliquant les phénomènes, de poser des bases permettant à tous d’avoir un repère commun.
Baromètre de l'affiliation - Edition 2020 - CPA FranceRomain Fonnier
Le Baromètre de l’affiliation 2020 est l’outil de référence pour piloter et optimiser sa stratégie d’affiliation, tout au long de l’année.
Cette nouvelle édition de notre, désormais, incontournable baromètre de l’affiliation se veut
plus riche que jamais. Portée par les membres du CPA (Collectif Pour les Acteurs du marketing
digital), elle recouvre les 15 principaux secteurs d’activités de l’e-commerce en France.
L’affiliation est au cœur de la plupart des stratégies digitales d’acquisition et fidélisation des
annonceurs. Ce baromètre apporte donc un éclairage indispensable pour bien appréhender ce
levier clé du mix marketing à la performance.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
21eme observatoire de l'e pub - sri - 2019Romain Fonnier
Cette étude de référence, initiée par le SRI et réalisée par le cabinet de conseil et d’audit PwC, en partenariat avec l’UDECAM, donne un éclairage indispensable sur le marché publicitaire digital et son écosystème, en analysant l’évolution de son chiffre d’affaires net par leviers, par formats, par modes d’achat et par devices[1].
Le marché français de la publicité digitale atteint 4 876 M€de chiffre d’affaires net sur l’ensemble de l’année 2018, en progression de +17% par rapport à 2017.
Depuis 2008, le marché n’a cessé de croître et d’évoluer, au rythme soutenu de la digitalisation des médias, des audiences, des organisations et des annonceurs.
En 2018, la publicité digitale retrouve une vigueur jamais observée depuis 2009
Avec une croissance de 17% par rapport à 2017, le marché de la publicité digitale[2]compte pour 4 876M€ en 2018. En 10 ans, le marché a été multiplié par 2,5[3].
Sur l’ensemble de l’année :
Le Search progresse de 11%, il représente 45% du marché global et un CA net de 2 275M€
Le Display global connaît une croissance de 30% (1974M€), il représente 40% du digital mais son évolution est très contrastée :
Display Social : +63, soit 22% du marché global et un CA net de 1 088M€
Display hors Social : +5%, soit 18% du marché global et un CA net de 886M€
Les « Autres Leviers »sont quant à eux en croissance de +6%, ils représentent 15% du marché global, et leur CA net s’élève à 735M€ :
Affiliation : +7,5%
Comparateurs : + 6%
Emailing : +2%)
Les Médias dits « Historiques »représentent 16% du Display global et 36% du Display hors Social[4]
L’IAB France publie son premier guide sur la data qui fournit aux annonceurs, agences et éditeurs une vision claire des meilleures pratiques de la data. Qu’est-ce qu’une donnée ? A quels objectifs de campagne répond-t-elle ? Quels en sont les usages ? Les tendances ?
Dans un monde où les consommateurs et citoyens sont de plus en plus connectés, la data représente un enjeu majeur et un véritable levier de digitalisation pour les entreprises. La consommation des données et leur utilisation sont au coeur des préoccupations actuelles et représente un avantage concurrentiel pour les acteurs du marché ; la mise en place du RGPD en est la preuve et il nous a semblé pertinent de produire ce guide afin d’aider les lecteurs à identifier les bonnes méthodologies d’usages de la data.
Fruit de l’expertise et de la collaboration des entreprises expertes du réseau IAB France, ce guide présente une approche claire et simple des données pour en comprendre leur valeur et leurs usages dans les stratégies de marketing en ligne.
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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2. TABLE OF CONTENTS
2
Welcome 3
Trend 01: Scaling Walled Gardens 4
Trend 02: Enabled Audiences 5
Trend 03: Omni-Context 6
Trend 04: Email Warming 7
Trend 05: High Frequency, Low Curation 8
Trend 06: Audience Tunnel Vision 9
Trend 07: Marketing Personification 10
Trend 08: Data is the Enemy 11
Trend 09: Bad Apples and Ad Blocking 12
Trend 10: Mobile Obsession 13
Trend 11: Virtual Reality 14
Trend 12: Money is (no longer) an Object 15
Trend 13: Journeys to Convergence 16
Trend 14: Well-Connected 17
Trend 15: Stop Making Sense 18
Trend 16: Marketers as Rain Makers 19
Key Takeaways 20
About IgnitionOne 21
3. 3
Every industry has its trends and marketers by nature are attracted to that next shiny object. From QR codes destined to
revolutionize mobile to the 2004 prediction that music players (like iPods) may someday support video, trends come and go with
every passing year. While trend prognosticating is interesting, the trick is to understand which ones are worth your focus, your
time and your investment with the real potential to move your business forward. To help, the pages that follow will step you
through the 16 trends we see as the most interesting and/or valuable for marketers in 2016, along with advice on how these
trends can be used in the real world to benefit your brand.
Want more detail? Here’s a direct link to the playback of the webinar on this same topic:
http://www.ignitionone.com/16-for-16-webinar-playback
Let’s get started.
Welcome
4. 4
The Trend
Walled gardens on the Internet gained a lot of ground in 2015, and will continue to do
so as 2016 goes on. Facebook and Google dominate this concept, and marketers are
quickly learning how to thrive in and around these walls.
In August 2015, over one billion people logged onto Facebook in a single day,
meaning one in every seven people on the planet visited the social site in that 24-
hour period. When it comes to reach and relevance, social is Facebook. And with
the launch of Facebook Custom Audiences, brands can leverage existing first-party
anonymous and known data to engage customers with highly relevant content within
Facebook throughout the customer journey.
Facebook’s Website Custom Audiences has become a powerful and proven cross-
device remarketing tactic during the consideration phase.
What it means to you
It’s important to find ways to use your data to target smarter across Facebook ,
and tailor your content to the context as well as the interests of the audience.
Look for new ways to combine channels with Facebook, allowing for a coordinated,
orchestrated customer experience with brand.
Scaling Walled Gardens
TREND
01
5. 5
The Trend
With the rising popularity of tools like Facebook Website
Custom Audiences and Google’s introduction of Customer
Match, it’s clear that 2016 is becoming the year of
enabled audience. Marketers should embrace this trend,
which complements increasing consumer demand for
personalization, and utilize smarter data-management
tools to enhance enabled audience capabilities.
What it Means to You
The key to this trend is to supplement tools offered by
companies like Google and Facebook with other data-
driven algorithms to make the most out of what’s being
offered in the marketplace. For example, search is a
steady performer in all verticals, but with cost-per-clicks
rising and finite inventory, the focus needs to shift to
audience for maximum marketing impact.
Enabled Audiences
TREND
02
6. 6
The Trend
True one-to-one communication starts with gaining customer insight across channels. Consumer behaviors, marketing and
technology are all tectonic forces deep below the surface of messaging, shaping strategy. The message is the point at which
all of these forces come into contact. First and foremost, marketers need better insight on the needs and intentions of their
customers at specific moments in time, and to be able to take action in the context of those insights.
What it Means to You
Faster Insights: Marketers should have as much relevant data as possible at their fingertips, and also have the ability to readily
glean insights from that data without having to wait for help from IT or an analyst.
Find Hidden Gems: Gain the ability to ask any questions of the data – relative to any attribute and drill down to any level of
detail.
Automated Interaction: The volume of customer data is so large that it is impossible to act upon it manually – and that’s
precisely what automation provides. Marketers need a marketing platform that translates those customer insights into
automated actions. However, it’s important to remember that the breadth and quality of data you bring to your automation is
going to determine the quality of marketing and the associated results.
Engage across channels: Consumers are engaging with brands across channels. Data from all of those channels should be used
to form views and connect with customers consistently cross-channel.
Omni-Context
TREND
03
7. 7
The Trend
Only 7% of consumers agreed with the statement that “Email
offers are usually well-timed with my needs.” The truth is, they
are well aware of how much data and information marketers
and companies have amassed about them – and they expect
that data to be used for their own benefit. Especially when it
comes to email marketing. The tactic has seemed to reach a
critical mass, with 2016 leading to higher expectations from
customers in terms of email communications with brands.
What It Means to You
Use email marketing with the main goal of advancing the
consumer relationship with the brand. It’s a tool to connect
with audiences in a meaningful way, driving engagement
and interactions between digital touchpoints. For example,
sponsored content on social may drive open rates to get
exclusive discounts. Use data to identify personalized
audiences, and get specific in email messaging. If audiences
consistently see relevant messaging from a brand, they’re more
likely to warm up to email once again.
Email Warming
TREND
04
8. 8
The Trend
2016 is all about making sure the right message makes it to the
right people. The average consumer is exposed to about
50,000 marketing messages per day, compared to 5,000 a
day in the 1970s. Content is king, but content without
relevance is a false idol. There is an increasing focus
on context and conversation instead of merely
campaigns.
What It Means to You
Have the conversations internally in order to
open up those silos with the need for stronger
coordination of messaging. Churning out content
without quality assurance and an end-goal that
guides creation won’t deliver results. Focus on
the interests of your most qualified audiences, and
ensure that messaging isn’t being sent out “just
because”, but rather for compelling reasons that will
benefit both the audience and your brand.
High Frequency, Low Curation
TREND
05
9. 9
The Trend
It’s no secret that attitudes within our society are becoming increasingly polarized, with people becoming more set in their
ways, engaging only with those who share their views while lashing out at those who do not. Within the same period of time,
marketing and advertising tech have made significant gains in the ability to segment and target individuals with incredible
precision, serving up information and campaigns specifically tailored to reflect an individual’s preferred view of themselves
and their world. Could this advanced targeting indirectly be deepening the gap between viewpoints and reinforcing the trends
toward division? While hyper-targeted campaigns have been incredible for marketing efficiency and ROI, perhaps the lack of
cross-pollination of ideas across information channels has broader implications, limiting opportunities for growth, acceptance
and unity of individuals across audiences.
What It Means to You
It is the job of marketers to use past behaviors and preferences to
develop strong messages for individuals and audience segments;
however, by looking exclusively at the past, it’s important to
consider the wider implications of limiting exposure and
appreciation of different values and opinions. In 2016
and beyond, the Age of the Customer may give way to
increasing awareness of marketing mindfulness.
Audience Tunnel Vision
TREND
06
10. 10
The Trend
Today, 18% of US online consumers expect any desired
product or service, customized at their moment of need.
The percentage will only grow as audiences become
more accustomed to the “instant” world of the present.
Marketing isn’t just about connecting with a general
group of people, it’s about connecting with every single
individual within that group. As customers voluntarily
provide more data through platforms like Facebook
and Twitter, they expect to see that data utilized in the
campaigns and ads served up to them on a daily basis.
What It Means to You
It is now the job of data to increasingly align with the
customer as an individual, versus aligning with the
general market. It’s important to embrace this trend
in the early stages, rather than have a “catch up when
we can” attitude. Utilize engagement scoring and every
piece of available data, and rather than considering a
“Go to Market” strategy, think of it more as a “Go to
Customer” strategy.
Marketing Personification
TREND
07
11. 11
The Trend
Despite the willingness of many consumers to volunteer data with the end-goal of a better
digital experience, many consumers are suspicious of data, with recent events like the
Safe Harbor ruling in the EU further proving that the public doesn’t like the idea of
anyone snooping around their private information. But in an age of trending data-
phobia, it’s up to marketers to use data for good not evil.
What It Means to You
Marketers are, in short, the James Bonds of the data world. Without
giving away too much, data played a major role in the latest Bond film
that came out in November 2015. The problem? It was being used for
evil, and everyone was far too eager to give up on the “old-fashioned
way” double-o agents handled situations, in favor of sending in tech to do
it instead. But ultimately, tech and data alone weren’t enough to do the
job. Like the perfect pair of James Bond and Q, marketers must embrace
the combination of both data and personalization. A data
management platform can be likened to Q. Bond has mastered
the skills of a spy, but it’s Q’s latest advances that keep him
ahead of the game. A DMP can provide marketers with an expansive array
of data, but it’s still up to people to figure out how to use it in a way that
best benefits both the company and the customers.
Data is the Enemy
TREND
08
12. 12
The Trend
2015 was the year ad blocking truly caused an uproar in the
marketing industry. But as 2016 moves forward, that will give
way to a wake-up call for display marketing. The discussion
about ad blocking will expand to include an increased
awareness and sensitivity to user experience overall – the
realization that there are real people on the other side of those
screens and they demand a quality user experience. Ad Blockers
are especially attractive due to poor mobile display practices.
Perhaps it should be about blocking the poor performing sites
versus the ads themselves.
What It Means to You
It may not be possible to control consumers’ use of ad blocking
technology, but it is possible to create more relevant, high-
quality messaging and campaigns. Many 2016 trends are
focused on dialing in the type of content being pushed out into
the marketing space, and this trend is no different. Consistently
beneficial ads and campaigns are far less likely to make a
consumer wish they could make it all disappear.
Bad Apples and Ad Blocking
TREND
09
13. 13
The Trend
Customer obsession means mobile obsession. According to research from
Forrester’s North American Consumer Technographics research survey,
consumers use technology everywhere – quite literally. In fact, 50% of online
consumers admit to using their smartphone in the bathroom. The idea
that phones go everywhere with consumers can create some very intimate
opportunities for consumer-brand relationships that weren’t possible before.
There is no longer a gap between a customers’ connection with a brand’s TV ad
and the moment they’re standing in-aisle at a store. The mobile phone is the
connector, and it’s a trend that’s only strengthening over time.
What It Means to You
Brands now have the opportunity to walk with consumers through every single
part of their day, which means it’s time to consider more personal messaging
strategies. Relevance and timeliness are once again key with this trend, and
the payoff of a lasting consumer-brand relationship is well worth it.
Mobile Obsession
TREND
10
14. 14
The Trend
Virtual reality has only just begun to grow, and with companies like Facebook considering its use in advertising, it’s quickly
changing from something out of science fiction to something marketers should seriously consider. Several industries are already
using it to their advantage:
• Healthcare: Cognitive behavior therapy to treat patients with social anxieties and phobias
• Auto: Toyota’s TeenDrive365 campaign educates teenagers and parents about distracted driving
• Education: Virtual field trips, vocational training and even situational gaming
• Hospitality: Marriott Hotels created a “teleporter” which lets users “visit” downtown London or a beach in
Hawaii. Users can even feel wind in their hair
• Entertainment: Makers of the Christopher Nolen movie Interstellar also created a traveling VR experience that
puts users in the cockpit of the spaceship from the movie.
• Retail: At the Sundance Film Festival this year, Merrell, an outdoor apparel brand, set up an experience where
users could go trekking up and across treacherous mountsides, while wearing their hiking shoes, of course.
What It Means to You
It’s important not to get caught up in virtual reality as a “gimmicky” idea. Rather than writing it off immediately or jumping
onboard the bandwagon, consider first how it may or may not be relevant to your marketing goals. If it’s a tactic that makes
sense, it’s no longer necessary to shy away from it as something silly or unproven. In the right setting and in the right industries,
VR is a highly profitable marketing option.
Virtual Reality
TREND
11
15. 15
The Trend
The exchange of currency in 2016 will be more an exchange of digits on a screen
than cash exchanged by hand. And while people are always cost-conscious, they also
will pay a premium for perceived value. Value may be convenience, connectivity, or
even the “new” factor. Consider the uberization of business – customers are willing
to pay more for an Uber than a taxi because they can access an uber within minutes
from an app on their smartphone. No actual phone call required, no address needed.
This trend can also be seen in the rising popularity of food subscription services like
Plated and Blue Apron. Once again, consumers are willing to pay the price for the
convenience of groceries delivered right to their doorstep.
What It Means to You
Look for ways to innovate. Convenience is king, and it’s important to pay attention
to what customers want – and what they’re willing to pay for – when crafting new
strategies and offerings. If there is a way to make something more simple and easy,
now is the time to do it. Consumers live in an instant world, and they expect brands to
keep up.
Money is (no longer) an Object
TREND
12
16. 16
The Trend
Internally, 2016 is bringing momentum when it comes
to organizations looking at customer experiences
and the journey. As data sources come together
and channels are better aligned, the streamlining
the customer journey will accelerate. There is also a
convergence of B2B and B2C marketing approaches.
B2C can learn from B2B CRM approaches, while B2B
can learn from B2C customer experience orientation.
There is no longer only one “right way” to do
something based on industry or vertical – instead,
all paths should be considered with the possibility of
merging multiple solutions together.
What It Means to You
Breaking down silos and doing research into the
strategies of other industry partners, or even
competitors, has never been more important. No
brand is an island, nor is any department.
Journeys to Convergence
TREND
13
17. 17
The Trend
Adoption rates by consumers and inclusion possibilities for home
tech and wearable gear will increase in 2016, providing intimate
details for marketers to use to better engage with individuals. In
fact, Wearable tech will see a user adoption rate of 28% by 2016.
Services like Samsung SmartThings, which connects components
of your home through an integrated hub that provides you with
alerts and management through its app on your phone, are
gaining popularity with consumers who seek a fully connected
lifestyle.
What It Means to You
Although the data provided by home and wearable tech is offline,
it offers a treasure trove of information both in terms of utility
and increasingly positive experiences for consumers. Marketers
should be prepared to look into new ways to use such data, and
seek it out even if it isn’t readily available.
Well-Connected
TREND
14
18. 18
The Trend
Data is rational – people are not. Most marketers, whether they realize it or not, subscribe to economist Adam Smith’s theory of
rational economics, which is that people will evaluate all of their options and always pick the best one
It makes sense in theory, but does not often play out that way in reality. The fact is, humans can’t be rational. We can’t
evaluate all of our options and always pick the best one.
Unlike computers or robots, humans:
• Need mental shortcuts
• Preserve mental energy whenever possible
• Crave comfort
Because we crave comfort, we are also often very change-averse. Change is a move away from something we know (comfort)
into something we don’t (discomfort).
What It Means to You
• It’s the job of marketers to work with the natural process of the human brain, not against it
• Provide mental shortcuts. Make it easier to do business with you and to choose your brand
• Help people save mental energy
• People crave comfort, so innovate around that desire. Make each brand interaction comfortable.
Stop Making Sense
TREND
15
19. 19
The Trend
Data, automation, technology and new approaches
show marketing shifting away from awareness and
art toward a more solid and scientific approach.
Marketing is becoming increasingly revenue-
focused and metric-driven, with marketers seen
as rain makers. “If you can’t measure it, we don’t
do it.” This introduces a different approach and
skill set to maintain a career trajectory and results.
From creative to calculating. From revenue drain to
making it rain.
What It Means to You
As a marketer, it’s important to take the time to
audit your own skillset. What do you need to do
more of to achieve higher recognition and success?
Marketers as Rain Makers
TREND
16
20. 20
• Our world is increasingly more data-driven and personalized – customers
expect brands to keep up and know them well.
• It’s crucial to increase the art and automation of data-centric marketing.
• Customers know when a brand is not being authentic. Don’t lose sight of
brand voice brand humanity as you work to refine data strategy.
• Allow your campaigns to work in harmony across every step of the
customer journey, rather than thinking of a given tactic as a one-off
experience.
• Do great things. We’re here to help.
Want more 2016 trend insights? Access the playback of the original webinar for further strategies, a Q&A session
and more at http://www.ignitionone.com/16-for-16-webinar-playback.
Key Takeaways