Mike Essex and Samantha Stratton from Koozai giving away the secrets to controlling the first page of search results for brand name searches in a talk entitled "Page One Domination!"
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Social Media Career Development & Job SearchJoel Postman
This presentation offers advice to those seeking to sharpen their online career search and professional development skills using social networks, blogs and other social media. It was given by Joel Postman, Sept. 26, at Golden Gate University. http://www.socializedpr.com/
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Broward College Social Media PresentationJeff Zelaya
http://bestpublicspeaker.com - This presentation was given to Broward College students on how they can leverage social media and personal branding to achieve their career goals.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Social Media Career Development & Job SearchJoel Postman
This presentation offers advice to those seeking to sharpen their online career search and professional development skills using social networks, blogs and other social media. It was given by Joel Postman, Sept. 26, at Golden Gate University. http://www.socializedpr.com/
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Broward College Social Media PresentationJeff Zelaya
http://bestpublicspeaker.com - This presentation was given to Broward College students on how they can leverage social media and personal branding to achieve their career goals.
ClearedJobs.Net, a cleared job board providing services and products to the security cleared community, debuts this new workshop at its security cleared job fair on April 9, 2009 in Tysons Corner, Virginia. Entitled “Using Social Networks as Job Searching Tools,” this 30-minute workshop highlights how job security-cleared job seekers can use popular social networks and microblogging platforms to find their next career opportunity. The workshop was led by digital marketing speaker and consultant Mayra Ruiz-McPherson. More info: http://cli.gs/Zpur4j
CFEB Social Media Workshop - Managing Crisis CommunicationFrankie Cervantes
Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
A comprehensive overview of the intersection of PR and social media, including tips, examples and resources for marketing communications professionals on using social media to their advantage. Revised for a presentation to UMD-UC.
Utilized with MKT597 Digital and Social Media Marketing at the University of Alabama. This presentation focuses on LinkedIn, Twitter, and online fact versus fiction. Case examples of RefactorU LinkedIn Company Profile and Global Foresight LinkedIn Group as well as Shake Shack's Twitter account are highlighted. An excellent TEDTalk by Markham Nolan explores the ideas around fact checking online resources and how this affects modern day online journalism and modern day social media references.
Advanced techniques that Affiliate Managers can use to recruit affiliates into their program.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruitment
Michael Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
A very good platform to interact with Global Investors.Google Visibility has got up with three more advantages.Let us discuss them in more detail.Any doubts Contact me Via Facebook
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
ClearedJobs.Net, a cleared job board providing services and products to the security cleared community, debuts this new workshop at its security cleared job fair on April 9, 2009 in Tysons Corner, Virginia. Entitled “Using Social Networks as Job Searching Tools,” this 30-minute workshop highlights how job security-cleared job seekers can use popular social networks and microblogging platforms to find their next career opportunity. The workshop was led by digital marketing speaker and consultant Mayra Ruiz-McPherson. More info: http://cli.gs/Zpur4j
CFEB Social Media Workshop - Managing Crisis CommunicationFrankie Cervantes
Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
A comprehensive overview of the intersection of PR and social media, including tips, examples and resources for marketing communications professionals on using social media to their advantage. Revised for a presentation to UMD-UC.
Utilized with MKT597 Digital and Social Media Marketing at the University of Alabama. This presentation focuses on LinkedIn, Twitter, and online fact versus fiction. Case examples of RefactorU LinkedIn Company Profile and Global Foresight LinkedIn Group as well as Shake Shack's Twitter account are highlighted. An excellent TEDTalk by Markham Nolan explores the ideas around fact checking online resources and how this affects modern day online journalism and modern day social media references.
Advanced techniques that Affiliate Managers can use to recruit affiliates into their program.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruitment
Michael Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
A very good platform to interact with Global Investors.Google Visibility has got up with three more advantages.Let us discuss them in more detail.Any doubts Contact me Via Facebook
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency.
This resource will help you understand the potential of your website and how you can harbor it to the maximum extent.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
Business Bridge to Success: Winning With Web 2.0Ronan Keane
This presentation given by Ronan Keane, marketing consultant to small business owners and sponsored by the Town of Purcellville describes the why, what and some of the how for social media and reputation management.
Is your small business or startup fully utilizing Web 2.0 and social media resources like PlanHQ or PulseApp? Is your online marketing and branding effectively attracting new customers to your business?
Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., spells out a simple approach to social media that generates new business by using them as listening channels.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Sally's talk showcases how SEO's can work in a more succinct way to deliver stronger online marketing strategies and how to incorporate user psychology for a powerful approach that delivers results.
Exploring how to use audience data, and striking the right balance between SEO and psychology, Sally’s talk delves deeper into the countless benefits of having a robust strategy that includes both, and what can happen when you truly understand your audience.
Understanding The Power of Dynamic Search AdsKoozai
In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.
Discover Your Audience Insights Through Paid MediaKoozai
The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels
How To Get Your Customers To Help Grow Your BusinessKoozai
Your customers should be your biggest advocates.
In this presentation you will see ways in which you can use paid media to get customers to buy from you multiple times and also get those loyal customers to recommend you to others and become your brand advocates.
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
Harry Gardiner offers top tips, tricks and advice on how to create successful copy for web. Slides used for a talk at Southampton Solent University on the 20th January, 2016
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
Googles Mobile Update: What You Need To KnowKoozai
On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
37. Social Media Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook YouTube
38. Content Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook YouTube Article Article Guest Blog Your Blog
39. Directories Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook YouTube Article Article Guest Blog Your Blog Niche Link Deep Link Deep Link
40. Facebook Wikipedia Lick Race MySpace Facebook Directories Oreo Site Oreo Site Bloggers Lenses Bloggers News Bloggers Oreo Site Directories YouTube
44. Wanna See This in Action? Step 1 – Get out your smartphone/iPad Step 2 – Open a web browser Step 3 – Search for ‘Koozai’
45.
Editor's Notes
How much of page one do you control? Are you confident you can control it forever? Tool just for people on the call
Free tool at the end Avoid pitfalls, get it right the first time Control page one of Google Position positive press Remove negative items Protect brand assets If not done you will lose page 1 dominance Image by daoduc quan
There are people who want to damage your brand – competitors, customers, this stops them. Image: http://www.it-networks.org/2011/01/02/tunisia-blocks-wikileaks-and-anonymous-takes-action/
Search for Microsoft and they have just good press.
Tried and tested methods Studied the biggest global brands and this is what they use
This is one for the agencies in the room and what we’ve used for our own Page 1 dominance
This is one for the agencies in the room and what we’ve used for our own Page 1 dominance
Look at Page 1-4 for your brand terms Note down the positive mentions Log them on a spreadsheet What social profiles do you own? What other websites do you own? Look at Page 1-4 for your competitors What good results do they have? Log them on a spreasheet Could you get a listing on those sites? What strong links do they have?
Image: Tom Stamp Register your brand on as many sites as possible Buy domains variations – terms and extensions Stop cyberquatters at all costs They can take your brand and turn it against you.
Claim profiles (e.g. Google Local) Fill out the description with brand keywords Add images Include your URL Correct postal address Contact details
Register brand on relevant sites Contact webmasters and ask for inclusion Send out press releases to appear in news Build sub domains / mini sites Ask for a Wiki Ensure content is unique
Link profile for Oreos - Over 2,000 links to these four profiles alone
Get rid of image, draw on a board with an image of us. Log out of Google Use a different browser / search plugins Take Page 1-3 screenshots at project start Take new screenshots each week / month Compare to identify improvements Use best profiles for future optimisation
If you want more use this spreadsheet How to get more out of it and waste less time Link to email of spreadsheet
If you want to see page one dominance in action just search for Koozai
If you want to see page one dominance in action just search for Koozai