linkfluence_how_to_buy_links_with_maxim-aaron_wall.ppt
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The document discusses various low risk link building strategies including syndicating content, bartering, encouraging organic links through community participation and site design, submitting to directories like Yahoo and Business.com, avoiding dirty link building tactics, and building brand through sponsoring events and giving things away. It also notes that Google has many quality raters reviewing sites and encourages reports about low quality or hacked sites.
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Michael
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Twitter users are engaged social media participants who readily share content from blogs and social news sites, particularly news and opinions rather than humor. To leverage this, match your site's branding to your social media profiles and find influential Twitter users in your topic area to follow and engage with. Make it easy for visitors to your site to share your content on social media through plugins that add share buttons and by including descriptive text to encourage clicking on shortened URLs.
tag_you_are_it_how_to_leverag-geoff_livingston.ppt
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seo_and_big_search-maile_ohye.ppt
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David Roth, the Director of Search Marketing at Yahoo, gave a presentation about search marketing across different business units at Yahoo. He discussed how Yahoo uses search marketing techniques like paid search, SEO, and affiliate marketing to acquire customers across many of its properties. He also provided examples of how Yahoo measures the success and opportunity for search marketing efforts using metrics like lifetime customer value.
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Andy Beal presented on monitoring your reputation. He recommends monitoring your company, products, executives, services, competitors, customers, and industry news. Some tools he suggests using are Google Alerts, Trackur.com, Technorati, Delicious, Flickr, YouTube, Twitter, Wikipedia, and customer review sites. Trackur allows comprehensive reputation monitoring from one location.
reputation_monitoring_and_managememt-jessica_berlin.ppt
The document discusses online reputation management strategies for Cirque du Soleil. It recommends regular social media monitoring across platforms like Google, Twitter, and YouTube. It emphasizes building trust with customers by being transparent, having two-way conversations, sharing exclusive content, and encouraging fan contributions. Developing good relationships allows addressing problems and crises openly while improving the product, sales, and loyalty.
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