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CASE STUDY
introduction
My name is JEET, I love to create simple and effective designs.
Passionate about designing brands, creating lasting impressions and crafting
beautiful solutions. I thrive on learning and pushing the boundaries of my
knowledge. My skill set is constantly evolving to explore all possible mediums
for design and development.
Studied Graphic Design from Govt. College of Art & Craft and Rabindra Bharati
University, kolkata and continues to develop skills in User Experience Design.
Overview
A design with poor alignment is a little like a poorly organized desk. The
workspace covered with clutter, and nothing organized. It makes the app look
disorganized, haphazard and visually illogical.
Overall the design is not applicable for mobile devices.
Cluttered
splash screen
Splash screen
The main idea of mobile design is minimal
and Aesthetic. The splash screen of the
app is cluttered. Too much text destroy
the white space of the design. And the
rainbow is too hard and is lost its
softness. Even the curve is improper.
Small tap area
Too small
headline text
Landing page
Space distribution is very poor. Design pattern.
Text hierarchy is missing. Unable to understand
which label is important! Header label is too
smaller. Tapping area is too small.
Repetition of menu, Everyday Occasion show
birthday menu, and bottom navigation also show
Birthday menu.
What is the requirement of settings at bottom
navigation?
The design pattern is not suitable for mobile
interface.
Empty label!
Unwanted
black striped
Landing page
An unwanted black strip found before bottom
navigation. What is the purpose of this strip?
Empty label found, when there is no contain the
label should not be there. Its create a negative
impact .
Menu
repetition
Lost!!!
Call to action
Inside page
Again Space distribution is very poor. Design
pattern. Text hierarchy is missing. Unable to
understand which label is important! Header
label is too smaller.
Tapping area is too small. Main point Call to
action button is lost! The card block waste right
and left rea estate. Suddenly the bottom
navigation is disappear. Unable to understand
why?
Lots of real-estate has been wasted through out
the apps.
Disappear!!!
Bottom navigation
Wastage of real
estate
Size matters.
Too small text
About page
Lost! Form I come this page to label or induction
is provided, how to get out from this page no
suggestion. No menu!
One cross icon is visible but it too small to
recognize. The text size is too small to read.
Size matters.
Too small text
Notification page
Nothing viewable properly. What to in this
section is not clear.
Totally frustrating.
Settings page
Space distribution is very poor. Design pattern.
Text hierarchy is missing. Unable to understand
which label is important! Header label is too
smaller.
Tapping area is too small
No back buttonUnreadable font
size. Taping area is
too small
Unwanted
black striped
Infinite loading
Unable to understand what happening. After
clicking send button infinite loading start, and its
never end.
Infinite
loading
pattern
mismatch
pattern
mismatch
Proximity
There is no relationship between two off canvas
menu. Both are different from each others. Icon
shape are also different.
In one word pattern mismatch both off canvas
menu.
Recognition rather than recall
Minimize the user's memory load by making
objects, actions, and options visible. The user
should not have to remember information from
one part of the dialogue to another. Instructions
for use of the system should be visible or easily
retrievable whenever appropriate.
View card
It an important section. Utilization of real estate
is poor. The card can be viewed with full screen.
Call to button is also small.
Too small!!!
Call to action
Wastage of
real estate
Send page
Space utilization is very poor. Send button or call
to button is too small. Top social button is too
loud colour and it's block the input view.
The preview button is not recognizable.
Too small!!!
Call to action
Send page
What happened when the keypad overlay on
message area? All lost.
Add multiple recipient how? It too hard to find
the plus icon. It's not recognizable.
Add multiple
recipient
button is too
small and not
viewable.
Thanks page
Annoying popup. Is it required? Why close
button is on left. Any specific reason. Unable to
discover.
Annoying
popup
Calendar
I don’t remember where and how i came to this
page and no option to get back to previous page
or home page. Totally lost.
Back button or home link is missing.
Lost ! Where I
came from
where to go
No navigation
Thanks!
jeetendrapal@gmail.com

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123 greetings.com app case study

  • 2. introduction My name is JEET, I love to create simple and effective designs. Passionate about designing brands, creating lasting impressions and crafting beautiful solutions. I thrive on learning and pushing the boundaries of my knowledge. My skill set is constantly evolving to explore all possible mediums for design and development. Studied Graphic Design from Govt. College of Art & Craft and Rabindra Bharati University, kolkata and continues to develop skills in User Experience Design.
  • 3. Overview A design with poor alignment is a little like a poorly organized desk. The workspace covered with clutter, and nothing organized. It makes the app look disorganized, haphazard and visually illogical. Overall the design is not applicable for mobile devices.
  • 4. Cluttered splash screen Splash screen The main idea of mobile design is minimal and Aesthetic. The splash screen of the app is cluttered. Too much text destroy the white space of the design. And the rainbow is too hard and is lost its softness. Even the curve is improper.
  • 5. Small tap area Too small headline text Landing page Space distribution is very poor. Design pattern. Text hierarchy is missing. Unable to understand which label is important! Header label is too smaller. Tapping area is too small. Repetition of menu, Everyday Occasion show birthday menu, and bottom navigation also show Birthday menu. What is the requirement of settings at bottom navigation? The design pattern is not suitable for mobile interface.
  • 6. Empty label! Unwanted black striped Landing page An unwanted black strip found before bottom navigation. What is the purpose of this strip? Empty label found, when there is no contain the label should not be there. Its create a negative impact . Menu repetition
  • 7. Lost!!! Call to action Inside page Again Space distribution is very poor. Design pattern. Text hierarchy is missing. Unable to understand which label is important! Header label is too smaller. Tapping area is too small. Main point Call to action button is lost! The card block waste right and left rea estate. Suddenly the bottom navigation is disappear. Unable to understand why? Lots of real-estate has been wasted through out the apps. Disappear!!! Bottom navigation Wastage of real estate
  • 8. Size matters. Too small text About page Lost! Form I come this page to label or induction is provided, how to get out from this page no suggestion. No menu! One cross icon is visible but it too small to recognize. The text size is too small to read.
  • 9. Size matters. Too small text Notification page Nothing viewable properly. What to in this section is not clear. Totally frustrating.
  • 10. Settings page Space distribution is very poor. Design pattern. Text hierarchy is missing. Unable to understand which label is important! Header label is too smaller. Tapping area is too small No back buttonUnreadable font size. Taping area is too small Unwanted black striped
  • 11. Infinite loading Unable to understand what happening. After clicking send button infinite loading start, and its never end. Infinite loading
  • 12. pattern mismatch pattern mismatch Proximity There is no relationship between two off canvas menu. Both are different from each others. Icon shape are also different. In one word pattern mismatch both off canvas menu. Recognition rather than recall Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
  • 13. View card It an important section. Utilization of real estate is poor. The card can be viewed with full screen. Call to button is also small. Too small!!! Call to action Wastage of real estate
  • 14. Send page Space utilization is very poor. Send button or call to button is too small. Top social button is too loud colour and it's block the input view. The preview button is not recognizable. Too small!!! Call to action
  • 15. Send page What happened when the keypad overlay on message area? All lost. Add multiple recipient how? It too hard to find the plus icon. It's not recognizable. Add multiple recipient button is too small and not viewable.
  • 16. Thanks page Annoying popup. Is it required? Why close button is on left. Any specific reason. Unable to discover. Annoying popup
  • 17. Calendar I don’t remember where and how i came to this page and no option to get back to previous page or home page. Totally lost. Back button or home link is missing. Lost ! Where I came from where to go No navigation