Convert ch7 part3
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This document discusses ways to design websites to increase traffic and conversion rates. It covers five key areas: getability, noticeability, navigation, imagery, and look and feel. Getability is about simplifying content and design to be easily understood. Noticeability involves using techniques like size, contrast, color, position and movement to draw attention to important elements. Navigation provides guidance on where users are and how to move throughout the site. Imagery should directly relate to the site's subject matter. Look and feel should match the type of brand or products being sold.
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The document provides tips for designing websites to increase traffic and conversion rates. It recommends including supporting statistics when making claims about products or services. It also suggests using customer testimonials, quotes, and stories when describing benefits and features since these make the claims more believable and help users connect with the business. Finally, it advises using simple language, active voice, and shorter sentences to make content easier for users to understand.
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This document discusses different personality types (DISC) and how to communicate effectively with each type to increase website traffic and conversions. It describes the four main DISC types - Dominance, Influence, Steadiness, and Conscientiousness - and provides tips on connecting with each type, such as using bold language for Dominance types and providing facts and details for Conscientiousness types. It also recommends using links and varying levels of information to engage different types while keeping word counts low for online content.
Designing your kanban board to map your process
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Convert ch7 part2
This document discusses how to increase traffic and conversion on websites by focusing on benefits over features and appealing to emotions. It recommends leading with the key benefit of a product or service and then explaining how features enable that benefit. Features alone do not motivate purchases as emotions like love, fear, attraction and hope trigger action. The document suggests using emotional language and visuals to connect with visitors' goals and pain points in order to grab their attention and motivate them to take action.
Convert ch7 part1
The document provides tips for increasing website traffic and conversion rates. It emphasizes using compelling headlines that target specific markets and address visitors' needs and problems directly using "you-oriented" language. Headlines should be simple, bold, direct statements that intrigue visitors and prompt them to engage with the content. Targeting narrow market segments like hotels or teachers can increase relevance and feelings of belonging for visitors.
Convert chapter 6
1) Conversion funnels involve all possible paths visitors take from landing pages to completing goals. Bounce rate is the percentage who arrive and leave on the same page, while exit rate shows who leaves from a particular page.
2) Analyzing the funnel shows where visitors are dropping off and the attrition rates between steps. The effects of conversion rates at each step are cumulative.
3) Every page is an advertisement for the next step and should engage visitors to help them find their path to completing their goals. Optimize pages with high bounce or exit rates.
Convert chapter 1
Designing websites to optimize for both traffic and conversion is important for success. Websites should be designed to clearly communicate their topic to search engines to attract the right kinds of visitors, rather than taking a generic approach. Design is about solving problems, not just aesthetics. Success requires getting the right number and type of people to visit along with converting as many visitors as possible into actions like purchases. Investing effort into both traffic and conversion delivers the best results, as having one without the other leads to no success.
Tapworthy ch5
1) The navigation bar displays the title of the current screen and a back button to go to the previous screen. It is standard to leave the left side empty for the back button.
2) Table view cells can include images to make content easier to scan but should only be used if they add value. Subtitles come in styles like subtitles, blue text, and labeled values.
3) Text views allow formatting text with different colors, fonts, and alignment but changes apply to all text. Text fields let the user enter text while keyboards include options like ASCII, email, numbers, and names.
Tapworthy ch4
The document discusses three common navigation models for mobile apps: flat pages, tab bar, and tree structure. Flat pages involve swiping left and right between screens. They are well suited for casual browsing but don't scale well for large numbers of screens. Tab bars allow one-tap access to an app's main features but can only display five tabs and use screen space. Tree structures mimic folder hierarchies and allow scaling to large numbers of items, but switching between top-level items requires returning to the top level. Pros and cons of each model are provided.
Tapworthy ch3
The document discusses design guidelines for touchscreen interfaces on smartphones like the iPhone. It notes that only about a third of the screen is within easy reach of a user's thumb. Interfaces should place primary tap targets in this "thumb zone" near the bottom of the screen. Navigation elements and commonly used buttons should go on the bottom left, while less frequent buttons can be placed safely at the top right to avoid accidental presses. A tap target size of 44x44 pixels is considered a best practice minimum size. Interfaces should avoid crowding buttons near the bottom to allow room for errors.
Tapworthy ch 1,2
1) According to surveys, the average app user downloads about 10 apps per month but rarely uses any single app for more than 20 launches before abandoning it. Less than 15% of apps receive significant use in a week and only 1/3 are used at all 2 months after being downloaded.
2) Nearly 50% of apps are downloaded based on a friend's recommendation, indicating the importance of social influences on app adoption.
3) Users interact with their phones in limited, fragmented sessions where they pay only partial attention to apps. They may see a different experience than what designers intended due to limited attention and use contexts like crowded public spaces.
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Convert ch7 part3
- 1. Convert Designing Web Sites to Increase Traffic and Conversion
- 3. Getability Getability: The quality of how easy it is to get a page’s purpose! Strip away things that are not required.! Simplify any aspect of content or design, including layout.! Google search page.
- 4. Getability
- 5. Noticeability Getability depends on noticeability of the various elements presented.! Size! Contrast! Boldness! Color! Position! Space! 3-D effects! Movement
- 6. Noticeability Size! Many pages afford to increase the size of initial headline and other primary messaging.! Contrast! The sharper an element’s contrast (the balance between light and dark) with its surroundings, the more it stands out.! If you see more than ten areas of contrast, you could end up with a page that is drawing the eye in too many different directions, which means that it will not be able to focus on any one area.
- 9. Noticeability Boldness! Color! Use the same colors to tie together areas.! Use contrasting colors to draw attention to specific features.! Position! Eye tracking research show that some areas of the page, such as the top-right corner, tend to be seen as low priority than others. Other areas, like the top-left of the main content area, are more focused on.
- 10. Noticeability Space! Increase line height! Add extra vertical space betMween columns! 3-D effects! Movements
- 11. Noticeability
- 12. Navigation Tells you where you are! Tells where else you can go! Gives you a means to get there
- 13. Navigation
- 14. Imagery Although graphics do not generally impact conversion as much as text content, the first imagery you notice when arriving on a new page is important for getability.! Ensure that the first images people notice directly communicate the subject matter of the page.! Showing a human face is an easy way to increase the attention pulling power of a page.
- 15. Imagery
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