This document discusses principles of visual design including contrast, repetition, alignment, and proximity (C.R.A.P.). It provides examples of each principle and discusses their consequences when used well or poorly in design. Teachers are said to use contrast to simplify concepts for students without causing disorientation. The document also prompts discussing how contrast has played a role in the reader's life and in revelation. It includes exercises to find examples and non-examples of the C.R.A.P. principles in design work.

4. Types of Contrast Size Weight Color/Value Texture Meaning Compound Contrast APA is so painful because… “C” is for CONTRAST

5. Consequences of Contrast Guides Attention Provides Interest Visual Oatmeal Low Interest Less Memorable Lose Attention

6. Repetition for Consistency Repetition for Rhythm Types of Repetition Elements Echoes Gestalt Principles Closure Continuance “R” is for REPETITION

7. Consequences of Repetition Unity Ease of Communication Fragmented Message Modularlization Unprofessional Look

8. Types of Alignment Right Left Center Justified/Ragged Using Grids Positive/Negative space Padding Edges “A” is for ALIGNMENT

9. Consequences of Alignment Order Clear Communication Sloppy Amatuer Slows Communication

10. Types of Proximity Grouping Organization Directional/Trajectory Proximity is about showing relationships “P” is for PROXIMITY

11. Consequences of Proximity Faster Communication Less Eye-strain Clarity of Message Eye Strain Misunderstanding Slower Communication

12. BETTER COMMUNICATION Better CRAP =

13. Exercise

15. Watch Shirky “Where do we find the time!?” (google it.)

16. Collect at least 1 example and 1 non-example of each of the CRAP principles in design artifacts. Make an improvement of 1 non-example by sketching, photo-copying or scanning to edit. Assignment