The document discusses the importance of book cover design. An effective cover needs to catch a reader's eye and convey the book's idea in a unique and creative way. A well-designed cover can generate excitement and influence purchasing decisions, as readers typically spend only a few seconds browsing before choosing a book. Both the front and back covers are important, with the back cover providing more space for summarizing the content and including endorsements. The design should appeal to the target audience and reflect the book's topic. Typography and combining different design elements are also discussed.

1. Book JacketBook Jacket
DesignDesign

2. The Challenge
 Book covers are hard to design and nice to
look at.
 An effective book cover manages to catch
human’s eye and convey the idea behind the
book on one single page.
 However, it’s getting even harder: to make a
book really hard to forget, designers need to
design the cover in a unique, creative and
striking way.

6. Why having a well designed book cover is important?
Whether you like it or not, the success of a book is largely judged by its cover!
The Top 5 reasons your book deserves a great cover are:
 An attractive cover design visually conveys a book's message and can generate
feelings of excitement and anticipation. An engaging cover will create positive
feelings and "BUY" emotion.
 Your book only has a few seconds to attract reader, retailer and reviewer attention;
make sure it's your book they're choosing.
 Consumers buy with their eyes, so a well designed cover gives your book more value.
 How long do you spend over each book in a store? Readers look at the spine, front
cover and back cover before promptly making the decision to buy. All this in only
minutes!
 A reviewer can appraise a certain number of books at a time and guess what they
choose? Books with interesting and well designed covers! These have a much better
chance of being actually read by a reviewer.

7. Tips for having a great book cover:
 The cover design should appeal visually to you and your target audience- Who are you selling to?
Who is your audience?
 The cover design should appropriately reflect the content of your book – for example, if you are
publishing a technical book, steer away from designs with a comic focus.
 Traditionally, most people spend more time (at least double) reading and looking at the back cover
than they spend on the front cover. Therefore, the front of the book must help to grab their
attention but it’s what is on the back that will help them make their decision.

10. Here is the essential information you will need to add
to the back cover of your book:
 Author's picture & biography; outlining the
author’s qualification to write the book
 Features and benefits of reading the book
 ISBN
 Testimonials from someone well respected in
the area that you write. (These review
"blurbs” really make a big difference).

11. Typography
We will discuss type as we
get further along in this
project
-but begin thinking about
how you will use type
creatively
Use ‘sans serif’ font for display headers and book
covers. Serif typefaces are typically used for body
text to ease readability.

12. Medium
Just don’t overdo
it- Its a delicate
balance!
Combine multiple
mediums and styles

23. Journey through a Design
Uprooting Anger - Eliminating the Emotion that Kills

24. Journey through a Design

25. Journey through a Design

26. Journey through a Design

27. Journey through a Design

28. Final Design

29. Rose
Gray

32. Katie Jochman

33. Mo
Pesely

34. Tyler
Horst

35. Matt
Schadt

50. Examples to check out:
 http://www.metzdesign.com/jm_bookport_newest.php
 http://www.arismandesign.com/bookcovers/index.htm
 http://bookcoversanonymous.blogspot.com/
 http://www.smashingmagazine.com/2008/04/14/excellent-book-covers-and-paperbacks/
 50 books/50 covers of 2009
 http://covers.fwis.com/
Powerpoint Resources:
 http://www.slideshare.net/ooteboe/book-covers-1097756