This document outlines the development of a logo design for Popshack. It discusses conceptual ideas like being timeless, simple, and versatile. Design elements like typography, color, and composition are explored. The final logo uses orange text with a faded grey and dark blue background to create a distinct yet inviting identity for Popshack.

2. Inspiration
&
Reference

6. Developing an
Idea

7. * Staying true to Popshack as a brand and
identity
* Portraying a similar image, whilst establishing
character
* The Festival Burger

8. Concepts

9. • Conceptual
• Timeless
• Composition
• Versatility
• Typography
• Colour
• Simplicity

10. • Friendly and inviting to its audience
• Less corporate

11. Whilst I tried a
right-justification,
I felt that a more
centred design
complimented
the composition
of the piece.

12. Freehand Digital Design

13. The colours create a distinct difference to the logo of Popshack.
The orange draws attention to the text, whilst the faded grey
and dark blue act as complimentary secondary colours.

14. A simple trace using Illustrator.

15. Final product

16. Creating an
identity that’s
unique compared
to other brands,
whilst using
real references
to make it
noticeable.

17. Does it work in
black and white?

18. Did I stay true to the initial
brief and design?
• Simple
• Unique
• Conceptual
• Scalable
• Friendly
• Inviting