The document provides details on four website design compositions created by Casey Ferris for the redesign of the Crayola website. All compositions aim to create a simple, child-friendly homepage that allows easy navigation to games and interactive features. Composition 1 features an interactive dry erase board to engage both children and adults. Composition 2 focuses on promoting a single Crayola product to both children and their parents. Composition 3 uses a slideshow that can be controlled by the viewer to showcase products and tips. Composition 4 includes a scrolling product banner and interactive content area that changes based on mouse movement.

1. Designer
-­‐
Casey
Ferris
June
2,
2013
Design
Rational:
Crayola
For the Crayola website redesign, I wanted the home page to be simple enough that
even a young child could navigate to find the games and interactive features on their
own. I choose to make sure you could easily find the link (by words and picture) for
the Playzone.
I went with a green background on all of the comps, only changing the textures
because green is easy on the eyes and compliments the colorful elements that will
no doubt devour the page! The fonts that I chose are playful for children, and
unique. You won’t find these fonts in too many places around the internet which I
feel helps my design to help stand out from the competition.
The overall feel of all of my comps is childlike but calm enough that an adult could
easily find what they are looking for also. I feel like a lot of websites geared towards
children end up having too much “fluff”, and thus take a little longer to load. As an
adult, we may think that an extra 20-­‐30 seconds isn’t much, but for a child that could
mean the difference between staying on our site or leaving to find another site! This
is why I chose to keep the home page clean with simple hierarchy and an easy flow.

2. Composition
#1
On this first comp, I included the idea of an interactive dry erase board. I have a
child myself, and he LOVES to doodle. He also loves not having to click a bunch to get
to a page to actually do something fun. My thinking behind this idea on the front
page is that adults can read and thus easily find what they are looking for… and hey,
they may like to doodle too! Children however may not be old enough to read yet, or
may still be learning. If they get frustrated because they can’t find the Playzone,
chances are they will leave.

3. Composition
#2
With this composition, I geared it toward the adults rather than the kids. This idea
could possibly be a high selling point for an adult customer. It could also attract kids
attention (when they normally wouldn’t look at the products!) and they’d ask their
parents to look at it, ultimately it could lead to the purchase of the product. By
focusing on only one product, there is more of a chance of repeated views thereby
embedding the idea of the product into their heads.

4. Composition
#3
For my third composition, I decided to have a slideshow that could be controlled by
the viewer. This slideshow would have featured products and important
information or tips. There would be clickable arrows so that the viewer could move
at their own pace, however when they are not scrolling it would play slow enough
that something might catch their attention.

5. Composition
#4
On my last composition, I switched things up a bit. At the top of the page, you’ll find
a scrolling bar with featured products. Clicking on this banner would take you to the
products page, which would have a section for the featured products at the top. This
way if something catches their attention, they could locate and potentially purchase
it.
In the main content area of the page, you would see a big box, with the Playzone logo
in it. The content area would be completely interactive. By moving the mouse,
different strokes would appear. As pictured here, there is a purple starbust that
followed the mouse. This could change colors and or designs at any time, but will
only work by moving the mouse over this area. By clicking in the center on the
words or Crayola graphic, you would be taken to the Playzone area.